{"id":50267,"date":"2023-11-20T23:00:17","date_gmt":"2023-11-20T22:00:17","guid":{"rendered":"https:\/\/info.openlane.eu\/company-information\/blog\/company-news\/adesa-rebrands-to-openlane-in-europe\/"},"modified":"2024-12-19T15:16:19","modified_gmt":"2024-12-19T14:16:19","slug":"adesa-rebrands-to-openlane-in-europe","status":"publish","type":"post","link":"https:\/\/info.openlane.eu\/en-gb\/company-information\/blog\/company-news\/adesa-rebrands-to-openlane-in-europe\/","title":{"rendered":"ADESA rebrands to OPENLANE in Europe"},"content":{"rendered":"<section class=\"l-section wpb_row height_medium\"><div class=\"l-section-h i-cf\"><div class=\"g-cols vc_row via_grid cols_1 laptops-cols_inherit tablets-cols_inherit mobiles-cols_1 valign_top type_default stacking_default\"><div class=\"wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"g-cols wpb_row via_grid cols_1 laptops-cols_inherit tablets-cols_inherit mobiles-cols_1 valign_top type_default stacking_default\" style=\"--columns-gap:3rem;\"><div class=\"wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"wpb_text_column\"><div class=\"wpb_wrapper\"><h1><span>ADESA rebrands to OPENLANE in Europe<\/span><\/h1>\n<\/div><\/div><div class=\"w-separator size_custom\" style=\"height:1rem\"><\/div><time class=\"w-post-elm post_date us_custom_d8432ea1 has_text_color entry-date published\" datetime=\"2023-11-20T23:00:17+01:00\" itemprop=\"datePublished\"><i class=\"far fa-clock\"><\/i>20 Nov 2023<\/time><\/div><\/div><\/div><div class=\"w-separator size_medium\"><\/div><div class=\"g-cols wpb_row via_grid cols_1 laptops-cols_inherit tablets-cols_inherit mobiles-cols_1 valign_top type_default stacking_default\" style=\"--columns-gap:3rem;\"><div class=\"wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"wpb_text_column\"><div class=\"wpb_wrapper\"><p><strong>ADESA Europe,<span>\u00a0<\/span><\/strong><strong>a subsidiary of<span>\u00a0<\/span><\/strong><strong>the<span>\u00a0<\/span><\/strong><strong>leading provider of digital marketplace solutions for used vehicles OPENLANE, Inc. (NYSE: KAR),<span>\u00a0<\/span><\/strong><strong>is excited to announce<\/strong><span>\u00a0<\/span><strong>its<\/strong><strong><span>\u00a0<\/span>rebranding to OPENLANE<\/strong><strong><span>\u00a0<\/span>Europe<\/strong><strong>.<\/strong><span>\u00a0<\/span><strong>The change<span>\u00a0<\/span><\/strong><strong>is following the consolidation of digital marketplaces earlier this year and<span>\u00a0<\/span><\/strong><strong>reflects the company\u2019s<span>\u00a0<\/span><\/strong><strong>purpose to make car wholesale easy so customers can be more successful.<\/strong><\/p>\n<\/div><\/div><\/div><\/div><\/div><div class=\"w-separator size_medium\"><\/div><div class=\"g-cols wpb_row via_grid cols_1-3 laptops-cols_inherit tablets-cols_inherit mobiles-cols_1 valign_top type_default stacking_default\" style=\"--columns-gap:3rem;\"><div class=\"wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"w-image align_none\"><div class=\"w-image-h\"><img decoding=\"async\" width=\"300\" height=\"288\" data-src=\"https:\/\/info.openlane.eu\/wp-content\/uploads\/2023\/11\/Frame-1-300x288-1.png\" class=\"attachment-large size-large lazyload\" alt=\"\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 300px; --smush-placeholder-aspect-ratio: 300\/288;\" \/><\/div><\/div><\/div><\/div><div class=\"wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"wpb_text_column\"><div class=\"wpb_wrapper\"><h2>New brand to make car wholesale easy so customers can be more successful.<\/h2>\n<p style=\"text-align: justify;\">In May of this year, OPENLANE Europe\u2019s parent company in North America made the strategic decision to combine both the parent company brand and its digital marketplace brands in the US, Canada and Europe under a single brand, OPENLANE.<\/p>\n<p style=\"text-align: justify;\"><em>\u201c<\/em>Our vision is to build the world\u2019s greatest digital marketplace for used vehicles, and we are advancing that vision by bringing together all of our sellers, buyers and vehicles under <strong><span style=\"color: #0081ff;\"><a style=\"color: #0081ff;\" href=\"https:\/\/www.openlane.eu\">openlane.eu<\/a><\/span><\/strong> on the European continent and under <strong><span style=\"color: #0081ff;\"><a style=\"color: #0081ff;\" href=\"https:\/\/www.openlane.co.uk\">openlane.co.uk<\/a><\/span><\/strong> in the UK,\u201d says Grainne van Berkum, President of the European entity since early November 2023. \u201cBy leveraging the power of a global brand we can accelerate innovation and improve the overall customer experience.\u201d<span style=\"color: #0081ff;\"><br \/>\n<\/span><\/p>\n<\/div><\/div><\/div><\/div><\/div><div class=\"w-separator size_medium\"><\/div><div class=\"g-cols wpb_row via_grid cols_1 laptops-cols_inherit tablets-cols_inherit mobiles-cols_1 valign_top type_default stacking_default\" style=\"--columns-gap:3rem;\"><div class=\"wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"wpb_text_column\"><div class=\"wpb_wrapper\"><p style=\"text-align: justify;\">The change to OPENLANE stands for a fundamental change: it expresses the company\u2019s commitment to making buying and selling used cars easy so customers can be more successful.<\/p>\n<p style=\"text-align: justify;\">\u201cIn Europe, we continue to make cross-border sales easy by providing a secure one-stop-shop experience with best-in-class cross-border services and real-time delivery options. Our large and growing logistics network across the European continent and the UK ensures customers can benefit from seamless transactions and efficient distribution,\u201d Grainne explains.<\/p>\n<p style=\"text-align: justify;\">\u201cAt the same time, our marketplace is increasingly making domestic sales easy. Our supply of local vehicles for instance is increasing, thanks to a rapidly growing dealer base, discovering the unique power of OPENLANE Sell. This modular dealer platform is designed to help dealers revolutionize their car sales experience through a range of flexible modules which put them in control of every transaction.\u201d<\/p>\n<p style=\"text-align: justify;\">\u201cThe combination of our flexibility, digital capabilities, automotive experience and thorough market knowledge uniquely positions us in the car wholesale industry and allows us to continuously improve our products and services so our customers can be more successful,\u201d Grainne concludes.<\/p>\n<p style=\"text-align: justify;\">In 2022, the OPENLANE marketplaces facilitated the sale of approximately 1.3 million vehicles, with a gross merchandise value of over $23 billion, across a large and growing network of franchise and independent dealers, OEMs, financial institutions, rental and recovery companies and fleet operators.<\/p>\n<h2 style=\"text-align: justify;\">About OPENLANE Europe (before: ADESA Europe)<\/h2>\n<p style=\"text-align: justify;\">OPENLANE Europe, a business unit of global vehicle remarketing and technology solutions provider OPENLANE (NYSE: KAR), makes used car wholesale easy for its customers so they can be successful. The company seamlessly connects OEMS, Fleet owners, wholesalers, and dealers with buyers in more than 50 countries across Europe. Its robust online car marketplace reduces risk, improves transparency and streamlines transactions. Headquartered in Belgium, OPENLANE Europe has sales operations in Belgium, France, Germany, Italy, the Netherlands, Spain, and the United Kingdom. For more information, visit <span style=\"color: #0081ff;\"><a style=\"color: #0081ff;\" href=\"https:\/\/www.openlane.eu\">openlane.eu<\/a>.<\/span><\/p>\n<h2 style=\"text-align: justify;\">About OPENLANE Inc.<\/h2>\n<p style=\"text-align: justify;\">OPENLANE, Inc. (NYSE: KAR), provides sellers and buyers across the global wholesale used vehicle industry with innovative, technology-driven remarketing solutions. The company\u2019s unique end-to-end platform supports whole car, financing, logistics and other ancillary and related services. Our integrated marketplaces reduce risk, improve transparency and streamline transactions for customers around the globe. Headquartered in Carmel, Indiana, the company has employees across the United States, Canada, Europe, Uruguay and the Philippines. For more information and the latest company news, visit <span style=\"color: #0081ff;\"><a style=\"color: #0081ff;\" href=\"https:\/\/corporate.openlane.com\/about\/\">corporate.openlane.com<\/a>.<br \/>\n<\/span><\/p>\n<\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/section>\n","protected":false},"excerpt":{"rendered":"<p>New brand to make car wholesale easy so customers can be more successful.<\/p>\n","protected":false},"author":1,"featured_media":19897,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[185],"tags":[],"class_list":["post-50267","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-company-news"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v26.9 (Yoast SEO v27.6) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>ADESA rebrands to OPENLANE in 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