{"id":42727,"date":"2022-10-04T07:03:24","date_gmt":"2022-10-04T05:03:24","guid":{"rendered":"https:\/\/info.openlane.eu\/company-information\/blog\/company-news\/follow-the-demand\/"},"modified":"2024-12-17T12:48:58","modified_gmt":"2024-12-17T11:48:58","slug":"follow-the-demand","status":"publish","type":"post","link":"https:\/\/info.openlane.eu\/fr-be\/company-information\/blog\/market-trends\/follow-the-demand\/","title":{"rendered":"Suivez la demande !"},"content":{"rendered":"<section class=\"l-section wpb_row height_medium\"><div class=\"l-section-h i-cf\"><div class=\"g-cols vc_row via_grid cols_1 laptops-cols_inherit tablets-cols_inherit mobiles-cols_1 valign_top type_default stacking_default\"><div class=\"wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"g-cols wpb_row via_grid cols_1 laptops-cols_inherit tablets-cols_inherit mobiles-cols_1 valign_top type_default stacking_default\" style=\"--columns-gap:3rem;\"><div class=\"wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"wpb_text_column\"><div class=\"wpb_wrapper\"><h1>Suivez la demande !<\/h1>\n<p>\n<\/div><\/div><div class=\"w-separator size_custom\" style=\"height:1rem\"><\/div><div class=\"wpb_text_column\"><div class=\"wpb_wrapper\"><p>Article r\u00e9dig\u00e9 par Gocar Data &#8211; Les analyses et opinions exprim\u00e9es dans cet article sont celles de l&rsquo;auteur et non celles d&rsquo;OPENLANE Europe. <\/p>\n<\/div><\/div><div class=\"w-separator size_custom\" style=\"height:1rem\"><\/div><time class=\"w-post-elm post_date us_custom_d8432ea1 has_text_color entry-date published\" datetime=\"2022-10-04T07:03:24+02:00\" itemprop=\"datePublished\"><i class=\"far fa-clock\"><\/i>04 Oct 2022<\/time><\/div><\/div><\/div><div class=\"w-separator size_medium\"><\/div><div class=\"g-cols wpb_row via_grid cols_1 laptops-cols_inherit tablets-cols_inherit mobiles-cols_1 valign_top type_default stacking_default\" style=\"--columns-gap:3rem;\"><div class=\"wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"wpb_text_column\"><div class=\"wpb_wrapper\"><p>L&rsquo;ann\u00e9e derni\u00e8re, Gocar Data a analys\u00e9 l&rsquo;impact d&rsquo;une rotation plus rapide sur la rentabilit\u00e9. Dans cet article, elle tente de mieux comprendre les avantages de la vente et de l&rsquo;achat transfrontaliers, en utilisant des exemples r\u00e9cents pour mettre en \u00e9vidence les concepts. Chez Gocar Data, l&rsquo;un des indicateurs les plus importants est le d\u00e9lai de vente de chaque mod\u00e8le sur chaque march\u00e9. Cet indicateur permet de suivre la r\u00e9action de l&rsquo;app\u00e9tit du client pour ce mod\u00e8le sp\u00e9cifique sur le march\u00e9 actuel. Plusieurs facteurs peuvent influencer cet indicateur : <\/p>\n<ul>\n<li>Stock : s&rsquo;il y a trop de v\u00e9hicules du m\u00eame mod\u00e8le sur le m\u00eame march\u00e9, l&rsquo;offre est trop importante par rapport \u00e0 une demande faible. Les voitures ne trouvent pas d&rsquo;acheteurs, les d\u00e9lais de vente augmentent et les prix baissent.<\/li>\n<li>Impact fiscal : pour les voitures d&rsquo;occasion, il arrive que la situation fiscale du pays change au cours de leur cycle de vie. La situation fiscale du pays change parfois au cours de leur cycle de vie. Certains facteurs, tels que le CO2, le poids ou le type de carburant, peuvent donner lieu \u00e0 une facture fiscale plus \u00e9lev\u00e9e, rendant l&rsquo;utilisation de ce mod\u00e8le trop on\u00e9reuse.<\/li>\n<li>Politique environnementale : des changements dans les zones locales \u00e0 faibles \u00e9missions peuvent rendre certains v\u00e9hicules inutilisables dans certaines r\u00e9gions.<\/li>\n<li>Attractivit\u00e9 : certains mod\u00e8les sont consid\u00e9r\u00e9s comme plus attrayants dans certains pays et moins dans d&rsquo;autres. Le facteur \u00e9motionnel reste important dans le secteur automobile !<\/li>\n<\/ul>\n<p> Il est \u00e9vident que tout vendeur professionnel doit s&rsquo;efforcer d&rsquo;avoir le plus grand nombre possible de voitures en stock pr\u00e9sentant un d\u00e9lai de vente court. Il s&rsquo;agit des v\u00e9hicules faisant l&rsquo;objet d&rsquo;une forte demande, donnant des ventes plus rapides, de bons prix et une position de n\u00e9gociation confortable avec le client final. En revanche, les v\u00e9hicules en stock dont le d\u00e9lai de vente est \u00e9lev\u00e9 sont plus difficiles \u00e0 vendre et exigent des remises plus importantes. C&rsquo;est pourquoi ces v\u00e9hicules sont des candidats parfaits pour la vente transfrontali\u00e8re <a href=\"https:\/\/www.adesa.eu\/en\/home\">sur la plateforme OPENLANE<\/a>! <\/p>\n<h2>Jetez un coup d&rsquo;\u0153il aux donn\u00e9es<\/h2>\n<p> Passons en revue quelques-uns des v\u00e9hicules les plus vendus au cours des derni\u00e8res semaines, selon Gocar Data :<\/p>\n<\/div><\/div><div class=\"w-separator size_medium\"><\/div><div class=\"w-image align_none\"><div class=\"w-image-h\"><img decoding=\"async\" width=\"970\" height=\"1024\" data-src=\"https:\/\/info.openlane.eu\/wp-content\/uploads\/2022\/10\/Audi-models-970x1024.png\" class=\"attachment-large size-large lazyload\" alt=\"Audi models\" data-srcset=\"https:\/\/info.openlane.eu\/wp-content\/uploads\/2022\/10\/Audi-models-970x1024.png 970w, https:\/\/info.openlane.eu\/wp-content\/uploads\/2022\/10\/Audi-models-284x300.png 284w, https:\/\/info.openlane.eu\/wp-content\/uploads\/2022\/10\/Audi-models.png 1400w\" data-sizes=\"auto, (max-width: 970px) 100vw, 970px\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 970px; --smush-placeholder-aspect-ratio: 970\/1024;\" \/><\/div><\/div><div class=\"w-separator size_medium\"><\/div><div class=\"wpb_text_column\"><div class=\"wpb_wrapper\"><p>En ce qui concerne BMW, pour les 5 mod\u00e8les les plus vendus en termes de volume, l&rsquo;Allemagne reste dans le top 3 du meilleur d\u00e9lai de vente. Ces derni\u00e8res semaines, le 3-series a connu une p\u00e9riode visiblement plus difficile sur le march\u00e9 espagnol.<\/p>\n<\/div><\/div><div class=\"w-separator size_medium\"><\/div><div class=\"w-image align_none\"><div class=\"w-image-h\"><img decoding=\"async\" width=\"1024\" height=\"681\" data-src=\"https:\/\/info.openlane.eu\/wp-content\/uploads\/2022\/10\/BMW-models-1024x681.png\" class=\"attachment-large size-large lazyload\" alt=\"BMW models\" data-srcset=\"https:\/\/info.openlane.eu\/wp-content\/uploads\/2022\/10\/BMW-models-1024x681.png 1024w, https:\/\/info.openlane.eu\/wp-content\/uploads\/2022\/10\/BMW-models-300x199.png 300w, https:\/\/info.openlane.eu\/wp-content\/uploads\/2022\/10\/BMW-models-1500x997.png 1500w\" data-sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 1024px; --smush-placeholder-aspect-ratio: 1024\/681;\" \/><\/div><\/div><div class=\"w-separator size_medium\"><\/div><div class=\"wpb_text_column\"><div class=\"wpb_wrapper\"><p>Pour les 2 mod\u00e8les Audi pr\u00e9sentant le volume le plus \u00e9lev\u00e9, nous avons un \u00e9cart de 39 \u00e0 62 jours pour l&rsquo;A3 Sportback et de 43 \u00e0 69 jours pour l&rsquo;A4 Avant. Pour les deux mod\u00e8les, la Belgique et la Pologne semblent \u00eatre les pays les plus performants pour une rotation \u00e9lev\u00e9e.<\/p>\n<\/div><\/div><div class=\"w-separator size_medium\"><\/div><div class=\"w-image align_none\"><div class=\"w-image-h\"><img decoding=\"async\" width=\"969\" height=\"1024\" data-src=\"https:\/\/info.openlane.eu\/wp-content\/uploads\/2022\/10\/Mercedes-models-969x1024.png\" class=\"attachment-large size-large lazyload\" alt=\"Mercedes models\" data-srcset=\"https:\/\/info.openlane.eu\/wp-content\/uploads\/2022\/10\/Mercedes-models-969x1024.png 969w, https:\/\/info.openlane.eu\/wp-content\/uploads\/2022\/10\/Mercedes-models-284x300.png 284w, https:\/\/info.openlane.eu\/wp-content\/uploads\/2022\/10\/Mercedes-models.png 1406w\" data-sizes=\"auto, (max-width: 969px) 100vw, 969px\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 969px; --smush-placeholder-aspect-ratio: 969\/1024;\" \/><\/div><\/div><div class=\"w-separator size_medium\"><\/div><div class=\"wpb_text_column\"><div class=\"wpb_wrapper\"><p>Pour le CLA Shooting Brake, nous constatons \u00e0 nouveau un \u00e9cart important entre les march\u00e9s les plus rapides et la Suisse (+ 26 jours de stock).<\/p>\n<\/div><\/div><div class=\"w-separator size_medium\"><\/div><div class=\"w-image align_none\"><div class=\"w-image-h\"><img decoding=\"async\" width=\"964\" height=\"1024\" data-src=\"https:\/\/info.openlane.eu\/wp-content\/uploads\/2022\/10\/Volvo-Graph-964x1024.png\" class=\"attachment-large size-large lazyload\" alt=\"Volvo models\" data-srcset=\"https:\/\/info.openlane.eu\/wp-content\/uploads\/2022\/10\/Volvo-Graph-964x1024.png 964w, https:\/\/info.openlane.eu\/wp-content\/uploads\/2022\/10\/Volvo-Graph-282x300.png 282w, https:\/\/info.openlane.eu\/wp-content\/uploads\/2022\/10\/Volvo-Graph.png 1402w\" data-sizes=\"auto, (max-width: 964px) 100vw, 964px\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 964px; --smush-placeholder-aspect-ratio: 964\/1024;\" \/><\/div><\/div><div class=\"w-separator size_medium\"><\/div><div class=\"wpb_text_column\"><div class=\"wpb_wrapper\"><p>Cet article ne peut couvrir l&rsquo;ensemble du march\u00e9. Gocar Data ne peut fournir qu&rsquo;une vue panoramique. Pourtant, dans ces quelques aper\u00e7us, l&rsquo;entreprise observe une situation diff\u00e9rente. Par exemple, pour les mod\u00e8les Volvo, la Suisse est plus performante que ce que nous avons vu pour Mercedes. D&rsquo;autre part, l&rsquo;Allemagne se classe au troisi\u00e8me rang des meilleurs pays pour les deux mod\u00e8les analys\u00e9s ici, mais avec une position concurrentielle tr\u00e8s diff\u00e9rente de celle des autres grands march\u00e9s. Par exemple, le d\u00e9lai de vente allemand n&rsquo;est inf\u00e9rieur que d&rsquo;un jour au d\u00e9lai fran\u00e7ais pour la XC60, alors qu&rsquo;il y a une diff\u00e9rence de 11 jours pour la V40. En r\u00e9sum\u00e9, les v\u00e9hicules transfrontaliers trouv\u00e9s sur OPENLANE sont de formidables opportunit\u00e9s d&rsquo;optimiser la performance financi\u00e8re, pour les acheteurs comme pour les vendeurs. En effectuant une analyse avec les bons outils, la compr\u00e9hension du march\u00e9 local et des opportunit\u00e9s \u00e0 l&rsquo;\u00e9tranger ne peut que conduire \u00e0 de meilleures performances. Il est essentiel de vendre les v\u00e9hicules que les clients recherchent. Suivez la demande !<\/p>\n<\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/section>\n","protected":false},"excerpt":{"rendered":"<p>Article r\u00e9dig\u00e9 par Gocar Data &#8211; Les analyses et opinions exprim\u00e9es dans cet article sont celles de l&rsquo;auteur et non celles d&rsquo;OPENLANE Europe.<\/p>\n","protected":false},"author":3,"featured_media":18818,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[714],"tags":[],"class_list":["post-42727","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-market-trends"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v26.9 (Yoast SEO v28.3) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Suivez la demande ! \u2013 OPENLANE<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/info.openlane.eu\/fr-be\/company-information\/blog\/market-trends\/follow-the-demand\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Suivez la demande !\" \/>\n<meta property=\"og:description\" content=\"Article r\u00e9dig\u00e9 par Gocar Data - Les analyses et opinions exprim\u00e9es dans cet article sont celles de l&#039;auteur et non celles d&#039;OPENLANE Europe.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/info.openlane.eu\/fr-be\/company-information\/blog\/market-trends\/follow-the-demand\/\" \/>\n<meta property=\"og:site_name\" content=\"OPENLANE\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/OPENLANE.Europe\" \/>\n<meta property=\"article:published_time\" content=\"2022-10-04T05:03:24+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2024-12-17T11:48:58+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/info.openlane.eu\/wp-content\/uploads\/2024\/11\/Audi-models.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1400\" \/>\n\t<meta property=\"og:image:height\" content=\"1478\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"marinka.kerryn\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@OPENLANE_Europe\" \/>\n<meta name=\"twitter:site\" content=\"@OPENLANE_Europe\" \/>\n<meta name=\"twitter:label1\" content=\"\u00c9crit par\" \/>\n\t<meta name=\"twitter:data1\" content=\"marinka.kerryn\" \/>\n\t<meta name=\"twitter:label2\" content=\"Dur\u00e9e de lecture est.\" \/>\n\t<meta name=\"twitter:data2\" content=\"4 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/info.openlane.eu\\\/fr-be\\\/company-information\\\/blog\\\/market-trends\\\/follow-the-demand\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/info.openlane.eu\\\/fr-be\\\/company-information\\\/blog\\\/market-trends\\\/follow-the-demand\\\/\"},\"author\":{\"name\":\"marinka.kerryn\",\"@id\":\"https:\\\/\\\/info.openlane.eu\\\/fr-be\\\/#\\\/schema\\\/person\\\/a5a247c6e485cca55450536940b70ddb\"},\"headline\":\"Suivez la demande !\",\"datePublished\":\"2022-10-04T05:03:24+00:00\",\"dateModified\":\"2024-12-17T11:48:58+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/info.openlane.eu\\\/fr-be\\\/company-information\\\/blog\\\/market-trends\\\/follow-the-demand\\\/\"},\"wordCount\":912,\"publisher\":{\"@id\":\"https:\\\/\\\/info.openlane.eu\\\/fr-be\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/info.openlane.eu\\\/fr-be\\\/company-information\\\/blog\\\/market-trends\\\/follow-the-demand\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/info.openlane.eu\\\/wp-content\\\/uploads\\\/2024\\\/11\\\/Audi-models.png\",\"articleSection\":[\"Tendances du march\u00e9\"],\"inLanguage\":\"fr-BE\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/info.openlane.eu\\\/fr-be\\\/company-information\\\/blog\\\/market-trends\\\/follow-the-demand\\\/\",\"url\":\"https:\\\/\\\/info.openlane.eu\\\/fr-be\\\/company-information\\\/blog\\\/market-trends\\\/follow-the-demand\\\/\",\"name\":\"Suivez la demande ! 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