{"id":28420,"date":"2021-10-15T11:41:26","date_gmt":"2021-10-15T09:41:26","guid":{"rendered":"https:\/\/info.openlane.eu\/company-information\/blog\/company-news\/car-stocks-at-an-all-time-low-the-crisis-after-the-crisis-dsfsdf\/"},"modified":"2024-11-25T17:53:10","modified_gmt":"2024-11-25T16:53:10","slug":"car-stocks-at-an-all-time-low-the-crisis-after-the-crisis-dsfsdf","status":"publish","type":"post","link":"https:\/\/info.openlane.eu\/fi\/company-information\/blog\/tips-and-tricks\/car-stocks-at-an-all-time-low-the-crisis-after-the-crisis-dsfsdf\/","title":{"rendered":"Marginaali on hyv\u00e4 tie hy\u00f6dyn saamiseksi. Mutta se ei ehk\u00e4 ole ainoa!"},"content":{"rendered":"<section class=\"l-section wpb_row height_medium\"><div class=\"l-section-h i-cf\"><div class=\"g-cols vc_row via_grid cols_1 laptops-cols_inherit tablets-cols_inherit mobiles-cols_1 valign_top type_default stacking_default\"><div class=\"wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"g-cols wpb_row via_grid cols_1 laptops-cols_inherit tablets-cols_inherit mobiles-cols_1 valign_top type_default stacking_default\" style=\"--columns-gap:3rem;\"><div class=\"wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"wpb_text_column\"><div class=\"wpb_wrapper\"><h1>Marginaali on hyv\u00e4 tie hy\u00f6dyn saamiseksi. Mutta se ei ehk\u00e4 ole ainoa!<\/h1>\n<\/div><\/div><div class=\"w-separator size_custom\" style=\"height:1rem\"><\/div><time class=\"w-post-elm post_date us_custom_d8432ea1 has_text_color entry-date published\" datetime=\"2021-10-15T11:41:26+02:00\" itemprop=\"datePublished\"><i class=\"far fa-clock\"><\/i>15 loka 2021<\/time><\/div><\/div><\/div><div class=\"w-separator size_medium\"><\/div><div class=\"g-cols wpb_row via_grid cols_1 laptops-cols_inherit tablets-cols_inherit mobiles-cols_1 valign_top type_default stacking_default\" style=\"--columns-gap:3rem;\"><div class=\"wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"wpb_text_column\"><div class=\"wpb_wrapper\"><p><strong>Edellisess\u00e4 artikkelissamme analysoimme, miten kunkin ajoneuvon loppuhinnan parempi ymm\u00e4rt\u00e4minen on avaintekij\u00e4 huutokauppaprosessin onnistumiselle. Myyjien kannalta laajalla markkinavalikoimalla voidaan varmistaa, ett\u00e4 myydyin maa on niiden joukossa, mik\u00e4 auttaa myyntituloksen optimoinnissa. Kun ostajat korostavat paikallista kuluttajahintaa, he voivat huutokaupata tuotteitaan korkeammalla hinnalla kuin kollegansa muilta markkinoilta ja saada silti hyv\u00e4n voiton.<\/strong><\/p>\n<\/div><\/div><\/div><\/div><\/div><div class=\"w-separator size_medium\"><\/div><div class=\"g-cols wpb_row via_grid cols_1 laptops-cols_inherit tablets-cols_inherit mobiles-cols_1 valign_top type_default stacking_default\" style=\"--columns-gap:3rem;\"><div class=\"wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"wpb_text_column\"><div class=\"wpb_wrapper\"><p>T\u00e4n\u00e4\u00e4n ymm\u00e4rr\u00e4mme, miten laaja markkinatuntemus, joka ei keskity pelk\u00e4st\u00e4\u00e4n hintaan tai katteeseen, voi parantaa huutokaupan tuloksia saattamalla oikeat tuotteet (ja niiden myyj\u00e4t) yhteen oikean kohteen kanssa.<\/p>\n<\/div><\/div><div class=\"w-separator size_medium\"><\/div><div class=\"w-image align_none\"><div class=\"w-image-h\"><img decoding=\"async\" width=\"778\" height=\"248\" data-src=\"https:\/\/info.openlane.eu\/wp-content\/uploads\/2021\/10\/seller-blog.webp\" class=\"attachment-large size-large lazyload\" alt=\"\" data-srcset=\"https:\/\/info.openlane.eu\/wp-content\/uploads\/2021\/10\/seller-blog.webp 778w, https:\/\/info.openlane.eu\/wp-content\/uploads\/2021\/10\/seller-blog-300x96.webp 300w\" data-sizes=\"auto, (max-width: 778px) 100vw, 778px\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 778px; --smush-placeholder-aspect-ratio: 778\/248;\" \/><\/div><\/div><div class=\"w-separator size_medium\"><\/div><div class=\"wpb_text_column\"><div class=\"wpb_wrapper\"><p>Analyysimme p\u00e4\u00e4oletuksena on, ett\u00e4 myyj\u00e4n kannalta paras tapa myyd\u00e4 ajoneuvo, olipa se sitten paikallinen tai rajat ylitt\u00e4v\u00e4, ei m\u00e4\u00e4r\u00e4ydy ainoastaan kuluttajan loppuhinnan vaan my\u00f6s odotettavissa olevan myyntiajan perusteella. Samanaikaisesti ostajien kannalta kiertonopeuden ymm\u00e4rt\u00e4minen voi tuoda esiin ajoneuvoja, jotka ovat pitk\u00e4ll\u00e4 aikav\u00e4lill\u00e4 kannattavia, vaikka niiden marginaali olisi pienempi. Aloitetaan ensin kuvitteellisesta skenaariosta, jotta mekanismi selittyy. My\u00f6hemmin k\u00e4yt\u00e4mme todellisia esimerkkej\u00e4, joilla osoitamme, miten vaikutus voi vaikuttaa huutokauppoihin. Tarkastellaanpa j\u00e4lleenmyyj\u00e4\u00e4. H\u00e4n ostaa huutokaupasta auton 10 000 \u20ac, jonka odotettu kuluttajahinta on Gocar Datan hinnoitteluanalyysin mukaan 15 000 \u20ac. Samana p\u00e4iv\u00e4n\u00e4 kadun toisella puolella oleva j\u00e4lleenmyyj\u00e4 voittaa my\u00f6s auton huutokaupan osoitteessa 10 000 \u20ac. Hinnoitteluanalyysimme mukaan myyntihinta on kuitenkin 12 000 \u20ac. Intuitiivisesti kaikki ajattelevat, ett\u00e4 ensimm\u00e4inen jakaja on paljon paremmassa asemassa. Suurempi katetuottopotentiaali tuo enemm\u00e4n etuja. Ongelmana on, ett\u00e4 se antaa vain osittaisen kuvan todellisesta tilanteesta. K\u00e4ytt\u00e4m\u00e4ll\u00e4 Gocar Datan markkinahavaintoja voimme ennustaa, ett\u00e4 ensimm\u00e4isen ajoneuvon odotettu myyntiaika on 35 p\u00e4iv\u00e4\u00e4 ja toisen ajoneuvon vain 10 p\u00e4iv\u00e4\u00e4. T\u00e4ss\u00e4 tilanteessa toinen j\u00e4lleenmyyj\u00e4 voi 10 p\u00e4iv\u00e4n kuluttua ostaa j\u00e4lleen uuden ajoneuvon ensimm\u00e4isen myynnin tuloilla. Ja viel\u00e4 kerran 10 p\u00e4ivien j\u00e4lkeen. Samassa ajassa, joka ensimm\u00e4isell\u00e4 j\u00e4lleenmyyj\u00e4ll\u00e4 kuluu ajoneuvon myyntiin (noin 35 p\u00e4iv\u00e4\u00e4) ja joka tuottaa 5 000 \u20ac katetta, kilpailija on tehnyt 3 myynti\u00e4 ja saanut taskuunsa yhteens\u00e4 6 000 \u20ac. Ja 3 asiakkaat tien p\u00e4\u00e4ll\u00e4, joten enemm\u00e4n mahdollisuuksia myynnin j\u00e4lkeisiin tuloihin. Kunkin markkinan osalta voimme eritell\u00e4 ajoneuvomallit, joilla on suurin potentiaali kiertoon, joten niiden myyntiaika on pienin. Markkinoiden v\u00e4linen volatiliteetti on j\u00e4lleen kerran suuri, ja se tarjoaa monia mahdollisuuksia. Vaikka kuluttajamarkkinahinta n\u00e4ytt\u00e4isi olevan sama useimmilla markkinoilla, omaisuuden arvon maksimointi onnistuu parhaiten niill\u00e4 markkinoilla, joilla myyntiaika on lyhyempi.<\/p>\n<\/div><\/div><div class=\"w-separator size_medium\"><\/div><div class=\"w-image align_none\"><div class=\"w-image-h\"><img decoding=\"async\" width=\"600\" height=\"580\" data-src=\"https:\/\/info.openlane.eu\/wp-content\/uploads\/2021\/10\/de-best-rotations.webp\" class=\"attachment-large size-large lazyload\" alt=\"\" data-srcset=\"https:\/\/info.openlane.eu\/wp-content\/uploads\/2021\/10\/de-best-rotations.webp 600w, https:\/\/info.openlane.eu\/wp-content\/uploads\/2021\/10\/de-best-rotations-300x290.webp 300w\" data-sizes=\"auto, (max-width: 600px) 100vw, 600px\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 600px; --smush-placeholder-aspect-ratio: 600\/580;\" \/><\/div><\/div><div class=\"w-separator size_medium\"><\/div><div class=\"wpb_text_column\"><div class=\"wpb_wrapper\"><p>T\u00e4ss\u00e4 taulukossa (saksalaiset luvut) olemme keskittyneet vain t\u00e4rkeimpiin merkkeihin. Mutta joka p\u00e4iv\u00e4, jokaisella markkina-alueella, huutokaupattavat uudet ajoneuvot ovat kultaisia mahdollisuuksia. Keskeist\u00e4 t\u00e4m\u00e4n optimoimiseksi on tarjota kaikille osapuolille avoin ja kattava n\u00e4kemys markkinaparametreista. Jopa valtavirtamalleissa on laaja jakauma, kun analysoidaan odotettua myyntiaikaa maittain.<\/p>\n<\/div><\/div><div class=\"w-separator size_medium\"><\/div><div class=\"w-image align_none\"><div class=\"w-image-h\"><img decoding=\"async\" width=\"700\" height=\"422\" data-src=\"https:\/\/info.openlane.eu\/wp-content\/uploads\/2021\/10\/peugeot-308-sw.webp\" class=\"attachment-large size-large lazyload\" alt=\"\" data-srcset=\"https:\/\/info.openlane.eu\/wp-content\/uploads\/2021\/10\/peugeot-308-sw.webp 700w, https:\/\/info.openlane.eu\/wp-content\/uploads\/2021\/10\/peugeot-308-sw-300x181.webp 300w\" data-sizes=\"auto, (max-width: 700px) 100vw, 700px\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 700px; --smush-placeholder-aspect-ratio: 700\/422;\" \/><\/div><\/div><div class=\"w-separator size_medium\"><\/div><div class=\"wpb_text_column\"><div class=\"wpb_wrapper\"><p>T\u00e4m\u00e4n mallin kannalta Luxemburg n\u00e4ytt\u00e4isi olevan ihanteellinen maa, jonka markkina-arvo on korkein. Yhdist\u00e4m\u00e4ll\u00e4 myyntiaika-analyysin l\u00f6yd\u00e4mme kuitenkin my\u00f6s hyvi\u00e4 mahdollisuuksia romanialaisille, unkarilaisille &amp; belgialaisille ostajille.<\/p>\n<h2>Johtop\u00e4\u00e4t\u00f6s<\/h2>\n<p>N\u00e4emme j\u00e4lleen, ett\u00e4 tietoon perustuva p\u00e4\u00e4t\u00f6s voi auttaa optimoimaan kaikkien toimijoiden tuloja. Myyjien kannalta on selv\u00e4\u00e4, ett\u00e4 oikeiden tuotteiden ymm\u00e4rt\u00e4minen rajat ylitt\u00e4vien huutokauppojen k\u00e4ytt\u00e4miseksi luo arvoa. Samaan aikaan ostajille paikallisten markkinoiden ymm\u00e4rt\u00e4minen oikeiden tietojen avulla auttaa keskittym\u00e4\u00e4n kannattaviin ajoneuvoihin, vaikka katteet eiv\u00e4t olisikaan suuria. Ajoneuvot, joilla on alhainen tarjous tai suosittu kysynt\u00e4 (tai viel\u00e4 parempi molemmat!) ovat loistava lis\u00e4 mihin tahansa varastoon!<\/p>\n<\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/section>\n","protected":false},"excerpt":{"rendered":"<p>Edellisess\u00e4 artikkelissamme analysoimme, miten kunkin ajoneuvon loppuhinnan parempi ymm\u00e4rt\u00e4minen on avaintekij\u00e4 huutokauppaprosessin onnistumiselle. Myyjien kannalta laajalla markkinavalikoimalla voidaan varmistaa, ett\u00e4 myydyin maa on niiden joukossa, mik\u00e4 auttaa myyntituloksen optimoinnissa.<\/p>\n","protected":false},"author":3,"featured_media":18656,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[735],"tags":[],"class_list":["post-28420","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-tips-and-tricks"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v26.9 (Yoast SEO v28.3) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Marginaali on hyv\u00e4 tie hy\u00f6dyn saamiseksi. Mutta se ei ehk\u00e4 ole ainoa! \u2013 OPENLANE<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/info.openlane.eu\/fi\/company-information\/blog\/tips-and-tricks\/car-stocks-at-an-all-time-low-the-crisis-after-the-crisis-dsfsdf\/\" \/>\n<meta property=\"og:locale\" content=\"fi_FI\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Marginaali on hyv\u00e4 tie hy\u00f6dyn saamiseksi. Mutta se ei ehk\u00e4 ole ainoa!\" \/>\n<meta property=\"og:description\" content=\"Edellisess\u00e4 artikkelissamme analysoimme, miten kunkin ajoneuvon loppuhinnan parempi ymm\u00e4rt\u00e4minen on avaintekij\u00e4 huutokauppaprosessin onnistumiselle. Myyjien kannalta laajalla markkinavalikoimalla voidaan varmistaa, ett\u00e4 myydyin maa on niiden joukossa, mik\u00e4 auttaa myyntituloksen optimoinnissa.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/info.openlane.eu\/fi\/company-information\/blog\/tips-and-tricks\/car-stocks-at-an-all-time-low-the-crisis-after-the-crisis-dsfsdf\/\" \/>\n<meta property=\"og:site_name\" content=\"OPENLANE\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/OPENLANE.Europe\" \/>\n<meta property=\"article:published_time\" content=\"2021-10-15T09:41:26+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2024-11-25T16:53:10+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/info.openlane.eu\/wp-content\/uploads\/2024\/11\/seller-blog.png\" \/>\n\t<meta property=\"og:image:width\" content=\"778\" \/>\n\t<meta property=\"og:image:height\" content=\"248\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"marinka.kerryn\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@OPENLANE_Europe\" \/>\n<meta name=\"twitter:site\" content=\"@OPENLANE_Europe\" \/>\n<meta name=\"twitter:label1\" content=\"Kirjoittanut\" \/>\n\t<meta name=\"twitter:data1\" content=\"marinka.kerryn\" \/>\n\t<meta name=\"twitter:label2\" content=\"Arvioitu lukuaika\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minuuttia\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/info.openlane.eu\\\/fi\\\/company-information\\\/blog\\\/tips-and-tricks\\\/car-stocks-at-an-all-time-low-the-crisis-after-the-crisis-dsfsdf\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/info.openlane.eu\\\/fi\\\/company-information\\\/blog\\\/tips-and-tricks\\\/car-stocks-at-an-all-time-low-the-crisis-after-the-crisis-dsfsdf\\\/\"},\"author\":{\"name\":\"marinka.kerryn\",\"@id\":\"https:\\\/\\\/info.openlane.eu\\\/fi\\\/#\\\/schema\\\/person\\\/a5a247c6e485cca55450536940b70ddb\"},\"headline\":\"Marginaali on hyv\u00e4 tie hy\u00f6dyn saamiseksi. 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