{"id":21134,"date":"2023-11-20T23:00:17","date_gmt":"2023-11-20T22:00:17","guid":{"rendered":"https:\/\/info.openlane.eu\/company-information\/blog\/sin-categorizar\/adesa-cambia-su-nombre-a-openlane-en-europa\/"},"modified":"2024-12-19T15:00:27","modified_gmt":"2024-12-19T14:00:27","slug":"adesa-cambia-su-nombre-a-openlane-en-europa","status":"publish","type":"post","link":"https:\/\/info.openlane.eu\/es\/company-information\/blog\/company-news\/adesa-cambia-su-nombre-a-openlane-en-europa\/","title":{"rendered":"ADESA cambia su nombre a OPENLANE en Europa"},"content":{"rendered":"<section class=\"l-section wpb_row height_medium\"><div class=\"l-section-h i-cf\"><div class=\"g-cols vc_row via_grid cols_1 laptops-cols_inherit tablets-cols_inherit mobiles-cols_1 valign_top type_default stacking_default\"><div class=\"wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"g-cols wpb_row via_grid cols_1 laptops-cols_inherit tablets-cols_inherit mobiles-cols_1 valign_top type_default stacking_default\" style=\"--columns-gap:3rem;\"><div class=\"wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"wpb_text_column\"><div class=\"wpb_wrapper\"><h1><span>ADESA cambia su marca a OPENLANE en Europa<\/span><\/h1>\n<\/div><\/div><div class=\"w-separator size_custom\" style=\"height:1rem\"><\/div><time class=\"w-post-elm post_date us_custom_d8432ea1 has_text_color entry-date published\" datetime=\"2023-11-20T23:00:17+01:00\" itemprop=\"datePublished\"><i class=\"far fa-clock\"><\/i>20 Nov 2023<\/time><\/div><\/div><\/div><div class=\"w-separator size_medium\"><\/div><div class=\"g-cols wpb_row via_grid cols_1 laptops-cols_inherit tablets-cols_inherit mobiles-cols_1 valign_top type_default stacking_default\" style=\"--columns-gap:3rem;\"><div class=\"wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"wpb_text_column\"><div class=\"wpb_wrapper\"><p> <strong>ADESA Europe <span><\/span><\/strong>&#x00a0;<strong>una subsidiaria del proveedor<span><\/span><\/strong>&#x00a0;<strong>l\u00edder de soluciones de mercado digital para veh\u00edculos<span><\/span><\/strong>&#x00a0;<strong>usados OPENLANE, Inc. (NYSE: KAR),<span><\/span><\/strong>&#x00a0;<strong>se complace en anunciar<\/strong><span><\/span>&#x00a0;<strong>su<\/strong><strong><span>&#x00a0;<\/span>cambio de marca a OPENLANE<\/strong><strong><span>&#x00a0;<\/span>Europa<\/strong><strong>.<\/strong><span>&#x00a0;<\/span><strong>El cambio<span><\/span><\/strong>&#x00a0;<strong>se<span><\/span><\/strong>&#x00a0;<strong>produce tras la consolidaci\u00f3n de los mercados digitales a principios de este A\u00f1o y refleja el<span><\/span><\/strong>&#x00a0;<strong>prop\u00f3sito de la empresa de Marca la venta de autom\u00f3viles al por mayor para que los clientes puedan tener m\u00e1s \u00e9xito.<\/strong><\/p>\n<\/div><\/div><\/div><\/div><\/div><div class=\"w-separator size_medium\"><\/div><div class=\"g-cols wpb_row via_grid cols_1-3 laptops-cols_inherit tablets-cols_inherit mobiles-cols_1 valign_top type_default stacking_default\" style=\"--columns-gap:3rem;\"><div class=\"wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"w-image align_none\"><div class=\"w-image-h\"><img decoding=\"async\" width=\"300\" height=\"288\" data-src=\"https:\/\/info.openlane.eu\/wp-content\/uploads\/2023\/11\/Frame-1-300x288-1.png\" class=\"attachment-large size-large lazyload\" alt=\"OPENLANE in Europe\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 300px; --smush-placeholder-aspect-ratio: 300\/288;\" \/><\/div><\/div><\/div><\/div><div class=\"wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"wpb_text_column\"><div class=\"wpb_wrapper\"><\/p>\n<h2>Nueva Marca para facilitar la venta de autom\u00f3viles al por mayor para que los clientes puedan tener m\u00e1s \u00e9xito.<\/h2>\n<p style=\"text-align: justify;\">En Mayo de este A\u00f1o, la empresa matriz de OPENLANE Europa en Am\u00e9rica del Norte tom\u00f3 la decisi\u00f3n estrat\u00e9gica de combinar la marca de la empresa matriz y sus marcas de mercado digital en EE. UU., Canad\u00e1 y Europa bajo una sola marca, OPENLANE.<\/p>\n<p style=\"text-align: justify;\"><em>\u201c<\/em>Nuestra visi\u00f3n es construir el mayor mercado digital del mundo para veh\u00edculos usados, y estamos avanzando en esa visi\u00f3n reuniendo a todos nuestros vendedores, compradores y veh\u00edculos bajo <strong><span style=\"color: #0081ff;\"><a style=\"color: #0081ff;\" href=\"https:\/\/www.openlane.eu\">openlane.eu<\/a><\/span><\/strong> en el continente europeo y bajo <strong><span style=\"color: #0081ff;\"><a style=\"color: #0081ff;\" href=\"https:\/\/www.openlane.co.uk\">openlane.co.uk<\/a><\/span><\/strong> en el Reino Unido\u201d, afirma Grainne van Berkum presidente de la entidad europea desde principios de Noviembre de 2023. \u201cAl aprovechar el Potencia de una marca global podemos acelerar la innovaci\u00f3n y mejorar la experiencia general del cliente\u201d.<span style=\"color: #0081ff;\"> <\/span><\/p>\n<p>\n<\/div><\/div><\/div><\/div><\/div><div class=\"w-separator size_medium\"><\/div><div class=\"g-cols wpb_row via_grid cols_1 laptops-cols_inherit tablets-cols_inherit mobiles-cols_1 valign_top type_default stacking_default\" style=\"--columns-gap:3rem;\"><div class=\"wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"wpb_text_column\"><div class=\"wpb_wrapper\"><\/p>\n<p style=\"text-align: justify;\">El cambio a OPENLANE supone un cambio fundamental: expresa el compromiso de la empresa de facilitar la compra y venta de coches usados para que los clientes puedan tener m\u00e1s \u00e9xito.<\/p>\n<p style=\"text-align: justify;\">\u201cEn Europa seguimos Marca las ventas transfronterizas al brindar una experiencia segura de ventanilla \u00fanica con los mejores Servicios transfronterizos de su clase y Opciones de env\u00edo en tiempo real. \u201cNuestra amplia y creciente red log\u00edstica en todo el continente europeo y el Reino Unido garantiza que los clientes puedan beneficiarse de transacciones fluidas y una distribuci\u00f3n eficiente\u201d, explica Grainne.<\/p>\n<p style=\"text-align: justify;\">\u201cAl mismo tiempo, nuestro mercado facilita cada vez m\u00e1s las ventas nacionales. Nuestra oferta de veh\u00edculos locales, por ejemplo, est\u00e1 aumentando gracias a una base de distribuidores en r\u00e1pido crecimiento que ha descubierto el Potencia \u00fanico de OPENLANE Sell. Esta plataforma modular para distribuidores est\u00e1 dise\u00f1ada para ayudar a los distribuidores a revolucionar su experiencia de venta de autom\u00f3viles a trav\u00e9s de una gama de m\u00f3dulos flexibles que les permiten controlar cada transacci\u00f3n.\u00bb<\/p>\n<p style=\"text-align: justify;\">\u201cLa combinaci\u00f3n de nuestra flexibilidad, capacidades digitales, experiencia automotriz y profundo conocimiento del mercado nos posiciona de manera \u00fanica en la industria mayorista de autom\u00f3viles y nos permite mejorar continuamente nuestros productos y Servicios para que nuestros clientes puedan tener m\u00e1s \u00e9xito\u201d, concluye Grainne.<\/p>\n<p style=\"text-align: justify;\">En 2022 los mercados de OPENLANE facilitaron la venta de aproximadamente 1,3 mill\u00f3n de veh\u00edculos, con un valor bruto de mercanc\u00edas de m\u00e1s de 23 $ mil millones, a trav\u00e9s de una red grande y en crecimiento de franquicias y distribuidores independientes, fabricantes de equipos originales, instituciones financieras, Alquiler a corto y empresas de recuperaci\u00f3n y operadores de flotas.<\/p>\n<h2 style=\"text-align: justify;\">Acerca de OPENLANE Europa (antes: ADESA Europe)<\/h2>\n<p style=\"text-align: justify;\">OPENLANE Europa una unidad de negocios del proveedor global de soluciones tecnol\u00f3gicas y recomercializaci\u00f3n de veh\u00edculos OPENLANE (NYSE: KAR), facilita a sus clientes la venta al por mayor de autom\u00f3viles usados para que puedan tener \u00e9xito. La empresa conecta sin problemas a OEMS, propietarios de flotas, mayoristas y distribuidores con compradores en m\u00e1s de 50 pa\u00edses en toda Europa. Su s\u00f3lido mercado de autom\u00f3viles en l\u00ednea reduce el riesgo, mejora la transparencia y agiliza las transacciones. Con sede en B\u00e9lgica OPENLANE Europa tiene operaciones de ventas en B\u00e9lgica Francia Alemania Italia Pa\u00edses Bajos Espa\u00f1a y el Reino Unido. Para obtener m\u00e1s informaci\u00f3n, visita <span style=\"color: #0081ff;\"><a style=\"color: #0081ff;\" href=\"https:\/\/www.openlane.eu\">openlane.eu<\/a>.<\/span><\/p>\n<h2 style=\"text-align: justify;\">Acerca de OPENLANE Inc.<\/h2>\n<p style=\"text-align: justify;\">OPENLANE, Inc. (NYSE: KAR), ofrece a vendedores y compradores de toda la industria mundial de veh\u00edculos usados al por mayor soluciones de recomercializaci\u00f3n innovadoras impulsadas por la tecnolog\u00eda. La plataforma integral \u00fanica de la empresa brinda soporte a todo el veh\u00edculo, financiaci\u00f3n, log\u00edstica y otros Servicios auxiliares y relacionados. Nuestros mercados integrados reducen el riesgo, mejoran la transparencia y agilizan las transacciones para clientes de todo el mundo. Con sede en Carmel Indiana, la empresa tiene empleados en Estados Unidos, Canad\u00e1, Europa, Uruguay y Filipinas. Para obtener m\u00e1s informaci\u00f3n y las \u00faltimas noticias de la empresa, visita <span style=\"color: #0081ff;\"><a style=\"color: #0081ff;\" href=\"https:\/\/corporate.openlane.com\/about\/\">corporate.openlane.com<\/a>. <\/span><\/p>\n<p>\n<\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/section>\n","protected":false},"excerpt":{"rendered":"<p>Nueva Marca para facilitar la venta de autom\u00f3viles al por mayor para que los clientes puedan tener m\u00e1s \u00e9xito.<\/p>\n","protected":false},"author":1,"featured_media":19912,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[4],"tags":[],"class_list":["post-21134","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-company-news"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v26.9 (Yoast SEO v28.8) - 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