{"id":42220,"date":"2021-05-04T05:18:18","date_gmt":"2021-05-04T03:18:18","guid":{"rendered":"https:\/\/info.openlane.eu\/company-information\/blog\/company-news\/offline-remarketing-with-or-without-future\/"},"modified":"2024-12-03T14:26:11","modified_gmt":"2024-12-03T13:26:11","slug":"offline-remarketing-with-or-without-future","status":"publish","type":"post","link":"https:\/\/info.openlane.eu\/de\/company-information\/blog\/company-news\/offline-remarketing-with-or-without-future\/","title":{"rendered":"&#8218;Offline&#8216;-Wiedervermarktung mit oder ohne Zukunft"},"content":{"rendered":"<section class=\"l-section wpb_row height_medium\"><div class=\"l-section-h i-cf\"><div class=\"g-cols vc_row via_grid cols_1 laptops-cols_inherit tablets-cols_inherit mobiles-cols_1 valign_top type_default stacking_default\"><div class=\"wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"g-cols wpb_row via_grid cols_1 laptops-cols_inherit tablets-cols_inherit mobiles-cols_1 valign_top type_default stacking_default\" style=\"--columns-gap:3rem;\"><div class=\"wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"wpb_text_column\"><div class=\"wpb_wrapper\"><h1>&#8218;Offline&#8216;-Wiedervermarktung mit oder ohne Zukunft<\/h1>\n<\/div><\/div><div class=\"w-separator size_custom\" style=\"height:1rem\"><\/div> <div class=\"wpb_text_column\"><div class=\"wpb_wrapper\"><p>Originaltext: Frank jacobs &#8211; Fleet Europe<\/p>\n<\/div><\/div><div class=\"w-separator size_custom\" style=\"height:1rem\"><\/div><time class=\"w-post-elm post_date us_custom_d8432ea1 has_text_color entry-date published\" datetime=\"2021-05-04T05:18:18+02:00\" itemprop=\"datePublished\"><i class=\"far fa-clock\"><\/i>04 Mai 2021<\/time><\/div><\/div><\/div><div class=\"w-separator size_medium\"><\/div><div class=\"g-cols wpb_row via_grid cols_1 laptops-cols_inherit tablets-cols_inherit mobiles-cols_1 valign_top type_default stacking_default\" style=\"--columns-gap:3rem;\"><div class=\"wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"wpb_text_column\"><div class=\"wpb_wrapper\"><p style=\"text-align: justify;\"> <strong style=\"text-align: justify;\">Im Februar \u00fcbernahm das belgische Unternehmen OPENLANE GWListe, ein deutsches Online-Autohandelsnetzwerk. Und warum? <\/strong><span style=\"text-align: left;\">\u201eGWListe hat einen sehr guten Fu\u00dfabdruck auf dem deutschen Markt. Durch die Zusammenlegung unserer Volumina werden wir zum drittgr\u00f6\u00dften Auktionshaus in Deutschland und erh\u00f6hen damit unsere Bedeutung auf dem gr\u00f6\u00dften Automobilmarkt in Europa\u201d.<\/span><\/p>\n<p style=\"text-align: justify;\"><strong>Wie passt GWListe in die Gesamtstrategie von OPENLANE? <\/strong>\u201eBeide Unternehmen erg\u00e4nzen sich hervorragend. Was die Produkte betrifft, so verf\u00fcgt CarsOn-TheWeb \u00fcber ein stetiges Angebot an Fahrzeugen, deren Leasing-Vertr\u00e4ge ausgelaufen sind und die gut dokumentiert und von hoher Qualit\u00e4t sind. GWListe hat einen anderen Automix aus einer best\u00e4ndigen und loyalen Verk\u00e4uferdatenbank in der H\u00e4ndlergemeinschaft. Was die Gesch\u00e4ftsmodelle anbelangt: CarsOn-TheWeb hat ein Full-Service-&#8217;no-cure-no-pay&#8216; Transaktionsmodell, bei dem Sie erst bezahlen, wenn alles gel\u00f6st ist. GWListe wendet ein nicht-transaktionales Modell an: Sie m\u00fcssen Verk\u00e4ufer und K\u00e4ufer zusammenf\u00fchren&#8220;.<\/p>\n<p> <strong>Wie wird sich die \u00dcbernahme auf Ihr Gesch\u00e4ft auswirken? <\/strong>\u201eWir werden den Verk\u00e4ufern und K\u00e4ufern von GWListe nach und nach die Dienste von OPENLANE anbieten und andersherum. Und wir werden das GWListe-Gesch\u00e4ftsmodell in ganz Deutschland und schlie\u00dflich auch anderswo in Europa einf\u00fchren. Beide Marken werden weiterhin klar unterscheidbare Dienstleistungen anbieten. Aber w\u00e4hrend wir die besten Qualit\u00e4ten jeder Marke entwickeln, werden wir ICT, HR und andere Back-Office-Dienste integrieren\u201d. <strong>Online-Auktionen ver\u00e4ndern die Art und Weise, wie Gebrauchtwagen gehandelt werden. Wie weit hat sich die Wiedervermarktung in, sagen wir, 10 Jahren entwickelt? <\/strong>\u201eKurz gesagt, muss ich sagen, dass unser Unternehmen immer mehr zu einem Technologieunternehmen wird, da wir immer komplexere Aspekte der neuen Technologie \u00fcbernehmen und umsetzen. <strong>Wie wichtig sind Online-Auktionen f\u00fcr Ihr Unternehmen im Vergleich zu physischen Auktionen? <\/strong>\u201eIch bin davon \u00fcberzeugt, dass der Online-Ansatz f\u00fcr unsere Branche in Kontinentaleuropa richtig ist, und ich bin sicher, dass Online-Auktionsh\u00e4user vor allem im internationalen Handel f\u00fchrend sein werden\u201d. <strong>Was sind die neuesten Entwicklungen auf diesem Gebiet? <\/strong>\u201eEs gibt zwei wichtige und eng miteinander verkn\u00fcpfte Entwicklungen, die sich beide auf dem sich schnell entwickelnden Gebiet der Informationstechnologie vollziehen. Wie andere Branchen auch, nutzen die Fahrzeugauktionsbranche und insbesondere OPENLANE zunehmend Big Data und Gesch\u00e4ftsintelligenz, um das Hauptziel der Wiedervermarktung von Fahrzeugen voranzutreiben: eine noch bessere \u00dcbereinstimmung zwischen dem Angebot an Fahrzeugen und der Nachfrage der K\u00e4ufer. \u201eUnd damit verbunden studieren und \u00fcbernehmen wir die typischen E-Marketing-Techniken, die im E-Business f\u00fcr Verbraucher \u00fcblich sind. All dies steht im Einklang mit unseren strategischen Entscheidungen f\u00fcr OPENLANE, mit denen wir die Zug\u00e4nglichkeit unseres Unternehmens, unserer Website, unserer Fahrzeuge und unserer Dienstleistungen f\u00fcr unsere Kunden drastisch verbessern wollen.\u201d <strong>Werden sich Online-Auktionen durchsetzen? <\/strong>\u201eJa, das Online-Modell ist bei weitem kosteneffizienter, und es schneidet besser ab als das physische Auktionsmodell. Es wird sich auch ausbreiten, indem es die wachsende Liquidit\u00e4t der Auktionen weiter verbessert, was zu h\u00f6heren Geboten f\u00fcr die Beschaffungspartner f\u00fchrt\u201d.<\/p>\n<\/div><\/div><\/div><\/div><\/div><div class=\"w-separator size_medium\"><\/div><div class=\"g-cols wpb_row via_grid cols_1 laptops-cols_inherit tablets-cols_inherit mobiles-cols_1 valign_top type_default stacking_default\" style=\"--columns-gap:3rem;\"><div class=\"wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"w-image align_none\"><div class=\"w-image-h\"><img decoding=\"async\" width=\"680\" height=\"763\" data-src=\"https:\/\/info.openlane.eu\/wp-content\/uploads\/2021\/05\/remarketing2.png\" class=\"attachment-large size-large lazyload\" alt=\"Blog: \u2018Offline\u2019 remarketing with or without future\" data-srcset=\"https:\/\/info.openlane.eu\/wp-content\/uploads\/2021\/05\/remarketing2.png 680w, https:\/\/info.openlane.eu\/wp-content\/uploads\/2021\/05\/remarketing2-267x300.png 267w\" data-sizes=\"auto, (max-width: 680px) 100vw, 680px\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 680px; --smush-placeholder-aspect-ratio: 680\/763;\" \/><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/section>\n","protected":false},"excerpt":{"rendered":"<p>\u201eGWListe hat einen sehr guten Fu\u00dfabdruck auf dem deutschen Markt. Durch die Zusammenlegung unserer Volumina werden wir zum drittgr\u00f6\u00dften Auktionshaus in Deutschland und erh\u00f6hen damit unsere Bedeutung auf dem gr\u00f6\u00dften Automobilmarkt in Europa\u201d.<\/p>\n","protected":false},"author":3,"featured_media":19280,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[3],"tags":[],"class_list":["post-42220","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-company-news"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v26.9 (Yoast SEO v28.3) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>&#039;Offline&#039;-Wiedervermarktung mit oder ohne Zukunft \u2013 OPENLANE<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/info.openlane.eu\/de\/company-information\/blog\/company-news\/offline-remarketing-with-or-without-future\/\" \/>\n<meta property=\"og:locale\" content=\"de_DE\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"&#039;Offline&#039;-Wiedervermarktung mit oder ohne Zukunft\" \/>\n<meta property=\"og:description\" content=\"\u201eGWListe hat einen sehr guten Fu\u00dfabdruck auf dem deutschen Markt. 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