{"id":20986,"date":"2022-09-19T21:00:00","date_gmt":"2022-09-19T19:00:00","guid":{"rendered":"https:\/\/info.openlane.eu\/company-information\/blog\/sin-categorizar\/que-futuro-tienen-las-opciones-de-automoviles\/"},"modified":"2024-11-25T18:06:26","modified_gmt":"2024-11-25T17:06:26","slug":"que-futuro-tienen-las-opciones-de-automoviles","status":"publish","type":"post","link":"https:\/\/info.openlane.eu\/es\/company-information\/blog\/market-trends\/que-futuro-tienen-las-opciones-de-automoviles\/","title":{"rendered":"\u00bfQu\u00e9 futuro tienen las opciones de autom\u00f3viles?"},"content":{"rendered":"<section class=\"l-section wpb_row height_medium\"><div class=\"l-section-h i-cf\"><div class=\"g-cols vc_row via_grid cols_1 laptops-cols_inherit tablets-cols_inherit mobiles-cols_1 valign_top type_default stacking_default\"><div class=\"wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"g-cols wpb_row via_grid cols_1 laptops-cols_inherit tablets-cols_inherit mobiles-cols_1 valign_top type_default stacking_default\" style=\"--columns-gap:3rem;\"><div class=\"wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"wpb_text_column\"><div class=\"wpb_wrapper\"><h1>\u00bfQu\u00e9 futuro tienen las opciones de autom\u00f3viles?<\/h1>\n<\/div><\/div><div class=\"w-separator size_custom\" style=\"height:1rem\"><\/div><div class=\"wpb_text_column\"><div class=\"wpb_wrapper\"><p>Art\u00edculo escrito por Effective Media. Los an\u00e1lisis y opiniones expresados en este art\u00edculo son \u00fanicamente los del autor y no los de OPENLANE Europa. <\/p>\n<\/div><\/div><div class=\"w-separator size_custom\" style=\"height:1rem\"><\/div><time class=\"w-post-elm post_date us_custom_d8432ea1 has_text_color entry-date published\" datetime=\"2022-09-19T21:00:00+02:00\" itemprop=\"datePublished\"><i class=\"far fa-clock\"><\/i>19 Sep 2022<\/time><\/div><\/div><\/div><div class=\"w-separator size_medium\"><\/div><div class=\"g-cols wpb_row via_grid cols_1 laptops-cols_inherit tablets-cols_inherit mobiles-cols_1 valign_top type_default stacking_default\" style=\"--columns-gap:3rem;\"><div class=\"wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"wpb_text_column\"><div class=\"wpb_wrapper\"><p><strong>Asientos de Cuero Aire acondicionado elevalunas El\u00e9ctricos GPS, \u2026 Las opciones del coche siempre han ayudado a mejorar la Comodidad de los conductores y sus pasajeros. Tambi\u00e9n tienden a Marca el veh\u00edculo sea m\u00e1s atractivo en el mercado de segunda mano. Si usted, como distribuidor, se pregunta si esto seguir\u00e1 siendo as\u00ed en el futuro, este es un art\u00edculo que debe leer.<\/strong><\/p>\n<\/div><\/div><\/div><\/div><\/div><div class=\"w-separator size_medium\"><\/div><div class=\"g-cols wpb_row via_grid cols_1 laptops-cols_inherit tablets-cols_inherit mobiles-cols_1 valign_top type_default stacking_default\" style=\"--columns-gap:3rem;\"><div class=\"wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"w-image align_none\"><div class=\"w-image-h\"><img decoding=\"async\" width=\"778\" height=\"248\" data-src=\"https:\/\/info.openlane.eu\/wp-content\/uploads\/2022\/09\/blog-what-future-is-there-for-car-options.png\" class=\"attachment-large size-large lazyload\" alt=\"Blog: What future is there for car options?\" data-srcset=\"https:\/\/info.openlane.eu\/wp-content\/uploads\/2022\/09\/blog-what-future-is-there-for-car-options.png 778w, https:\/\/info.openlane.eu\/wp-content\/uploads\/2022\/09\/blog-what-future-is-there-for-car-options-300x96.png 300w\" data-sizes=\"auto, (max-width: 778px) 100vw, 778px\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 778px; --smush-placeholder-aspect-ratio: 778\/248;\" \/><\/div><\/div><\/div><\/div><\/div><div class=\"w-separator size_medium\"><\/div><div class=\"g-cols wpb_row via_grid cols_1 laptops-cols_inherit tablets-cols_inherit mobiles-cols_1 valign_top type_default stacking_default\" style=\"--columns-gap:3rem;\"><div class=\"wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"wpb_text_column\"><div class=\"wpb_wrapper\"><p>A la hora de comprar un coche, las opciones dependen del presupuesto y de las necesidades de los posteriores compradores, pero tambi\u00e9n del Modelo. Un coche de una marca premium sin asientos de Cuero, por ejemplo, es menos f\u00e1cil de imaginar que un coche de bajo presupuesto. En cualquier caso, basta con navegar por los medios online especializados en automoci\u00f3n para ver una gran cantidad de art\u00edculos que enumeran, de forma general, las opciones imprescindibles para aumentar el valor residual de un coche. Aire acondicionado El\u00e9ctrico ventanas, ESP (y packs de seguridad en general), GPS (cada vez m\u00e1s sustituido por la conectividad Bluetooth), Cuero asientos, Parte trasera asientos abatibles\u2026 son todos elementos que Marca hacen que un coche sea c\u00f3modo, pr\u00e1ctico y\/o seguro de utilizar, pero tambi\u00e9n Marca lo hacen atractivo en el mercado de segunda mano. Si bien no todas las opciones aumentan necesariamente el valor de intercambio de un autom\u00f3vil en una segunda vida, a menudo pueden acelerar la venta. Por ejemplo, Car and Driver calcul\u00f3 que un autom\u00f3vil con Caja de cambios Manual pierde una media de 800 $ en valor de reventa en comparaci\u00f3n con uno Autom\u00e1tico. Un estudio m\u00e1s amplio realizado por AIC Analysis indica una diferencia 3 % en el valor de reventa para las marcas premium y 4 % para las marcas de volumen entre el sistema de informaci\u00f3n y entretenimiento m\u00e1s peque\u00f1o y el m\u00e1s completo disponible. En otras palabras, los clientes buscan conectividad. Ese sistema de informaci\u00f3n y entretenimiento tambi\u00e9n es clave para una venta r\u00e1pida, ya que el mismo estudio descubri\u00f3 que los autos con el sistema m\u00e1s completo se vendieron cuatro d\u00edas m\u00e1s r\u00e1pido en promedio.<\/p>\n<h2>Suscripciones<\/h2>\n<p>Pero \u00bfestas opciones seguir\u00e1n teniendo mayor o menor impacto en el valor de segunda mano de los coches? Nada es seguro. Varios fabricantes han lanzado recientemente, en determinados mercados, f\u00f3rmulas de suscripci\u00f3n (mensual o anual) para determinadas opciones de sus modelos. Si esta tendencia se generalizara, el mercado ma\u00f1ana funcionar\u00eda as\u00ed: los coches saldr\u00edan de f\u00e1brica equipados con todas las opciones imaginables. Estas opciones se pueden desbloquear mediante software, sujeto a una suscripci\u00f3n. Por ejemplo, en invierno, el usuario pagar\u00eda una suscripci\u00f3n por uno o dos Meses para beneficiarse de asientos con calefacci\u00f3n, que normalmente no son necesarios en verano. Hoy en d\u00eda tambi\u00e9n es posible contratar una suscripci\u00f3n para tener acceso a la c\u00e1mara de a bordo o a las luces Smart. Esta tendencia no debe Marca perder de vista el efecto de los \u201cvideojuegos gratuitos\u201d. Ya sab\u00e9is, esos juegos m\u00f3viles gratuitos por los que hay que pagar 1 euro para beneficiarse de una herramienta extra o 2,5 euros para desbloquear un nivel. Esto aumenta los m\u00e1rgenes de los fabricantes con Compras recurrentes (peque\u00f1as) a lo largo de la vida \u00fatil del autom\u00f3vil. Esta f\u00f3rmula le report\u00f3 a General Motors alrededor de 2 mil millones de euros en 2021. El Fabricante estadounidense prev\u00e9 que esta cifra podr\u00eda multiplicarse al menos por 12 por 2030. Adem\u00e1s de estos m\u00e1rgenes, estas suscripciones permitir\u00edan a los fabricantes conseguir econom\u00edas de escala, ya que finalmente tendr\u00edan que producir s\u00f3lo una variante de cada Modelo. Sin olvidar que cuando el veh\u00edculo se revende, por ejemplo <a href=\"https:\/\/www.adesa.eu\/en\/home\"><span style=\"text-decoration: underline; color: #0061ff;\">en la plataforma de subastas online OPENLANE Europa todas las opciones liberadas por el usuario anterior volver\u00e1n a bloquearse<\/span><\/a>, ya que las suscripciones est\u00e1n vinculadas a una cuenta nominativa. En esta etapa quedan varias preguntas pendientes. \u00bfLos consumidores realmente aceptar\u00e1n esta l\u00f3gica? \u00bfQu\u00e9 pasa con el Precio de los coches? Porque si podemos suponer que ciertos Equipamiento tecnol\u00f3gicos Coste menos gracias a los vol\u00famenes generados por la pr\u00e1ctica de la suscripci\u00f3n, todav\u00eda podemos decir que el Precio de los veh\u00edculos tendr\u00e1 que subir sin suscripci\u00f3n&#8230; \u00a1Un asunto a seguir de cerca, sin duda!<\/p>\n<\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/section><section class=\"l-section wpb_row height_medium\"><div class=\"l-section-h i-cf\"><div class=\"g-cols vc_row via_grid cols_1 laptops-cols_inherit tablets-cols_inherit mobiles-cols_1 valign_top type_default stacking_default\"><div class=\"wpb_column vc_column_container\"><div class=\"vc_column-inner\"><\/div><\/div><\/div><\/div><\/section>\n","protected":false},"excerpt":{"rendered":"<p>Art\u00edculo escrito por Effective Media. Los an\u00e1lisis y opiniones expresados en este art\u00edculo son \u00fanicamente los del autor y no los de OPENLANE Europa.<\/p>\n","protected":false},"author":1,"featured_media":19015,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[727],"tags":[],"class_list":["post-20986","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-market-trends"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v26.9 (Yoast SEO v28.7) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>\u00bfQu\u00e9 futuro tienen las opciones de autom\u00f3viles? \u2013 OPENLANE<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/info.openlane.eu\/es\/company-information\/blog\/market-trends\/que-futuro-tienen-las-opciones-de-automoviles\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"\u00bfQu\u00e9 futuro tienen las opciones de autom\u00f3viles?\" \/>\n<meta property=\"og:description\" content=\"Art\u00edculo escrito por Effective Media. 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