{"id":30717,"date":"2021-05-04T05:18:18","date_gmt":"2021-05-04T03:18:18","guid":{"rendered":"https:\/\/info.openlane.eu\/company-information\/blog\/company-news\/offline-remarketing-with-or-without-future-2\/"},"modified":"2024-12-03T14:26:11","modified_gmt":"2024-12-03T13:26:11","slug":"offline-remarketing-with-or-without-future-2","status":"publish","type":"post","link":"https:\/\/info.openlane.eu\/cs\/company-information\/blog\/company-news\/offline-remarketing-with-or-without-future-2\/","title":{"rendered":"&#8218;Offline&#8216; remarketing s budoucnost\u00ed nebo bez n\u00ed"},"content":{"rendered":"<section class=\"l-section wpb_row height_medium\"><div class=\"l-section-h i-cf\"><div class=\"g-cols vc_row via_grid cols_1 laptops-cols_inherit tablets-cols_inherit mobiles-cols_1 valign_top type_default stacking_default\"><div class=\"wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"g-cols wpb_row via_grid cols_1 laptops-cols_inherit tablets-cols_inherit mobiles-cols_1 valign_top type_default stacking_default\" style=\"--columns-gap:3rem;\"><div class=\"wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"wpb_text_column\"><div class=\"wpb_wrapper\"><h1>&#8218;Offline&#8216; remarketing s budoucnost\u00ed nebo bez n\u00ed<\/h1>\n<\/div><\/div><div class=\"w-separator size_custom\" style=\"height:1rem\"><\/div> <div class=\"wpb_text_column\"><div class=\"wpb_wrapper\"><p>P\u016fvodn\u00ed text: Frank jacobs \u2013 Fleet Evropa<\/p>\n<\/div><\/div><div class=\"w-separator size_custom\" style=\"height:1rem\"><\/div><time class=\"w-post-elm post_date us_custom_d8432ea1 has_text_color entry-date published\" datetime=\"2021-05-04T05:18:18+02:00\" itemprop=\"datePublished\"><i class=\"far fa-clock\"><\/i>04 Kv\u011b 2021<\/time><\/div><\/div><\/div><div class=\"w-separator size_medium\"><\/div><div class=\"g-cols wpb_row via_grid cols_1 laptops-cols_inherit tablets-cols_inherit mobiles-cols_1 valign_top type_default stacking_default\" style=\"--columns-gap:3rem;\"><div class=\"wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"wpb_text_column\"><div class=\"wpb_wrapper\"><p style=\"text-align: justify;\"> <strong style=\"text-align: justify;\">V \u00danoru koupil belgick\u00fd OPENLANE GWListe N\u011bmecky online s\u00ed\u0165 obchodu s automobily. Pro\u010d? <\/strong><span style=\"text-align: left;\">\u201c GWListe m\u00e1 na N\u011bmecky trhu velmi dobrou stopu. Spojen\u00ed na\u0161ich objem\u016f z n\u00e1s Zna\u010dka t\u0159et\u00edho nejv\u011bt\u0161\u00edho dra\u017eitele v N\u011bmecko co\u017e zv\u00fd\u0161\u00ed na\u0161i relevanci na nejv\u011bt\u0161\u00edm automobilov\u00e9m trhu v Evropa.<\/span><\/p>\n<p style=\"text-align: justify;\"><strong>Jak GWListe zapad\u00e1 do celkov\u00e9 strategie OPENLANE? <\/strong>\u201eOb\u011b spole\u010dnosti se vysoce dopl\u0148uj\u00ed. Co se t\u00fd\u010de produkt\u016f, CarsOn-TheWeb m\u00e1 st\u00e1lou nab\u00eddku voz\u016f na konci pron\u00e1jmu, kter\u00e9 jsou dob\u0159e zdokumentovan\u00e9 a vysoce kvalitn\u00ed. GWListe m\u00e1 odli\u0161n\u00fd automobilov\u00fd mix od stabiln\u00ed a loaj\u00e1ln\u00ed datab\u00e1ze Prodejce v komunit\u011b dealer\u016f. Pokud jde o obchodn\u00ed modely: CarsOn-TheWeb m\u00e1 Model s pln\u00fdmi slu\u017ebami, transak\u010dn\u00ed, bez l\u00e9\u010dby a neplacen\u00ed. GWListe pou\u017e\u00edv\u00e1 netransak\u010dn\u00ed Model: jsou v podstat\u011b dohazova\u010dem pro prodejce a kupuj\u00edc\u00ed\u201c.<\/p>\n<p> <strong>Jak ovlivn\u00ed akvizice va\u0161e podnik\u00e1n\u00ed? <\/strong>\u201eSlu\u017eby OPENLANE budeme postupn\u011b nab\u00edzet prodejc\u016fm a kupuj\u00edc\u00edm GWListe a naopak. A obchodn\u00ed Model GWListe spust\u00edme po cel\u00e9m N\u011bmecko a nakonec i jinde v Evropa. Ob\u011b zna\u010dky budou i nad\u00e1le nab\u00edzet jasn\u011b odli\u0161n\u00e9 Slu\u017eby. Ale zat\u00edmco vyv\u00edj\u00edme nejlep\u0161\u00ed kvality ka\u017ed\u00e9 zna\u010dky, integrujeme ICT, HR a dal\u0161\u00ed back-office Slu\u017eby.\u201c <strong>Online Aukce m\u011bn\u00ed zp\u016fsob, jak\u00fdm se obchoduje s ojet\u00fdmi vozidly. Jak daleko je remarketing za \u0159ekn\u011bme 10 let? <\/strong>\u201eVe zkratce bych \u0159ekl, \u017ee jak p\u0159ij\u00edm\u00e1me a implementujeme st\u00e1le slo\u017eit\u011bj\u0161\u00ed aspekty nov\u00fdch technologi\u00ed, na\u0161e spole\u010dnost se st\u00e1v\u00e1 st\u00e1le v\u00edce technologickou spole\u010dnost\u00ed.\u201c <strong>Jak d\u016fle\u017eit\u00e9 jsou pro va\u0161i firmu online Aukce ve srovn\u00e1n\u00ed s fyzick\u00fdmi? <\/strong>\u201eJsem p\u0159esv\u011bd\u010den, \u017ee online p\u0159\u00edstup je spr\u00e1vn\u00fd pro na\u0161e odv\u011btv\u00ed v kontinent\u00e1ln\u00ed Evropa a jsem si jist\u00fd, \u017ee dra\u017eitel\u00e9 online budou v \u010dele bal\u00edku, zejm\u00e9na v mezin\u00e1rodn\u00edm obchod\u011b.\u201c <strong>Jak\u00fd je nejnov\u011bj\u0161\u00ed v\u00fdvoj v t\u00e9to oblasti? <\/strong>\u201eExistuj\u00ed dva hlavn\u00ed a siln\u011b propojen\u00e9 v\u00fdvojov\u00e9 trendy, oba se odehr\u00e1vaj\u00ed v rychle se vyv\u00edjej\u00edc\u00ed oblasti informa\u010dn\u00edch technologi\u00ed. Stejn\u011b jako jin\u00e1 pr\u016fmyslov\u00e1 odv\u011btv\u00ed, auk\u010dn\u00ed odv\u011btv\u00ed vozidel, a zejm\u00e9na OPENLANE, st\u00e1le v\u00edce vyu\u017e\u00edv\u00e1 Big Data a Business Intelligence k podpo\u0159e hlavn\u00edho c\u00edle remarketingu vozidel: poskytnout je\u0161t\u011b lep\u0161\u00ed shodu mezi nab\u00edzen\u00fdmi vozy a popt\u00e1vkou kupuj\u00edc\u00edch. \u201eA v souvislosti s t\u00edm studujeme a p\u0159ij\u00edm\u00e1me typick\u00e9 techniky e-marketingu, kter\u00e9 jsou aktu\u00e1ln\u00ed ve spot\u0159ebitelsk\u00e9m e-podnik\u00e1n\u00ed. To v\u0161e je v souladu s na\u0161imi strategick\u00fdmi rozhodnut\u00edmi OPENLANE, jejich\u017e c\u00edlem je dramaticky zlep\u0161it dostupnost na\u0161\u00ed spole\u010dnosti, na\u0161ich webov\u00fdch str\u00e1nek, na\u0161ich voz\u016f a na\u0161ich Slu\u017eby pro na\u0161e z\u00e1kazn\u00edky. <strong>P\u0159evezmou zcela za sv\u00e9 online Aukce? <\/strong>\u201eAno, online Model je mnohem efektivn\u011bj\u0161\u00ed z hlediska n\u00e1klad\u016f a oproti Modelu fyzick\u00e9 aukce je nadpr\u016fm\u011brn\u00fd. Bude tak \u010dinit ve st\u00e1le v\u011bt\u0161\u00ed m\u00ed\u0159e dal\u0161\u00edm zlep\u0161ov\u00e1n\u00edm rostouc\u00ed likvidity Aukce co\u017e m\u00e1 za n\u00e1sledek vy\u0161\u0161\u00ed nab\u00eddky pro partnery sourcingu\u201c.<\/p>\n<\/div><\/div><\/div><\/div><\/div><div class=\"w-separator size_medium\"><\/div><div class=\"g-cols wpb_row via_grid cols_1 laptops-cols_inherit tablets-cols_inherit mobiles-cols_1 valign_top type_default stacking_default\" style=\"--columns-gap:3rem;\"><div class=\"wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"w-image align_none\"><div class=\"w-image-h\"><img decoding=\"async\" width=\"680\" height=\"763\" data-src=\"https:\/\/info.openlane.eu\/wp-content\/uploads\/2021\/05\/remarketing2.png\" class=\"attachment-large size-large lazyload\" alt=\"Blog: \u2018Offline\u2019 remarketing with or without future\" data-srcset=\"https:\/\/info.openlane.eu\/wp-content\/uploads\/2021\/05\/remarketing2.png 680w, https:\/\/info.openlane.eu\/wp-content\/uploads\/2021\/05\/remarketing2-267x300.png 267w\" data-sizes=\"auto, (max-width: 680px) 100vw, 680px\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 680px; --smush-placeholder-aspect-ratio: 680\/763;\" \/><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/section>\n","protected":false},"excerpt":{"rendered":"<p>\u201c GWListe m\u00e1 na N\u011bmecky trhu velmi dobrou stopu. Spojen\u00ed na\u0161ich objem\u016f z n\u00e1s Zna\u010dka t\u0159et\u00edho nejv\u011bt\u0161\u00edho dra\u017eitele v N\u011bmecko co\u017e zv\u00fd\u0161\u00ed na\u0161i relevanci na nejv\u011bt\u0161\u00edm automobilov\u00e9m trhu v Evropa.<\/p>\n","protected":false},"author":3,"featured_media":19273,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[17],"tags":[],"class_list":["post-30717","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-company-news"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v26.9 (Yoast SEO v28.3) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>&#039;Offline&#039; remarketing s budoucnost\u00ed nebo bez n\u00ed \u2013 OPENLANE<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/info.openlane.eu\/cs\/company-information\/blog\/company-news\/offline-remarketing-with-or-without-future-2\/\" \/>\n<meta property=\"og:locale\" content=\"cs_CZ\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"&#039;Offline&#039; remarketing s budoucnost\u00ed nebo bez n\u00ed\" \/>\n<meta property=\"og:description\" content=\"\u201c GWListe m\u00e1 na N\u011bmecky trhu velmi dobrou stopu. 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