{"id":20972,"date":"2021-10-15T12:37:39","date_gmt":"2021-10-15T10:37:39","guid":{"rendered":"https:\/\/info.openlane.eu\/company-information\/blog\/sin-categorizar\/mas-que-nunca-conectar-los-coches-adecuados-con-los-clientes-adecuados-es-la-clave-del-exito\/"},"modified":"2024-11-25T18:10:15","modified_gmt":"2024-11-25T17:10:15","slug":"mas-que-nunca-conectar-los-coches-adecuados-con-los-clientes-adecuados-es-la-clave-del-exito","status":"publish","type":"post","link":"https:\/\/info.openlane.eu\/es\/company-information\/blog\/tips-and-tricks\/mas-que-nunca-conectar-los-coches-adecuados-con-los-clientes-adecuados-es-la-clave-del-exito\/","title":{"rendered":"M\u00e1s que nunca, conectar los coches adecuados con los clientes adecuados es la clave del \u00e9xito."},"content":{"rendered":"<section class=\"l-section wpb_row height_medium\"><div class=\"l-section-h i-cf\"><div class=\"g-cols vc_row via_grid cols_1 laptops-cols_inherit tablets-cols_inherit mobiles-cols_1 valign_top type_default stacking_default\"><div class=\"wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"g-cols wpb_row via_grid cols_1 laptops-cols_inherit tablets-cols_inherit mobiles-cols_1 valign_top type_default stacking_default\" style=\"--columns-gap:3rem;\"><div class=\"wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"wpb_text_column\"><div class=\"wpb_wrapper\"><h1>M\u00e1s que nunca, conectar los coches adecuados con los clientes adecuados es la clave del \u00e9xito.<\/h1>\n<\/div><\/div><div class=\"w-separator size_custom\" style=\"height:1rem\"><\/div><time class=\"w-post-elm post_date us_custom_d8432ea1 has_text_color entry-date published\" datetime=\"2021-10-15T12:37:39+02:00\" itemprop=\"datePublished\"><i class=\"far fa-clock\"><\/i>15 Oct 2021<\/time><\/div><\/div><\/div><div class=\"w-separator size_medium\"><\/div><div class=\"g-cols wpb_row via_grid cols_1 laptops-cols_inherit tablets-cols_inherit mobiles-cols_1 valign_top type_default stacking_default\" style=\"--columns-gap:3rem;\"><div class=\"wpb_column vc_column_container\"><div class=\"vc_column-inner\"> <div class=\"wpb_text_column\"><div class=\"wpb_wrapper\"><p>2020 ha sido un A\u00f1o desafiante para el mercado, incluso si las actividades de segunda mano han mantenido un nivel razonable de desempe\u00f1o. Sin embargo, como ocurre en muchos aspectos de la sociedad, el Covid ha sido un factor de aceleraci\u00f3n en muchos aspectos. En la situaci\u00f3n actual,\u00a0<strong>la volatilidad de los mercados europeos nunca ha sido tan alta<\/strong>, lo que crea una amplia gama de oportunidades para compradores y vendedores, si ambos utilizan las herramientas adecuadas. Para este an\u00e1lisis hemos estudiado los veh\u00edculos subastados por OPENLANE durante los pasados meses de Noviembre, Diciembre y Enero. Para cada uno de estos coches, hemos calculado su valor de mercado (Precio de consumo) y el tiempo de venta (d\u00edas medios de stock) utilizando como referencia Gocar Data, la mayor plataforma de observaci\u00f3n de mercado de Europa. Como nos centramos en los coches subastados por OPENLANE, este no es un an\u00e1lisis de mercado completo, pero es una cobertura exhaustiva de los veh\u00edculos que se encuentran en la plataforma. Se trata de ventas transfronterizas t\u00edpicas, lo que lo convierte en un enfoque relevante para nuestra actividad.<\/p>\n<h2>Una visi\u00f3n panor\u00e1mica del mercado europeo<\/h2>\n<p>Las siguientes tablas muestran el desempe\u00f1o de cada Pa\u00eds frente a la media europea. Hemos resaltado en Azul los pa\u00edses en los que el valor de mercado promedio es mayor que el precio general. Y en Verde, hemos identificado las marcas en las que el valor, pero tambi\u00e9n el tiempo de venta, est\u00e1n teniendo un mejor rendimiento que el resto de pa\u00edses. A primera vista, vemos que los pa\u00edses 3 \u201cm\u00e1s calientes\u201d son, durante los \u00faltimos 3 meses, Francia, Austria y Portugal. Estos dos \u00faltimos tienen, con diferencia, un rendimiento mucho mejor para nuestras marcas principales. M\u00e1s precisamente, Austria tiene un fuerte momento para vender (menos d\u00edas de stock), mientras que Portugal supera a Europa en valor de mercado. Sin embargo, esto no significa que debamos centrarnos \u00fanicamente en aquellos mercados 2. Como veremos m\u00e1s adelante, la situaci\u00f3n es m\u00e1s matizada si profundizamos en el an\u00e1lisis. Adem\u00e1s, como esos pa\u00edses 2 tienen un mercado local bastante limitado debido a su tama\u00f1o, no podr\u00e1n absorber todo el volumen que llega de toda Europa. Uno de los aprendizajes clave de estas Cuadro mensuales es la volatilidad. Solo por dar un ejemplo, B\u00e9lgica tuvo un desempe\u00f1o superior al de Europa para Toyota en Noviembre, pero no en los meses 2. Por otra parte, el mismo mercado estuvo por encima de Volkswagen en Diciembre y Enero. \u00a1M\u00e1s que nunca, la verdad de hoy no siempre es la de ma\u00f1ana! S\u00f3lo un seguimiento atento permite a los actores del mercado tomar, en todo momento, las decisiones correctas.<\/p>\n<\/div><\/div><\/div><\/div><\/div><div class=\"w-separator size_medium\"><\/div><div class=\"g-cols wpb_row via_grid cols_3 laptops-cols_inherit tablets-cols_inherit mobiles-cols_1 valign_top type_default stacking_default\" style=\"--columns-gap:3rem;\"><div class=\"wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"w-image align_none\"><a ref=\"magnificPopup\" data-alt=\"European market - november\" href=\"https:\/\/info.openlane.eu\/wp-content\/uploads\/2021\/10\/all-november-new-2048x1119-1.webp\" aria-label=\"all-november-new-2048x1119\" class=\"w-image-h\"><img decoding=\"async\" width=\"1024\" height=\"560\" data-src=\"https:\/\/info.openlane.eu\/wp-content\/uploads\/2021\/10\/all-november-new-2048x1119-1-1024x560.webp\" class=\"attachment-large size-large lazyload\" alt=\"European market - november\" data-srcset=\"https:\/\/info.openlane.eu\/wp-content\/uploads\/2021\/10\/all-november-new-2048x1119-1-1024x560.webp 1024w, https:\/\/info.openlane.eu\/wp-content\/uploads\/2021\/10\/all-november-new-2048x1119-1-300x164.webp 300w, https:\/\/info.openlane.eu\/wp-content\/uploads\/2021\/10\/all-november-new-2048x1119-1-1500x820.webp 1500w, https:\/\/info.openlane.eu\/wp-content\/uploads\/2021\/10\/all-november-new-2048x1119-1.webp 2048w\" data-sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 1024px; --smush-placeholder-aspect-ratio: 1024\/560;\" \/><\/a><\/div><\/div><\/div><div class=\"wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"w-image align_none\"><a ref=\"magnificPopup\" data-alt=\"European market - november\" href=\"https:\/\/info.openlane.eu\/wp-content\/uploads\/2021\/10\/all-december-new-2048x1119-1.webp\" aria-label=\"all-december-new-2048x1119\" class=\"w-image-h\"><img decoding=\"async\" width=\"1024\" height=\"560\" data-src=\"https:\/\/info.openlane.eu\/wp-content\/uploads\/2021\/10\/all-december-new-2048x1119-1-1024x560.webp\" class=\"attachment-large size-large lazyload\" alt=\"European market - november\" data-srcset=\"https:\/\/info.openlane.eu\/wp-content\/uploads\/2021\/10\/all-december-new-2048x1119-1-1024x560.webp 1024w, https:\/\/info.openlane.eu\/wp-content\/uploads\/2021\/10\/all-december-new-2048x1119-1-300x164.webp 300w, https:\/\/info.openlane.eu\/wp-content\/uploads\/2021\/10\/all-december-new-2048x1119-1-1500x820.webp 1500w, https:\/\/info.openlane.eu\/wp-content\/uploads\/2021\/10\/all-december-new-2048x1119-1.webp 2048w\" data-sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 1024px; --smush-placeholder-aspect-ratio: 1024\/560;\" \/><\/a><\/div><\/div><\/div><div class=\"wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"w-image align_none\"><a ref=\"magnificPopup\" data-alt=\"European market - december\" href=\"https:\/\/info.openlane.eu\/wp-content\/uploads\/2021\/10\/all-january-new-2048x1119-1.webp\" aria-label=\"all-january-new-2048x1119\" class=\"w-image-h\"><img decoding=\"async\" width=\"1024\" height=\"560\" data-src=\"https:\/\/info.openlane.eu\/wp-content\/uploads\/2021\/10\/all-january-new-2048x1119-1-1024x560.webp\" class=\"attachment-large size-large lazyload\" alt=\"European market - december\" data-srcset=\"https:\/\/info.openlane.eu\/wp-content\/uploads\/2021\/10\/all-january-new-2048x1119-1-1024x560.webp 1024w, https:\/\/info.openlane.eu\/wp-content\/uploads\/2021\/10\/all-january-new-2048x1119-1-300x164.webp 300w, https:\/\/info.openlane.eu\/wp-content\/uploads\/2021\/10\/all-january-new-2048x1119-1-1500x820.webp 1500w, https:\/\/info.openlane.eu\/wp-content\/uploads\/2021\/10\/all-january-new-2048x1119-1.webp 2048w\" data-sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 1024px; --smush-placeholder-aspect-ratio: 1024\/560;\" \/><\/a><\/div><\/div><\/div><\/div><div class=\"w-separator size_medium\"><\/div><div class=\"g-cols wpb_row via_grid cols_1 laptops-cols_inherit tablets-cols_inherit mobiles-cols_1 valign_top type_default stacking_default\" style=\"--columns-gap:3rem;\"><div class=\"wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"wpb_text_column\"><div class=\"wpb_wrapper\"><h2>Misma marca, diferentes comportamientos<\/h2>\n<p>Si profundizamos un poco m\u00e1s en el an\u00e1lisis, vemos que la situaci\u00f3n es, como dec\u00edamos antes, m\u00e1s matizada. Por ejemplo, cuando nos centramos en los diferentes modelos dentro de una Marca, vemos diferencias claras en la clasificaci\u00f3n de pa\u00edses para el valor de mercado m\u00e1s alto. BMW muestra un perfil interesante para este an\u00e1lisis. La clasificaci\u00f3n de Portugal como el Pa\u00eds con mayor puntuaci\u00f3n sigue siendo correcta, pero vemos que para la serie X (X1 &amp; X3 en este top 10), los Pa\u00edses Bajos ofrecen un valor de mercado para el cliente a\u00fan mayor. Portugal ni siquiera est\u00e1 entre los 3 m\u00e1s importantes para el X3. Siguiendo centr\u00e1ndonos en los tipos de carrocer\u00eda, podemos ver claramente que, en los \u00faltimos 3 meses, Austria estaba ofreciendo las mejores oportunidades de precios para veh\u00edculos comerciales ligeros dentro de los modelos Volkswagen (Transporter &amp; Caddy).<\/p>\n<\/div><\/div><\/div><\/div><\/div><div class=\"w-separator size_medium\"><\/div><div class=\"g-cols wpb_row via_grid cols_3 laptops-cols_inherit tablets-cols_inherit mobiles-cols_1 valign_top type_default stacking_default\" style=\"--columns-gap:3rem;\"><div class=\"wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"w-image align_none\"><a ref=\"magnificPopup\" data-alt=\"BMW top 10\" href=\"https:\/\/info.openlane.eu\/wp-content\/uploads\/2021\/10\/bmw-top-10-1024x900-1.webp\" aria-label=\"bmw-top-10-1024x900\" class=\"w-image-h\"><img decoding=\"async\" width=\"1024\" height=\"900\" data-src=\"https:\/\/info.openlane.eu\/wp-content\/uploads\/2021\/10\/bmw-top-10-1024x900-1.webp\" class=\"attachment-large size-large lazyload\" alt=\"BMW top 10\" data-srcset=\"https:\/\/info.openlane.eu\/wp-content\/uploads\/2021\/10\/bmw-top-10-1024x900-1.webp 1024w, https:\/\/info.openlane.eu\/wp-content\/uploads\/2021\/10\/bmw-top-10-1024x900-1-300x264.webp 300w\" data-sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 1024px; --smush-placeholder-aspect-ratio: 1024\/900;\" \/><\/a><\/div><\/div><\/div><div class=\"wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"w-image align_none\"><a ref=\"magnificPopup\" data-alt=\"Audi top 10\" href=\"https:\/\/info.openlane.eu\/wp-content\/uploads\/2021\/10\/audi-top-10-991x1024-1.webp\" aria-label=\"audi-top-10-991x1024\" class=\"w-image-h\"><img decoding=\"async\" width=\"991\" height=\"1024\" data-src=\"https:\/\/info.openlane.eu\/wp-content\/uploads\/2021\/10\/audi-top-10-991x1024-1.webp\" class=\"attachment-large size-large lazyload\" alt=\"Audi top 10\" data-srcset=\"https:\/\/info.openlane.eu\/wp-content\/uploads\/2021\/10\/audi-top-10-991x1024-1.webp 991w, https:\/\/info.openlane.eu\/wp-content\/uploads\/2021\/10\/audi-top-10-991x1024-1-290x300.webp 290w\" data-sizes=\"auto, (max-width: 991px) 100vw, 991px\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 991px; --smush-placeholder-aspect-ratio: 991\/1024;\" \/><\/a><\/div><\/div><\/div><div class=\"wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"w-image align_none\"><a ref=\"magnificPopup\" data-alt=\"VW top 10\" href=\"https:\/\/info.openlane.eu\/wp-content\/uploads\/2021\/10\/vw-top-10-1024x910-1.webp\" aria-label=\"vw-top-10-1024x910\" class=\"w-image-h\"><img decoding=\"async\" width=\"1024\" height=\"910\" data-src=\"https:\/\/info.openlane.eu\/wp-content\/uploads\/2021\/10\/vw-top-10-1024x910-1.webp\" class=\"attachment-large size-large lazyload\" alt=\"VW top 10\" data-srcset=\"https:\/\/info.openlane.eu\/wp-content\/uploads\/2021\/10\/vw-top-10-1024x910-1.webp 1024w, https:\/\/info.openlane.eu\/wp-content\/uploads\/2021\/10\/vw-top-10-1024x910-1-300x267.webp 300w\" data-sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 1024px; --smush-placeholder-aspect-ratio: 1024\/910;\" \/><\/a><\/div><\/div><\/div><\/div><div class=\"w-separator size_medium\"><\/div><div class=\"g-cols wpb_row via_grid cols_1 laptops-cols_inherit tablets-cols_inherit mobiles-cols_1 valign_top type_default stacking_default\" style=\"--columns-gap:3rem;\"><div class=\"wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"wpb_text_column\"><div class=\"wpb_wrapper\"><h2>\u00a1El tiempo\u2026 lo es todo!<\/h2>\n<p>Como ya hemos visto, la situaci\u00f3n puede variar de un Pa\u00eds a Pa\u00eds y de un Modelo a Modelo. Pero tambi\u00e9n vemos una variaci\u00f3n Mes tras Mes. Analizando la gama de Modelos de Mercedes, podemos ver cambios. Solo un ejemplo: en la clase E Break, Austria encabez\u00f3 el ranking en Diciembre y Enero, pero en Noviembre solo qued\u00f3 en tercera posici\u00f3n. Los Pa\u00edses Bajos ocuparon el segundo puesto en Diciembre para el CLA Shooting Freno pero abandonaron el primer puesto 3 el Mes siguiente.<\/p>\n<\/div><\/div><\/div><\/div><\/div><div class=\"w-separator size_medium\"><\/div><div class=\"g-cols wpb_row via_grid cols_3 laptops-cols_inherit tablets-cols_inherit mobiles-cols_1 valign_top type_default stacking_default\" style=\"--columns-gap:3rem;\"><div class=\"wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"w-image align_none\"><a ref=\"magnificPopup\" data-alt=\"Mercedes top 10 - november\" href=\"https:\/\/info.openlane.eu\/wp-content\/uploads\/2021\/10\/mercedes-top-10-november-1024x907-1.webp\" aria-label=\"mercedes-top-10-november-1024x907\" class=\"w-image-h\"><img decoding=\"async\" width=\"1024\" height=\"907\" data-src=\"https:\/\/info.openlane.eu\/wp-content\/uploads\/2021\/10\/mercedes-top-10-november-1024x907-1.webp\" class=\"attachment-large size-large lazyload\" alt=\"Mercedes top 10 - november\" data-srcset=\"https:\/\/info.openlane.eu\/wp-content\/uploads\/2021\/10\/mercedes-top-10-november-1024x907-1.webp 1024w, https:\/\/info.openlane.eu\/wp-content\/uploads\/2021\/10\/mercedes-top-10-november-1024x907-1-300x266.webp 300w\" data-sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 1024px; --smush-placeholder-aspect-ratio: 1024\/907;\" \/><\/a><\/div><\/div><\/div><div class=\"wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"w-image align_none\"><a ref=\"magnificPopup\" data-alt=\"Mercedes top 10 - november\" href=\"https:\/\/info.openlane.eu\/wp-content\/uploads\/2021\/10\/mercedes-top-10-december-1024x905-1.webp\" aria-label=\"mercedes-top-10-december-1024x905\" class=\"w-image-h\"><img decoding=\"async\" width=\"1024\" height=\"905\" data-src=\"https:\/\/info.openlane.eu\/wp-content\/uploads\/2021\/10\/mercedes-top-10-december-1024x905-1.webp\" class=\"attachment-large size-large lazyload\" alt=\"Mercedes top 10 - november\" data-srcset=\"https:\/\/info.openlane.eu\/wp-content\/uploads\/2021\/10\/mercedes-top-10-december-1024x905-1.webp 1024w, https:\/\/info.openlane.eu\/wp-content\/uploads\/2021\/10\/mercedes-top-10-december-1024x905-1-300x265.webp 300w\" data-sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 1024px; --smush-placeholder-aspect-ratio: 1024\/905;\" \/><\/a><\/div><\/div><\/div><div class=\"wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"w-image align_none\"><a ref=\"magnificPopup\" data-alt=\"Mercedes top 10 - december\" href=\"https:\/\/info.openlane.eu\/wp-content\/uploads\/2021\/10\/mercedes-top-10-januari-1024x911-1.webp\" aria-label=\"mercedes-top-10-januari-1024x911\" class=\"w-image-h\"><img decoding=\"async\" width=\"1024\" height=\"911\" data-src=\"https:\/\/info.openlane.eu\/wp-content\/uploads\/2021\/10\/mercedes-top-10-januari-1024x911-1.webp\" class=\"attachment-large size-large lazyload\" alt=\"Mercedes top 10 - december\" data-srcset=\"https:\/\/info.openlane.eu\/wp-content\/uploads\/2021\/10\/mercedes-top-10-januari-1024x911-1.webp 1024w, https:\/\/info.openlane.eu\/wp-content\/uploads\/2021\/10\/mercedes-top-10-januari-1024x911-1-300x267.webp 300w\" data-sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 1024px; --smush-placeholder-aspect-ratio: 1024\/911;\" \/><\/a><\/div><\/div><\/div><\/div><div class=\"w-separator size_medium\"><\/div><div class=\"g-cols wpb_row via_grid cols_1 laptops-cols_inherit tablets-cols_inherit mobiles-cols_1 valign_top type_default stacking_default\" style=\"--columns-gap:3rem;\"><div class=\"wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"wpb_text_column\"><div class=\"wpb_wrapper\"><h2>Disparar a un Objetivo en movimiento\u2026<\/h2>\n<p>En conclusi\u00f3n, es esencial que nuestro mercado comprenda los desaf\u00edos clave a los que nos enfrentamos. Vender el coche adecuado en el momento adecuado al p\u00fablico adecuado es posible. Para usted como Vendedor <strong>es la mejor manera de optimizar el rendimiento financiero<\/strong>. Al mismo tiempo, para los compradores, comprender el producto adecuado para su mercado local es la mejor manera de centrarse en los veh\u00edculos adecuados y crear valor. <strong>El uso de datos completos del mercado tambi\u00e9n es de gran ayuda para identificar las mejores oportunidades.<\/strong>\u00a0En la compleja situaci\u00f3n econ\u00f3mica que enfrentamos hoy, la inteligencia es m\u00e1s que nunca un activo cr\u00edtico. Al vincular una gran oferta de veh\u00edculos a una amplia gama de compradores de varios mercados, OPENLANE aumenta la posibilidad de optimizar el resultado de ventas.<\/p>\n<\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/section>\n","protected":false},"excerpt":{"rendered":"<p>2020 ha sido un A\u00f1o desafiante para el mercado, incluso si las actividades de segunda mano han mantenido un nivel razonable de desempe\u00f1o. Sin embargo, como ocurre en muchos aspectos de la sociedad, el Covid ha sido un factor de aceleraci\u00f3n en muchos aspectos.<\/p>\n","protected":false},"author":1,"featured_media":18693,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[749],"tags":[],"class_list":["post-20972","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-tips-and-tricks"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v26.9 (Yoast SEO v28.8) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>M\u00e1s que nunca, conectar los coches adecuados con los clientes adecuados es la clave del \u00e9xito. \u2013 OPENLANE<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/info.openlane.eu\/es\/company-information\/blog\/tips-and-tricks\/mas-que-nunca-conectar-los-coches-adecuados-con-los-clientes-adecuados-es-la-clave-del-exito\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"M\u00e1s que nunca, conectar los coches adecuados con los clientes adecuados es la clave del \u00e9xito.\" \/>\n<meta property=\"og:description\" content=\"2020 ha sido un A\u00f1o desafiante para el mercado, incluso si las actividades de segunda mano han mantenido un nivel razonable de desempe\u00f1o. Sin embargo, como ocurre en muchos aspectos de la sociedad, el Covid ha sido un factor de aceleraci\u00f3n en muchos aspectos.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/info.openlane.eu\/es\/company-information\/blog\/tips-and-tricks\/mas-que-nunca-conectar-los-coches-adecuados-con-los-clientes-adecuados-es-la-clave-del-exito\/\" \/>\n<meta property=\"og:site_name\" content=\"OPENLANE\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/OPENLANE.Europe\" \/>\n<meta property=\"article:published_time\" content=\"2021-10-15T10:37:39+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2024-11-25T17:10:15+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/info.openlane.eu\/wp-content\/uploads\/2024\/11\/Adesa_advantages3.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1000\" \/>\n\t<meta property=\"og:image:height\" content=\"637\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"it@hybridmedia.be\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@OPENLANE_Europe\" \/>\n<meta name=\"twitter:site\" content=\"@OPENLANE_Europe\" \/>\n<meta name=\"twitter:label1\" content=\"Escrito por\" \/>\n\t<meta name=\"twitter:data1\" content=\"it@hybridmedia.be\" \/>\n\t<meta name=\"twitter:label2\" content=\"Tiempo de lectura\" \/>\n\t<meta name=\"twitter:data2\" content=\"4 minutos\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/info.openlane.eu\\\/es\\\/company-information\\\/blog\\\/tips-and-tricks\\\/mas-que-nunca-conectar-los-coches-adecuados-con-los-clientes-adecuados-es-la-clave-del-exito\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/info.openlane.eu\\\/es\\\/company-information\\\/blog\\\/tips-and-tricks\\\/mas-que-nunca-conectar-los-coches-adecuados-con-los-clientes-adecuados-es-la-clave-del-exito\\\/\"},\"author\":{\"name\":\"it@hybridmedia.be\",\"@id\":\"https:\\\/\\\/info.openlane.eu\\\/es\\\/#\\\/schema\\\/person\\\/0c2e50a0c93dfa0f0c066a66f76450bc\"},\"headline\":\"M\u00e1s que nunca, conectar los coches adecuados con los clientes adecuados es la clave del \u00e9xito.\",\"datePublished\":\"2021-10-15T10:37:39+00:00\",\"dateModified\":\"2024-11-25T17:10:15+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/info.openlane.eu\\\/es\\\/company-information\\\/blog\\\/tips-and-tricks\\\/mas-que-nunca-conectar-los-coches-adecuados-con-los-clientes-adecuados-es-la-clave-del-exito\\\/\"},\"wordCount\":1225,\"publisher\":{\"@id\":\"https:\\\/\\\/info.openlane.eu\\\/es\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/info.openlane.eu\\\/es\\\/company-information\\\/blog\\\/tips-and-tricks\\\/mas-que-nunca-conectar-los-coches-adecuados-con-los-clientes-adecuados-es-la-clave-del-exito\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/info.openlane.eu\\\/wp-content\\\/uploads\\\/2024\\\/11\\\/Adesa_advantages3.jpg\",\"articleSection\":[\"Consejos y trucos\"],\"inLanguage\":\"es\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/info.openlane.eu\\\/es\\\/company-information\\\/blog\\\/tips-and-tricks\\\/mas-que-nunca-conectar-los-coches-adecuados-con-los-clientes-adecuados-es-la-clave-del-exito\\\/\",\"url\":\"https:\\\/\\\/info.openlane.eu\\\/es\\\/company-information\\\/blog\\\/tips-and-tricks\\\/mas-que-nunca-conectar-los-coches-adecuados-con-los-clientes-adecuados-es-la-clave-del-exito\\\/\",\"name\":\"M\u00e1s que nunca, conectar los coches adecuados con los clientes adecuados es la clave del \u00e9xito. \u2013 OPENLANE\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/info.openlane.eu\\\/es\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/info.openlane.eu\\\/es\\\/company-information\\\/blog\\\/tips-and-tricks\\\/mas-que-nunca-conectar-los-coches-adecuados-con-los-clientes-adecuados-es-la-clave-del-exito\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/info.openlane.eu\\\/es\\\/company-information\\\/blog\\\/tips-and-tricks\\\/mas-que-nunca-conectar-los-coches-adecuados-con-los-clientes-adecuados-es-la-clave-del-exito\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/info.openlane.eu\\\/wp-content\\\/uploads\\\/2024\\\/11\\\/Adesa_advantages3.jpg\",\"datePublished\":\"2021-10-15T10:37:39+00:00\",\"dateModified\":\"2024-11-25T17:10:15+00:00\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/info.openlane.eu\\\/es\\\/company-information\\\/blog\\\/tips-and-tricks\\\/mas-que-nunca-conectar-los-coches-adecuados-con-los-clientes-adecuados-es-la-clave-del-exito\\\/#breadcrumb\"},\"inLanguage\":\"es\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/info.openlane.eu\\\/es\\\/company-information\\\/blog\\\/tips-and-tricks\\\/mas-que-nunca-conectar-los-coches-adecuados-con-los-clientes-adecuados-es-la-clave-del-exito\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"es\",\"@id\":\"https:\\\/\\\/info.openlane.eu\\\/es\\\/company-information\\\/blog\\\/tips-and-tricks\\\/mas-que-nunca-conectar-los-coches-adecuados-con-los-clientes-adecuados-es-la-clave-del-exito\\\/#primaryimage\",\"url\":\"https:\\\/\\\/info.openlane.eu\\\/wp-content\\\/uploads\\\/2024\\\/11\\\/Adesa_advantages3.jpg\",\"contentUrl\":\"https:\\\/\\\/info.openlane.eu\\\/wp-content\\\/uploads\\\/2024\\\/11\\\/Adesa_advantages3.jpg\",\"width\":1000,\"height\":637,\"caption\":\"|Mercado europeo - Noviembre|Mercado europeo - Diciembre|Mercado europeo - Enero|Top 10 de BMW|Top 10 de Audi|Top 10 de VW|Top 10 de Mercedes 10 - Noviembre|Top 10 de Mercedes 10 - Diciembre|Top 10 de Mercedes 10 - Enero\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/info.openlane.eu\\\/es\\\/company-information\\\/blog\\\/tips-and-tricks\\\/mas-que-nunca-conectar-los-coches-adecuados-con-los-clientes-adecuados-es-la-clave-del-exito\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/info.openlane.eu\\\/es\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"M\u00e1s que nunca, conectar los coches adecuados con los clientes adecuados es la clave del \u00e9xito.\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/info.openlane.eu\\\/es\\\/#website\",\"url\":\"https:\\\/\\\/info.openlane.eu\\\/es\\\/\",\"name\":\"OPENLANE\",\"description\":\"Online used car auction website\",\"publisher\":{\"@id\":\"https:\\\/\\\/info.openlane.eu\\\/es\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/info.openlane.eu\\\/es\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"es\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/info.openlane.eu\\\/es\\\/#organization\",\"name\":\"OPENLANE\",\"url\":\"https:\\\/\\\/info.openlane.eu\\\/es\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"es\",\"@id\":\"https:\\\/\\\/info.openlane.eu\\\/es\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/info.openlane.eu\\\/wp-content\\\/uploads\\\/2025\\\/12\\\/openlane-RGB-on-Wht.png\",\"contentUrl\":\"https:\\\/\\\/info.openlane.eu\\\/wp-content\\\/uploads\\\/2025\\\/12\\\/openlane-RGB-on-Wht.png\",\"width\":615,\"height\":159,\"caption\":\"OPENLANE\"},\"image\":{\"@id\":\"https:\\\/\\\/info.openlane.eu\\\/es\\\/#\\\/schema\\\/logo\\\/image\\\/\"},\"sameAs\":[\"https:\\\/\\\/www.facebook.com\\\/OPENLANE.Europe\",\"https:\\\/\\\/x.com\\\/OPENLANE_Europe\",\"https:\\\/\\\/www.linkedin.com\\\/company\\\/openlane-europe\",\"https:\\\/\\\/www.instagram.com\\\/openlane_europe\\\/\"],\"description\":\"Our purpose is to make used car wholesale easy so our customers can be more successful. We sell high-quality second-hand vehicles exclusively and directly to car dealers and traders. All cars come with quality car descriptions and inspections. Our digital marketplace is the fresh wave carrying the automotive industry into the digital age. We give car traders more opportunities, more flexibility and more freedom than can be found anywhere else. Our strong commitment to quality and service drives us to continuously improve our offerings to suit the industry\u2019s ever-evolving needs. We aim to be the best and we strive to help our customers do the same. With flexible, modular and end-to-end remarketing solutions, and customer service in more than 20 languages, we offer innovative, tech-driven solutions and services that help customers to buy and sell with ease across Europe.\",\"email\":\"info@openlane.eu\",\"telephone\":\"+32 (0)16 38 00 68\",\"legalName\":\"OPENLANE Europe NV\",\"vatID\":\"BE0867129223\",\"numberOfEmployees\":{\"@type\":\"QuantitativeValue\",\"minValue\":\"201\",\"maxValue\":\"500\"}},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/info.openlane.eu\\\/es\\\/#\\\/schema\\\/person\\\/0c2e50a0c93dfa0f0c066a66f76450bc\",\"name\":\"it@hybridmedia.be\",\"sameAs\":[\"https:\\\/\\\/info.openlane.eu\"]}]}<\/script>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"M\u00e1s que nunca, conectar los coches adecuados con los clientes adecuados es la clave del \u00e9xito. \u2013 OPENLANE","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/info.openlane.eu\/es\/company-information\/blog\/tips-and-tricks\/mas-que-nunca-conectar-los-coches-adecuados-con-los-clientes-adecuados-es-la-clave-del-exito\/","og_locale":"es_ES","og_type":"article","og_title":"M\u00e1s que nunca, conectar los coches adecuados con los clientes adecuados es la clave del \u00e9xito.","og_description":"2020 ha sido un A\u00f1o desafiante para el mercado, incluso si las actividades de segunda mano han mantenido un nivel razonable de desempe\u00f1o. Sin embargo, como ocurre en muchos aspectos de la sociedad, el Covid ha sido un factor de aceleraci\u00f3n en muchos aspectos.","og_url":"https:\/\/info.openlane.eu\/es\/company-information\/blog\/tips-and-tricks\/mas-que-nunca-conectar-los-coches-adecuados-con-los-clientes-adecuados-es-la-clave-del-exito\/","og_site_name":"OPENLANE","article_publisher":"https:\/\/www.facebook.com\/OPENLANE.Europe","article_published_time":"2021-10-15T10:37:39+00:00","article_modified_time":"2024-11-25T17:10:15+00:00","og_image":[{"width":1000,"height":637,"url":"https:\/\/info.openlane.eu\/wp-content\/uploads\/2024\/11\/Adesa_advantages3.jpg","type":"image\/jpeg"}],"author":"it@hybridmedia.be","twitter_card":"summary_large_image","twitter_creator":"@OPENLANE_Europe","twitter_site":"@OPENLANE_Europe","twitter_misc":{"Escrito por":"it@hybridmedia.be","Tiempo de lectura":"4 minutos"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/info.openlane.eu\/es\/company-information\/blog\/tips-and-tricks\/mas-que-nunca-conectar-los-coches-adecuados-con-los-clientes-adecuados-es-la-clave-del-exito\/#article","isPartOf":{"@id":"https:\/\/info.openlane.eu\/es\/company-information\/blog\/tips-and-tricks\/mas-que-nunca-conectar-los-coches-adecuados-con-los-clientes-adecuados-es-la-clave-del-exito\/"},"author":{"name":"it@hybridmedia.be","@id":"https:\/\/info.openlane.eu\/es\/#\/schema\/person\/0c2e50a0c93dfa0f0c066a66f76450bc"},"headline":"M\u00e1s que nunca, conectar los coches adecuados con los clientes adecuados es la clave del \u00e9xito.","datePublished":"2021-10-15T10:37:39+00:00","dateModified":"2024-11-25T17:10:15+00:00","mainEntityOfPage":{"@id":"https:\/\/info.openlane.eu\/es\/company-information\/blog\/tips-and-tricks\/mas-que-nunca-conectar-los-coches-adecuados-con-los-clientes-adecuados-es-la-clave-del-exito\/"},"wordCount":1225,"publisher":{"@id":"https:\/\/info.openlane.eu\/es\/#organization"},"image":{"@id":"https:\/\/info.openlane.eu\/es\/company-information\/blog\/tips-and-tricks\/mas-que-nunca-conectar-los-coches-adecuados-con-los-clientes-adecuados-es-la-clave-del-exito\/#primaryimage"},"thumbnailUrl":"https:\/\/info.openlane.eu\/wp-content\/uploads\/2024\/11\/Adesa_advantages3.jpg","articleSection":["Consejos y trucos"],"inLanguage":"es"},{"@type":"WebPage","@id":"https:\/\/info.openlane.eu\/es\/company-information\/blog\/tips-and-tricks\/mas-que-nunca-conectar-los-coches-adecuados-con-los-clientes-adecuados-es-la-clave-del-exito\/","url":"https:\/\/info.openlane.eu\/es\/company-information\/blog\/tips-and-tricks\/mas-que-nunca-conectar-los-coches-adecuados-con-los-clientes-adecuados-es-la-clave-del-exito\/","name":"M\u00e1s que nunca, conectar los coches adecuados con los clientes adecuados es la clave del \u00e9xito. \u2013 OPENLANE","isPartOf":{"@id":"https:\/\/info.openlane.eu\/es\/#website"},"primaryImageOfPage":{"@id":"https:\/\/info.openlane.eu\/es\/company-information\/blog\/tips-and-tricks\/mas-que-nunca-conectar-los-coches-adecuados-con-los-clientes-adecuados-es-la-clave-del-exito\/#primaryimage"},"image":{"@id":"https:\/\/info.openlane.eu\/es\/company-information\/blog\/tips-and-tricks\/mas-que-nunca-conectar-los-coches-adecuados-con-los-clientes-adecuados-es-la-clave-del-exito\/#primaryimage"},"thumbnailUrl":"https:\/\/info.openlane.eu\/wp-content\/uploads\/2024\/11\/Adesa_advantages3.jpg","datePublished":"2021-10-15T10:37:39+00:00","dateModified":"2024-11-25T17:10:15+00:00","breadcrumb":{"@id":"https:\/\/info.openlane.eu\/es\/company-information\/blog\/tips-and-tricks\/mas-que-nunca-conectar-los-coches-adecuados-con-los-clientes-adecuados-es-la-clave-del-exito\/#breadcrumb"},"inLanguage":"es","potentialAction":[{"@type":"ReadAction","target":["https:\/\/info.openlane.eu\/es\/company-information\/blog\/tips-and-tricks\/mas-que-nunca-conectar-los-coches-adecuados-con-los-clientes-adecuados-es-la-clave-del-exito\/"]}]},{"@type":"ImageObject","inLanguage":"es","@id":"https:\/\/info.openlane.eu\/es\/company-information\/blog\/tips-and-tricks\/mas-que-nunca-conectar-los-coches-adecuados-con-los-clientes-adecuados-es-la-clave-del-exito\/#primaryimage","url":"https:\/\/info.openlane.eu\/wp-content\/uploads\/2024\/11\/Adesa_advantages3.jpg","contentUrl":"https:\/\/info.openlane.eu\/wp-content\/uploads\/2024\/11\/Adesa_advantages3.jpg","width":1000,"height":637,"caption":"|Mercado europeo - Noviembre|Mercado europeo - Diciembre|Mercado europeo - Enero|Top 10 de BMW|Top 10 de Audi|Top 10 de VW|Top 10 de Mercedes 10 - Noviembre|Top 10 de Mercedes 10 - Diciembre|Top 10 de Mercedes 10 - Enero"},{"@type":"BreadcrumbList","@id":"https:\/\/info.openlane.eu\/es\/company-information\/blog\/tips-and-tricks\/mas-que-nunca-conectar-los-coches-adecuados-con-los-clientes-adecuados-es-la-clave-del-exito\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/info.openlane.eu\/es\/"},{"@type":"ListItem","position":2,"name":"M\u00e1s que nunca, conectar los coches adecuados con los clientes adecuados es la clave del \u00e9xito."}]},{"@type":"WebSite","@id":"https:\/\/info.openlane.eu\/es\/#website","url":"https:\/\/info.openlane.eu\/es\/","name":"OPENLANE","description":"Online used car auction website","publisher":{"@id":"https:\/\/info.openlane.eu\/es\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/info.openlane.eu\/es\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"es"},{"@type":"Organization","@id":"https:\/\/info.openlane.eu\/es\/#organization","name":"OPENLANE","url":"https:\/\/info.openlane.eu\/es\/","logo":{"@type":"ImageObject","inLanguage":"es","@id":"https:\/\/info.openlane.eu\/es\/#\/schema\/logo\/image\/","url":"https:\/\/info.openlane.eu\/wp-content\/uploads\/2025\/12\/openlane-RGB-on-Wht.png","contentUrl":"https:\/\/info.openlane.eu\/wp-content\/uploads\/2025\/12\/openlane-RGB-on-Wht.png","width":615,"height":159,"caption":"OPENLANE"},"image":{"@id":"https:\/\/info.openlane.eu\/es\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/OPENLANE.Europe","https:\/\/x.com\/OPENLANE_Europe","https:\/\/www.linkedin.com\/company\/openlane-europe","https:\/\/www.instagram.com\/openlane_europe\/"],"description":"Our purpose is to make used car wholesale easy so our customers can be more successful. We sell high-quality second-hand vehicles exclusively and directly to car dealers and traders. All cars come with quality car descriptions and inspections. Our digital marketplace is the fresh wave carrying the automotive industry into the digital age. We give car traders more opportunities, more flexibility and more freedom than can be found anywhere else. Our strong commitment to quality and service drives us to continuously improve our offerings to suit the industry\u2019s ever-evolving needs. We aim to be the best and we strive to help our customers do the same. With flexible, modular and end-to-end remarketing solutions, and customer service in more than 20 languages, we offer innovative, tech-driven solutions and services that help customers to buy and sell with ease across Europe.","email":"info@openlane.eu","telephone":"+32 (0)16 38 00 68","legalName":"OPENLANE Europe NV","vatID":"BE0867129223","numberOfEmployees":{"@type":"QuantitativeValue","minValue":"201","maxValue":"500"}},{"@type":"Person","@id":"https:\/\/info.openlane.eu\/es\/#\/schema\/person\/0c2e50a0c93dfa0f0c066a66f76450bc","name":"it@hybridmedia.be","sameAs":["https:\/\/info.openlane.eu"]}]}},"_links":{"self":[{"href":"https:\/\/info.openlane.eu\/es\/wp-json\/wp\/v2\/posts\/20972","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/info.openlane.eu\/es\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/info.openlane.eu\/es\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/info.openlane.eu\/es\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/info.openlane.eu\/es\/wp-json\/wp\/v2\/comments?post=20972"}],"version-history":[{"count":2,"href":"https:\/\/info.openlane.eu\/es\/wp-json\/wp\/v2\/posts\/20972\/revisions"}],"predecessor-version":[{"id":29997,"href":"https:\/\/info.openlane.eu\/es\/wp-json\/wp\/v2\/posts\/20972\/revisions\/29997"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/info.openlane.eu\/es\/wp-json\/wp\/v2\/media\/18693"}],"wp:attachment":[{"href":"https:\/\/info.openlane.eu\/es\/wp-json\/wp\/v2\/media?parent=20972"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/info.openlane.eu\/es\/wp-json\/wp\/v2\/categories?post=20972"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/info.openlane.eu\/es\/wp-json\/wp\/v2\/tags?post=20972"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}