{"id":30672,"date":"2020-11-09T09:26:29","date_gmt":"2020-11-09T08:26:29","guid":{"rendered":"https:\/\/info.openlane.eu\/company-information\/blog\/company-news\/5-simple-tips-to-keep-your-business-running-at-full-steam-even-during-the-winter-2\/"},"modified":"2024-11-26T09:01:26","modified_gmt":"2024-11-26T08:01:26","slug":"5-simple-tips-to-keep-your-business-running-at-full-steam-even-during-the-winter-2","status":"publish","type":"post","link":"https:\/\/info.openlane.eu\/cs\/company-information\/blog\/company-news\/5-simple-tips-to-keep-your-business-running-at-full-steam-even-during-the-winter-2\/","title":{"rendered":"5 jednoduch\u00e9 tipy, jak udr\u017eet va\u0161e podnik\u00e1n\u00ed v chodu na pln\u00e9 obr\u00e1tky i v zim\u011b."},"content":{"rendered":"<section class=\"l-section wpb_row us_custom_7f189244 height_medium\"><div class=\"l-section-h i-cf\"><div class=\"g-cols vc_row via_grid cols_1 laptops-cols_inherit tablets-cols_inherit mobiles-cols_1 valign_top type_default stacking_default\"><div class=\"wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"g-cols wpb_row via_grid cols_1 laptops-cols_inherit tablets-cols_inherit mobiles-cols_1 valign_top type_default stacking_default\" style=\"--columns-gap:3rem;\"><div class=\"wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"wpb_text_column\"><div class=\"wpb_wrapper\"><h1><span data-metadata=\"&amp;lt;!--(figmeta)eyJmaWxlS2V5IjoicjVDUFlXREM4OEVxUW5GQVNua2RRNyIsInBhc3RlSUQiOjE3NDA0NzkxNTksImRhdGFUeXBlIjoic2NlbmUifQo=(\/figmeta)--&amp;gt;\"><\/span>5 jednoduch\u00e9 tipy, jak udr\u017eet va\u0161e podnik\u00e1n\u00ed v chodu na pln\u00e9 obr\u00e1tky i v zim\u011b.<\/h1>\n<p>\n<\/div><\/div><div class=\"w-separator size_custom\" style=\"height:1rem\"><\/div><time class=\"w-post-elm post_date us_custom_d8432ea1 has_text_color entry-date published\" datetime=\"2020-11-09T09:26:29+01:00\" itemprop=\"datePublished\"><i class=\"far fa-clock\"><\/i>09 Lis 2020<\/time><\/div><\/div><\/div><div class=\"w-separator size_medium\"><\/div><div class=\"g-cols wpb_row via_grid cols_1 laptops-cols_inherit tablets-cols_inherit mobiles-cols_1 valign_top type_default stacking_default\" style=\"--columns-gap:3rem;\"><div class=\"wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"wpb_text_column\"><div class=\"wpb_wrapper\"><p><strong>Zima se bl\u00ed\u017e\u00ed&#8230; Zna\u010dka se, \u017ee ani vy jako prodejce nez\u016fstanete na holi\u010dk\u00e1ch! Jako prodejce aut m\u016f\u017eete l\u00e9pe surfovat na vln\u00e1ch ro\u010dn\u00edch obdob\u00ed, abyste udr\u017eeli prodeje b\u011bhem temn\u00fdch zimn\u00edch m\u011bs\u00edc\u016f. Tyto jednoduch\u00e9 tipy 5 mohou v nadch\u00e1zej\u00edc\u00edch m\u011bs\u00edc\u00edch prok\u00e1zat va\u0161\u00ed firm\u011b skv\u011blou slu\u017ebu.<\/strong><\/p>\n<\/div><\/div><\/div><\/div><\/div><div class=\"w-separator size_medium\"><\/div><div class=\"g-cols wpb_row via_grid cols_1 laptops-cols_inherit tablets-cols_inherit mobiles-cols_1 valign_top type_default stacking_default\" style=\"--columns-gap:3rem;\"><div class=\"wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"w-image align_none\"><div class=\"w-image-h\"><img decoding=\"async\" width=\"778\" height=\"248\" data-src=\"https:\/\/info.openlane.eu\/wp-content\/uploads\/2020\/10\/winter-1.png\" class=\"attachment-large size-large lazyload\" alt=\"Winter\" data-srcset=\"https:\/\/info.openlane.eu\/wp-content\/uploads\/2020\/10\/winter-1.png 778w, https:\/\/info.openlane.eu\/wp-content\/uploads\/2020\/10\/winter-1-300x96.png 300w\" data-sizes=\"auto, (max-width: 778px) 100vw, 778px\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 778px; --smush-placeholder-aspect-ratio: 778\/248;\" \/><\/div><\/div><\/div><\/div><\/div><div class=\"w-separator size_medium\"><\/div><div class=\"g-cols wpb_row via_grid cols_1 laptops-cols_inherit tablets-cols_inherit mobiles-cols_1 valign_top type_default stacking_default\" style=\"--columns-gap:3rem;\"><div class=\"wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"wpb_text_column\"><div class=\"wpb_wrapper\"><p>Nev\u00edme, zda za to m\u016f\u017ee po\u0161mourn\u00e9 po\u010das\u00ed, nebo pr\u00e1zdn\u00e9 pen\u011b\u017eenky po drah\u00e9m obdob\u00ed konce roku: ka\u017edop\u00e1dn\u011b Statistika ukazuj\u00ed, \u017ee chladn\u00e9 zimn\u00ed m\u011bs\u00edce p\u0159ich\u00e1zej\u00ed s poklesem prodej\u016f aut. Historicky vzato je tento pokles vysv\u011btlen t\u00edm, \u017ee motorist\u00e9 rad\u011bji po\u010dkaj\u00ed a\u017e po hlubok\u00e9 zim\u011b (kv\u016fli vy\u0161\u0161\u00edmu riziku rzi a nehod\u00e1m), ne\u017e vym\u011bn\u00ed sv\u00e9 auto. I p\u0159esto zde v OPENLANE v\u011b\u0159\u00edme, \u017ee i v zim\u011b je mo\u017en\u00e9 rozjet va\u0161e podnik\u00e1n\u00ed na pln\u00e9 obr\u00e1tky. Ur\u010dit\u011b, kdy\u017e budete dodr\u017eovat t\u011bchto p\u011bt z\u00e1kladn\u00edch pravidel. <\/p>\n<h2>1. Hled\u00e1n\u00ed klienty tam, kde je lze nal\u00e9zt: online.<\/h2>\n<p> Dny jsou chladn\u00e9 a kr\u00e1tk\u00e9, a to znamen\u00e1, \u017ee b\u011b\u017en\u00fd klient nem\u00e1 nutk\u00e1n\u00ed omrznout si prsty na toulk\u00e1ch po zasn\u011b\u017een\u00e9m dvo\u0159e autobazaru. Jako v\u011brn\u00fd klient OPENLANE asi dob\u0159e v\u00edte, \u017ee prodej ojet\u00e9ho vozu za\u010d\u00edn\u00e1 st\u00e1le v\u00edce na internetu a soci\u00e1ln\u00edch s\u00edt\u00edch. Zva\u017ete mo\u017en\u00e1 um\u00edst\u011bn\u00ed n\u011bkolika speci\u00e1ln\u00edch zimn\u00edch nab\u00eddek na svou vlastn\u00ed Facebookovou str\u00e1nku nebo zahajte kampa\u0148 na konci roku: t\u00edmto zp\u016fsobem se va\u0161e akcie dostanou do pozornosti nej\u0161ir\u0161\u00edho mo\u017en\u00e9ho publika a s relativn\u011b omezen\u00fdm rozpo\u010dtem. <\/p>\n<h2>2. Upravte sv\u016fj dojezd<\/h2>\n<p> Bez ohledu na to, jak dobr\u00e1 je va\u0161e marketingov\u00e1 strategie, v\u0161e stoj\u00ed a pad\u00e1 s vozy, kter\u00e9 nab\u00edz\u00edte. V zimn\u00edm obdob\u00ed v\u00fdrazn\u011b kles\u00e1 popt\u00e1vka po mal\u00fdch M\u011bsto vozech s omezenou asistenc\u00ed p\u0159i \u0159\u00edzen\u00ed a dal\u0161\u00edmi bezpe\u010dnostn\u00edmi syst\u00e9my, zat\u00edmco modely 4-wheel-drive p\u0159irozen\u011b mnohem sn\u00e1ze m\u011bn\u00ed majitele, kdy\u017e to j\u00edzdn\u00ed podm\u00ednky vy\u017eaduj\u00ed. Na rozd\u00edl od toho, co si mnoz\u00ed mysl\u00ed, v \u017e\u00e1dn\u00e9m p\u0159\u00edpad\u011b to nejsou jen Finov\u00e9, Raku\u0161an\u00e9 a Islan\u010fan\u00e9, kdo kupuje 4&#215;4: pronik\u00e1n\u00ed voz\u016f s pohonem v\u0161ech kol na trh v cel\u00e9 Evropa vzrostlo z 2,6 na 14,8 % mezi 1990 a 2017. Na p\u0159edn\u00edch p\u0159\u00ed\u010dk\u00e1ch jsou \u0160v\u00fdcarsko (45,8 %), Norsko (39,3 %) a \u0160v\u00e9dsko (3,42 %). Dal\u0161\u00ed tip: p\u0159i n\u00e1kupu se sna\u017ete v\u011bnovat pozornost typick\u00fdm &#8218;zimn\u00edm&#8216; variant\u00e1m, jako je vyh\u0159\u00edv\u00e1n\u00ed Seat nebo Kolo vyh\u0159\u00edvan\u00e1 bo\u010dn\u00ed zrc\u00e1tka nebo d\u00e1lkov\u011b ovl\u00e1dan\u00e9 parkovac\u00ed topen\u00ed. <\/p>\n<h2>3. Zam\u011b\u0159en\u00ed na SUV, SUV a SUV<\/h2>\n<p> Mo\u017en\u00e1 jste aktivn\u011bj\u0161\u00ed v ji\u017en\u00ed Evropa nebo pochybujete, \u017ee va\u0161i klienti hledaj\u00ed zimn\u00ed <a href=\"https:\/\/www.openlane.eu\/en\/findcar?equipments=Four%20wheel%20drive\" target=\"_blank\" rel=\"noopener\">4&#215;4 odoln\u00e9<\/a>. V takov\u00e9m p\u0159\u00edpad\u011b se m\u016f\u017eete uch\u00fdlit \u2013 pokud jste tak je\u0161t\u011b neu\u010dinili \u2013 k automobilov\u00e9 dojn\u00e9 kr\u00e1v\u011b minul\u00e9ho desetilet\u00ed: <a href=\"https:\/\/www.openlane.eu\/en\/findcar?bodyTypes=SUV\" target=\"_blank\" rel=\"noopener\">SUV<\/a>. I kdy\u017e se prod\u00e1vaj\u00ed jako hork\u00e9 kol\u00e1\u010de 365 dn\u00ed v Rok jejich popularita zjevn\u011b stoup\u00e1 je\u0161t\u011b v\u00edce, kdy\u017e teploty klesaj\u00ed. <\/p>\n<h2>4. D\u00e1vejte rad\u011bji \u201ezimn\u00ed\u201c dopl\u0148ky ne\u017e slevy.<\/h2>\n<p> Z\u00e1kon nab\u00eddky a popt\u00e1vky by v\u00e1s Zna\u010dka p\u0159im\u011bt ke sn\u00ed\u017een\u00ed cen, abyste zv\u00fd\u0161ili objem prodeje za Rok. P\u0159esto nemus\u00edte na posledn\u00ed chv\u00edli za\u010d\u00ednat s v\u00fdrazn\u00fdmi slevami, abyste z\u00edskali sv\u00e9 klienty. M\u016f\u017ee se nap\u0159\u00edklad vyplatit pohostit potenci\u00e1ln\u00ed kupce n\u011bkter\u00fdmi zimn\u00edmi dopl\u0148ky, jako je bezplatn\u00e1 zimn\u00ed kontrola, sada zimn\u00edch pneumatik nav\u00edc nebo pouk\u00e1zka na n\u011bkter\u00e9 bezplatn\u00e9 myt\u00ed aut. Va\u0161e mar\u017ee v\u00e1m pod\u011bkuj\u00ed! <\/p>\n<h2>5. Pt\u00e1k v hrsti m\u00e1 cenu dvou v bu\u0161i<\/h2>\n<p> Kone\u010dn\u011b je d\u016fle\u017eit\u00e9 si uv\u011bdomit, \u017ee v zim\u011b je to trh kupuj\u00edc\u00edch, kde ceny do zna\u010dn\u00e9 m\u00edry ur\u010duje omezen\u011bj\u0161\u00ed popt\u00e1vka. Neprosp\u00edv\u00e1 v\u00e1m v\u0161ak n\u00e1tlak na klienty, proto\u017ee chcete z\u00edskat ten jeden obchod nav\u00edc, a\u0165 se d\u011bje cokoliv. Bu\u010fte tedy ve sv\u00fdch jedn\u00e1n\u00edch klidn\u00ed a p\u0159ijm\u011bte ob\u010das i ni\u017e\u0161\u00ed Mar\u017ee va\u0161emu vztahu s kupuj\u00edc\u00edm to jen prosp\u011bje. Chcete v\u011bd\u011bt, jak\u00e1 auta jsou pr\u00e1v\u011b te\u010f k dispozici na OPENLANE? <a href=\"https:\/\/www.openlane.eu\/en\/findcar\" target=\"_blank\" rel=\"noopener\"><span style=\"text-decoration: underline; color: #0061ff;\">Objevte je zde<\/span><\/a>!<\/p>\n<\/div><\/div><div class=\"w-separator size_medium\"><\/div><div class=\"wpb_text_column\"><div class=\"wpb_wrapper\"><p>* N\u00e1zory vyj\u00e1d\u0159en\u00e9 v tomto \u010dl\u00e1nku jsou pouze n\u00e1zory autora a ne n\u00e1zory OPENLANE Evropa.<\/p>\n<\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/section>\n","protected":false},"excerpt":{"rendered":"<p>Zima se bl\u00ed\u017e\u00ed&#8230; Zna\u010dka se, \u017ee vy jako prodejce nez\u016fstanete v mrazu! Jako prodejce aut m\u016f\u017eete l\u00e9pe surfovat na vln\u00e1ch ro\u010dn\u00edch obdob\u00ed, abyste udr\u017eeli prodeje b\u011bhem temn\u00fdch zimn\u00edch m\u011bs\u00edc\u016f. Tyto jednoduch\u00e9 tipy 5 mohou v nadch\u00e1zej\u00edc\u00edch m\u011bs\u00edc\u00edch prok\u00e1zat va\u0161\u00ed firm\u011b skv\u011blou slu\u017ebu.<\/p>\n","protected":false},"author":3,"featured_media":18974,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[17],"tags":[],"class_list":["post-30672","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-company-news"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v26.9 (Yoast SEO v28.7) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>5 jednoduch\u00e9 tipy, jak udr\u017eet va\u0161e podnik\u00e1n\u00ed v chodu na pln\u00e9 obr\u00e1tky i v zim\u011b. \u2013 OPENLANE<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/info.openlane.eu\/cs\/company-information\/blog\/company-news\/5-simple-tips-to-keep-your-business-running-at-full-steam-even-during-the-winter-2\/\" \/>\n<meta property=\"og:locale\" content=\"cs_CZ\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"5 jednoduch\u00e9 tipy, jak udr\u017eet va\u0161e podnik\u00e1n\u00ed v chodu na pln\u00e9 obr\u00e1tky i v zim\u011b.\" \/>\n<meta property=\"og:description\" content=\"Zima se bl\u00ed\u017e\u00ed... Zna\u010dka se, \u017ee vy jako prodejce nez\u016fstanete v mrazu! Jako prodejce aut m\u016f\u017eete l\u00e9pe surfovat na vln\u00e1ch ro\u010dn\u00edch obdob\u00ed, abyste udr\u017eeli prodeje b\u011bhem temn\u00fdch zimn\u00edch m\u011bs\u00edc\u016f. Tyto jednoduch\u00e9 tipy 5 mohou v nadch\u00e1zej\u00edc\u00edch m\u011bs\u00edc\u00edch prok\u00e1zat va\u0161\u00ed firm\u011b skv\u011blou slu\u017ebu.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/info.openlane.eu\/cs\/company-information\/blog\/company-news\/5-simple-tips-to-keep-your-business-running-at-full-steam-even-during-the-winter-2\/\" \/>\n<meta property=\"og:site_name\" content=\"OPENLANE\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/OPENLANE.Europe\" \/>\n<meta property=\"article:published_time\" content=\"2020-11-09T08:26:29+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2024-11-26T08:01:26+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/info.openlane.eu\/wp-content\/uploads\/2024\/11\/winter.png\" \/>\n\t<meta property=\"og:image:width\" content=\"778\" \/>\n\t<meta property=\"og:image:height\" content=\"248\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta 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