{"id":20971,"date":"2021-10-15T11:41:26","date_gmt":"2021-10-15T09:41:26","guid":{"rendered":"https:\/\/info.openlane.eu\/company-information\/blog\/sin-categorizar\/el-margen-es-un-buen-camino-para-marca-beneficios-pero-podria-no-ser-el-unico\/"},"modified":"2024-11-25T18:10:19","modified_gmt":"2024-11-25T17:10:19","slug":"el-margen-es-un-buen-camino-para-marca-beneficios-pero-podria-no-ser-el-unico","status":"publish","type":"post","link":"https:\/\/info.openlane.eu\/es\/company-information\/blog\/tips-and-tricks\/el-margen-es-un-buen-camino-para-marca-beneficios-pero-podria-no-ser-el-unico\/","title":{"rendered":"El Margen es un buen camino para Marca beneficios. \u00a1Pero podr\u00eda no ser el \u00fanico!"},"content":{"rendered":"<section class=\"l-section wpb_row height_medium\"><div class=\"l-section-h i-cf\"><div class=\"g-cols vc_row via_grid cols_1 laptops-cols_inherit tablets-cols_inherit mobiles-cols_1 valign_top type_default stacking_default\"><div class=\"wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"g-cols wpb_row via_grid cols_1 laptops-cols_inherit tablets-cols_inherit mobiles-cols_1 valign_top type_default stacking_default\" style=\"--columns-gap:3rem;\"><div class=\"wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"wpb_text_column\"><div class=\"wpb_wrapper\"><h1>El Margen es un buen camino para Marca beneficios. \u00a1Pero podr\u00eda no ser el \u00fanico!<\/h1>\n<\/div><\/div><div class=\"w-separator size_custom\" style=\"height:1rem\"><\/div><time class=\"w-post-elm post_date us_custom_d8432ea1 has_text_color entry-date published\" datetime=\"2021-10-15T11:41:26+02:00\" itemprop=\"datePublished\"><i class=\"far fa-clock\"><\/i>15 Oct 2021<\/time><\/div><\/div><\/div><div class=\"w-separator size_medium\"><\/div><div class=\"g-cols wpb_row via_grid cols_1 laptops-cols_inherit tablets-cols_inherit mobiles-cols_1 valign_top type_default stacking_default\" style=\"--columns-gap:3rem;\"><div class=\"wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"wpb_text_column\"><div class=\"wpb_wrapper\"><p><strong>En nuestro art\u00edculo anterior, analizamos c\u00f3mo una mejor comprensi\u00f3n del Precio final de cada veh\u00edculo era un factor clave para el \u00e9xito del proceso de subasta. Para los vendedores, apuntar a una amplia gama de mercados garantiza que el Pa\u00eds con mayores ventas est\u00e9 entre ellos, lo que ayuda a optimizar el resultado de ventas. Y para los compradores, al destacar el Precio al consumidor local, les permite subastar a un Precio m\u00e1s alto que sus colegas de otros mercados y a\u00fan as\u00ed Marca una buena ganancia.<\/strong><\/p>\n<\/div><\/div><\/div><\/div><\/div><div class=\"w-separator size_medium\"><\/div><div class=\"g-cols wpb_row via_grid cols_1 laptops-cols_inherit tablets-cols_inherit mobiles-cols_1 valign_top type_default stacking_default\" style=\"--columns-gap:3rem;\"><div class=\"wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"wpb_text_column\"><div class=\"wpb_wrapper\"><p>Hoy entenderemos c\u00f3mo un amplio conocimiento del mercado, no s\u00f3lo centrado en el Precio o el Margen puede mejorar los resultados de una subasta, al reunir los productos adecuados (y sus vendedores) con el Objetivo adecuado.<\/p>\n<\/div><\/div><div class=\"w-separator size_medium\"><\/div><div class=\"w-image align_none\"><div class=\"w-image-h\"><img decoding=\"async\" width=\"778\" height=\"248\" data-src=\"https:\/\/info.openlane.eu\/wp-content\/uploads\/2021\/10\/seller-blog.webp\" class=\"attachment-large size-large lazyload\" alt=\"Blog: Margin is a good path to make a benefit\" data-srcset=\"https:\/\/info.openlane.eu\/wp-content\/uploads\/2021\/10\/seller-blog.webp 778w, https:\/\/info.openlane.eu\/wp-content\/uploads\/2021\/10\/seller-blog-300x96.webp 300w\" data-sizes=\"auto, (max-width: 778px) 100vw, 778px\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 778px; --smush-placeholder-aspect-ratio: 778\/248;\" \/><\/div><\/div><div class=\"w-separator size_medium\"><\/div><div class=\"wpb_text_column\"><div class=\"wpb_wrapper\"><p>El supuesto principal de nuestro an\u00e1lisis es que, para un Vendedor la mejor manera de vender un veh\u00edculo, ya sea localmente o Frontera no s\u00f3lo est\u00e1 definida por el Precio final al consumidor, sino tambi\u00e9n por el tiempo esperado de venta. Paralelamente, para los compradores, comprender la velocidad de rotaci\u00f3n puede destacar veh\u00edculos que son rentables a largo plazo, incluso con un Margen menor. Primero, comenzaremos con un escenario ficticio, para explicar el mecanismo. M\u00e1s adelante veremos ejemplos reales para demostrar c\u00f3mo el efecto puede impactar en las Subastas. Consideremos un distribuidor. Compra un autom\u00f3vil en subasta de 10 000 \u20ac con un Precio al consumidor esperado de 15 000 \u20ac seg\u00fan el an\u00e1lisis de precios de Gocar Data. Ese mismo d\u00eda, el concesionario del otro lado de la calle tambi\u00e9n gana una subasta de un coche en 10 000 \u20ac. Pero nuestro an\u00e1lisis de precios proporciona un Objetivo de 12 000 \u20ac como Precio de venta. Intuitivamente, todo el mundo piensa que el primer crupier est\u00e1 en una posici\u00f3n mucho mejor. Un mayor potencial de Margen trae consigo mayores beneficios. El problema aqu\u00ed es que s\u00f3lo da una visi\u00f3n parcial de la situaci\u00f3n real. Al utilizar la observaci\u00f3n del mercado de Gocar Data, podemos predecir un tiempo de venta esperado de 35 d\u00edas para el primer veh\u00edculo y solo 10 d\u00edas para el segundo. En esta situaci\u00f3n, despu\u00e9s de 10 d\u00edas, el segundo concesionario puede comprar, nuevamente, un veh\u00edculo nuevo con los ingresos de la primera venta. Y una vez m\u00e1s despu\u00e9s de 10 d\u00edas. En el mismo intervalo que tardar\u00eda el primer concesionario en vender su veh\u00edculo (alrededor de 35 d\u00edas), produciendo un Margen 5 000 \u20ac su competidor ha realizado 3 ventas, con un total de 6 000 \u20ac en su bolsillo. Y 3 clientes en la carretera, por lo que hay m\u00e1s oportunidades de ingresos posventa. Para cada mercado, podemos detallar los modelos de veh\u00edculos con mayor potencial de rotaci\u00f3n, por lo que tienen el menor tiempo de venta. Una vez m\u00e1s, la volatilidad entre los mercados es alta y ofrece muchas oportunidades. Incluso si el Precio en el mercado de consumo pudiera parecer igual en la mayor\u00eda de los mercados, aquellos con un tiempo m\u00e1s corto para vender son los mejores lugares para maximizar el valor de los activos.<\/p>\n<\/div><\/div><div class=\"w-separator size_medium\"><\/div><div class=\"w-image align_none\"><div class=\"w-image-h\"><img decoding=\"async\" width=\"600\" height=\"580\" data-src=\"https:\/\/info.openlane.eu\/wp-content\/uploads\/2021\/10\/de-best-rotations.webp\" class=\"attachment-large size-large lazyload\" alt=\"For each market, we can detail the vehicle models with the highest potential of rotation, so with the lowest time to sell.\" data-srcset=\"https:\/\/info.openlane.eu\/wp-content\/uploads\/2021\/10\/de-best-rotations.webp 600w, https:\/\/info.openlane.eu\/wp-content\/uploads\/2021\/10\/de-best-rotations-300x290.webp 300w\" data-sizes=\"auto, (max-width: 600px) 100vw, 600px\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 600px; --smush-placeholder-aspect-ratio: 600\/580;\" \/><\/div><\/div><div class=\"w-separator size_medium\"><\/div><div class=\"wpb_text_column\"><div class=\"wpb_wrapper\"><p>En esta Cuadro (cifrasDeutsch ) nos hemos centrado \u00fanicamente en las marcas principales. Pero cada d\u00eda, para cada mercado, los nuevos veh\u00edculos subastados son oportunidades de oro. El elemento clave para optimizar esto es proporcionar a todas las partes involucradas una visi\u00f3n transparente y completa de los par\u00e1metros del mercado. Incluso los modelos m\u00e1s convencionales tienen una amplia distribuci\u00f3n cuando analizamos el tiempo esperado de venta para cada Pa\u00eds.<\/p>\n<\/div><\/div><div class=\"w-separator size_medium\"><\/div><div class=\"w-image align_none\"><div class=\"w-image-h\"><img decoding=\"async\" width=\"700\" height=\"422\" data-src=\"https:\/\/info.openlane.eu\/wp-content\/uploads\/2021\/10\/peugeot-308-sw.webp\" class=\"attachment-large size-large lazyload\" alt=\"Even the most mainstream models have a wide distribution when we analyze the expected time to sell for each country.\" data-srcset=\"https:\/\/info.openlane.eu\/wp-content\/uploads\/2021\/10\/peugeot-308-sw.webp 700w, https:\/\/info.openlane.eu\/wp-content\/uploads\/2021\/10\/peugeot-308-sw-300x181.webp 300w\" data-sizes=\"auto, (max-width: 700px) 100vw, 700px\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 700px; --smush-placeholder-aspect-ratio: 700\/422;\" \/><\/div><\/div><div class=\"w-separator size_medium\"><\/div><div class=\"wpb_text_column\"><div class=\"wpb_wrapper\"><p>Para este Modelo, Luxemburg parecer\u00eda el Pa\u00eds ideal, con el valor de mercado m\u00e1s alto. Pero al combinar el an\u00e1lisis del tiempo de venta, tambi\u00e9n descubrimos buenas oportunidades para compradores rumanos h\u00fangaros &amp; belgas.<\/p>\n<h2>Conclusi\u00f3n<\/h2>\n<p>Vemos nuevamente que una decisi\u00f3n basada en datos puede ayudar a optimizar los ingresos para todos los actores. Para los vendedores, comprender cu\u00e1les son los productos correctos para vender mediante Subastas Frontera crea valor, obviamente. Al mismo tiempo, para los compradores, comprender su mercado local con los datos correctos ayuda a centrarse en los veh\u00edculos rentables, incluso si el Margen no es enorme. \u00a1Los veh\u00edculos con una oferta baja o con una demanda popular (o incluso mejor, ambos!) son una gran incorporaci\u00f3n para cualquier stock!<\/p>\n<\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/section>\n","protected":false},"excerpt":{"rendered":"<p>En nuestro art\u00edculo anterior, analizamos c\u00f3mo una mejor comprensi\u00f3n del Precio final de cada veh\u00edculo era un factor clave para el \u00e9xito del proceso de subasta. Para los vendedores, apuntar a una amplia gama de mercados garantiza que el Pa\u00eds con mayores ventas est\u00e9 entre ellos, lo que ayuda a optimizar el resultado de ventas.<\/p>\n","protected":false},"author":1,"featured_media":18670,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[749],"tags":[],"class_list":["post-20971","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-tips-and-tricks"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v26.9 (Yoast SEO v28.0) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>El Margen es un buen camino para Marca beneficios. \u00a1Pero podr\u00eda no ser el \u00fanico! \u2013 OPENLANE<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/info.openlane.eu\/es\/company-information\/blog\/tips-and-tricks\/el-margen-es-un-buen-camino-para-marca-beneficios-pero-podria-no-ser-el-unico\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"El Margen es un buen camino para Marca beneficios. \u00a1Pero podr\u00eda no ser el \u00fanico!\" \/>\n<meta property=\"og:description\" content=\"En nuestro art\u00edculo anterior, analizamos c\u00f3mo una mejor comprensi\u00f3n del Precio final de cada veh\u00edculo era un factor clave para el \u00e9xito del proceso de subasta. 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