{"id":42260,"date":"2021-05-04T05:18:18","date_gmt":"2021-05-04T03:18:18","guid":{"rendered":"https:\/\/info.openlane.eu\/company-information\/blog\/company-news\/the-future-of-online-car-sales-is-called-adesa-europe\/"},"modified":"2024-12-03T14:30:20","modified_gmt":"2024-12-03T13:30:20","slug":"the-future-of-online-car-sales-is-called-adesa-europe","status":"publish","type":"post","link":"https:\/\/info.openlane.eu\/de\/company-information\/blog\/company-news\/the-future-of-online-car-sales-is-called-adesa-europe\/","title":{"rendered":"Die Zukunft des Online-Autoverkaufs hei\u00dft OPENLANE Europe"},"content":{"rendered":"<section class=\"l-section wpb_row height_medium\"><div class=\"l-section-h i-cf\"><div class=\"g-cols vc_row via_grid cols_1 laptops-cols_inherit tablets-cols_inherit mobiles-cols_1 valign_top type_default stacking_default\"><div class=\"wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"g-cols wpb_row via_grid cols_1 laptops-cols_inherit tablets-cols_inherit mobiles-cols_1 valign_top type_default stacking_default\" style=\"--columns-gap:3rem;\"><div class=\"wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"wpb_text_column\"><div class=\"wpb_wrapper\"><h1>Die Zukunft des Online-Autoverkaufs hei\u00dft OPENLANE Europe<\/h1>\n<\/div><\/div><div class=\"w-separator size_custom\" style=\"height:1rem\"><\/div><time class=\"w-post-elm post_date us_custom_d8432ea1 has_text_color entry-date published\" datetime=\"2021-05-04T05:18:18+02:00\" itemprop=\"datePublished\"><i class=\"far fa-clock\"><\/i>04 Mai 2021<\/time><\/div><\/div><\/div><div class=\"w-separator size_medium\"><\/div><div class=\"g-cols wpb_row via_grid cols_1 laptops-cols_inherit tablets-cols_inherit mobiles-cols_1 valign_top type_default stacking_default\" style=\"--columns-gap:3rem;\"><div class=\"wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"wpb_text_column\"><div class=\"wpb_wrapper\"><p> <strong>Sie haben es vielleicht schon geh\u00f6rt: Die Auktionsseite f\u00fcr den Autohandel CarsOnTheWeb hei\u00dft jetzt OPENLANE Europe. CEO Johan Meyssen gibt den Rahmen f\u00fcr die \u00c4nderung des Markennamens vor und macht einige Enth\u00fcllungen.<\/strong><\/p>\n<\/div><\/div><\/div><\/div><\/div><div class=\"w-separator size_medium\"><\/div><div class=\"g-cols wpb_row via_grid cols_1 laptops-cols_inherit tablets-cols_inherit mobiles-cols_1 valign_top type_default stacking_default\" style=\"--columns-gap:3rem;\"><div class=\"wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"wpb_text_column\"><div class=\"wpb_wrapper\"><p><strong>Warum ein Markenwechsel?<\/strong> Johan Meyssen: \u201eIm Februar 2019 wurde CarsOnTheWeb (COTW) von KAR Auction Services (NYSE: KAR), einem globalen Anbieter von Remarketing- und Technologiel\u00f6sungen, \u00fcbernommen. Mit dem j\u00fcngsten Markenwechsel sind wir nun vollst\u00e4ndig in die KAR-Familie integriert. Als echte OPENLANE Marke k\u00f6nnen wir nun unser bew\u00e4hrtes, profitables Gesch\u00e4ftsmodell durch adesa.eu weiter ausbauen. Als OPENLANE Europe haben wir nun die M\u00f6glichkeit, nahtlose, benutzerfreundliche und digital vernetzte Dienste weltweit anzubieten, um weiter zu wachsen und unseren Service zu verbessern.\u201c <\/p>\n<\/div><\/div><div class=\"w-separator size_medium\"><\/div><div class=\"w-image align_none\"><div class=\"w-image-h\"><img decoding=\"async\" width=\"1024\" height=\"326\" data-src=\"https:\/\/info.openlane.eu\/wp-content\/uploads\/2021\/05\/building-front-blog-1024x326.jpg\" class=\"attachment-large size-large lazyload\" alt=\"Blog: The future of online car\" data-srcset=\"https:\/\/info.openlane.eu\/wp-content\/uploads\/2021\/05\/building-front-blog-1024x326.jpg 1024w, https:\/\/info.openlane.eu\/wp-content\/uploads\/2021\/05\/building-front-blog-300x96.jpg 300w, https:\/\/info.openlane.eu\/wp-content\/uploads\/2021\/05\/building-front-blog.jpg 1412w\" data-sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 1024px; --smush-placeholder-aspect-ratio: 1024\/326;\" \/><\/div><\/div><div class=\"w-separator size_medium\"><\/div><div class=\"wpb_text_column\"><div class=\"wpb_wrapper\"><p><strong>Welche Ver\u00e4nderungen wird die \u00dcbernahme kurzfristig mit sich bringen? <\/strong>\u201eZun\u00e4chst werden wir unseren K\u00e4ufern und Verk\u00e4ufern wie bisher einen robusten Online-Automarkt bieten\u201d, sagt Meyssen. \u201eDa wir nun Teil einer gro\u00dfen, starken und globalen Marke sind, werden sie im Laufe der Zeit von der weiteren Integration der Technologie, Daten und Dienstleistungen von KAR profitieren. Die neuen Entwicklungen haben nur ein Ziel: Fahrzeuge auf die bestm\u00f6gliche Art und Weise online zu verkaufen.\u201c <strong>Wie lauten die mittelfristigen Pl\u00e4ne?<\/strong> Johan Meyssen: \u201eOPENLANE Europe wird seine Dienstleistungen weiter in die Plattform integrieren, um einen f\u00fchrenden Marktplatz f\u00fcr Fahrzeugk\u00e4ufer und -verk\u00e4ufer zu schaffen. Wir werden unsere Vertriebsaktivit\u00e4ten an unseren Standorten in Belgien, Frankreich, Deutschland, Italien, Niederlande und Spanien fortsetzen und unsere Kunden in mehr als 50 europ\u00e4ischen L\u00e4ndern betreuen. Wir sind stets auf der Suche nach geografischen Expansionsm\u00f6glichkeiten in reifen Automobilm\u00e4rkten und konzentrieren uns gleichzeitig darauf, die bestehende Pr\u00e4senz von OPENLANE Europe zu nutzen, um unsere Produkte und Dienstleistungen, wie Finanz-, Logistik- und Datenanalysel\u00f6sungen, zu verbessern. <strong>Wie sehen Sie die Konkurrenz in Europa?<\/strong> Wir wissen, dass es Wettbewerb gibt, aber wir konzentrieren uns auf das, was wir am besten k\u00f6nnen: die f\u00fchrende grenz\u00fcberschreitende Plattform f\u00fcr die Wiedervermarktung von Autos in Kontinentaleuropa zu sein. OPENLANE Europe bietet umfassende, mehrwertsteuerkonforme Zahlungsverkehrs-, Dokumententransfer- und Post-Sales-Prozesse, um die 97 Prozent der Kundentransaktionen mit grenz\u00fcberschreitenden Verk\u00e4ufen zu unterst\u00fctzen. Wir machen das reibungsloser als unsere Konkurrenten\u201d, so Meyssen abschlie\u00dfend.<\/p>\n<\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/section>\n","protected":false},"excerpt":{"rendered":"<p>Sie haben es vielleicht schon geh\u00f6rt: Die Auktionsseite f\u00fcr den Autohandel CarsOnTheWeb hei\u00dft jetzt OPENLANE Europe. CEO Johan Meyssen gibt den Rahmen f\u00fcr die \u00c4nderung des Markennamens vor und macht einige Enth\u00fcllungen.<\/p>\n","protected":false},"author":3,"featured_media":19464,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[3],"tags":[],"class_list":["post-42260","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-company-news"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v26.9 (Yoast SEO v27.9) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Die Zukunft des Online-Autoverkaufs hei\u00dft OPENLANE Europe \u2013 OPENLANE<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/info.openlane.eu\/de\/company-information\/blog\/company-news\/the-future-of-online-car-sales-is-called-adesa-europe\/\" \/>\n<meta property=\"og:locale\" content=\"de_DE\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Die Zukunft des Online-Autoverkaufs hei\u00dft OPENLANE Europe\" \/>\n<meta property=\"og:description\" content=\"Sie haben es vielleicht schon geh\u00f6rt: Die Auktionsseite f\u00fcr den Autohandel CarsOnTheWeb hei\u00dft jetzt OPENLANE Europe. 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With flexible, modular and end-to-end remarketing solutions, and customer service in more than 20 languages, we offer innovative, tech-driven solutions and services that help customers to buy and sell with ease across Europe.","email":"info@openlane.eu","telephone":"+32 (0)16 38 00 68","legalName":"OPENLANE Europe NV","vatID":"BE0867129223","numberOfEmployees":{"@type":"QuantitativeValue","minValue":"201","maxValue":"500"}},{"@type":"Person","@id":"https:\/\/info.openlane.eu\/de\/#\/schema\/person\/a5a247c6e485cca55450536940b70ddb","name":"marinka.kerryn"}]}},"_links":{"self":[{"href":"https:\/\/info.openlane.eu\/de\/wp-json\/wp\/v2\/posts\/42260","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/info.openlane.eu\/de\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/info.openlane.eu\/de\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/info.openlane.eu\/de\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/info.openlane.eu\/de\/wp-json\/wp\/v2\/comments?post=42260"}],"version-history":[{"count":1,"href":"https:\/\/info.openlane.eu\/de\/wp-json\/wp\/v2\/posts\/42260\/revisions"}],"predecessor-version":[{"id":42281,"href":"https:\/\/info.openlane.eu\/de\/wp-json\/wp\/v2\/posts\/42260\/revisions\/42281"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/info.openlane.eu\/de\/wp-json\/wp\/v2\/media\/19464"}],"wp:attachment":[{"href":"https:\/\/info.openlane.eu\/de\/wp-json\/wp\/v2\/media?parent=42260"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/info.openlane.eu\/de\/wp-json\/wp\/v2\/categories?post=42260"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/info.openlane.eu\/de\/wp-json\/wp\/v2\/tags?post=42260"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}