{"id":30806,"date":"2022-04-20T05:18:18","date_gmt":"2022-04-20T03:18:18","guid":{"rendered":"https:\/\/info.openlane.eu\/company-information\/blog\/company-news\/qa-with-jonathan-holland-managing-director-adesa-uk-2\/"},"modified":"2024-12-17T12:33:05","modified_gmt":"2024-12-17T11:33:05","slug":"qa-with-jonathan-holland-managing-director-adesa-uk-2","status":"publish","type":"post","link":"https:\/\/info.openlane.eu\/cs\/company-information\/blog\/uk\/qa-with-jonathan-holland-managing-director-adesa-uk-2\/","title":{"rendered":"Ot\u00e1zky &amp; odpov\u011bdi s Jonathanem Hollandem, v\u00fdkonn\u00fdm \u0159editelem, OPENLANE UK"},"content":{"rendered":"<section class=\"l-section wpb_row height_medium\"><div class=\"l-section-h i-cf\"><div class=\"g-cols vc_row via_grid cols_1 laptops-cols_inherit tablets-cols_inherit mobiles-cols_1 valign_top type_default stacking_default\"><div class=\"wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"g-cols wpb_row via_grid cols_1 laptops-cols_inherit tablets-cols_inherit mobiles-cols_1 valign_top type_default stacking_default\" style=\"--columns-gap:3rem;\"><div class=\"wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"wpb_text_column\"><div class=\"wpb_wrapper\"><h1>Ot\u00e1zky &amp; odpov\u011bdi s Jonathanem Hollandem, v\u00fdkonn\u00fdm \u0159editelem, OPENLANE UK<\/h1>\n<\/div><\/div><div class=\"w-separator size_custom\" style=\"height:1rem\"><\/div><time class=\"w-post-elm post_date us_custom_d8432ea1 has_text_color entry-date published\" datetime=\"2022-04-20T05:18:18+02:00\" itemprop=\"datePublished\"><i class=\"far fa-clock\"><\/i>20 Dub 2022<\/time><\/div><\/div><\/div><div class=\"w-separator size_medium\"><\/div><div class=\"g-cols wpb_row via_grid cols_1 laptops-cols_inherit tablets-cols_inherit mobiles-cols_1 valign_top type_default stacking_default\" style=\"--columns-gap:3rem;\"><div class=\"wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"wpb_text_column\"><div class=\"wpb_wrapper\"><\/p>\n<h2>Jak\u00e9 velkoobchodn\u00ed trendy jste vid\u011bli v 1. \u010dtvrtlet\u00ed?<\/h2>\n<p> Vzhledem k tomu, \u017ee Leasingov\u00e9 spole\u010dnosti st\u00e1le pracuj\u00ed na nov\u00fdch v\u00fdzv\u00e1ch v oblasti dod\u00e1vek automobil\u016f, aktivita defleetov\u00e1n\u00ed byla v cel\u00e9m sektoru remarketingu utlumena. Zat\u00edmco banky objedn\u00e1vek na nov\u00e1 auta jsou nyn\u00ed pom\u011brn\u011b velk\u00e9, nab\u00eddka st\u00e1le nedoch\u00e1z\u00ed, tak\u017ee se prodlu\u017euj\u00ed leasingy. To znamen\u00e1, \u017ee profil t\u011bchto vozidel bude odli\u0161n\u00fd, budou star\u0161\u00ed, i kdy\u017e ne nutn\u011b s v\u00fdrazn\u011b vy\u0161\u0161\u00edm po\u010dtem najet\u00fdch kilometr\u016f, proto\u017ee pracovn\u00ed vzorce se od za\u010d\u00e1tku pandemie tolik zm\u011bnily. Podobn\u011b se zpomalila i \u010dinnost v sektoru prodejc\u016f, p\u0159i\u010dem\u017e maloobchodn\u00edci maj\u00ed tendenci zkou\u0161et a prod\u00e1vat vozidla na \u010d\u00e1ste\u010dnou v\u00fdm\u011bnu, kter\u00e1 by norm\u00e1ln\u011b vym\u011bnili. Mnoho fran\u0161\u00edzov\u00fdch prodejc\u016f n\u00e1m \u0159\u00edk\u00e1, \u017ee maloobchodn\u00ed \u010dinnost je utlumen\u00e1, tak\u017ee po\u017eadavek na dopln\u011bn\u00ed z\u00e1sob nebyl tak nal\u00e9hav\u00fd, jak jsme byli sv\u011bdky v posledn\u00edch m\u011bs\u00edc\u00edch. Hodnoty ojet\u00fdch voz\u016f ve velkoobchodn\u00edm sektoru se zm\u00edrnily, jak odr\u00e1\u017e\u00ed ned\u00e1vn\u00e1 anal\u00fdza cap-hpi, kter\u00e1 v B\u0159ezen uk\u00e1zala m\u00edrn\u00fd pokles, a\u010dkoli hodnoty z\u016fst\u00e1vaj\u00ed daleko p\u0159ed t\u00edm, kde byly p\u0159ed 12 m\u011bs\u00edci. <\/p>\n<h2>Jak\u00e9 trendy remarketingu vid\u00edte u lehk\u00fdch U\u017eitkov\u00e1 vozidla?<strong> <\/strong><\/h2>\n<p> Objemy na trhu pon\u011bkud vzrostly. Je to zp\u016fsobeno p\u0159edev\u0161\u00edm t\u00edm, \u017ee na za\u010d\u00e1tku Roku po zv\u00fd\u0161en\u00e9 popt\u00e1vce po dod\u00e1vkov\u00fdch vozech v p\u0159edv\u00e1no\u010dn\u00edm obdob\u00ed sou\u010dasn\u011b odch\u00e1zela \u0159ada p\u016fj\u010dovna. To vedlo k m\u00edrn\u011b lep\u0161\u00ed nab\u00eddce dod\u00e1vek do velkoobchodu. Vzhledem k tomu, \u017ee se nab\u00eddka nov\u00fdch dod\u00e1vek m\u00edrn\u011b zlep\u0161uje, o\u010dek\u00e1v\u00e1me tak\u00e9, \u017ee n\u011bkter\u00e9 star\u0161\u00ed dod\u00e1vky budou znovu uvedeny na trh. <\/p>\n<h2>V Kv\u011bten KAR Global, va\u0161e mate\u0159sk\u00e1 spole\u010dnost v USA, prodala svou fyzickou auk\u010dn\u00ed \u010dinnost v Severn\u00ed Americe, jak\u00e9 jsou d\u016fsledky pro OPENLANE UK?<strong> <\/strong><\/h2>\n<p> Kdy\u017e spole\u010dnost KAR ozn\u00e1mila prodej fyzick\u00e9ho auk\u010dn\u00edho podniku OPENLANE v USA spole\u010dnosti Carvana, Peter Kelly, gener\u00e1ln\u00ed \u0159editel spole\u010dnosti KAR Global, \u0159ekl: \u201eKAR byla v\u017edy l\u00eddrem v digit\u00e1ln\u00ed transformaci remarketingu a tato transakce n\u00e1s pevn\u011b stav\u00ed na pozici p\u0159edn\u00ed digit\u00e1ln\u00ed spole\u010dnosti. poskytovatel tr\u017ei\u0161t\u011b pro velkoobchodn\u00ed prodej ojet\u00fdch vozidel.\u201c Zam\u011b\u0159en\u00ed spole\u010dnosti KAR je nyn\u00ed do zna\u010dn\u00e9 m\u00edry zalo\u017eeno na digit\u00e1ln\u00edch technologi\u00edch a to dokonale zapad\u00e1 do strategie, kterou m\u00e1me zde ve Spojen\u00e9m kr\u00e1lovstv\u00ed a v cel\u00e9 Evropa. <\/p>\n<h2>Jak \u00fazce spolupracuje OPENLANE UK s OPENLANE Evropa?<\/h2>\n<p> Velmi \u00fazce spolupracujeme s na\u0161imi kolegy v Evropa. V sou\u010dasn\u00e9 dob\u011b se sna\u017e\u00edme sladit na\u0161i platformu s evropskou platformou, abychom mohli t\u011b\u017eit z jej\u00ed vysp\u011blosti a bohat\u00e9 sady funkc\u00ed. <\/p>\n<h2>Bude UPSTREAM vypadat jinak v d\u016fsledku tohoto zarovn\u00e1n\u00ed?<strong> <\/strong><\/h2>\n<p> Ano, bude. O\u010dek\u00e1v\u00e1me, \u017ee z\u00e1kladn\u00ed funkce z\u016fstanou stejn\u00e9, ale na\u0161im z\u00e1kazn\u00edk\u016fm bude k dispozici mnoho r\u016fzn\u00fdch vylep\u0161en\u00ed, d\u00edky nim\u017e Zna\u010dka cel\u00fd z\u00e1\u017eitek z n\u00e1kupu je\u0161t\u011b lep\u0161\u00ed. Ned\u00e1vno jste ozn\u00e1mili novou spolupr\u00e1ci ve Spojen\u00e9m kr\u00e1lovstv\u00ed se skupinou Automotive Transformation Group, jej\u00edm\u017e c\u00edlem je poskytnout \u0159e\u0161en\u00ed pro akcie v digit\u00e1ln\u00edm v\u011bku. Co to bude pokr\u00fdvat? Prodejci vyu\u017e\u00edvaj\u00edc\u00ed Slu\u017eby Automotive Transformation Group maj\u00ed nyn\u00ed mo\u017enost uv\u00e1d\u011bt ojet\u00e1 vozidla ze sv\u00e9ho maloobchodn\u00edho invent\u00e1\u0159e na na\u0161\u00ed platform\u011b UPSTREAM, co\u017e jim pom\u016f\u017ee vyrovnat p\u0159ebyte\u010dn\u00e9 z\u00e1soby. Anal\u00fdza prodejc\u016f Automotive Transformation Group pomoc\u00ed platformy NetDirector\u00ae Auto-e zjistila, \u017ee 46 % pou\u017eit\u00fdch z\u00e1sob se prod\u00e1 b\u011bhem prvn\u00edch 30 dn\u016f od uveden\u00ed na burzu. Toto procento v\u0161ak klesne na 25 % na 31\u201360 dn\u00ed, 16 % na 61\u201390 dn\u00ed a pouze 13 % na v\u00edce ne\u017e 90 dn\u00ed. V m\u011bn\u00edc\u00edm se maloobchodn\u00edm prost\u0159ed\u00ed je pot\u0159eba implementovat strategii p\u0159ebyte\u010dnosti voz\u016f k\u00f3tovan\u00fdch na 30 dn\u00ed prvo\u0159ad\u00e1, tak\u017ee jsme pot\u011b\u0161eni, \u017ee m\u016f\u017eeme spolupracovat s Automotive Transformation Group na dod\u00e1n\u00ed digit\u00e1ln\u00edho \u0159e\u0161en\u00ed, kter\u00e9 prodejc\u016fm pom\u016f\u017ee tohoto dos\u00e1hnout.<\/p>\n<\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/section>\n","protected":false},"excerpt":{"rendered":"<p>Vzhledem k tomu, \u017ee Leasingov\u00e9 spole\u010dnosti st\u00e1le pracuj\u00ed na nov\u00fdch v\u00fdzv\u00e1ch v oblasti dod\u00e1vek automobil\u016f, \u010dinnost defleetov\u00e1n\u00ed byla v cel\u00e9m sektoru remarketingu utlumena. Zat\u00edmco banky objedn\u00e1vek na nov\u00e1 auta jsou nyn\u00ed pom\u011brn\u011b velk\u00e9, nab\u00eddka st\u00e1le nedoch\u00e1z\u00ed, tak\u017ee se prodlu\u017euj\u00ed leasingy.<\/p>\n","protected":false},"author":3,"featured_media":19825,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[753],"tags":[],"class_list":["post-30806","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-uk"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v26.9 (Yoast SEO v28.3) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Ot\u00e1zky &amp; odpov\u011bdi s Jonathanem Hollandem, v\u00fdkonn\u00fdm \u0159editelem, OPENLANE UK \u2013 OPENLANE<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/info.openlane.eu\/cs\/company-information\/blog\/uk\/qa-with-jonathan-holland-managing-director-adesa-uk-2\/\" \/>\n<meta property=\"og:locale\" content=\"cs_CZ\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Ot\u00e1zky &amp; odpov\u011bdi s Jonathanem Hollandem, v\u00fdkonn\u00fdm \u0159editelem, OPENLANE UK\" \/>\n<meta property=\"og:description\" content=\"Vzhledem k tomu, \u017ee Leasingov\u00e9 spole\u010dnosti st\u00e1le pracuj\u00ed na nov\u00fdch v\u00fdzv\u00e1ch v oblasti dod\u00e1vek automobil\u016f, \u010dinnost defleetov\u00e1n\u00ed byla v cel\u00e9m sektoru remarketingu utlumena. 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