{"id":39837,"date":"2023-11-21T11:07:44","date_gmt":"2023-11-21T10:07:44","guid":{"rendered":"https:\/\/info.openlane.eu\/company-information\/media-centre\/%media-centre-category%\/new-brand-to-make-car-wholesale-easy-so-customers-can-be-more-successful\/"},"modified":"2024-12-19T14:51:30","modified_gmt":"2024-12-19T13:51:30","slug":"new-brand-to-make-car-wholesale-easy-so-customers-can-be-more-successful","status":"publish","type":"media-centre","link":"https:\/\/info.openlane.eu\/es\/company-information\/media-centre\/press-release\/new-brand-to-make-car-wholesale-easy-so-customers-can-be-more-successful\/","title":{"rendered":"Nueva marca para facilitar la venta al por mayor de autom\u00f3viles para que los clientes puedan tener m\u00e1s \u00e9xito."},"content":{"rendered":"<section class=\"l-section wpb_row height_medium\"><div class=\"l-section-h i-cf\"><div class=\"g-cols vc_row via_grid cols_1 laptops-cols_inherit tablets-cols_inherit mobiles-cols_1 valign_top type_default stacking_default\"><div class=\"wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"g-cols wpb_row via_grid cols_1 laptops-cols_inherit tablets-cols_inherit mobiles-cols_1 valign_top type_default stacking_default\" style=\"--columns-gap:3rem;\"><div class=\"wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"wpb_text_column\"><div class=\"wpb_wrapper\"><h1><strong>Nueva marca para facilitar la venta al por mayor de autom\u00f3viles para que los clientes puedan tener m\u00e1s \u00e9xito.<\/strong><\/h1>\n<p>\n<\/div><\/div><div class=\"w-separator size_custom\" style=\"height:1rem\"><\/div><time class=\"w-post-elm post_date us_custom_d8432ea1 has_text_color entry-date published\" datetime=\"2023-11-21T11:07:44+01:00\" itemprop=\"datePublished\"><i class=\"far fa-clock\"><\/i>21 Nov 2023<\/time><\/div><\/div><\/div><div class=\"w-separator size_medium\"><\/div><div class=\"g-cols wpb_row via_grid cols_1 laptops-cols_inherit tablets-cols_inherit mobiles-cols_1 valign_top type_default stacking_default\" style=\"--columns-gap:3rem;\"><div class=\"wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"wpb_text_column\"><div class=\"wpb_wrapper\"><p><strong>ADESA Europe una subsidiaria del proveedor l\u00edder de soluciones de mercado digital para veh\u00edculos usados OPENLANE, Inc. (NYSE: KAR), se complace en anunciar su cambio de marca a OPENLANE Europa. El cambio se produce tras la consolidaci\u00f3n de los mercados digitales a principios de este A\u00f1o y refleja el prop\u00f3sito de la empresa de Marca la venta de autom\u00f3viles al por mayor para que los clientes puedan tener m\u00e1s \u00e9xito.<\/strong><\/p>\n<\/div><\/div><\/div><\/div><\/div><div class=\"w-separator size_medium\"><\/div><div class=\"g-cols wpb_row via_grid cols_1 laptops-cols_inherit tablets-cols_inherit mobiles-cols_1 valign_top type_default stacking_default\" style=\"--columns-gap:3rem;\"><div class=\"wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"wpb_text_column\"><div class=\"wpb_wrapper\"><p>En mayo de este a\u00f1o, la empresa matriz de OPENLANE Europa en Norteam\u00e9rica tom\u00f3 la decisi\u00f3n estrat\u00e9gica de combinar tanto la marca de la empresa matriz como sus marcas de mercado digital en los Estados Unidos, Canad\u00e1 y Europa bajo una sola marca, OPENLANE. \u00abNuestra visi\u00f3n es construir el mercado digital m\u00e1s grande del mundo para veh\u00edculos usados, y estamos avanzando esa visi\u00f3n al reunir a todos nuestros vendedores, compradores y veh\u00edculos <em>en openlane.eu en el continente europeo y en openlane.co.uk en el Reino Unido\u00bb, <\/em>dice Grainne van Berkum, Presidente de la entidad europea desde principios de noviembre de 2023. \u201c<em>Al aprovechar el Potencia de una marca global podemos <\/em><em>acelerar la innovaci\u00f3n y <\/em><em>mejorar<\/em><em> la experiencia general del cliente\u201d<\/em>. El cambio a OPENLANE representa un cambio fundamental: expresa el compromiso de la empresa de facilitar la compra y venta de coches de segunda mano para que los clientes puedan tener m\u00e1s \u00e9xito. \u201cEn Europa seguimos Marca las ventas transfronterizas al brindar una experiencia segura de ventanilla \u00fanica con los mejores Servicios transfronterizos de su clase y Opciones de env\u00edo en tiempo real. Nuestra amplia y creciente red log\u00edstica en todo el continente europeo y el Reino Unido garantiza que los clientes puedan beneficiarse de transacciones sin problemas y una distribuci\u00f3n eficiente\u00bb, explica Grainne. \u00abAl mismo tiempo, nuestro mercado est\u00e1 facilitando cada vez m\u00e1s las ventas nacionales. Nuestro suministro de veh\u00edculos locales, por ejemplo, est\u00e1 aumentando, gracias a una base de concesionarios que crece r\u00e1pidamente, descubriendo la potencia \u00fanica de OPENLANE Sell. <span>Esta plataforma de concesionario modular est\u00e1 dise\u00f1ada para ayudar a los concesionarios a revolucionar su experiencia de venta de autom\u00f3viles a trav\u00e9s de una serie de m\u00f3dulos flexibles que les ponen en control de cada transacci\u00f3n.\u00bb <\/span>\u00abLa combinaci\u00f3n de nuestra flexibilidad, capacidades digitales, experiencia automotriz y conocimiento profundo del mercado nos posiciona de manera \u00fanica en la industria de venta al por mayor de autom\u00f3viles y nos permite mejorar continuamente nuestros productos y servicios para que nuestros clientes puedan tener m\u00e1s \u00e9xito\u00bb, concluye Grainne. En 2022 los mercados de OPENLANE facilitaron la venta de aproximadamente 1,3 mill\u00f3n de veh\u00edculos, con un valor bruto de mercanc\u00edas de m\u00e1s de 23 $ mil millones, a trav\u00e9s de una red grande y en crecimiento de franquicias y distribuidores independientes, fabricantes de equipos originales, instituciones financieras, Alquiler a corto y empresas de recuperaci\u00f3n y operadores de flotas.<\/p>\n<\/div><\/div><\/div><\/div><\/div><div class=\"w-separator size_medium\"><\/div><div class=\"g-cols wpb_row via_grid cols_1 laptops-cols_inherit tablets-cols_inherit mobiles-cols_1 valign_top type_default stacking_default\" style=\"--columns-gap:3rem;\"><div class=\"wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"wpb_text_column\"><div class=\"wpb_wrapper\"><\/p>\n<h2>Acerca de OPENLANE Europa (antes: ADESA Europe)<\/h2>\n<p> OPENLANE Europa una unidad de negocios del proveedor global de soluciones tecnol\u00f3gicas y recomercializaci\u00f3n de veh\u00edculos OPENLANE (NYSE: KAR), facilita a sus clientes la venta al por mayor de autom\u00f3viles usados para que puedan tener \u00e9xito. La empresa conecta sin problemas a los OEMS, propietarios de flotas, mayoristas y distribuidores con compradores en m\u00e1s de 50 pa\u00edses en toda Europa. Su robusto mercado de autom\u00f3viles en l\u00ednea reduce el riesgo, mejora la transparencia y agiliza las transacciones. Con sede en B\u00e9lgica, OPENLANE Europa tiene operaciones de ventas en B\u00e9lgica, Francia, Alemania, Italia, Pa\u00edses Bajos, Espa\u00f1a y Reino Unido. Para obtener m\u00e1s informaci\u00f3n, visite <span><a href=\"https:\/\/www.openlane.eu\">openlane.eu<\/a><\/span><span>.<\/span><\/p>\n<\/div><\/div><\/div><\/div><\/div><div class=\"w-separator size_medium\"><\/div><div class=\"g-cols wpb_row via_grid cols_1 laptops-cols_inherit tablets-cols_inherit mobiles-cols_1 valign_top type_default stacking_default\" style=\"--columns-gap:3rem;\"><div class=\"wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"wpb_text_column\"><div class=\"wpb_wrapper\"><\/p>\n<h2>Acerca de OPENLANE Inc.<\/h2>\n<p> OPENLANE, Inc. (NYSE: KAR), proporciona a los vendedores y compradores en la industria global de veh\u00edculos usados al por mayor soluciones innovadoras de remarketing impulsadas por tecnolog\u00eda. La plataforma \u00fanica de extremo a extremo de la empresa admite todo el coche, financiaci\u00f3n, log\u00edstica y otros servicios auxiliares y relacionados. Nuestros mercados integrados reducen el riesgo, mejoran la transparencia y agilizan las transacciones para los clientes de todo el mundo. Con sede en Carmel, Indiana, la empresa tiene empleados en todo Estados Unidos, Canad\u00e1, Europa, Uruguay y Filipinas. Para obtener m\u00e1s informaci\u00f3n y las \u00faltimas noticias de la empresa, visite <span><a href=\"https:\/\/corporate.openlane.com\/\">corporate.openlane.com<\/a><\/span>.<\/p>\n<\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/section>\n","protected":false},"excerpt":{"rendered":"<p>ADESA Europe una subsidiaria del proveedor l\u00edder de soluciones de mercado digital para veh\u00edculos usados OPENLANE, Inc. (NYSE: KAR), se complace en anunciar su cambio de marca a OPENLANE Europa. El cambio se produce tras la consolidaci\u00f3n de los mercados digitales a principios de este A\u00f1o y refleja el prop\u00f3sito de la empresa de Marca la venta de autom\u00f3viles al por mayor para que los clientes puedan tener m\u00e1s \u00e9xito.<\/p>\n","protected":false},"author":1,"featured_media":39599,"template":"","meta":{"_acf_changed":false,"footnotes":""},"media-centre-category":[883],"class_list":["post-39837","media-centre","type-media-centre","status-publish","has-post-thumbnail","hentry","media-centre-category-press-release"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v26.9 (Yoast SEO v28.8) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Nueva marca para facilitar la venta al por mayor de coches | OPENLANE<\/title>\n<meta name=\"description\" content=\"ADESA Europe se complace en anunciar su cambio de marca a OPENLANE Europa. 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