{"id":20978,"date":"2022-10-04T07:03:24","date_gmt":"2022-10-04T05:03:24","guid":{"rendered":"https:\/\/info.openlane.eu\/company-information\/blog\/sin-categorizar\/sigue-la-demanda\/"},"modified":"2024-11-25T18:06:23","modified_gmt":"2024-11-25T17:06:23","slug":"sigue-la-demanda","status":"publish","type":"post","link":"https:\/\/info.openlane.eu\/es\/company-information\/blog\/market-trends\/sigue-la-demanda\/","title":{"rendered":"\u00a1Sigue la demanda!"},"content":{"rendered":"<section class=\"l-section wpb_row height_medium\"><div class=\"l-section-h i-cf\"><div class=\"g-cols vc_row via_grid cols_1 laptops-cols_inherit tablets-cols_inherit mobiles-cols_1 valign_top type_default stacking_default\"><div class=\"wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"g-cols wpb_row via_grid cols_1 laptops-cols_inherit tablets-cols_inherit mobiles-cols_1 valign_top type_default stacking_default\" style=\"--columns-gap:3rem;\"><div class=\"wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"wpb_text_column\"><div class=\"wpb_wrapper\"><h1>\u00a1Sigue la demanda!<\/h1>\n<\/div><\/div><div class=\"w-separator size_custom\" style=\"height:1rem\"><\/div><div class=\"wpb_text_column\"><div class=\"wpb_wrapper\"><p>Art\u00edculo escrito por Gocar Data \u2013 El an\u00e1lisis y las opiniones expresadas en este art\u00edculo son \u00fanicamente las del autor y no las de OPENLANE Europa. <\/p>\n<\/div><\/div><div class=\"w-separator size_custom\" style=\"height:1rem\"><\/div><time class=\"w-post-elm post_date us_custom_d8432ea1 has_text_color entry-date published\" datetime=\"2022-10-04T07:03:24+02:00\" itemprop=\"datePublished\"><i class=\"far fa-clock\"><\/i>04 Oct 2022<\/time><\/div><\/div><\/div><div class=\"w-separator size_medium\"><\/div><div class=\"g-cols wpb_row via_grid cols_1 laptops-cols_inherit tablets-cols_inherit mobiles-cols_1 valign_top type_default stacking_default\" style=\"--columns-gap:3rem;\"><div class=\"wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"wpb_text_column\"><div class=\"wpb_wrapper\"><p>El A\u00f1o pasado, Gocar Data analiz\u00f3 el impacto de una rotaci\u00f3n m\u00e1s r\u00e1pida en la rentabilidad. En este art\u00edculo, profundizan en la comprensi\u00f3n de los beneficios de las ventas y compras transfronterizas, utilizando ejemplos recientes para resaltar los conceptos. En Gocar Data, uno de los indicadores m\u00e1s importantes que siguen es el tiempo de venta de cada Modelo en cada mercado. Este indicador rastrea la reacci\u00f3n del \u201capetito\u201d del cliente por este Modelo espec\u00edfico en el mercado actual. Varios factores pueden influir en este indicador:<\/p>\n<ul>\n<li>Stock: si hay demasiados veh\u00edculos del mismo Modelo en un mismo mercado, la oferta es demasiado grande en comparaci\u00f3n con una demanda baja. Los coches no encuentran compradores, el tiempo de venta aumenta y los precios bajan.<\/li>\n<li>Impacto fiscal: en el caso de los autom\u00f3viles usados, a veces la situaci\u00f3n fiscal cambia en el Pa\u00eds durante su ciclo de vida. La situaci\u00f3n fiscal del Pa\u00eds a veces cambia durante su ciclo de vida. Algunos factores, como el CO2, el peso o el Tipo de combustible, pueden convertirse en motivo de una factura fiscal m\u00e1s elevada, haciendo que el uso de este Modelo sea demasiado caro.<\/li>\n<li>Pol\u00edtica medioambiental: los cambios en las zonas locales de bajas emisiones Mayo provocar que algunos veh\u00edculos ya no puedan utilizarse en algunas \u00e1reas.<\/li>\n<li>Atractivo: Algunas modelos son consideradas m\u00e1s atractivas en algunos pa\u00edses y menos en otros. \u00a1El factor emoci\u00f3n sigue siendo importante en el negocio automovil\u00edstico!<\/li>\n<\/ul>\n<p>Obviamente, todo Vendedor profesional deber\u00eda intentar tener en su stock tantos coches como sea posible en un tiempo de venta corto. Estos son los veh\u00edculos que tienen una alta demanda, lo que significa ventas m\u00e1s r\u00e1pidas, buenos precios y una posici\u00f3n de negociaci\u00f3n c\u00f3moda con el cliente final. Por otro lado, los veh\u00edculos en stock con un alto tiempo de venta son m\u00e1s dif\u00edciles de vender y exigen mayores descuentos. \u00a1Es por eso que estos veh\u00edculos son candidatos perfectos para la venta transfronteriza <a href=\"https:\/\/www.adesa.eu\/en\/home\">en la plataforma OPENLANE<\/a>!<\/p>\n<h2>Eche un vistazo a los datos<\/h2>\n<p>Repasemos algunos de los veh\u00edculos m\u00e1s vendidos en las \u00faltimas semanas extra\u00eddos de los datos de Gocar:<\/p>\n<\/div><\/div><div class=\"w-separator size_medium\"><\/div><div class=\"w-image align_none\"><div class=\"w-image-h\"><img decoding=\"async\" width=\"970\" height=\"1024\" data-src=\"https:\/\/info.openlane.eu\/wp-content\/uploads\/2022\/10\/Audi-models-970x1024.png\" class=\"attachment-large size-large lazyload\" alt=\"Audi models\" data-srcset=\"https:\/\/info.openlane.eu\/wp-content\/uploads\/2022\/10\/Audi-models-970x1024.png 970w, https:\/\/info.openlane.eu\/wp-content\/uploads\/2022\/10\/Audi-models-284x300.png 284w, https:\/\/info.openlane.eu\/wp-content\/uploads\/2022\/10\/Audi-models.png 1400w\" data-sizes=\"auto, (max-width: 970px) 100vw, 970px\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 970px; --smush-placeholder-aspect-ratio: 970\/1024;\" \/><\/div><\/div><div class=\"w-separator size_medium\"><\/div><div class=\"wpb_text_column\"><div class=\"wpb_wrapper\"><p>Para BMW, para todos los modelos superiores 5 en volumen, Alemania siempre est\u00e1 en el top 3 por el mejor tiempo de ventas. El 3-series lo ha pasado visiblemente m\u00e1s mal en el mercado Espa\u00f1ol en las \u00faltimas semanas.<\/p>\n<\/div><\/div><div class=\"w-separator size_medium\"><\/div><div class=\"w-image align_none\"><div class=\"w-image-h\"><img decoding=\"async\" width=\"1024\" height=\"681\" data-src=\"https:\/\/info.openlane.eu\/wp-content\/uploads\/2022\/10\/BMW-models-1024x681.png\" class=\"attachment-large size-large lazyload\" alt=\"BMW models\" data-srcset=\"https:\/\/info.openlane.eu\/wp-content\/uploads\/2022\/10\/BMW-models-1024x681.png 1024w, https:\/\/info.openlane.eu\/wp-content\/uploads\/2022\/10\/BMW-models-300x199.png 300w, https:\/\/info.openlane.eu\/wp-content\/uploads\/2022\/10\/BMW-models-1500x997.png 1500w\" data-sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 1024px; --smush-placeholder-aspect-ratio: 1024\/681;\" \/><\/div><\/div><div class=\"w-separator size_medium\"><\/div><div class=\"wpb_text_column\"><div class=\"wpb_wrapper\"><p>Para los modelos Audi de mayor volumen 2 tenemos un margen de 39 a 62 d\u00edas para el A3 Sportback y 43 a 69 d\u00edas para el A4 Avant. Para ambos modelos, B\u00e9lgica y Polonia parecen ser los pa\u00edses con mejor desempe\u00f1o en materia de alta rotaci\u00f3n.<\/p>\n<\/div><\/div><div class=\"w-separator size_medium\"><\/div><div class=\"w-image align_none\"><div class=\"w-image-h\"><img decoding=\"async\" width=\"969\" height=\"1024\" data-src=\"https:\/\/info.openlane.eu\/wp-content\/uploads\/2022\/10\/Mercedes-models-969x1024.png\" class=\"attachment-large size-large lazyload\" alt=\"Mercedes models\" data-srcset=\"https:\/\/info.openlane.eu\/wp-content\/uploads\/2022\/10\/Mercedes-models-969x1024.png 969w, https:\/\/info.openlane.eu\/wp-content\/uploads\/2022\/10\/Mercedes-models-284x300.png 284w, https:\/\/info.openlane.eu\/wp-content\/uploads\/2022\/10\/Mercedes-models.png 1406w\" data-sizes=\"auto, (max-width: 969px) 100vw, 969px\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 969px; --smush-placeholder-aspect-ratio: 969\/1024;\" \/><\/div><\/div><div class=\"w-separator size_medium\"><\/div><div class=\"wpb_text_column\"><div class=\"wpb_wrapper\"><p>En el caso del CLA Shooting Freno volvemos a observar una amplia diferencia entre los mercados de venta m\u00e1s r\u00e1pida y Suiza (+ 26 d\u00edas de stock).<\/p>\n<\/div><\/div><div class=\"w-separator size_medium\"><\/div><div class=\"w-image align_none\"><div class=\"w-image-h\"><img decoding=\"async\" width=\"964\" height=\"1024\" data-src=\"https:\/\/info.openlane.eu\/wp-content\/uploads\/2022\/10\/Volvo-Graph-964x1024.png\" class=\"attachment-large size-large lazyload\" alt=\"Volvo models\" data-srcset=\"https:\/\/info.openlane.eu\/wp-content\/uploads\/2022\/10\/Volvo-Graph-964x1024.png 964w, https:\/\/info.openlane.eu\/wp-content\/uploads\/2022\/10\/Volvo-Graph-282x300.png 282w, https:\/\/info.openlane.eu\/wp-content\/uploads\/2022\/10\/Volvo-Graph.png 1402w\" data-sizes=\"auto, (max-width: 964px) 100vw, 964px\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 964px; --smush-placeholder-aspect-ratio: 964\/1024;\" \/><\/div><\/div><div class=\"w-separator size_medium\"><\/div><div class=\"wpb_text_column\"><div class=\"wpb_wrapper\"><p>Este art\u00edculo no puede cubrir el mercado completo. Los datos de Gocar solo pueden proporcionar una vista panor\u00e1mica. Sin embargo, en estas pocas instant\u00e1neas, ven una situaci\u00f3n diferente. Por ejemplo, en el caso de los modelos Volvo, Suiza est\u00e1 obteniendo mejores resultados que los que vimos para Mercedes. Por otro lado, Alemania se sit\u00faa en tercer lugar como el mejor Pa\u00eds para ambos modelos que aqu\u00ed analizan, pero con una posici\u00f3n competitiva muy diferente respecto a otros grandes mercados. Por ejemplo, el tiempo de venta Deutsch es solo un d\u00eda m\u00e1s corto que el del Francais para el XC60, mientras que hay una diferencia de 11 d\u00edas para el V40. En resumen, los veh\u00edculos transfronterizos que se encuentran en OPENLANE son grandes oportunidades para optimizar el rendimiento financiero, tanto para compradores como para vendedores. Cuando se analiza con las herramientas adecuadas, comprender el mercado local y las oportunidades en el extranjero s\u00f3lo puede conducir a un mejor desempe\u00f1o. Vender los veh\u00edculos que buscan los clientes es clave. \u00a1Sigue la demanda!<\/p>\n<\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/section>\n","protected":false},"excerpt":{"rendered":"<p>Art\u00edculo escrito por Gocar Data \u2013 El an\u00e1lisis y las opiniones expresadas en este art\u00edculo son \u00fanicamente las del autor y no las de OPENLANE Europa.<\/p>\n","protected":false},"author":1,"featured_media":18831,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[727],"tags":[],"class_list":["post-20978","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-market-trends"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v26.9 (Yoast SEO v28.3) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>\u00a1Sigue la demanda! \u2013 OPENLANE<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/info.openlane.eu\/es\/company-information\/blog\/market-trends\/sigue-la-demanda\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"\u00a1Sigue la demanda!\" \/>\n<meta property=\"og:description\" content=\"Art\u00edculo escrito por Gocar Data \u2013 El an\u00e1lisis y las opiniones expresadas en este art\u00edculo son \u00fanicamente las del autor y no las de OPENLANE Europa.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/info.openlane.eu\/es\/company-information\/blog\/market-trends\/sigue-la-demanda\/\" \/>\n<meta property=\"og:site_name\" content=\"OPENLANE\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/OPENLANE.Europe\" \/>\n<meta property=\"article:published_time\" content=\"2022-10-04T05:03:24+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2024-11-25T17:06:23+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/info.openlane.eu\/wp-content\/uploads\/2024\/11\/Audi-models.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1400\" \/>\n\t<meta property=\"og:image:height\" content=\"1478\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"it@hybridmedia.be\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@OPENLANE_Europe\" \/>\n<meta name=\"twitter:site\" content=\"@OPENLANE_Europe\" \/>\n<meta name=\"twitter:label1\" content=\"Escrito por\" \/>\n\t<meta name=\"twitter:data1\" content=\"it@hybridmedia.be\" \/>\n\t<meta name=\"twitter:label2\" content=\"Tiempo de lectura\" \/>\n\t<meta name=\"twitter:data2\" content=\"4 minutos\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/info.openlane.eu\\\/es\\\/company-information\\\/blog\\\/market-trends\\\/sigue-la-demanda\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/info.openlane.eu\\\/es\\\/company-information\\\/blog\\\/market-trends\\\/sigue-la-demanda\\\/\"},\"author\":{\"name\":\"it@hybridmedia.be\",\"@id\":\"https:\\\/\\\/info.openlane.eu\\\/es\\\/#\\\/schema\\\/person\\\/0c2e50a0c93dfa0f0c066a66f76450bc\"},\"headline\":\"\u00a1Sigue la demanda!\",\"datePublished\":\"2022-10-04T05:03:24+00:00\",\"dateModified\":\"2024-11-25T17:06:23+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/info.openlane.eu\\\/es\\\/company-information\\\/blog\\\/market-trends\\\/sigue-la-demanda\\\/\"},\"wordCount\":880,\"publisher\":{\"@id\":\"https:\\\/\\\/info.openlane.eu\\\/es\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/info.openlane.eu\\\/es\\\/company-information\\\/blog\\\/market-trends\\\/sigue-la-demanda\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/info.openlane.eu\\\/wp-content\\\/uploads\\\/2024\\\/11\\\/Audi-models.png\",\"articleSection\":[\"Tendencias del mercado\"],\"inLanguage\":\"es\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/info.openlane.eu\\\/es\\\/company-information\\\/blog\\\/market-trends\\\/sigue-la-demanda\\\/\",\"url\":\"https:\\\/\\\/info.openlane.eu\\\/es\\\/company-information\\\/blog\\\/market-trends\\\/sigue-la-demanda\\\/\",\"name\":\"\u00a1Sigue la demanda! 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