{"id":576,"date":"2021-05-04T05:18:18","date_gmt":"2021-05-04T03:18:18","guid":{"rendered":"https:\/\/info.openlane.eu\/mercedes-versus-bmw-a-competition-of-over-100-years\/"},"modified":"2024-11-15T08:12:03","modified_gmt":"2024-11-15T07:12:03","slug":"mercedes-versus-bmw-a-competition-of-over-100-years","status":"publish","type":"post","link":"https:\/\/info.openlane.eu\/en\/company-information\/blog\/company-news\/mercedes-versus-bmw-a-competition-of-over-100-years\/","title":{"rendered":"Mercedes versus BMW: a competition of over 100 years"},"content":{"rendered":"<section class=\"l-section wpb_row height_medium\"><div class=\"l-section-h i-cf\"><div class=\"g-cols vc_row via_grid cols_1 laptops-cols_inherit tablets-cols_inherit mobiles-cols_1 valign_top type_default stacking_default\"><div class=\"wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"g-cols wpb_row via_grid cols_1 laptops-cols_inherit tablets-cols_inherit mobiles-cols_1 valign_top type_default stacking_default\" style=\"--columns-gap:3rem;\"><div class=\"wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"wpb_text_column\"><div class=\"wpb_wrapper\"><h1>Mercedes versus BMW: a competition of over 100 years<\/h1>\n<\/div><\/div><div class=\"w-separator size_custom\" style=\"height:1rem\"><\/div><time class=\"w-post-elm post_date us_custom_d8432ea1 has_text_color entry-date published\" datetime=\"2021-05-04T05:18:18+02:00\" itemprop=\"datePublished\"><i class=\"far fa-clock\"><\/i>04 May 2021<\/time><\/div><\/div><\/div><div class=\"w-separator size_medium\"><\/div><div class=\"g-cols wpb_row via_grid cols_1 laptops-cols_inherit tablets-cols_inherit mobiles-cols_1 valign_top type_default stacking_default\" style=\"--columns-gap:3rem;\"><div class=\"wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"wpb_text_column\"><div class=\"wpb_wrapper\"><p><strong>The German car brands\u00a0<a href=\"https:\/\/www.adesa.eu\/tr\/cms\/car-makes\/mercedes\">Mercedes<\/a>\u00a0and\u00a0<a href=\"https:\/\/www.adesa.eu\/tr\/cms\/car-makes\/bmw\">BMW<\/a>\u00a0are probably one of the biggest rivals in the international automotive market. In 2016, BMW celebrated its centenary \u2013 and a century of technological rivalry with Daimler\u2019s Mercedes-Benz. In \u00a0the newspapers, Benz, who can claim the invention of the car in 1886, congratulated the Bavarian enemy in an ironic way: \u201cThanks for 100 years of competition. The 30 years before were pretty boring.\u201d Both major car makers have been competing on technical aspects, the engine and design, as well as on sales figures over the last few years. But let\u2019s take a closer look on each of them.<\/strong><\/p>\n<\/div><\/div><\/div><\/div><\/div><div class=\"w-separator size_medium\"><\/div><div class=\"g-cols wpb_row via_grid cols_1 laptops-cols_inherit tablets-cols_inherit mobiles-cols_1 valign_top type_default stacking_default\" style=\"--columns-gap:3rem;\"><div class=\"wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"wpb_text_column\"><div class=\"wpb_wrapper\"><h2>Innovations from both giants<\/h2>\n<p>Since the foundation of BMW, the two German giants have claimed the title of \u201cthe most innovative company\u201d and some incredible cars and technologies have been created over the years due to the rivalry of the two big car brands.<\/p>\n<\/div><\/div><\/div><\/div><\/div><div class=\"w-separator size_small\"><\/div><div class=\"g-cols wpb_row via_grid cols_2-1 laptops-cols_inherit tablets-cols_inherit mobiles-cols_1 valign_middle type_default stacking_default\" style=\"--columns-gap:3rem;\"><div class=\"wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"wpb_text_column\"><div class=\"wpb_wrapper\"><p>Things began to \u201cget hot\u201d in the 1950s, when Mercedes-Benz developed its 300SL Gullwing, the first in-line engine with injection. BMW has made the 507 Roadster, one of the most beautiful cars ever made. Unfortunately, the production costs of the BMW 507 were too high, so the car was too expensive to sell. This brought BMW even close to bankruptcy. The model was not sold very well, only a handful of very wealthy people could afford to buy it. Elvis Presley was one of the owners of a BMW 507.<br \/>\nBut in 1960 BMW invented with the 2002 model a small sports sedan, which is the basis for the production of the first European-made turbocharged engine: the 2002 Turbo.<\/p>\n<\/div><\/div><\/div><\/div><div class=\"wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"w-image align_none\"><div class=\"w-image-h\"><img decoding=\"async\" width=\"532\" height=\"257\" data-src=\"https:\/\/info.openlane.eu\/wp-content\/uploads\/2021\/05\/bmw2.png\" class=\"attachment-large size-large lazyload\" alt=\"BMW\" data-srcset=\"https:\/\/info.openlane.eu\/wp-content\/uploads\/2021\/05\/bmw2.png 532w, https:\/\/info.openlane.eu\/wp-content\/uploads\/2021\/05\/bmw2-300x145.png 300w\" data-sizes=\"auto, (max-width: 532px) 100vw, 532px\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 532px; --smush-placeholder-aspect-ratio: 532\/257;\" \/><\/div><\/div><\/div><\/div><\/div><div class=\"w-separator size_small\"><\/div><div class=\"g-cols wpb_row via_grid cols_1 laptops-cols_inherit tablets-cols_inherit mobiles-cols_1 valign_top type_default stacking_default\" style=\"--columns-gap:3rem;\"><div class=\"wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"wpb_text_column\"><div class=\"wpb_wrapper\"><p><span>In 1972, BMW shocked the world with the all-electric 1602, one of the first electric cars in the world, presented at the Munich Olympics. This proves that BMW has been in the electric car industry way longer than Tesla.<\/span><br \/>\n<span>After the 1602e, the two companies fought a fierce battle for decades.<\/span><\/p>\n<\/div><\/div><\/div><\/div><\/div><div class=\"w-separator size_small\"><\/div><div class=\"g-cols wpb_row via_grid cols_1-2 laptops-cols_inherit tablets-cols_inherit mobiles-cols_1 valign_middle type_default reversed stacking_default\" style=\"--columns-gap:3rem;\"><div class=\"wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"w-image align_none\"><div class=\"w-image-h\"><img decoding=\"async\" width=\"532\" height=\"257\" data-src=\"https:\/\/info.openlane.eu\/wp-content\/uploads\/2021\/05\/mercedes-2.png\" class=\"attachment-large size-large lazyload\" alt=\"Mercedes\" data-srcset=\"https:\/\/info.openlane.eu\/wp-content\/uploads\/2021\/05\/mercedes-2.png 532w, https:\/\/info.openlane.eu\/wp-content\/uploads\/2021\/05\/mercedes-2-300x145.png 300w\" data-sizes=\"auto, (max-width: 532px) 100vw, 532px\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 532px; --smush-placeholder-aspect-ratio: 532\/257;\" \/><\/div><\/div><\/div><\/div><div class=\"wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"wpb_text_column\"><div class=\"wpb_wrapper\"><p><span>After Mercedes-Benz invented the ABS Anti-Lock Brake System, both brands tried to prove their dominance with the BMW E30 and M3 and the Mercedes-Benz 190e and developed an integral traction system for their sports sedans (to compete with Audi). Mercedes-Benz brought the first luxury SUV to the market, and BMW followed a few years later. But BMW invented the first infotainment system with iDrive, which, despite having been challenged at first, has become the gold standard in infotainment systems.<\/span><br \/>\n<span>Now, the two companies are competing in the field of electric vehicles and in terms of autonomous driving. The two German giants have been over a decade in continuous rivalry, and this competition has shaped the automotive industry and contributed to the creation of new inventions, technologies and concepts for the future.<\/span><\/p>\n<\/div><\/div><\/div><\/div><\/div><div class=\"w-separator size_medium\"><\/div><div class=\"g-cols wpb_row via_grid cols_1 laptops-cols_inherit tablets-cols_inherit mobiles-cols_1 valign_top type_default stacking_default\" style=\"--columns-gap:3rem;\"><div class=\"wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"wpb_text_column\"><div class=\"wpb_wrapper\"><h2>War of sales<\/h2>\n<p>In 2003, Mercedes-Benz had the highest sales, surpassing the BMW Group (including the Mini brand). The difference between Mercedes-Benz and BMW was not so big, so the Bavarians decided that they could and should go for the market leadership . The BMW group took advantage of the fact that Mercedes-Benz seemed to have laughed on victory and managed in 2008 to sell more cars than Mercedes-Benz.<br \/>\nBoth parties have been hardly hit by the crisis, but since 2010, competition was even more fierce, with Mercedes-Benz making the least sales &#8211; largely due to the slow image shift, resulting from the launch of new models.<br \/>\nIn 2013, the BMW Group was world-renowned, with almost double sales figures compared to 2004, and Mercedes-Benz &#8220;managed&#8221; to reach the top three. In fact, the differences between the two brands was not that big, with BMW exceeding Mercedes-Benz with just 100,000 units, including the Mini brand.<br \/>\nThe sales situation in January-April 2014 was as follows: BMW: 569,100 units sold (+ 11%) and Mercedes-Benz: 507,353 units sold (+ 15%).<\/p>\n<h2>Best January in Mercedes history<\/h2>\n<p>The ranking changed in 2016. Mercedes became the world&#8217;s largest premium car manufacturer. In addition, Mercedes and BMW started 2017 with a sales record in January, while their rival Audi reported a steep drop of 13% to just 124,000 units.<br \/>\nMercedes reported sales of more than 178,000 units in January 2017, which is 18.3% more than the same period in 2016. It was the best January in the entire Mercedes history, and the results are due to consistent Chinese growth: 59,000 units (+39%). On the other hand, European sales increased by 12% and the lowest growth was recorded in the US, where the growth was only 3.5%.<\/p>\n<p>Rival BMW also scored their best January in history, but they were satisfied with a &#8220;7.2%&#8221; increase to nearly 144,000 units, so the difference between Mercedes and BMW was 34,000 units over a single month. The German manufacturer has seen strong sales growth for the models X1 (+40%), 7 Series (+29%) and Series 3 (+6%), while sales of electrified group models or \u201cPlug ins\u201d increased by 115%.<br \/>\nThe sales situation in January 2017 was the following: Mercedes &#8211; 178,467 units (18.3% increase) and BMW 143,553 units (7.2% increase).<\/p>\n<\/div><\/div><\/div><\/div><\/div><div class=\"w-separator size_large\"><\/div><div class=\"g-cols wpb_row via_grid cols_1 laptops-cols_inherit tablets-cols_inherit mobiles-cols_1 valign_top type_default stacking_default\" style=\"--columns-gap:3rem;\" id=\"timeline--container\"><div class=\"wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"wpb_text_column\"><div class=\"wpb_wrapper\"><h2>Chronological evolution of Mercedes-Benz versus BMW<\/h2>\n<\/div><\/div><div class=\"w-separator size_small\"><\/div><div class=\"w-vwrapper align_none valign_top\" style=\"--vwrapper-gap:0.7rem\"><div class=\"wpb_text_column timeline--year\"><div class=\"wpb_wrapper\"><p><span>1886<\/span><\/p>\n<\/div><\/div><div class=\"w-hwrapper valign_top stack_on_mobiles timeline--content align_none\" style=\"--hwrapper-gap:1.2rem\"><div class=\"wpb_text_column\"><div class=\"wpb_wrapper\"><p><span>Karl Benz creates Patent-Motorwagen, commonly accepted as the first car.<\/span><\/p>\n<\/div><\/div><\/div><\/div><div class=\"w-vwrapper align_none valign_top\" style=\"--vwrapper-gap:0.7rem\"><div class=\"wpb_text_column timeline--year\"><div class=\"wpb_wrapper\"><p><span>1886<\/span><\/p>\n<\/div><\/div><div class=\"w-hwrapper valign_top stack_on_mobiles timeline--content align_none\" style=\"--hwrapper-gap:1.2rem\"><div class=\"wpb_text_column\"><div class=\"wpb_wrapper\"><p><span>Gottlieb Daimler and Wilhelm Maybach made the first four-wheel car with a gasoline engine.<\/span><\/p>\n<\/div><\/div><\/div><\/div><div class=\"w-vwrapper align_none valign_top\" style=\"--vwrapper-gap:0.7rem\"><div class=\"wpb_text_column timeline--year\"><div class=\"wpb_wrapper\"><p><span>1995<\/span><\/p>\n<\/div><\/div><div class=\"w-hwrapper valign_top stack_on_mobiles timeline--content align_none\" style=\"--hwrapper-gap:1.2rem\"><div class=\"wpb_text_column\"><div class=\"wpb_wrapper\"><p><span>The Electronic Stability Program \u2013 a non-slip technology that is now mandatory on all US-law vehicles \u2013 first appears on a Mercedes-Benz S-Class.<\/span><\/p>\n<\/div><\/div><\/div><\/div><div class=\"w-vwrapper align_none valign_top\" style=\"--vwrapper-gap:0.7rem\"><div class=\"wpb_text_column timeline--year\"><div class=\"wpb_wrapper\"><p><span>1988<\/span><\/p>\n<\/div><\/div><div class=\"w-hwrapper valign_top stack_on_mobiles timeline--content align_none\" style=\"--hwrapper-gap:1.2rem\"><div class=\"wpb_text_column\"><div class=\"wpb_wrapper\"><p><span>Just to see if it\u2019s possible, BMW is testing a 16-cylinder engine on the 767 Goldfish. The car is never approved for production.<\/span><\/p>\n<\/div><\/div><\/div><\/div><div class=\"w-vwrapper align_none valign_top\" style=\"--vwrapper-gap:0.7rem\"><div class=\"wpb_text_column timeline--year\"><div class=\"wpb_wrapper\"><p><span>1988<\/span><\/p>\n<\/div><\/div><div class=\"w-hwrapper valign_top stack_on_mobiles timeline--content align_none\" style=\"--hwrapper-gap:1.2rem\"><div class=\"wpb_text_column\"><div class=\"wpb_wrapper\"><p><span>BMW produces a 12-cylinder engine for the 7 Series sedan. Three years later, Mercedes does the same thing.<\/span><\/p>\n<\/div><\/div><\/div><\/div><div class=\"w-vwrapper align_none valign_top\" style=\"--vwrapper-gap:0.7rem\"><div class=\"wpb_text_column timeline--year\"><div class=\"wpb_wrapper\"><p><span>1985<\/span><\/p>\n<\/div><\/div><div class=\"w-hwrapper valign_top stack_on_mobiles timeline--content align_none\" style=\"--hwrapper-gap:1.2rem\"><div class=\"wpb_text_column\"><div class=\"wpb_wrapper\"><p><span>At the Frankfurt Auto Show, Mercedes reveals their 4Matic inter-traction system. BMW is doing better, selling an all-wheel drive version of its 325iX sedan.<\/span><\/p>\n<\/div><\/div><\/div><\/div><div class=\"w-vwrapper align_none valign_top\" style=\"--vwrapper-gap:0.7rem\"><div class=\"wpb_text_column timeline--year\"><div class=\"wpb_wrapper\"><p><span>1982<\/span><\/p>\n<\/div><\/div><div class=\"w-hwrapper valign_top stack_on_mobiles timeline--content align_none\" style=\"--hwrapper-gap:1.2rem\"><div class=\"wpb_text_column\"><div class=\"wpb_wrapper\"><p><span>Mercedes-Benz 190E is the first production car that has a multilink rear suspension.<\/span><\/p>\n<\/div><\/div><\/div><\/div><div class=\"w-vwrapper align_none valign_top\" style=\"--vwrapper-gap:0.7rem\"><div class=\"wpb_text_column timeline--year\"><div class=\"wpb_wrapper\"><p><span>1978<\/span><\/p>\n<\/div><\/div><div class=\"w-hwrapper valign_top stack_on_mobiles timeline--content align_none\" style=\"--hwrapper-gap:1.2rem\"><div class=\"wpb_text_column\"><div class=\"wpb_wrapper\"><p><span>Mercedes-Benz offers an electronic anti-lock brake system (ABS) on the S-Class sedan, overtaking BMW\u2019s first place on the market.<\/span><\/p>\n<\/div><\/div><\/div><\/div><div class=\"w-vwrapper align_none valign_top\" style=\"--vwrapper-gap:0.7rem\"><div class=\"wpb_text_column timeline--year\"><div class=\"wpb_wrapper\"><p><span>1973<\/span><\/p>\n<\/div><\/div><div class=\"w-hwrapper valign_top stack_on_mobiles timeline--content align_none\" style=\"--hwrapper-gap:1.2rem\"><div class=\"wpb_text_column\"><div class=\"wpb_wrapper\"><p><span>BMW launches 2002Turbo, one of the first cars to have a turbo engine.<\/span><\/p>\n<\/div><\/div><\/div><\/div><div class=\"w-vwrapper align_none valign_top\" style=\"--vwrapper-gap:0.7rem\"><div class=\"wpb_text_column timeline--year\"><div class=\"wpb_wrapper\"><p><span>1972<\/span><\/p>\n<\/div><\/div><div class=\"w-hwrapper valign_top stack_on_mobiles timeline--content align_none\" style=\"--hwrapper-gap:1.2rem\"><div class=\"wpb_text_column\"><div class=\"wpb_wrapper\"><p><span>BMW brings the all-electric car concept, 1602e, to the Munich Olympics.<\/span><\/p>\n<\/div><\/div><\/div><\/div><div class=\"w-vwrapper align_none valign_top\" style=\"--vwrapper-gap:0.7rem\"><div class=\"wpb_text_column timeline--year\"><div class=\"wpb_wrapper\"><p><span>1956<\/span><\/p>\n<\/div><\/div><div class=\"w-hwrapper valign_top stack_on_mobiles timeline--content align_none\" style=\"--hwrapper-gap:1.2rem\"><div class=\"wpb_text_column\"><div class=\"wpb_wrapper\"><p><span>In order to compete with the 300SL, BMW launches 507. Although the award-winning car is a failure on the market and leads BMW to bankruptcy. Three years later, the company almost sells to Mercedes-Benz.<\/span><\/p>\n<\/div><\/div><\/div><\/div><div class=\"w-vwrapper align_none valign_top\" style=\"--vwrapper-gap:0.7rem\"><div class=\"wpb_text_column timeline--year\"><div class=\"wpb_wrapper\"><p><span>1954<\/span><\/p>\n<\/div><\/div><div class=\"w-hwrapper valign_top stack_on_mobiles timeline--content align_none\" style=\"--hwrapper-gap:1.2rem\"><div class=\"wpb_text_column\"><div class=\"wpb_wrapper\"><p><span>The bonnet doors appear, and Mercedes-Benz\u2019s 300SL is the first fuel-injection car.<\/span><\/p>\n<\/div><\/div><\/div><\/div><div class=\"w-vwrapper align_none valign_top\" style=\"--vwrapper-gap:0.7rem\"><div class=\"wpb_text_column timeline--year\"><div class=\"wpb_wrapper\"><p><span>1936<\/span><\/p>\n<\/div><\/div><div class=\"w-hwrapper valign_top stack_on_mobiles timeline--content align_none\" style=\"--hwrapper-gap:1.2rem\"><div class=\"wpb_text_column\"><div class=\"wpb_wrapper\"><p><span>The world\u2019s first diesel car, the Mercedes-Benz 260D, comes into circulation.<\/span><\/p>\n<\/div><\/div><\/div><\/div><div class=\"w-vwrapper align_none valign_top\" style=\"--vwrapper-gap:0.7rem\"><div class=\"wpb_text_column timeline--year\"><div class=\"wpb_wrapper\"><p><span>1932<\/span><\/p>\n<\/div><\/div><div class=\"w-hwrapper valign_top stack_on_mobiles timeline--content align_none\" style=\"--hwrapper-gap:1.2rem\"><div class=\"wpb_text_column\"><div class=\"wpb_wrapper\"><p><span>BMW launches its first fully original BMW AM1 design car.<\/span><\/p>\n<\/div><\/div><\/div><\/div><div class=\"w-vwrapper align_none valign_top\" style=\"--vwrapper-gap:0.7rem\"><div class=\"wpb_text_column timeline--year\"><div class=\"wpb_wrapper\"><p><span>1931<\/span><\/p>\n<\/div><\/div><div class=\"w-hwrapper valign_top stack_on_mobiles timeline--content align_none\" style=\"--hwrapper-gap:1.2rem\"><div class=\"wpb_text_column\"><div class=\"wpb_wrapper\"><p><span>The Mercedes-Benz 170 has the first four-wheel independent suspension.<\/span><\/p>\n<\/div><\/div><\/div><\/div><div class=\"w-vwrapper align_none valign_top\" style=\"--vwrapper-gap:0.7rem\"><div class=\"wpb_text_column timeline--year\"><div class=\"wpb_wrapper\"><p><span>1929<\/span><\/p>\n<\/div><\/div><div class=\"w-hwrapper valign_top stack_on_mobiles timeline--content align_none\" style=\"--hwrapper-gap:1.2rem\"><div class=\"wpb_text_column\"><div class=\"wpb_wrapper\"><p><span>After 6 years of motorcycle production, BMW began to produce its first production car.<\/span><\/p>\n<\/div><\/div><\/div><\/div><div class=\"w-vwrapper align_none valign_top\" style=\"--vwrapper-gap:0.7rem\"><div class=\"wpb_text_column timeline--year\"><div class=\"wpb_wrapper\"><p><span>1926<\/span><\/p>\n<\/div><\/div><div class=\"w-hwrapper valign_top stack_on_mobiles timeline--content align_none\" style=\"--hwrapper-gap:1.2rem\"><div class=\"wpb_text_column\"><div class=\"wpb_wrapper\"><p><span>Daimler and Benz unite their companies: Mercedes-Benz is born.<\/span><\/p>\n<\/div><\/div><\/div><\/div><div class=\"w-vwrapper align_none valign_top\" style=\"--vwrapper-gap:0.7rem\"><div class=\"wpb_text_column timeline--year\"><div class=\"wpb_wrapper\"><p><span>1925<\/span><\/p>\n<\/div><\/div><div class=\"w-hwrapper valign_top stack_on_mobiles timeline--content align_none\" style=\"--hwrapper-gap:1.2rem\"><div class=\"wpb_text_column\"><div class=\"wpb_wrapper\"><p><span>The BMW R37 and R39 motorcycles have aluminum engine production cylinders.<\/span><\/p>\n<\/div><\/div><\/div><\/div><div class=\"w-vwrapper align_none valign_top\" style=\"--vwrapper-gap:0.7rem\"><div class=\"wpb_text_column timeline--year\"><div class=\"wpb_wrapper\"><p><span>1923<\/span><\/p>\n<\/div><\/div><div class=\"w-hwrapper valign_top stack_on_mobiles timeline--content align_none\" style=\"--hwrapper-gap:1.2rem\"><div class=\"wpb_text_column\"><div class=\"wpb_wrapper\"><p><span>By being forbidden to build aircrafts or engines through the Versailles Treaty, the BMWs make the R32, their first motorcycle.<\/span><\/p>\n<\/div><\/div><\/div><\/div><div class=\"w-vwrapper align_none valign_top\" style=\"--vwrapper-gap:0.7rem\"><div class=\"wpb_text_column timeline--year\"><div class=\"wpb_wrapper\"><p><span>1921<\/span><\/p>\n<\/div><\/div><div class=\"w-hwrapper valign_top stack_on_mobiles timeline--content align_none\" style=\"--hwrapper-gap:1.2rem\"><div class=\"wpb_text_column\"><div class=\"wpb_wrapper\"><p><span>A young DMG employee, Ferdinand Porsche, helped build the first supercharger.<\/span><\/p>\n<\/div><\/div><\/div><\/div><div class=\"w-vwrapper align_none valign_top\" style=\"--vwrapper-gap:0.7rem\"><div class=\"wpb_text_column timeline--year\"><div class=\"wpb_wrapper\"><p><span>1916<\/span><\/p>\n<\/div><\/div><div class=\"w-hwrapper valign_top stack_on_mobiles timeline--content align_none\" style=\"--hwrapper-gap:1.2rem\"><div class=\"wpb_text_column\"><div class=\"wpb_wrapper\"><p><span>Bayerische Flugzeugwerke AG is established as successor to the company of the Gustav-Otto-Flugmaschinenfabrik airplane manufacturer. Since 1922, engine construction, the name and logo of Bayerische Motoren Werke AG have been transferred to this company. March 7, 1916 is considered to be the date of the new BMW AG.<\/span><\/p>\n<\/div><\/div><\/div><\/div><div class=\"w-vwrapper align_none valign_top\" style=\"--vwrapper-gap:0.7rem\"><div class=\"wpb_text_column timeline--year\"><div class=\"wpb_wrapper\"><p><span>1901<\/span><\/p>\n<\/div><\/div><div class=\"w-hwrapper valign_top stack_on_mobiles timeline--content align_none\" style=\"--hwrapper-gap:1.2rem\"><div class=\"wpb_text_column\"><div class=\"wpb_wrapper\"><p><span>Daimler receives a patent for a honeycomb radiator, which is based on water cooled engines.<\/span><\/p>\n<\/div><\/div><\/div><\/div><div class=\"w-vwrapper align_none valign_top\" style=\"--vwrapper-gap:0.7rem\"><div class=\"wpb_text_column timeline--year\"><div class=\"wpb_wrapper\"><p><span>1900<\/span><\/p>\n<\/div><\/div><div class=\"w-hwrapper valign_top stack_on_mobiles timeline--content align_none\" style=\"--hwrapper-gap:1.2rem\"><div class=\"wpb_text_column\"><div class=\"wpb_wrapper\"><p><span>Daimler-Motoren-Gesellschaft (DMG) builds a Mercedes 35 PS, a car named after a customer\u2019s daughter (Mercedes)<\/span><\/p>\n<\/div><\/div><\/div><\/div><div class=\"w-vwrapper align_none valign_top\" style=\"--vwrapper-gap:0.7rem\"><div class=\"wpb_text_column timeline--year\"><div class=\"wpb_wrapper\"><p><span>1996<\/span><\/p>\n<\/div><\/div><div class=\"w-hwrapper valign_top stack_on_mobiles timeline--content align_none\" style=\"--hwrapper-gap:1.2rem\"><div class=\"wpb_text_column\"><div class=\"wpb_wrapper\"><p><span>The world\u2019s first voice recognition system appears in the Mercedes-Benz S-Class.<\/span><\/p>\n<\/div><\/div><\/div><\/div><div class=\"w-vwrapper align_none valign_top\" style=\"--vwrapper-gap:0.7rem\"><div class=\"wpb_text_column timeline--year\"><div class=\"wpb_wrapper\"><p><span>1997<\/span><\/p>\n<\/div><\/div><div class=\"w-hwrapper valign_top stack_on_mobiles timeline--content align_none\" style=\"--hwrapper-gap:1.2rem\"><div class=\"wpb_text_column\"><div class=\"wpb_wrapper\"><p><span>Feeling a market change towards SUVs, Mercedes starts selling M-Class. BMW brings one to the market two years later.<\/span><\/p>\n<\/div><\/div><\/div><\/div><div class=\"w-vwrapper align_none valign_top\" style=\"--vwrapper-gap:0.7rem\"><div class=\"wpb_text_column timeline--year\"><div class=\"wpb_wrapper\"><p><span>1997<\/span><\/p>\n<\/div><\/div><div class=\"w-hwrapper valign_top stack_on_mobiles timeline--content align_none\" style=\"--hwrapper-gap:1.2rem\"><div class=\"wpb_text_column\"><div class=\"wpb_wrapper\"><p><span>At the Tokyo Auto Show, Mercedes unveils a limousine concept called Maybach, designed to compete with Rolls-Royce.<\/span><\/p>\n<\/div><\/div><\/div><\/div><div class=\"w-vwrapper align_none valign_top\" style=\"--vwrapper-gap:0.7rem\"><div class=\"wpb_text_column timeline--year\"><div class=\"wpb_wrapper\"><p><span>1998<\/span><\/p>\n<\/div><\/div><div class=\"w-hwrapper valign_top stack_on_mobiles timeline--content align_none\" style=\"--hwrapper-gap:1.2rem\"><div class=\"wpb_text_column\"><div class=\"wpb_wrapper\"><p><span>BMW buys Rolls-Royce.<\/span><\/p>\n<\/div><\/div><\/div><\/div><div class=\"w-vwrapper align_none valign_top\" style=\"--vwrapper-gap:0.7rem\"><div class=\"wpb_text_column timeline--year\"><div class=\"wpb_wrapper\"><p><span>1998<\/span><\/p>\n<\/div><\/div><div class=\"w-hwrapper valign_top stack_on_mobiles timeline--content align_none\" style=\"--hwrapper-gap:1.2rem\"><div class=\"wpb_text_column\"><div class=\"wpb_wrapper\"><p><span>Daimler begins to sell Smart Fortwo, a two-seat city car.<\/span><\/p>\n<\/div><\/div><\/div><\/div><div class=\"w-vwrapper align_none valign_top\" style=\"--vwrapper-gap:0.7rem\"><div class=\"wpb_text_column timeline--year\"><div class=\"wpb_wrapper\"><p><span>1999<\/span><\/p>\n<\/div><\/div><div class=\"w-hwrapper valign_top stack_on_mobiles timeline--content align_none\" style=\"--hwrapper-gap:1.2rem\"><div class=\"wpb_text_column\"><div class=\"wpb_wrapper\"><p><span>If 12 cylinders are strong, then Mercedes puts 24 cylinders on its Maybach limousine, but eventually returns to a 12-cylinder model.<\/span><\/p>\n<\/div><\/div><\/div><\/div><div class=\"w-vwrapper align_none valign_top\" style=\"--vwrapper-gap:0.7rem\"><div class=\"wpb_text_column timeline--year\"><div class=\"wpb_wrapper\"><p><span>2000<\/span><\/p>\n<\/div><\/div><div class=\"w-hwrapper valign_top stack_on_mobiles timeline--content align_none\" style=\"--hwrapper-gap:1.2rem\"><div class=\"wpb_text_column\"><div class=\"wpb_wrapper\"><p><span>BMW AG sells \u00a0the Rover Group without the MINI and Land Rover brands to the Phoenix Venture Group and Ford Motor Corporation takes over Land Rover two weeks later. Only MINI remains within the BMW Group. BMW begins selling C1, a partially closed scooter for urban traffic.<\/span><\/p>\n<\/div><\/div><\/div><\/div><div class=\"w-vwrapper align_none valign_top\" style=\"--vwrapper-gap:0.7rem\"><div class=\"wpb_text_column timeline--year\"><div class=\"wpb_wrapper\"><p><span>2001<\/span><\/p>\n<\/div><\/div><div class=\"w-hwrapper valign_top stack_on_mobiles timeline--content align_none\" style=\"--hwrapper-gap:1.2rem\"><div class=\"wpb_text_column\"><div class=\"wpb_wrapper\"><p><span>BMW unveils iDrive, an onboard computer system that uses a rotary controller on the 7 Series.<\/span><\/p>\n<\/div><\/div><\/div><\/div><div class=\"w-vwrapper align_none valign_top\" style=\"--vwrapper-gap:0.7rem\"><div class=\"wpb_text_column timeline--year\"><div class=\"wpb_wrapper\"><p><span>2001<\/span><\/p>\n<\/div><\/div><div class=\"w-hwrapper valign_top stack_on_mobiles timeline--content align_none\" style=\"--hwrapper-gap:1.2rem\"><div class=\"wpb_text_column\"><div class=\"wpb_wrapper\"><p><span>Mini BMW brand introduces its new Mini Hatch \/ Hardtop car at the Detroit Auto Show. The car is a sales success.<\/span><\/p>\n<\/div><\/div><\/div><\/div><div class=\"w-vwrapper align_none valign_top\" style=\"--vwrapper-gap:0.7rem\"><div class=\"wpb_text_column timeline--year\"><div class=\"wpb_wrapper\"><p><span>2003<\/span><\/p>\n<\/div><\/div><div class=\"w-hwrapper valign_top stack_on_mobiles timeline--content align_none\" style=\"--hwrapper-gap:1.2rem\"><div class=\"wpb_text_column\"><div class=\"wpb_wrapper\"><p><span>Mercedes-Benz produces the world\u2019s first automatic seven-speed transmission.<\/span><\/p>\n<\/div><\/div><\/div><\/div><div class=\"w-vwrapper align_none valign_top\" style=\"--vwrapper-gap:0.7rem\"><div class=\"wpb_text_column timeline--year\"><div class=\"wpb_wrapper\"><p><span>2005<\/span><\/p>\n<\/div><\/div><div class=\"w-hwrapper valign_top stack_on_mobiles timeline--content align_none\" style=\"--hwrapper-gap:1.2rem\"><div class=\"wpb_text_column\"><div class=\"wpb_wrapper\"><p><span>BMW unveils Hydrogen 7, a 7-Series Sedan, featuring a gasoline or hydrogen engine.<\/span><\/p>\n<\/div><\/div><\/div><\/div><div class=\"w-vwrapper align_none valign_top\" style=\"--vwrapper-gap:0.7rem\"><div class=\"wpb_text_column timeline--year\"><div class=\"wpb_wrapper\"><p><span>2011<\/span><\/p>\n<\/div><\/div><div class=\"w-hwrapper valign_top stack_on_mobiles timeline--content align_none\" style=\"--hwrapper-gap:1.2rem\"><div class=\"wpb_text_column\"><div class=\"wpb_wrapper\"><p><span>BMW exposes a concept of an electric car, i3, at the Frankfurt Auto Show.<\/span><\/p>\n<\/div><\/div><\/div><\/div><div class=\"w-vwrapper align_none valign_top\" style=\"--vwrapper-gap:0.7rem\"><div class=\"wpb_text_column timeline--year\"><div class=\"wpb_wrapper\"><p><span>2015<\/span><\/p>\n<\/div><\/div><div class=\"w-hwrapper valign_top stack_on_mobiles timeline--content align_none\" style=\"--hwrapper-gap:1.2rem\"><div class=\"wpb_text_column\"><div class=\"wpb_wrapper\"><p><span>The advanced research vehicle Mercedes-Benz, F 015, presents a vision for future driverless cars with conference-folding seats.<\/span><\/p>\n<\/div><\/div><\/div><\/div><div class=\"w-vwrapper align_none valign_top\" style=\"--vwrapper-gap:0.7rem\"><div class=\"wpb_text_column timeline--year\"><div class=\"wpb_wrapper\"><p><span>2016<\/span><\/p>\n<\/div><\/div><div class=\"w-hwrapper valign_top stack_on_mobiles timeline--content align_none\" style=\"--hwrapper-gap:1.2rem\"><div class=\"wpb_text_column\"><div class=\"wpb_wrapper\"><p><span>BMW presents their Vision Next 100 concept, offering controls based on motion sensors and Iron Man-esque displays.<\/span><\/p>\n<\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/section>\n","protected":false},"excerpt":{"rendered":"<p>The German car brands Mercedes and BMW are probably one of the biggest rivals in the international automotive market. In 2016, BMW celebrated its centenary \u2013 and a century of technological rivalry with Daimler\u2019s Mercedes-Benz.<\/p>\n","protected":false},"author":1,"featured_media":19017,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[144],"tags":[],"class_list":["post-576","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-company-news"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v26.9 (Yoast SEO v28.3) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Mercedes versus BMW: a competition of over 100 years \u2013 OPENLANE<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/info.openlane.eu\/en\/company-information\/blog\/company-news\/mercedes-versus-bmw-a-competition-of-over-100-years\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Mercedes versus BMW: a competition of over 100 years\" \/>\n<meta property=\"og:description\" content=\"The German car brands Mercedes and BMW are probably one of the biggest rivals in the international automotive market. 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