{"id":30658,"date":"2021-10-15T11:41:26","date_gmt":"2021-10-15T09:41:26","guid":{"rendered":"https:\/\/info.openlane.eu\/company-information\/blog\/company-news\/car-stocks-at-an-all-time-low-the-crisis-after-the-crisis-dsfsdf-2\/"},"modified":"2024-12-17T12:31:50","modified_gmt":"2024-12-17T11:31:50","slug":"car-stocks-at-an-all-time-low-the-crisis-after-the-crisis-dsfsdf-2","status":"publish","type":"post","link":"https:\/\/info.openlane.eu\/cs\/company-information\/blog\/tips-and-tricks\/car-stocks-at-an-all-time-low-the-crisis-after-the-crisis-dsfsdf-2\/","title":{"rendered":"Mar\u017ee je dobr\u00fd zp\u016fsob, jak Zna\u010dka v\u00fdhodu. Ale nemus\u00ed to b\u00fdt jedin\u00e9!"},"content":{"rendered":"<section class=\"l-section wpb_row height_medium\"><div class=\"l-section-h i-cf\"><div class=\"g-cols vc_row via_grid cols_1 laptops-cols_inherit tablets-cols_inherit mobiles-cols_1 valign_top type_default stacking_default\"><div class=\"wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"g-cols wpb_row via_grid cols_1 laptops-cols_inherit tablets-cols_inherit mobiles-cols_1 valign_top type_default stacking_default\" style=\"--columns-gap:3rem;\"><div class=\"wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"wpb_text_column\"><div class=\"wpb_wrapper\"><h1>Mar\u017ee je dobr\u00fd zp\u016fsob, jak Zna\u010dka v\u00fdhodu. Ale nemus\u00ed to b\u00fdt jedin\u00e9!<\/h1>\n<p>\n<\/div><\/div><div class=\"w-separator size_custom\" style=\"height:1rem\"><\/div><time class=\"w-post-elm post_date us_custom_d8432ea1 has_text_color entry-date published\" datetime=\"2021-10-15T11:41:26+02:00\" itemprop=\"datePublished\"><i class=\"far fa-clock\"><\/i>15 \u0158\u00edj 2021<\/time><\/div><\/div><\/div><div class=\"w-separator size_medium\"><\/div><div class=\"g-cols wpb_row via_grid cols_1 laptops-cols_inherit tablets-cols_inherit mobiles-cols_1 valign_top type_default stacking_default\" style=\"--columns-gap:3rem;\"><div class=\"wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"wpb_text_column\"><div class=\"wpb_wrapper\"><p><strong>V na\u0161em p\u0159edchoz\u00edm \u010dl\u00e1nku jsme analyzovali, jak bylo lep\u0161\u00ed porozum\u011bn\u00ed kone\u010dn\u00e9 Cena ka\u017ed\u00e9ho vozidla kl\u00ed\u010dov\u00fdm faktorem pro \u00fasp\u011b\u0161n\u00fd auk\u010dn\u00ed proces. Pro prodejce zac\u00edlen\u00ed na \u0161irokou \u0161k\u00e1lu trh\u016f zaji\u0161\u0165uje, \u017ee mezi nimi je Zem\u011b s nejvy\u0161\u0161\u00edm prodejem, co\u017e pom\u00e1h\u00e1 optimalizovat prodejn\u00ed v\u00fdsledek. A kupuj\u00edc\u00edm to zv\u00fdrazn\u011bn\u00edm m\u00edstn\u00ed spot\u0159ebitelsk\u00e9 Cena umo\u017e\u0148uje aukce za vy\u0161\u0161\u00ed Cena ne\u017e kolegov\u00e9 z jin\u00fdch trh\u016f, a p\u0159esto Zna\u010dka dobr\u00fd zisk.<\/strong><\/p>\n<\/div><\/div><\/div><\/div><\/div><div class=\"w-separator size_medium\"><\/div><div class=\"g-cols wpb_row via_grid cols_1 laptops-cols_inherit tablets-cols_inherit mobiles-cols_1 valign_top type_default stacking_default\" style=\"--columns-gap:3rem;\"><div class=\"wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"wpb_text_column\"><div class=\"wpb_wrapper\"><p>Dnes pochop\u00edme, jak \u0161irok\u00e1 znalost trhu, nejen zam\u011b\u0159en\u00e1 na Cena nebo Mar\u017ee m\u016f\u017ee zlep\u0161it v\u00fdsledky aukce t\u00edm, \u017ee spoj\u00ed spr\u00e1vn\u00e9 produkty (a jejich prodejce) se spr\u00e1vn\u00fdm C\u00edlov\u00e1.<\/p>\n<\/div><\/div><div class=\"w-separator size_medium\"><\/div><div class=\"w-image align_none\"><div class=\"w-image-h\"><img decoding=\"async\" width=\"778\" height=\"248\" data-src=\"https:\/\/info.openlane.eu\/wp-content\/uploads\/2021\/10\/seller-blog.webp\" class=\"attachment-large size-large lazyload\" alt=\"Blog: Margin is a good path to make a benefit\" data-srcset=\"https:\/\/info.openlane.eu\/wp-content\/uploads\/2021\/10\/seller-blog.webp 778w, https:\/\/info.openlane.eu\/wp-content\/uploads\/2021\/10\/seller-blog-300x96.webp 300w\" data-sizes=\"auto, (max-width: 778px) 100vw, 778px\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 778px; --smush-placeholder-aspect-ratio: 778\/248;\" \/><\/div><\/div><div class=\"w-separator size_medium\"><\/div><div class=\"wpb_text_column\"><div class=\"wpb_wrapper\"><p>Hlavn\u00edm p\u0159edpokladem na\u0161\u00ed anal\u00fdzy je, \u017ee pro Prodejce nen\u00ed nejlep\u0161\u00ed zp\u016fsob, jak prodat vozidlo, a\u0165 u\u017e lok\u00e1ln\u011b nebo Hranice definov\u00e1n pouze koncovou Cena pro spot\u0159ebitele, ale tak\u00e9 p\u0159edpokl\u00e1danou dobou prodeje. Sou\u010dasn\u011b m\u016f\u017ee kupuj\u00edc\u00ed pochopen\u00ed rychlosti rotace upozornit na vozidla, kter\u00e1 jsou dlouhodob\u011b ziskov\u00e1, a to i s ni\u017e\u0161\u00ed Mar\u017ee. Nejprve za\u010dneme s fiktivn\u00edm sc\u00e9n\u00e1\u0159em, abychom vysv\u011btlili mechanismus. Pozd\u011bji se pod\u00edv\u00e1me na skute\u010dn\u00e9 p\u0159\u00edklady, abychom uk\u00e1zali, jak m\u016f\u017ee tento efekt ovlivnit Aukce. Uva\u017eujme o dealerovi. Kupuje auto v aukci 10 000 \u20ac s o\u010dek\u00e1vanou spot\u0159ebitelskou Cena 15 000 \u20ac podle cenov\u00e9 anal\u00fdzy spole\u010dnosti Gocar Data. Ve stejn\u00fd den vyhraje dealer naproti tak\u00e9 aukci auta na 10 000 \u20ac. Na\u0161e cenov\u00e1 anal\u00fdza v\u0161ak poskytuje C\u00edlov\u00e1 12 000 \u20ac jako prodejn\u00ed Cena. Intuitivn\u011b si ka\u017ed\u00fd mysl\u00ed, \u017ee prvn\u00ed dealer je v mnohem lep\u0161\u00ed pozici. Vy\u0161\u0161\u00ed Mar\u017ee potenci\u00e1l p\u0159in\u00e1\u0161\u00ed v\u00edce v\u00fdhod. Probl\u00e9m je v tom, \u017ee poskytuje pouze \u010d\u00e1ste\u010dnou vizi skute\u010dn\u00e9 situace. Pomoc\u00ed pozorov\u00e1n\u00ed trhu Gocar Data m\u016f\u017eeme p\u0159edpov\u011bd\u011bt o\u010dek\u00e1vanou dobu prodeje 35 dn\u016f pro prvn\u00ed vozidlo a pouze 10 dn\u016f pro druh\u00e9 vozidlo. V t\u00e9to situaci m\u016f\u017ee druh\u00fd prodejce po 10 dnech znovu koupit nov\u00e9 vozidlo za v\u00fdnosy z prvn\u00edho prodeje. A je\u0161t\u011b jednou po 10 dnech. Ve stejn\u00e9m intervalu, kter\u00fd by trvalo, ne\u017e by prvn\u00ed prodejce prodal sv\u00e9 vozidlo (p\u0159ibli\u017en\u011b 35 dn\u00ed) a vytvo\u0159il Mar\u017ee 5 000 \u20ac jeho konkurent prodal 3 p\u0159i\u010dem\u017e v kapse m\u00e1 celkem 6 000 \u20ac. A 3 z\u00e1kazn\u00edk\u016f na cest\u00e1ch, tak\u017ee v\u00edce p\u0159\u00edle\u017eitost\u00ed k poprodejn\u00edm v\u00fdnos\u016fm. Pro ka\u017ed\u00fd trh dok\u00e1\u017eeme podrobn\u011b popsat modely vozidel s nejvy\u0161\u0161\u00edm potenci\u00e1lem rotace, tedy s nejni\u017e\u0161\u00ed dobou prodeje. Op\u011bt plat\u00ed, \u017ee volatilita mezi trhy je vysok\u00e1 a nab\u00edz\u00ed mnoho p\u0159\u00edle\u017eitost\u00ed. I kdy\u017e se Spot\u0159ebitelsk\u00e1 tr\u017en\u00ed cena m\u016f\u017ee zd\u00e1t na v\u011bt\u0161in\u011b trh\u016f stejn\u00e1, trhy s krat\u0161\u00ed dobou prodeje jsou nejlep\u0161\u00edmi m\u00edsty, jak maximalizovat hodnotu aktiv.<\/p>\n<\/div><\/div><div class=\"w-separator size_medium\"><\/div><div class=\"w-image align_none\"><div class=\"w-image-h\"><img decoding=\"async\" width=\"600\" height=\"580\" data-src=\"https:\/\/info.openlane.eu\/wp-content\/uploads\/2021\/10\/de-best-rotations.webp\" class=\"attachment-large size-large lazyload\" alt=\"For each market, we can detail the vehicle models with the highest potential of rotation, so with the lowest time to sell.\" data-srcset=\"https:\/\/info.openlane.eu\/wp-content\/uploads\/2021\/10\/de-best-rotations.webp 600w, https:\/\/info.openlane.eu\/wp-content\/uploads\/2021\/10\/de-best-rotations-300x290.webp 300w\" data-sizes=\"auto, (max-width: 600px) 100vw, 600px\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 600px; --smush-placeholder-aspect-ratio: 600\/580;\" \/><\/div><\/div><div class=\"w-separator size_medium\"><\/div><div class=\"wpb_text_column\"><div class=\"wpb_wrapper\"><p>V t\u00e9to Tabulka (N\u011bmecky \u00fadaje) jsme se zam\u011b\u0159ili pouze na hlavn\u00ed zna\u010dky. Ale ka\u017ed\u00fd den, pro ka\u017ed\u00fd trh, nov\u00e1 vozidla dra\u017een\u00e1 jsou zlatou p\u0159\u00edle\u017eitost\u00ed. Kl\u00ed\u010dov\u00fdm prvkem pro optimalizaci je poskytnout v\u0161em z\u00fa\u010dastn\u011bn\u00fdm stran\u00e1m transparentn\u00ed a komplexn\u00ed p\u0159edstavu o parametrech trhu. Dokonce i ty nejb\u011b\u017en\u011bj\u0161\u00ed modely maj\u00ed \u0161irokou distribuci, kdy\u017e analyzujeme o\u010dek\u00e1vanou dobu prodeje pro ka\u017edou Zem\u011b.<\/p>\n<\/div><\/div><div class=\"w-separator size_medium\"><\/div><div class=\"w-image align_none\"><div class=\"w-image-h\"><img decoding=\"async\" width=\"700\" height=\"422\" data-src=\"https:\/\/info.openlane.eu\/wp-content\/uploads\/2021\/10\/peugeot-308-sw.webp\" class=\"attachment-large size-large lazyload\" alt=\"Even the most mainstream models have a wide distribution when we analyze the expected time to sell for each country.\" data-srcset=\"https:\/\/info.openlane.eu\/wp-content\/uploads\/2021\/10\/peugeot-308-sw.webp 700w, https:\/\/info.openlane.eu\/wp-content\/uploads\/2021\/10\/peugeot-308-sw-300x181.webp 300w\" data-sizes=\"auto, (max-width: 700px) 100vw, 700px\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 700px; --smush-placeholder-aspect-ratio: 700\/422;\" \/><\/div><\/div><div class=\"w-separator size_medium\"><\/div><div class=\"wpb_text_column\"><div class=\"wpb_wrapper\"><p>Pro tento Model by se Lucembursko jevilo jako ide\u00e1ln\u00ed Zem\u011b s nejvy\u0161\u0161\u00ed tr\u017en\u00ed hodnotou. Spojen\u00edm \u010dasu na anal\u00fdzu prodeje v\u0161ak tak\u00e9 objev\u00edme dobr\u00e9 p\u0159\u00edle\u017eitosti pro Rumunsky Ma\u010farsky &amp; belgick\u00e9 kupuj\u00edc\u00ed. <\/p>\n<h2>Z\u00e1v\u011br Znovu<\/h2>\n<p> vid\u00edme, \u017ee rozhodnut\u00ed zalo\u017een\u00e9 na datech m\u016f\u017ee pomoci optimalizovat v\u00fdnosy pro v\u0161echny hr\u00e1\u010de. Pochopen\u00ed spr\u00e1vn\u00fdch produkt\u016f k prodeji pomoc\u00ed Hranice Aukce pro prodejce samoz\u0159ejm\u011b vytv\u00e1\u0159\u00ed hodnotu. Z\u00e1rove\u0148 kupuj\u00edc\u00edm porozum\u011bn\u00ed m\u00edstn\u00edmu trhu pomoc\u00ed spr\u00e1vn\u00fdch dat pom\u00e1h\u00e1 zam\u011b\u0159it se na ziskov\u00e1 vozidla, i kdy\u017e Mar\u017ee nen\u00ed obrovsk\u00e1. Vozidla s n\u00edzkou nab\u00eddkou nebo obl\u00edben\u00e1 (nebo je\u0161t\u011b l\u00e9pe oboj\u00ed!) jsou skv\u011bl\u00fdm dopl\u0148kem pro v\u0161echny skladov\u00e9 z\u00e1soby!<\/p>\n<\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/section>\n","protected":false},"excerpt":{"rendered":"<p>V na\u0161em p\u0159edchoz\u00edm \u010dl\u00e1nku jsme analyzovali, jak bylo lep\u0161\u00ed porozum\u011bn\u00ed kone\u010dn\u00e9 Cena ka\u017ed\u00e9ho vozidla kl\u00ed\u010dov\u00fdm faktorem pro \u00fasp\u011b\u0161n\u00fd auk\u010dn\u00ed proces. Pro prodejce zac\u00edlen\u00ed na \u0161irokou \u0161k\u00e1lu trh\u016f zaji\u0161\u0165uje, \u017ee mezi nimi je Zem\u011b s nejvy\u0161\u0161\u00edm prodejem, co\u017e pom\u00e1h\u00e1 optimalizovat prodejn\u00ed v\u00fdsledek.<\/p>\n","protected":false},"author":3,"featured_media":18652,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[731],"tags":[],"class_list":["post-30658","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-tips-and-tricks"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v26.9 (Yoast SEO v28.7) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Mar\u017ee je dobr\u00fd zp\u016fsob, jak Zna\u010dka v\u00fdhodu. Ale nemus\u00ed to b\u00fdt jedin\u00e9! \u2013 OPENLANE<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/info.openlane.eu\/cs\/company-information\/blog\/tips-and-tricks\/car-stocks-at-an-all-time-low-the-crisis-after-the-crisis-dsfsdf-2\/\" \/>\n<meta property=\"og:locale\" content=\"cs_CZ\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Mar\u017ee je dobr\u00fd zp\u016fsob, jak Zna\u010dka v\u00fdhodu. Ale nemus\u00ed to b\u00fdt jedin\u00e9!\" \/>\n<meta property=\"og:description\" content=\"V na\u0161em p\u0159edchoz\u00edm \u010dl\u00e1nku jsme analyzovali, jak bylo lep\u0161\u00ed porozum\u011bn\u00ed kone\u010dn\u00e9 Cena ka\u017ed\u00e9ho vozidla kl\u00ed\u010dov\u00fdm faktorem pro \u00fasp\u011b\u0161n\u00fd auk\u010dn\u00ed proces. 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