{"id":42729,"date":"2022-10-11T11:03:37","date_gmt":"2022-10-11T09:03:37","guid":{"rendered":"https:\/\/info.openlane.eu\/company-information\/blog\/company-news\/five-tips-for-dealers-to-maximise-the-value-of-stock-cars\/"},"modified":"2024-12-17T12:49:48","modified_gmt":"2024-12-17T11:49:48","slug":"five-tips-for-dealers-to-maximise-the-value-of-stock-cars","status":"publish","type":"post","link":"https:\/\/info.openlane.eu\/fr-be\/company-information\/blog\/tips-and-tricks\/five-tips-for-dealers-to-maximise-the-value-of-stock-cars\/","title":{"rendered":"Cinq conseils aux concessionnaires pour maximiser la valeur des v\u00e9hicules en stock"},"content":{"rendered":"<section class=\"l-section wpb_row height_medium\"><div class=\"l-section-h i-cf\"><div class=\"g-cols vc_row via_grid cols_1 laptops-cols_inherit tablets-cols_inherit mobiles-cols_1 valign_top type_default stacking_default\"><div class=\"wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"g-cols wpb_row via_grid cols_1 laptops-cols_inherit tablets-cols_inherit mobiles-cols_1 valign_top type_default stacking_default\" style=\"--columns-gap:3rem;\"><div class=\"wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"wpb_text_column\"><div class=\"wpb_wrapper\"><h1>Cinq conseils aux concessionnaires pour maximiser la valeur des v\u00e9hicules en stock<\/h1>\n<\/div><\/div><div class=\"w-separator size_custom\" style=\"height:1rem\"><\/div><time class=\"w-post-elm post_date us_custom_d8432ea1 has_text_color entry-date published\" datetime=\"2022-10-11T11:03:37+02:00\" itemprop=\"datePublished\"><i class=\"far fa-clock\"><\/i>11 Oct 2022<\/time><\/div><\/div><\/div><div class=\"w-separator size_medium\"><\/div><div class=\"g-cols wpb_row via_grid cols_1 laptops-cols_inherit tablets-cols_inherit mobiles-cols_1 valign_top type_default stacking_default\" style=\"--columns-gap:3rem;\"><div class=\"wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"wpb_text_column\"><div class=\"wpb_wrapper\"><p> <strong>Vos v\u00e9hicules en stock : un tas d&rsquo;argent endormi qui attend d&rsquo;\u00eatre r\u00e9veill\u00e9 ou plut\u00f4t la migraine d&rsquo;une nouvelle gueule de bois financi\u00e8re ? La gestion des v\u00e9hicules en stock peut \u00eatre un v\u00e9ritable d\u00e9fi, mais gr\u00e2ce \u00e0 ces cinq conseils, vous pourrez, en tant que concessionnaire, maximiser leur valeur en un rien de temps.<\/strong><\/p>\n<\/div><\/div><\/div><\/div><\/div><div class=\"w-separator size_medium\"><\/div><div class=\"g-cols wpb_row via_grid cols_1 laptops-cols_inherit tablets-cols_inherit mobiles-cols_1 valign_top type_default stacking_default\" style=\"--columns-gap:3rem;\"><div class=\"wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"w-image align_none\"><div class=\"w-image-h\"><img decoding=\"async\" width=\"1000\" height=\"357\" data-src=\"https:\/\/info.openlane.eu\/wp-content\/uploads\/2022\/10\/Image-blog-1.png\" class=\"attachment-large size-large lazyload\" alt=\"Blog: Five tips for dealers to maximise the value of stock cars\" data-srcset=\"https:\/\/info.openlane.eu\/wp-content\/uploads\/2022\/10\/Image-blog-1.png 1000w, https:\/\/info.openlane.eu\/wp-content\/uploads\/2022\/10\/Image-blog-1-300x107.png 300w\" data-sizes=\"auto, (max-width: 1000px) 100vw, 1000px\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 1000px; --smush-placeholder-aspect-ratio: 1000\/357;\" \/><\/div><\/div><\/div><\/div><\/div><div class=\"w-separator size_medium\"><\/div><div class=\"g-cols wpb_row via_grid cols_1 laptops-cols_inherit tablets-cols_inherit mobiles-cols_1 valign_top type_default stacking_default\" style=\"--columns-gap:3rem;\"><div class=\"wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"wpb_text_column\"><div class=\"wpb_wrapper\"><\/p>\n<h2>1. Trouver le bon client<\/h2>\n<p> Pour chaque type de voiture, il y a le bon client. Plus d&rsquo;un, en fait. Mais comment atteindre ce client ? Pour cela, il est pr\u00e9f\u00e9rable de s&rsquo;adresser \u00e0 un partenaire fiable, tel qu&rsquo; <a href=\"https:\/\/www.adesa.eu\/en\/home\">OPENLANE<\/a>. Le r\u00e9seau europ\u00e9en d&rsquo;OPENLANE permet aux distributeurs d&rsquo;<strong>acc\u00e9der \u00e0 des milliers d&rsquo;acheteurs professionnels internationaux<\/strong>. Et plus il y a d&rsquo;acheteurs, plus il y a de chances de trouver le bon client, et donc le meilleur prix. Apr\u00e8s tout, ce qui n&rsquo;est pas populaire sur votre march\u00e9 peut l&rsquo;\u00eatre sur d&rsquo;autres. Au bout du compte, la fiscalit\u00e9 et la culture automobiles europ\u00e9ennes sont tr\u00e8s fragment\u00e9es. Saviez-vous qu&rsquo;OPENLANE compte <strong>plus de 100 000 acheteurs enregistr\u00e9s r\u00e9partis dans plus de 50 pays<\/strong>? Par cons\u00e9quent, les voitures que vous vendez sont vues par un plus grand nombre de personnes que via d&rsquo;autres canaux de vente. <\/p>\n<h2>2. Rotation<\/h2>\n<p> Ce que dit l&rsquo;entra\u00eeneur d&rsquo;un sport d&rsquo;\u00e9quipe s&rsquo;applique aussi \u00e0 votre parc de voitures en stock : la rotation et le mouvement sont les meilleures tactiques pour gagner ! En effet, <strong>une voiture \u00e0 l&rsquo;arr\u00eat ne rapporte rien<\/strong>. Au contraire, cet emplacement dans votre entrep\u00f4t vous co\u00fbtera toujours le m\u00eame montant en \u00e9lectricit\u00e9, en entretien et autre, tout au long de l&rsquo;ann\u00e9e. Il est pr\u00e9f\u00e9rable d&rsquo;amortir ce co\u00fbt sur le plus grand nombre de voitures possible. En outre, le \u00ab jeu de l&rsquo;attente \u00bb rapporte rarement assez de b\u00e9n\u00e9fices pour compenser un certain nombre de \u00ab ventes rapides \u00bb manqu\u00e9es. <\/p>\n<h2>3. Adapter l&rsquo;offre \u00e0 la demande<\/h2>\n<p> Bien que vous puissiez atteindre un grand nombre de clients en visant un groupe cible large, il est \u00e9videmment plus facile de vendre des voitures plus populaires. <strong>Les pays d&rsquo;Europe passent progressivement \u00e0 l&rsquo;\u00e9lectrique, certains plus rapidement que d&rsquo;autres<\/strong>, tout en se tournant vers le march\u00e9 de l&rsquo;occasion pour alimenter le march\u00e9 priv\u00e9. Savoir quelles sont les voitures les plus demand\u00e9es aujourd&rsquo;hui et demain est donc une qualit\u00e9 importante. <\/p>\n<h2>4. Num\u00e9risez<\/h2>\n<p> Ne sous-estimez pas l&rsquo;importance d&rsquo;avoir votre propre r\u00e9seau. Malgr\u00e9 cela, il est de plus en plus facile de commercer via Internet avec des personnes de tous les pays. <strong>Par ailleurs, le commerce en ligne est plus s\u00fbr que jamais<\/strong>. Si, en <a href=\"https:\/\/sellers.openlane.eu\/en\/car-dealer-auction\/\">tant que concessionnaire<\/a>, vous souhaitez vendre votre stock aux ench\u00e8res \u00e0 l&rsquo;\u00e9chelle internationale, OPENLANE est l&rsquo;interm\u00e9diaire sur lequel vous pouvez compter. Vous n\u00e9gociez en toute confiance, vous n&rsquo;avez pas \u00e0 communiquer avec les acheteurs et vous ne vendez que si vous \u00eates satisfait(e) du prix. Il n&rsquo;y a <strong>pas d&rsquo;obligation de vendre, pas de risque<\/strong> et donc rien \u00e0 perdre. Si, en tant que concessionnaire, vous disposez de votre propre r\u00e9seau d&rsquo;acheteurs et pr\u00e9f\u00e9rez n\u00e9gocier directement avec eux sans interm\u00e9diaire, vous pouvez d\u00e9sormais utiliser la \u00ab fonction communaut\u00e9 \u00bb d&rsquo;OPENLANE pour cr\u00e9er votre propre groupe auquel vous vendez exclusivement dans le cadre d&rsquo;ench\u00e8res. Cette solution est d\u00e9j\u00e0 disponible pour un certain nombre de pays. <\/p>\n<h2>5. Garantissez la qualit\u00e9<\/h2>\n<p> Nous achetons principalement avec nos yeux. Veillez donc \u00e0 ce que vos voitures en stock soient aussi attrayantes que possible : investissez dans un nettoyage professionnel et <strong>prenez de nombreuses photos, tant de l&rsquo;int\u00e9rieur que de l&rsquo;ext\u00e9rieur<\/strong>, y compris des diff\u00e9rentes options et accessoires. En effet, ces derni\u00e8res peuvent consid\u00e9rablement gonfler le prix s&rsquo;il s&rsquo;agit d&rsquo;options populaires, telles qu&rsquo;un toit panoramique, une barre de remorquage ou un syst\u00e8me d&rsquo;infodivertissement high-tech. <strong>Une description d\u00e9taill\u00e9e est \u00e9galement importante.<\/strong> Soyez clair(e), honn\u00eate et faites une description aussi exhaustive que possible. Cela am\u00e9liorera votre score de vendeur et augmentera le nombre de vues de vos voitures en stock.<\/p>\n<\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/section>\n","protected":false},"excerpt":{"rendered":"<p>Vos voitures d&rsquo;occasion : un tas d&rsquo;argent endormi qui attend d&rsquo;\u00eatre r\u00e9veill\u00e9 ou plut\u00f4t la migraine d&rsquo;une nouvelle gueule de bois financi\u00e8re ? La gestion des v\u00e9hicules de stock peut \u00eatre un v\u00e9ritable d\u00e9fi, mais gr\u00e2ce \u00e0 ces cinq conseils, en tant que concessionnaire, vous maximiserez leur valeur en un rien de temps.<\/p>\n","protected":false},"author":3,"featured_media":18864,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[736],"tags":[],"class_list":["post-42729","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-tips-and-tricks"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v26.9 (Yoast SEO v28.3) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Cinq conseils aux concessionnaires pour maximiser la valeur des v\u00e9hicules en stock \u2013 OPENLANE<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/info.openlane.eu\/fr-be\/company-information\/blog\/tips-and-tricks\/five-tips-for-dealers-to-maximise-the-value-of-stock-cars\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Cinq conseils aux concessionnaires pour maximiser la valeur des v\u00e9hicules en stock\" \/>\n<meta property=\"og:description\" content=\"Vos voitures d&#039;occasion : un tas d&#039;argent endormi qui attend d&#039;\u00eatre r\u00e9veill\u00e9 ou plut\u00f4t la migraine d&#039;une nouvelle gueule de bois financi\u00e8re ? La gestion des v\u00e9hicules de stock peut \u00eatre un v\u00e9ritable d\u00e9fi, mais gr\u00e2ce \u00e0 ces cinq conseils, en tant que concessionnaire, vous maximiserez leur valeur en un rien de temps.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/info.openlane.eu\/fr-be\/company-information\/blog\/tips-and-tricks\/five-tips-for-dealers-to-maximise-the-value-of-stock-cars\/\" \/>\n<meta property=\"og:site_name\" content=\"OPENLANE\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/OPENLANE.Europe\" \/>\n<meta property=\"article:published_time\" content=\"2022-10-11T09:03:37+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2024-12-17T11:49:48+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/info.openlane.eu\/wp-content\/uploads\/2024\/11\/Image-blog-1.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1000\" \/>\n\t<meta property=\"og:image:height\" content=\"357\" \/>\n\t<meta property=\"og:image:type\" 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