{"id":28478,"date":"2021-05-04T05:18:18","date_gmt":"2021-05-04T03:18:18","guid":{"rendered":"https:\/\/info.openlane.eu\/company-information\/blog\/company-news\/offline-remarketing-with-or-without-future\/"},"modified":"2024-12-03T14:26:13","modified_gmt":"2024-12-03T13:26:13","slug":"offline-remarketing-with-or-without-future","status":"publish","type":"post","link":"https:\/\/info.openlane.eu\/fi\/company-information\/blog\/company-news\/offline-remarketing-with-or-without-future\/","title":{"rendered":"&#8221;Offline&#8221; uudelleenmarkkinointi tulevaisuudella tai ilman tulevaisuutta"},"content":{"rendered":"<section class=\"l-section wpb_row height_medium\"><div class=\"l-section-h i-cf\"><div class=\"g-cols vc_row via_grid cols_1 laptops-cols_inherit tablets-cols_inherit mobiles-cols_1 valign_top type_default stacking_default\"><div class=\"wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"g-cols wpb_row via_grid cols_1 laptops-cols_inherit tablets-cols_inherit mobiles-cols_1 valign_top type_default stacking_default\" style=\"--columns-gap:3rem;\"><div class=\"wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"wpb_text_column\"><div class=\"wpb_wrapper\"><h1>&#8221;Offline&#8221;-markkinointi tulevaisuudella tai ilman<\/h1>\n<\/div><\/div><div class=\"w-separator size_custom\" style=\"height:1rem\"><\/div> <div class=\"wpb_text_column\"><div class=\"wpb_wrapper\"><p>Alkuper\u00e4inen teksti: Frank jacobs &#8211; Fleet Europe Belgialainen OPENLANE osti<\/p>\n<\/div><\/div><div class=\"w-separator size_custom\" style=\"height:1rem\"><\/div><time class=\"w-post-elm post_date us_custom_d8432ea1 has_text_color entry-date published\" datetime=\"2021-05-04T05:18:18+02:00\" itemprop=\"datePublished\"><i class=\"far fa-clock\"><\/i>04 touko 2021<\/time><\/div><\/div><\/div><div class=\"w-separator size_medium\"><\/div><div class=\"g-cols wpb_row via_grid cols_1 laptops-cols_inherit tablets-cols_inherit mobiles-cols_1 valign_top type_default stacking_default\" style=\"--columns-gap:3rem;\"><div class=\"wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"wpb_text_column\"><div class=\"wpb_wrapper\"><p style=\"text-align: justify;\"> <strong style=\"text-align: justify;\">helmikuussa GWListe-verkoston, joka on saksalainen autojen verkkokauppa. Miksi? <\/strong><span style=\"text-align: left;\">&#8221;GWListell\u00e4 on eritt\u00e4in hyv\u00e4 jalansija Saksan markkinoilla. Volyymiemme yhdist\u00e4minen tekee meist\u00e4 Saksan kolmanneksi suurimman huutokaupanpit\u00e4j\u00e4n, mik\u00e4 lis\u00e4\u00e4 merkityst\u00e4mme Euroopan suurimmilla automarkkinoilla&#8221;.<\/span><\/p>\n<p style=\"text-align: justify;\"><strong>Miten GWListe sopii OPENLANEn kokonaisstrategiaan? <\/strong>&#8221;Molemmat yritykset t\u00e4ydent\u00e4v\u00e4t toisiaan erinomaisesti. Tuotteiden osalta osoitteessa CarsOn-TheWeb on tasainen tarjonta leasingvuokrasopimusten p\u00e4\u00e4ttyess\u00e4 olevia autoja, jotka ovat hyvin dokumentoituja ja korkealaatuisia. GWListell\u00e4 on erilainen autovalikoima, joka perustuu j\u00e4lleenmyyj\u00e4yhteis\u00f6n vakaaseen ja uskolliseen myyj\u00e4tietokantaan. Liiketoimintamallien osalta: CarsOn-TheWeb tarjoaa t\u00e4yden palvelun transaktiomallia, jossa ei tarvita hoitoa eik\u00e4 maksua. GWListe soveltaa mallia, jossa ei ole kyse liiketoimista: se on l\u00e4hinn\u00e4 myyjien ja ostajien v\u00e4litt\u00e4j\u00e4&#8221;.<\/p>\n<p> <strong>Miten yrityskauppa vaikuttaa liiketoimintaasi? <\/strong>&#8221;Tarjoamme v\u00e4hitellen OPENLANE-palveluja GWListen myyjille ja ostajille ja p\u00e4invastoin. Lanseeraamme GWListe-liiketoimintamallin kaikkialla Saksassa ja lopulta my\u00f6s muualla Euroopassa. Molemmat tuotemerkit tarjoavat jatkossakin selv\u00e4sti erillisi\u00e4 palveluja. Samalla kun kehit\u00e4mme kunkin tuotemerkin parhaita ominaisuuksia, integroimme ICT-, HR- ja muut back-office-palvelut.&#8221; <strong>Verkkohuutokaupat muuttavat k\u00e4ytettyjen ajoneuvojen kauppaa. Kuinka pitk\u00e4lle uudelleenmarkkinointi on edennyt vaikkapa 10 vuodessa? <\/strong>&#8221;Lyhyesti sanottuna minun on sanottava, ett\u00e4 kun otamme k\u00e4ytt\u00f6\u00f6n ja toteutamme yh\u00e4 monimutkaisempia uuden teknologian osa-alueita, yrityksest\u00e4mme on tulossa yh\u00e4 enemm\u00e4n teknologiayritys&#8221;. <strong>Kuinka t\u00e4rkeit\u00e4 verkkohuutokaupat ovat yrityksellesi verrattuna fyysisiin huutokauppoihin? <\/strong>&#8221;Olen vakuuttunut siit\u00e4, ett\u00e4 verkkopohjainen l\u00e4hestymistapa sopii toimialallemme Manner-Euroopassa, ja olen varma, ett\u00e4 verkkohuutokaupanpit\u00e4j\u00e4t tulevat johtamaan joukkoa erityisesti kansainv\u00e4lisess\u00e4 kaupassa.&#8221; <strong>Mik\u00e4 on alan viimeisin kehitys? <\/strong>&#8221;Nopeasti kehittyv\u00e4ll\u00e4 tietotekniikan alalla tapahtuu kaksi merkitt\u00e4v\u00e4\u00e4 ja vahvasti toisiinsa liittyv\u00e4\u00e4 kehityst\u00e4. Muiden alojen tavoin ajoneuvohuutokauppateollisuus ja erityisesti OPENLANE k\u00e4ytt\u00e4v\u00e4t yh\u00e4 enemm\u00e4n Big Dataa ja Business Intelligencea edist\u00e4\u00e4kseen ajoneuvojen j\u00e4lleenmyynnin p\u00e4\u00e4tavoitetta: tarjota entist\u00e4 parempi vastaavuus tarjolla olevien autojen ja ostajien kysynn\u00e4n v\u00e4lill\u00e4.&#8221; &#8221;Ja t\u00e4h\u00e4n liittyen tutkimme ja otamme k\u00e4ytt\u00f6\u00f6n tyypillisi\u00e4 s\u00e4hk\u00f6isen markkinoinnin tekniikoita, jotka ovat nykyisin k\u00e4yt\u00f6ss\u00e4 kuluttajien s\u00e4hk\u00f6isess\u00e4 liiketoiminnassa. Kaikki t\u00e4m\u00e4 on linjassa OPENLANE-strategisten valintojemme kanssa, joiden avulla pyrimme parantamaan merkitt\u00e4v\u00e4sti yrityksemme, verkkosivujemme, autojemme ja palveluidemme saavutettavuutta asiakkaillemme.&#8221; <strong>Ottavatko verkkohuutokaupat kokonaan vallan? <\/strong>&#8221;Kyll\u00e4, verkkomalli on ylivoimaisesti kustannustehokkaampi, ja se on ylivoimainen verrattuna fyysiseen huutokauppamalliin. Se tekee sen yh\u00e4 enemm\u00e4n parantamalla edelleen huutokauppojen kasvavaa likviditeetti\u00e4, mik\u00e4 johtaa korkeampiin tarjouksiin hankintakumppaneille&#8221;.<\/p>\n<\/div><\/div><\/div><\/div><\/div><div class=\"w-separator size_medium\"><\/div><div class=\"g-cols wpb_row via_grid cols_1 laptops-cols_inherit tablets-cols_inherit mobiles-cols_1 valign_top type_default stacking_default\" style=\"--columns-gap:3rem;\"><div class=\"wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"w-image align_none\"><div class=\"w-image-h\"><img decoding=\"async\" width=\"680\" height=\"763\" data-src=\"https:\/\/info.openlane.eu\/wp-content\/uploads\/2021\/05\/remarketing2.png\" class=\"attachment-large size-large lazyload\" alt=\"\" data-srcset=\"https:\/\/info.openlane.eu\/wp-content\/uploads\/2021\/05\/remarketing2.png 680w, https:\/\/info.openlane.eu\/wp-content\/uploads\/2021\/05\/remarketing2-267x300.png 267w\" data-sizes=\"auto, (max-width: 680px) 100vw, 680px\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 680px; --smush-placeholder-aspect-ratio: 680\/763;\" \/><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/section>\n","protected":false},"excerpt":{"rendered":"<p>&#8221;GWListell\u00e4 on eritt\u00e4in hyv\u00e4 jalansija Saksan markkinoilla. Volyymiemme yhdist\u00e4minen tekee meist\u00e4 Saksan kolmanneksi suurimman huutokaupanpit\u00e4j\u00e4n, mik\u00e4 lis\u00e4\u00e4 merkityst\u00e4mme Euroopan suurimmilla automarkkinoilla&#8221;.<\/p>\n","protected":false},"author":3,"featured_media":19277,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[224],"tags":[],"class_list":["post-28478","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-company-news"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v26.9 (Yoast SEO v28.3) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>&quot;Offline&quot; uudelleenmarkkinointi tulevaisuudella tai ilman tulevaisuutta \u2013 OPENLANE<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/info.openlane.eu\/fi\/company-information\/blog\/company-news\/offline-remarketing-with-or-without-future\/\" \/>\n<meta property=\"og:locale\" content=\"fi_FI\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"&quot;Offline&quot; uudelleenmarkkinointi tulevaisuudella tai ilman tulevaisuutta\" \/>\n<meta property=\"og:description\" content=\"&quot;GWListell\u00e4 on eritt\u00e4in hyv\u00e4 jalansija Saksan markkinoilla. 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