{"id":21028,"date":"2021-05-04T05:18:18","date_gmt":"2021-05-04T03:18:18","guid":{"rendered":"https:\/\/info.openlane.eu\/company-information\/blog\/sin-categorizar\/remarketing-offline-con-o-sin-futuro\/"},"modified":"2024-12-03T14:26:12","modified_gmt":"2024-12-03T13:26:12","slug":"remarketing-offline-con-o-sin-futuro","status":"publish","type":"post","link":"https:\/\/info.openlane.eu\/es\/company-information\/blog\/company-news\/remarketing-offline-con-o-sin-futuro\/","title":{"rendered":"Remarketing &#8216;offline&#8217; con o sin futuro"},"content":{"rendered":"<section class=\"l-section wpb_row height_medium\"><div class=\"l-section-h i-cf\"><div class=\"g-cols vc_row via_grid cols_1 laptops-cols_inherit tablets-cols_inherit mobiles-cols_1 valign_top type_default stacking_default\"><div class=\"wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"g-cols wpb_row via_grid cols_1 laptops-cols_inherit tablets-cols_inherit mobiles-cols_1 valign_top type_default stacking_default\" style=\"--columns-gap:3rem;\"><div class=\"wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"wpb_text_column\"><div class=\"wpb_wrapper\"><h1>Remarketing &#8216;offline&#8217; con o sin futuro Texto<\/h1>\n<\/div><\/div><div class=\"w-separator size_custom\" style=\"height:1rem\"><\/div> <div class=\"wpb_text_column\"><div class=\"wpb_wrapper\"><p>original: Frank jacobs \u2013 Fleet Europa<\/p>\n<\/div><\/div><div class=\"w-separator size_custom\" style=\"height:1rem\"><\/div><time class=\"w-post-elm post_date us_custom_d8432ea1 has_text_color entry-date published\" datetime=\"2021-05-04T05:18:18+02:00\" itemprop=\"datePublished\"><i class=\"far fa-clock\"><\/i>04 May 2021<\/time><\/div><\/div><\/div><div class=\"w-separator size_medium\"><\/div><div class=\"g-cols wpb_row via_grid cols_1 laptops-cols_inherit tablets-cols_inherit mobiles-cols_1 valign_top type_default stacking_default\" style=\"--columns-gap:3rem;\"><div class=\"wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"wpb_text_column\"><div class=\"wpb_wrapper\"><p style=\"text-align: justify;\"> <strong style=\"text-align: justify;\">En Febrero de 2010, la empresa belga OPENLANE adquiri\u00f3 GWListe una red Deutsch de venta de autom\u00f3viles en l\u00ednea. \u00bfPor qu\u00e9? <\/strong><span style=\"text-align: left;\">\u201c GWListe tiene una muy buena presencia en el mercado Deutsch. \u201cLa combinaci\u00f3n de nuestros vol\u00famenes nos Marca en el tercer subastador m\u00e1s grande de Alemania aumentando nuestra relevancia en el mayor mercado automovil\u00edstico de Europa\u201d.<\/span><\/p>\n<p style=\"text-align: justify;\"><strong>\u00bfC\u00f3mo encaja GWListe en la estrategia general de OPENLANE? <\/strong>\u201cAmbas empresas son altamente complementarias. En cuanto a productos, CarsOn-TheWeb tiene un suministro constante de autom\u00f3viles al final del contrato de arrendamiento, que est\u00e1n bien documentados y son de alta calidad. GWListe tiene una combinaci\u00f3n diferente de autom\u00f3viles a partir de una base de datos de Vendedores constante y leal en la comunidad de concesionarios. En cuanto a los modelos de negocio: CarsOn-TheWeb tiene un Modelo transaccional de servicio completo y sin cura, sin pago. GWListe aplica un Modelo no transaccional: son esencialmente un casamentero entre vendedores y compradores\u201d.<\/p>\n<p> <strong>\u00bfC\u00f3mo afectar\u00e1 la adquisici\u00f3n a su negocio? <\/strong>\u201cPoco a poco ofreceremos Servicios de OPENLANE a los vendedores y compradores de GWListe y viceversa. Y lanzaremos el Modelo de negocio GWListe en toda Alemania y, eventualmente, en el resto de Europa. Ambas marcas seguir\u00e1n ofreciendo Servicios claramente diferenciados. Pero mientras desarrollamos las mejores cualidades de cada marca, integraremos TIC, RRHH y otros Servicios de back-office\u201d. <strong>Las Subastas en l\u00ednea est\u00e1n transformando la forma en que se comercializan los veh\u00edculos usados. \u00bfHasta d\u00f3nde ha llegado el remarketing en, digamos, 10 a\u00f1os? <\/strong>\u201cEn resumen, dir\u00eda que, a medida que adoptamos e implementamos aspectos cada vez m\u00e1s complejos de las nuevas tecnolog\u00edas, nuestra empresa se convierte cada vez m\u00e1s en una empresa tecnol\u00f3gica\u201d. <strong>Para tu negocio, \u00bfQu\u00e9 importancia tienen las Subastas online frente a las f\u00edsicas? <\/strong>\u201cEstoy convencido de que el enfoque online es adecuado para nuestro sector en Europa continental, y estoy seguro de que los subastadores online liderar\u00e1n el grupo, especialmente en el comercio internacional\u201d. <strong>\u00bfCu\u00e1les son los \u00faltimos avances en este campo? <\/strong>\u201cHay dos avances importantes y fuertemente interrelacionados, ambos teniendo lugar en el campo de la tecnolog\u00eda de la informaci\u00f3n, en r\u00e1pida evoluci\u00f3n. Al igual que otras industrias, la industria de subastas de veh\u00edculos, y OPENLANE en particular, utiliza cada vez m\u00e1s Big Data y Business Intelligence para promover el objetivo principal de la recomercializaci\u00f3n de veh\u00edculos: proporcionar una correspondencia a\u00fan mejor entre los autom\u00f3viles en oferta y la demanda de los compradores\u201d. \u201cY vinculado a eso, estamos estudiando y adoptando las t\u00e9cnicas t\u00edpicas de marketing electr\u00f3nico que son actuales en los negocios electr\u00f3nicos de consumo. Todo esto est\u00e1 en l\u00ednea con nuestras decisiones estrat\u00e9gicas OPENLANE, con las que pretendemos mejorar dr\u00e1sticamente la accesibilidad a nuestra empresa, a nuestro sitio web, a nuestros coches y a nuestros Servicios para nuestros clientes\u201d. <strong>\u00bfLas Subastas en l\u00ednea dominar\u00e1n por completo? <\/strong>\u201cS\u00ed, el Modelo en l\u00ednea es mucho m\u00e1s rentable y ofrece mejores resultados que el Modelo de subasta f\u00edsica. Lo har\u00e1 cada vez m\u00e1s mejorando a\u00fan m\u00e1s la creciente liquidez de las Subastas, lo que se traduce en ofertas m\u00e1s altas para los socios de abastecimiento\u201d.<\/p>\n<\/div><\/div><\/div><\/div><\/div><div class=\"w-separator size_medium\"><\/div><div class=\"g-cols wpb_row via_grid cols_1 laptops-cols_inherit tablets-cols_inherit mobiles-cols_1 valign_top type_default stacking_default\" style=\"--columns-gap:3rem;\"><div class=\"wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"w-image align_none\"><div class=\"w-image-h\"><img decoding=\"async\" width=\"680\" height=\"763\" data-src=\"https:\/\/info.openlane.eu\/wp-content\/uploads\/2021\/05\/remarketing2.png\" class=\"attachment-large size-large lazyload\" alt=\"Blog: \u2018Offline\u2019 remarketing with or without future\" data-srcset=\"https:\/\/info.openlane.eu\/wp-content\/uploads\/2021\/05\/remarketing2.png 680w, https:\/\/info.openlane.eu\/wp-content\/uploads\/2021\/05\/remarketing2-267x300.png 267w\" data-sizes=\"auto, (max-width: 680px) 100vw, 680px\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 680px; --smush-placeholder-aspect-ratio: 680\/763;\" \/><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/section>\n","protected":false},"excerpt":{"rendered":"<p>\u201c GWListe tiene una muy buena presencia en el mercado Deutsch. \u201cLa combinaci\u00f3n de nuestros vol\u00famenes nos Marca en el tercer subastador m\u00e1s grande de Alemania aumentando nuestra relevancia en el mayor mercado automovil\u00edstico de Europa\u201d.<\/p>\n","protected":false},"author":1,"featured_media":19291,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[4],"tags":[],"class_list":["post-21028","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-company-news"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v26.9 (Yoast SEO v27.4) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Remarketing &#039;offline&#039; con o sin futuro \u2013 OPENLANE<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/info.openlane.eu\/es\/company-information\/blog\/company-news\/remarketing-offline-con-o-sin-futuro\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Remarketing &#039;offline&#039; con o sin futuro\" \/>\n<meta property=\"og:description\" content=\"\u201c GWListe tiene una muy buena presencia en el mercado Deutsch. \u201cLa combinaci\u00f3n de nuestros vol\u00famenes nos Marca en el tercer subastador m\u00e1s grande de Alemania aumentando nuestra relevancia en el mayor mercado automovil\u00edstico de Europa\u201d.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/info.openlane.eu\/es\/company-information\/blog\/company-news\/remarketing-offline-con-o-sin-futuro\/\" \/>\n<meta property=\"og:site_name\" content=\"OPENLANE\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/OPENLANE.Europe\" \/>\n<meta property=\"article:published_time\" content=\"2021-05-04T03:18:18+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2024-12-03T13:26:12+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/info.openlane.eu\/wp-content\/uploads\/2024\/11\/remarketing2.png\" \/>\n\t<meta property=\"og:image:width\" content=\"680\" \/>\n\t<meta property=\"og:image:height\" content=\"763\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"it@hybridmedia.be\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@OPENLANE_Europe\" \/>\n<meta name=\"twitter:site\" content=\"@OPENLANE_Europe\" \/>\n<meta name=\"twitter:label1\" content=\"Escrito por\" \/>\n\t<meta name=\"twitter:data1\" content=\"it@hybridmedia.be\" \/>\n\t<meta name=\"twitter:label2\" content=\"Tiempo de lectura\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutos\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/info.openlane.eu\\\/es\\\/company-information\\\/blog\\\/company-news\\\/remarketing-offline-con-o-sin-futuro\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/info.openlane.eu\\\/es\\\/company-information\\\/blog\\\/company-news\\\/remarketing-offline-con-o-sin-futuro\\\/\"},\"author\":{\"name\":\"it@hybridmedia.be\",\"@id\":\"https:\\\/\\\/info.openlane.eu\\\/es\\\/#\\\/schema\\\/person\\\/0c2e50a0c93dfa0f0c066a66f76450bc\"},\"headline\":\"Remarketing &#8216;offline&#8217; con o sin futuro\",\"datePublished\":\"2021-05-04T03:18:18+00:00\",\"dateModified\":\"2024-12-03T13:26:12+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/info.openlane.eu\\\/es\\\/company-information\\\/blog\\\/company-news\\\/remarketing-offline-con-o-sin-futuro\\\/\"},\"wordCount\":692,\"publisher\":{\"@id\":\"https:\\\/\\\/info.openlane.eu\\\/es\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/info.openlane.eu\\\/es\\\/company-information\\\/blog\\\/company-news\\\/remarketing-offline-con-o-sin-futuro\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/info.openlane.eu\\\/wp-content\\\/uploads\\\/2024\\\/11\\\/remarketing2.png\",\"articleSection\":[\"Noticias de la empresa\"],\"inLanguage\":\"es\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/info.openlane.eu\\\/es\\\/company-information\\\/blog\\\/company-news\\\/remarketing-offline-con-o-sin-futuro\\\/\",\"url\":\"https:\\\/\\\/info.openlane.eu\\\/es\\\/company-information\\\/blog\\\/company-news\\\/remarketing-offline-con-o-sin-futuro\\\/\",\"name\":\"Remarketing 'offline' con o sin futuro \u2013 OPENLANE\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/info.openlane.eu\\\/es\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/info.openlane.eu\\\/es\\\/company-information\\\/blog\\\/company-news\\\/remarketing-offline-con-o-sin-futuro\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/info.openlane.eu\\\/es\\\/company-information\\\/blog\\\/company-news\\\/remarketing-offline-con-o-sin-futuro\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/info.openlane.eu\\\/wp-content\\\/uploads\\\/2024\\\/11\\\/remarketing2.png\",\"datePublished\":\"2021-05-04T03:18:18+00:00\",\"dateModified\":\"2024-12-03T13:26:12+00:00\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/info.openlane.eu\\\/es\\\/company-information\\\/blog\\\/company-news\\\/remarketing-offline-con-o-sin-futuro\\\/#breadcrumb\"},\"inLanguage\":\"es\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/info.openlane.eu\\\/es\\\/company-information\\\/blog\\\/company-news\\\/remarketing-offline-con-o-sin-futuro\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"es\",\"@id\":\"https:\\\/\\\/info.openlane.eu\\\/es\\\/company-information\\\/blog\\\/company-news\\\/remarketing-offline-con-o-sin-futuro\\\/#primaryimage\",\"url\":\"https:\\\/\\\/info.openlane.eu\\\/wp-content\\\/uploads\\\/2024\\\/11\\\/remarketing2.png\",\"contentUrl\":\"https:\\\/\\\/info.openlane.eu\\\/wp-content\\\/uploads\\\/2024\\\/11\\\/remarketing2.png\",\"width\":680,\"height\":763,\"caption\":\"|Blog: Remarketing 'offline' con o sin futuro\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/info.openlane.eu\\\/es\\\/company-information\\\/blog\\\/company-news\\\/remarketing-offline-con-o-sin-futuro\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/info.openlane.eu\\\/es\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Remarketing &#8216;offline&#8217; con o sin futuro\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/info.openlane.eu\\\/es\\\/#website\",\"url\":\"https:\\\/\\\/info.openlane.eu\\\/es\\\/\",\"name\":\"OPENLANE\",\"description\":\"Online used car auction website\",\"publisher\":{\"@id\":\"https:\\\/\\\/info.openlane.eu\\\/es\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/info.openlane.eu\\\/es\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"es\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/info.openlane.eu\\\/es\\\/#organization\",\"name\":\"OPENLANE\",\"url\":\"https:\\\/\\\/info.openlane.eu\\\/es\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"es\",\"@id\":\"https:\\\/\\\/info.openlane.eu\\\/es\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/info.openlane.eu\\\/wp-content\\\/uploads\\\/2025\\\/12\\\/openlane-RGB-on-Wht.png\",\"contentUrl\":\"https:\\\/\\\/info.openlane.eu\\\/wp-content\\\/uploads\\\/2025\\\/12\\\/openlane-RGB-on-Wht.png\",\"width\":615,\"height\":159,\"caption\":\"OPENLANE\"},\"image\":{\"@id\":\"https:\\\/\\\/info.openlane.eu\\\/es\\\/#\\\/schema\\\/logo\\\/image\\\/\"},\"sameAs\":[\"https:\\\/\\\/www.facebook.com\\\/OPENLANE.Europe\",\"https:\\\/\\\/x.com\\\/OPENLANE_Europe\",\"https:\\\/\\\/www.linkedin.com\\\/company\\\/openlane-europe\",\"https:\\\/\\\/www.instagram.com\\\/openlane_europe\\\/\"],\"description\":\"Our purpose is to make used car wholesale easy so our customers can be more successful. We sell high-quality second-hand vehicles exclusively and directly to car dealers and traders. All cars come with quality car descriptions and inspections. Our digital marketplace is the fresh wave carrying the automotive industry into the digital age. We give car traders more opportunities, more flexibility and more freedom than can be found anywhere else. Our strong commitment to quality and service drives us to continuously improve our offerings to suit the industry\u2019s ever-evolving needs. We aim to be the best and we strive to help our customers do the same. With flexible, modular and end-to-end remarketing solutions, and customer service in more than 20 languages, we offer innovative, tech-driven solutions and services that help customers to buy and sell with ease across Europe.\",\"email\":\"info@openlane.eu\",\"telephone\":\"+32 (0)16 38 00 68\",\"legalName\":\"OPENLANE Europe NV\",\"vatID\":\"BE0867129223\",\"numberOfEmployees\":{\"@type\":\"QuantitativeValue\",\"minValue\":\"201\",\"maxValue\":\"500\"}},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/info.openlane.eu\\\/es\\\/#\\\/schema\\\/person\\\/0c2e50a0c93dfa0f0c066a66f76450bc\",\"name\":\"it@hybridmedia.be\",\"sameAs\":[\"https:\\\/\\\/info.openlane.eu\"]}]}<\/script>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"Remarketing 'offline' con o sin futuro \u2013 OPENLANE","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/info.openlane.eu\/es\/company-information\/blog\/company-news\/remarketing-offline-con-o-sin-futuro\/","og_locale":"es_ES","og_type":"article","og_title":"Remarketing 'offline' con o sin futuro","og_description":"\u201c GWListe tiene una muy buena presencia en el mercado Deutsch. \u201cLa combinaci\u00f3n de nuestros vol\u00famenes nos Marca en el tercer subastador m\u00e1s grande de Alemania aumentando nuestra relevancia en el mayor mercado automovil\u00edstico de Europa\u201d.","og_url":"https:\/\/info.openlane.eu\/es\/company-information\/blog\/company-news\/remarketing-offline-con-o-sin-futuro\/","og_site_name":"OPENLANE","article_publisher":"https:\/\/www.facebook.com\/OPENLANE.Europe","article_published_time":"2021-05-04T03:18:18+00:00","article_modified_time":"2024-12-03T13:26:12+00:00","og_image":[{"width":680,"height":763,"url":"https:\/\/info.openlane.eu\/wp-content\/uploads\/2024\/11\/remarketing2.png","type":"image\/png"}],"author":"it@hybridmedia.be","twitter_card":"summary_large_image","twitter_creator":"@OPENLANE_Europe","twitter_site":"@OPENLANE_Europe","twitter_misc":{"Escrito por":"it@hybridmedia.be","Tiempo de lectura":"3 minutos"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/info.openlane.eu\/es\/company-information\/blog\/company-news\/remarketing-offline-con-o-sin-futuro\/#article","isPartOf":{"@id":"https:\/\/info.openlane.eu\/es\/company-information\/blog\/company-news\/remarketing-offline-con-o-sin-futuro\/"},"author":{"name":"it@hybridmedia.be","@id":"https:\/\/info.openlane.eu\/es\/#\/schema\/person\/0c2e50a0c93dfa0f0c066a66f76450bc"},"headline":"Remarketing &#8216;offline&#8217; con o sin futuro","datePublished":"2021-05-04T03:18:18+00:00","dateModified":"2024-12-03T13:26:12+00:00","mainEntityOfPage":{"@id":"https:\/\/info.openlane.eu\/es\/company-information\/blog\/company-news\/remarketing-offline-con-o-sin-futuro\/"},"wordCount":692,"publisher":{"@id":"https:\/\/info.openlane.eu\/es\/#organization"},"image":{"@id":"https:\/\/info.openlane.eu\/es\/company-information\/blog\/company-news\/remarketing-offline-con-o-sin-futuro\/#primaryimage"},"thumbnailUrl":"https:\/\/info.openlane.eu\/wp-content\/uploads\/2024\/11\/remarketing2.png","articleSection":["Noticias de la empresa"],"inLanguage":"es"},{"@type":"WebPage","@id":"https:\/\/info.openlane.eu\/es\/company-information\/blog\/company-news\/remarketing-offline-con-o-sin-futuro\/","url":"https:\/\/info.openlane.eu\/es\/company-information\/blog\/company-news\/remarketing-offline-con-o-sin-futuro\/","name":"Remarketing 'offline' con o sin futuro \u2013 OPENLANE","isPartOf":{"@id":"https:\/\/info.openlane.eu\/es\/#website"},"primaryImageOfPage":{"@id":"https:\/\/info.openlane.eu\/es\/company-information\/blog\/company-news\/remarketing-offline-con-o-sin-futuro\/#primaryimage"},"image":{"@id":"https:\/\/info.openlane.eu\/es\/company-information\/blog\/company-news\/remarketing-offline-con-o-sin-futuro\/#primaryimage"},"thumbnailUrl":"https:\/\/info.openlane.eu\/wp-content\/uploads\/2024\/11\/remarketing2.png","datePublished":"2021-05-04T03:18:18+00:00","dateModified":"2024-12-03T13:26:12+00:00","breadcrumb":{"@id":"https:\/\/info.openlane.eu\/es\/company-information\/blog\/company-news\/remarketing-offline-con-o-sin-futuro\/#breadcrumb"},"inLanguage":"es","potentialAction":[{"@type":"ReadAction","target":["https:\/\/info.openlane.eu\/es\/company-information\/blog\/company-news\/remarketing-offline-con-o-sin-futuro\/"]}]},{"@type":"ImageObject","inLanguage":"es","@id":"https:\/\/info.openlane.eu\/es\/company-information\/blog\/company-news\/remarketing-offline-con-o-sin-futuro\/#primaryimage","url":"https:\/\/info.openlane.eu\/wp-content\/uploads\/2024\/11\/remarketing2.png","contentUrl":"https:\/\/info.openlane.eu\/wp-content\/uploads\/2024\/11\/remarketing2.png","width":680,"height":763,"caption":"|Blog: Remarketing 'offline' con o sin futuro"},{"@type":"BreadcrumbList","@id":"https:\/\/info.openlane.eu\/es\/company-information\/blog\/company-news\/remarketing-offline-con-o-sin-futuro\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/info.openlane.eu\/es\/"},{"@type":"ListItem","position":2,"name":"Remarketing &#8216;offline&#8217; con o sin futuro"}]},{"@type":"WebSite","@id":"https:\/\/info.openlane.eu\/es\/#website","url":"https:\/\/info.openlane.eu\/es\/","name":"OPENLANE","description":"Online used car auction website","publisher":{"@id":"https:\/\/info.openlane.eu\/es\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/info.openlane.eu\/es\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"es"},{"@type":"Organization","@id":"https:\/\/info.openlane.eu\/es\/#organization","name":"OPENLANE","url":"https:\/\/info.openlane.eu\/es\/","logo":{"@type":"ImageObject","inLanguage":"es","@id":"https:\/\/info.openlane.eu\/es\/#\/schema\/logo\/image\/","url":"https:\/\/info.openlane.eu\/wp-content\/uploads\/2025\/12\/openlane-RGB-on-Wht.png","contentUrl":"https:\/\/info.openlane.eu\/wp-content\/uploads\/2025\/12\/openlane-RGB-on-Wht.png","width":615,"height":159,"caption":"OPENLANE"},"image":{"@id":"https:\/\/info.openlane.eu\/es\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/OPENLANE.Europe","https:\/\/x.com\/OPENLANE_Europe","https:\/\/www.linkedin.com\/company\/openlane-europe","https:\/\/www.instagram.com\/openlane_europe\/"],"description":"Our purpose is to make used car wholesale easy so our customers can be more successful. We sell high-quality second-hand vehicles exclusively and directly to car dealers and traders. All cars come with quality car descriptions and inspections. Our digital marketplace is the fresh wave carrying the automotive industry into the digital age. We give car traders more opportunities, more flexibility and more freedom than can be found anywhere else. Our strong commitment to quality and service drives us to continuously improve our offerings to suit the industry\u2019s ever-evolving needs. We aim to be the best and we strive to help our customers do the same. With flexible, modular and end-to-end remarketing solutions, and customer service in more than 20 languages, we offer innovative, tech-driven solutions and services that help customers to buy and sell with ease across Europe.","email":"info@openlane.eu","telephone":"+32 (0)16 38 00 68","legalName":"OPENLANE Europe NV","vatID":"BE0867129223","numberOfEmployees":{"@type":"QuantitativeValue","minValue":"201","maxValue":"500"}},{"@type":"Person","@id":"https:\/\/info.openlane.eu\/es\/#\/schema\/person\/0c2e50a0c93dfa0f0c066a66f76450bc","name":"it@hybridmedia.be","sameAs":["https:\/\/info.openlane.eu"]}]}},"_links":{"self":[{"href":"https:\/\/info.openlane.eu\/es\/wp-json\/wp\/v2\/posts\/21028","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/info.openlane.eu\/es\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/info.openlane.eu\/es\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/info.openlane.eu\/es\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/info.openlane.eu\/es\/wp-json\/wp\/v2\/comments?post=21028"}],"version-history":[{"count":1,"href":"https:\/\/info.openlane.eu\/es\/wp-json\/wp\/v2\/posts\/21028\/revisions"}],"predecessor-version":[{"id":21048,"href":"https:\/\/info.openlane.eu\/es\/wp-json\/wp\/v2\/posts\/21028\/revisions\/21048"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/info.openlane.eu\/es\/wp-json\/wp\/v2\/media\/19291"}],"wp:attachment":[{"href":"https:\/\/info.openlane.eu\/es\/wp-json\/wp\/v2\/media?parent=21028"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/info.openlane.eu\/es\/wp-json\/wp\/v2\/categories?post=21028"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/info.openlane.eu\/es\/wp-json\/wp\/v2\/tags?post=21028"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}