{"id":30668,"date":"2022-11-17T07:19:33","date_gmt":"2022-11-17T06:19:33","guid":{"rendered":"https:\/\/info.openlane.eu\/company-information\/blog\/company-news\/what-determines-the-residual-value-of-a-car-for-you-as-a-dealer-2\/"},"modified":"2024-12-17T12:30:40","modified_gmt":"2024-12-17T11:30:40","slug":"what-determines-the-residual-value-of-a-car-for-you-as-a-dealer-2","status":"publish","type":"post","link":"https:\/\/info.openlane.eu\/cs\/company-information\/blog\/market-trends\/what-determines-the-residual-value-of-a-car-for-you-as-a-dealer-2\/","title":{"rendered":"Co pro v\u00e1s jako prodejce ur\u010duje z\u016fstatkovou hodnotu vozu?"},"content":{"rendered":"<section class=\"l-section wpb_row height_medium\"><div class=\"l-section-h i-cf\"><div class=\"g-cols vc_row via_grid cols_1 laptops-cols_inherit tablets-cols_inherit mobiles-cols_1 valign_top type_default stacking_default\"><div class=\"wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"g-cols wpb_row via_grid cols_1 laptops-cols_inherit tablets-cols_inherit mobiles-cols_1 valign_top type_default stacking_default\" style=\"--columns-gap:3rem;\"><div class=\"wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"wpb_text_column\"><div class=\"wpb_wrapper\"><h1>Co pro v\u00e1s jako prodejce ur\u010duje z\u016fstatkovou hodnotu vozu?<\/h1>\n<p>\n<\/div><\/div><div class=\"w-separator size_custom\" style=\"height:1rem\"><\/div><time class=\"w-post-elm post_date us_custom_d8432ea1 has_text_color entry-date published\" datetime=\"2022-11-17T07:19:33+01:00\" itemprop=\"datePublished\"><i class=\"far fa-clock\"><\/i>17 Lis 2022<\/time><\/div><\/div><\/div><div class=\"w-separator size_medium\"><\/div><div class=\"g-cols wpb_row via_grid cols_1 laptops-cols_inherit tablets-cols_inherit mobiles-cols_1 valign_top type_default stacking_default\" style=\"--columns-gap:3rem;\"><div class=\"wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"wpb_text_column\"><div class=\"wpb_wrapper\"><p><strong>Nalepit na auto Cena p\u0159i jeho prodeji na trhu ojetin m\u016f\u017ee b\u00fdt n\u00e1ro\u010dn\u00e1 pr\u00e1ce. P\u0159eci jen jako prodejce nechcete auto Cena p\u0159\u00edli\u0161 n\u00edzko a vyd\u011blat na sv\u00e9m voze m\u00e9n\u011b, ne\u017e byste mohli, ale p\u0159edra\u017eov\u00e1n\u00ed tak\u00e9 ned\u00e1v\u00e1 smysl. Jak\u00e9 faktory ovliv\u0148uj\u00ed z\u016fstatkovou hodnotu va\u0161eho vozu?<\/strong><\/p>\n<\/div><\/div><\/div><\/div><\/div><div class=\"w-separator size_medium\"><\/div><div class=\"g-cols wpb_row via_grid cols_1 laptops-cols_inherit tablets-cols_inherit mobiles-cols_1 valign_top type_default stacking_default\" style=\"--columns-gap:3rem;\"><div class=\"wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"w-image align_none\"><div class=\"w-image-h\"><img decoding=\"async\" width=\"1000\" height=\"357\" data-src=\"https:\/\/info.openlane.eu\/wp-content\/uploads\/2022\/11\/Image-blog-2.png\" class=\"attachment-large size-large lazyload\" alt=\"Blog: What determines the residual value of a car for you as a dealer?\" data-srcset=\"https:\/\/info.openlane.eu\/wp-content\/uploads\/2022\/11\/Image-blog-2.png 1000w, https:\/\/info.openlane.eu\/wp-content\/uploads\/2022\/11\/Image-blog-2-300x107.png 300w\" data-sizes=\"auto, (max-width: 1000px) 100vw, 1000px\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 1000px; --smush-placeholder-aspect-ratio: 1000\/357;\" \/><\/div><\/div><\/div><\/div><\/div><div class=\"w-separator size_medium\"><\/div><div class=\"g-cols wpb_row via_grid cols_1 laptops-cols_inherit tablets-cols_inherit mobiles-cols_1 valign_top type_default stacking_default\" style=\"--columns-gap:3rem;\"><div class=\"wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"wpb_text_column\"><div class=\"wpb_wrapper\"><p>Za prv\u00e9, existuje <strong>ekonomick\u00fd z\u00e1kon nab\u00eddky a popt\u00e1vky<\/strong>. Pokud je po ur\u010dit\u00e9m produktu vysok\u00e1 popt\u00e1vka a nab\u00eddka je mal\u00e1, pak p\u0159evl\u00e1d\u00e1 nedostatek a ceny jdou nahoru. Pokud naopak nab\u00eddka p\u0159evy\u0161uje popt\u00e1vku, ceny klesaj\u00ed. D\u016fkazem toho jsou n\u00e1r\u016fsty Cena na trhu ojetin v posledn\u00edch m\u011bs\u00edc\u00edch. Kv\u016fli nedostatku na trhu nov\u00fdch automobil\u016f st\u00e1le v\u00edce kupuj\u00edc\u00edch hled\u00e1 vozidla na trhu ojet\u00fdch voz\u016f. V d\u016fsledku toho je v\u011bt\u0161\u00ed popt\u00e1vka a z\u00e1rove\u0148 men\u0161\u00ed nab\u00eddka, proto\u017ee je m\u00e9n\u011b nov\u00fdch aut, co\u017e m\u00e1 za n\u00e1sledek r\u016fst Cena. Reagovat na sou\u010dasnou situaci na trhu je proto z\u00e1sadn\u00ed. Nap\u0159\u00edklad Tesla m\u011bla v posledn\u00edch m\u011bs\u00edc\u00edch probl\u00e9my se svou tov\u00e1rnou v \u0160anghaji kv\u016fli n\u011bkolika v\u00fdluk\u00e1m. V\u00fdroba jejich Modelu 3 se v d\u016fsledku toho zhor\u0161ila. Nap\u0159\u00edklad americk\u00e1 zna\u010dka zaznamenala v Evropa pokles 25 % z hlediska registrac\u00ed. Zat\u00edmco popt\u00e1vka po Elektrick\u00fd je ve v\u011bt\u0161in\u011b evropsk\u00fdch zem\u00ed vysok\u00e1. Jin\u00fdmi slovy, ti, kdo prodali sv\u016fj Model 3 na pou\u017eit\u00e9m trhu, mohli Zna\u010dka je\u0161t\u011b v\u00edce. Vzhledem k tomu, \u017ee situace na trhu p\u0159irozen\u011b z\u00e1vis\u00ed na dan\u00e9 Zem\u011b je pro obchodn\u00edka v\u00fdhodou spolupracovat s mezin\u00e1rodn\u00ed platformou, jako je OPENLANE Evropa. V lo\u0148sk\u00e9m Rok se nap\u0159\u00edklad ceny ojet\u00fdch elektromobil\u016f sn\u00ed\u017eily o 2,6 procentn\u00edch bod\u016f ve Spojen\u00e9m kr\u00e1lovstv\u00ed, zat\u00edmco v Rakousko a Belgie vzrostly o v\u00edce ne\u017e 10 procentn\u00edch bod\u016f. <\/p>\n<h2>Glob\u00e1ln\u00ed obr\u00e1zek<\/h2>\n<p> Kdy\u017e u\u017e mluv\u00edme o mezin\u00e1rodn\u00edm trhu, je tak\u00e9 nejlep\u0161\u00ed pod\u00edvat se na glob\u00e1ln\u00ed obr\u00e1zek z hlediska Typ karoserie motorizace a tak d\u00e1le. Velk\u00e1 Brit\u00e1nie je tradi\u010dn\u011b Zem\u011b kde se prod\u00e1v\u00e1 nejv\u00edce kabriolet\u016f, v Belgie se Kombi da\u0159\u00ed l\u00e9pe ne\u017e v jin\u00fdch evropsk\u00fdch zem\u00edch. SUV jsou popul\u00e1rn\u00ed na v\u0161ech trz\u00edch, ale zejm\u00e9na ve Skandin\u00e1vii lid\u00e9 cht\u011bj\u00ed modely s pohonem v\u0161ech kol. Kone\u010dn\u011b, trh EV je mnohem vysp\u011blej\u0161\u00ed v Finsko nebo Nizozemsko ne\u017e ve v\u00fdchodn\u00ed Evropa kde minim\u00e1ln\u00ed Mno\u017estv\u00ed\/\u010d\u00e1stka nab\u00edjec\u00edch stanic tak\u00e9 zajist\u00ed ni\u017e\u0161\u00ed z\u00e1jem m\u00edstn\u00edch obyvatel. Tot\u00e9\u017e plat\u00ed pro preferenci m\u00edstn\u00ed zna\u010dky. Opel se l\u00e9pe prod\u00e1v\u00e1 v N\u011bmecko a Francouzsky si sp\u00ed\u0161e koup\u00ed Renault nebo Peugeot. Na druhou stranu, ve Velk\u00e9 Brit\u00e1nii je nejobl\u00edben\u011bj\u0161\u00edm vozem Ford Fiesta, Dacia si vede dob\u0159e ve v\u00fdchodn\u00ed Evropa a Belgie je jednou z m\u00e1la zem\u00ed, kde se BMW da\u0159\u00ed trumfovat Mercedes z hlediska prodej\u016f. Pokud tedy sv\u00e9 auto uv\u00e1d\u00edte na mezin\u00e1rodn\u00ed trh, ur\u010dit\u011b si tyto geografick\u00e9 zvl\u00e1\u0161tnosti ov\u011b\u0159te. Nakonec je tak\u00e9 d\u016fle\u017eit\u00e9 pod\u00edvat se na obr\u00e1zek mo\u017enost\u00ed: vyh\u0159\u00edv\u00e1n\u00ed Seat a Kolo je pro kupuj\u00edc\u00ed atraktivn\u00ed, zejm\u00e9na v chladn\u011bj\u0161\u00edch oblastech a mo\u017enosti souvisej\u00edc\u00ed s bezpe\u010dnost\u00ed se obzvl\u00e1\u0161t\u011b dob\u0159e da\u0159\u00ed v severn\u00ed a z\u00e1padn\u00ed Evropa. Spole\u010dnost Fleet Evropa spo\u010d\u00edtala, \u017ee trh s ojetinami dra\u017e\u0161\u00edch voz\u016f v N\u011bmecko zpomaluje. S poklesem Cena platforma po\u010d\u00edt\u00e1 nejd\u0159\u00edve v p\u0159\u00ed\u0161t\u00edm Rok ale nejl\u00e9pe je pl\u00e1novat dlouhodob\u011b. V It\u00e1lie za\u017e\u00edv\u00e1 Nafta o\u017eiven\u00ed a zvy\u0161uje z\u016fstatkovou hodnotu o v\u00edce ne\u017e 1,5 %. Kone\u010dn\u011b ve Francie cel\u00fd ojet\u00fd trh zpomaluje, ale i tady jde hlavn\u011b o dra\u017e\u0161\u00ed, hlavn\u011b N\u011bmecky auta. Krize spojen\u00e1 s vy\u0161\u0161\u00edmi cenami zp\u016fsobuje, \u017ee mnoho Francouzsky odkl\u00e1d\u00e1 sv\u00e9 N\u00e1kupy. Jedin\u00fdmi segmenty, kde je hudba ve vzduchu, jsou Hybridn\u00ed (+35 % ve srovn\u00e1n\u00ed s lo\u0148sk\u00fdm Rokem) a Elektrick\u00fd (+66 %) auta. Jin\u00fdmi slovy, m\u00edt spr\u00e1vn\u00e1 aktiva je z\u00e1sadn\u00ed, ale tak\u00e9 hr\u00e1t tato aktiva spr\u00e1vn\u00fdm zp\u016fsobem: zva\u017ete body, kter\u00e9 jsou d\u016fle\u017eit\u00e9 pro va\u0161eho z\u00e1kazn\u00edka, a\u0165 u\u017e se t\u00fdkaj\u00ed zna\u010dky, motoru nebo opc\u00ed. <\/p>\n<h2>Rychl\u00e9 v\u00fdhry<\/h2>\n<p> Kone\u010dn\u011b nen\u00ed d\u016fle\u017eit\u00e9 pod\u00edvat se jen na obl\u00edben\u00e9 modely na r\u016fzn\u00fdch evropsk\u00fdch trz\u00edch, ale tak\u00e9 na takzvan\u00e9 \u201erychl\u00e1ky\u201c. N\u011bkter\u00e1 auta toti\u017e nedosahuj\u00ed vysok\u00fdch prodejn\u00edch objem\u016f, ale prod\u00e1vaj\u00ed se velmi rychle. To je samoz\u0159ejm\u011b zaj\u00edmav\u00e9 pro va\u0161i prodejn\u00ed v\u00fdkonnost a skladov\u00e9 z\u00e1soby. V prvn\u00ed polovin\u011b Roku je nap\u0159\u00edklad Volkswagen e-Golf nejprod\u00e1van\u011bj\u0161\u00edm Elektrick\u00fd v Evropa. Tento N\u011bmecky elektromobil \u2013 kter\u00fd se ji\u017e nevyr\u00e1b\u00ed \u2013 z\u016fst\u00e1v\u00e1 na sklad\u011b v pr\u016fm\u011bru 16 dn\u00ed, n\u00e1sleduje Opel Corsa a Tesla Model Y. \u201eNejrychlej\u0161\u00edm\u201c Hybridn\u00ed je Kia Optima (20 dn\u00ed), n\u00e1sleduje Toyota Auris a Kia Niro (ob\u011b p\u0159ibli\u017en\u011b 30 dn\u00ed), podle \u00fadaj\u016f dostupn\u00fdch na Fleet Evropa. Kdy\u017e se pod\u00edv\u00e1me na celkov\u00fd objem obchodu, elektromobily zjevn\u011b nemohou dr\u017eet krok s vozy se spalovac\u00edm Motorem. Na trhu nov\u00fdch aut dnes skute\u010dn\u011b zab\u00edraj\u00ed pouze 10 % prodej\u016f a d\u0159\u00edve zab\u00edraly je\u0161t\u011b m\u00e9n\u011b. Tak\u017ee u VW Golf a Polo a Renaultu Clio vid\u00edme t\u0159i vozy se spalovac\u00edm motorem, kter\u00e9 obsadily celkov\u00e9 prvn\u00ed t\u0159i. Ale kter\u00e1 elektrick\u00e1 vozidla dosahuj\u00ed vysok\u00e9ho objemu prodeje v Evropa? Jsou to Renault ZOE, Tesla Model 3 a BMW i3.<\/p>\n<\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/section>\n","protected":false},"excerpt":{"rendered":"<p>Nalepit na auto Cena p\u0159i jeho prodeji na trhu ojetin m\u016f\u017ee b\u00fdt n\u00e1ro\u010dn\u00e1 pr\u00e1ce. P\u0159eci jen jako prodejce nechcete auto Cena p\u0159\u00edli\u0161 n\u00edzko a vyd\u011blat na n\u011bm m\u00e9n\u011b, ne\u017e byste mohli, ale p\u0159edra\u017eov\u00e1n\u00ed tak\u00e9 ned\u00e1v\u00e1 smysl. Jak\u00e9 faktory ovliv\u0148uj\u00ed z\u016fstatkovou hodnotu va\u0161eho vozu?<\/p>\n","protected":false},"author":3,"featured_media":18882,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[709],"tags":[],"class_list":["post-30668","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-market-trends"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v26.9 (Yoast SEO v28.7) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Co pro v\u00e1s jako prodejce ur\u010duje z\u016fstatkovou hodnotu vozu? \u2013 OPENLANE<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/info.openlane.eu\/cs\/company-information\/blog\/market-trends\/what-determines-the-residual-value-of-a-car-for-you-as-a-dealer-2\/\" \/>\n<meta property=\"og:locale\" content=\"cs_CZ\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Co pro v\u00e1s jako prodejce ur\u010duje z\u016fstatkovou hodnotu vozu?\" \/>\n<meta property=\"og:description\" content=\"Nalepit na auto Cena p\u0159i jeho prodeji na trhu ojetin m\u016f\u017ee b\u00fdt n\u00e1ro\u010dn\u00e1 pr\u00e1ce. P\u0159eci jen jako prodejce nechcete auto Cena p\u0159\u00edli\u0161 n\u00edzko a vyd\u011blat na n\u011bm m\u00e9n\u011b, ne\u017e byste mohli, ale p\u0159edra\u017eov\u00e1n\u00ed tak\u00e9 ned\u00e1v\u00e1 smysl. 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