{"id":42734,"date":"2020-11-09T09:26:29","date_gmt":"2020-11-09T08:26:29","guid":{"rendered":"https:\/\/info.openlane.eu\/company-information\/blog\/company-news\/5-simple-tips-to-keep-your-business-running-at-full-steam-even-during-the-winter\/"},"modified":"2024-12-03T14:01:33","modified_gmt":"2024-12-03T13:01:33","slug":"5-simple-tips-to-keep-your-business-running-at-full-steam-even-during-the-winter","status":"publish","type":"post","link":"https:\/\/info.openlane.eu\/fr-be\/company-information\/blog\/company-news\/5-simple-tips-to-keep-your-business-running-at-full-steam-even-during-the-winter\/","title":{"rendered":"5 conseils simples pour que votre entreprise fonctionne \u00e0 plein r\u00e9gime m\u00eame pendant l&rsquo;hiver."},"content":{"rendered":"<section class=\"l-section wpb_row us_custom_7f189244 height_medium\"><div class=\"l-section-h i-cf\"><div class=\"g-cols vc_row via_grid cols_1 laptops-cols_inherit tablets-cols_inherit mobiles-cols_1 valign_top type_default stacking_default\"><div class=\"wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"g-cols wpb_row via_grid cols_1 laptops-cols_inherit tablets-cols_inherit mobiles-cols_1 valign_top type_default stacking_default\" style=\"--columns-gap:3rem;\"><div class=\"wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"wpb_text_column\"><div class=\"wpb_wrapper\"><h1><span data-metadata=\"&amp;lt;!--(figmeta)eyJmaWxlS2V5IjoicjVDUFlXREM4OEVxUW5GQVNua2RRNyIsInBhc3RlSUQiOjE3NDA0NzkxNTksImRhdGFUeXBlIjoic2NlbmUifQo=(\/figmeta)--&amp;gt;\"><\/span>5 conseils simples pour que votre entreprise fonctionne \u00e0 plein r\u00e9gime m\u00eame pendant l&rsquo;hiver.<\/h1>\n<p>\n<\/div><\/div><div class=\"w-separator size_custom\" style=\"height:1rem\"><\/div><time class=\"w-post-elm post_date us_custom_d8432ea1 has_text_color entry-date published\" datetime=\"2020-11-09T09:26:29+01:00\" itemprop=\"datePublished\"><i class=\"far fa-clock\"><\/i>09 Nov 2020<\/time><\/div><\/div><\/div><div class=\"w-separator size_medium\"><\/div><div class=\"g-cols wpb_row via_grid cols_1 laptops-cols_inherit tablets-cols_inherit mobiles-cols_1 valign_top type_default stacking_default\" style=\"--columns-gap:3rem;\"><div class=\"wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"wpb_text_column\"><div class=\"wpb_wrapper\"><p><strong>L&rsquo;hiver arrive&#8230; Veillez \u00e0 ne pas vous retrouver laiss\u00e9(e) pour compte en tant que vendeur(-se) ! En tant que concessionnaire automobile, vous pouvez mieux surfer sur les vagues des saisons pour maintenir les ventes pendant les mois sombres de l&rsquo;hiver. Ces 5 conseils simples rendront peut-\u00eatre un grand service \u00e0 vos chiffres d&rsquo;affaires dans les mois \u00e0 venir.<\/strong><\/p>\n<\/div><\/div><\/div><\/div><\/div><div class=\"w-separator size_medium\"><\/div><div class=\"g-cols wpb_row via_grid cols_1 laptops-cols_inherit tablets-cols_inherit mobiles-cols_1 valign_top type_default stacking_default\" style=\"--columns-gap:3rem;\"><div class=\"wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"w-image align_none\"><div class=\"w-image-h\"><img decoding=\"async\" width=\"778\" height=\"248\" data-src=\"https:\/\/info.openlane.eu\/wp-content\/uploads\/2020\/10\/winter-1.png\" class=\"attachment-large size-large lazyload\" alt=\"Winter\" data-srcset=\"https:\/\/info.openlane.eu\/wp-content\/uploads\/2020\/10\/winter-1.png 778w, https:\/\/info.openlane.eu\/wp-content\/uploads\/2020\/10\/winter-1-300x96.png 300w\" data-sizes=\"auto, (max-width: 778px) 100vw, 778px\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 778px; --smush-placeholder-aspect-ratio: 778\/248;\" \/><\/div><\/div><\/div><\/div><\/div><div class=\"w-separator size_medium\"><\/div><div class=\"g-cols wpb_row via_grid cols_1 laptops-cols_inherit tablets-cols_inherit mobiles-cols_1 valign_top type_default stacking_default\" style=\"--columns-gap:3rem;\"><div class=\"wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"wpb_text_column\"><div class=\"wpb_wrapper\"><p>On ne sait pas si c&rsquo;est \u00e0 cause du temps maussade ou des portefeuilles vides apr\u00e8s la p\u00e9riode co\u00fbteuse de fin d&rsquo;ann\u00e9e : en tout cas, les statistiques montrent que les mois d&rsquo;hiver froids s&rsquo;accompagnent d&rsquo;une baisse des ventes de voitures. Historiquement, cette baisse s&rsquo;explique par le fait que les automobilistes pr\u00e9f\u00e8rent attendre la fin du c\u0153ur de l&rsquo;hiver (en raison des risques accrus de rouille et d&rsquo;accidents) pour remplacer leur voiture. Pourtant, chez OPENLANE, nous pensons que m\u00eame en hiver, il est possible de faire tourner votre entreprise \u00e0 plein r\u00e9gime. Certainement si vous respectez ces cinq r\u00e8gles de base. <\/p>\n<h2>1. Cherchez les clients l\u00e0 o\u00f9 ils se trouvent : en ligne.<\/h2>\n<p> Les journ\u00e9es sont froides et courtes, ce qui signifie que le client moyen n&rsquo;a pas envie de se geler les orteils en se promenant dans le parc enneig\u00e9 d&rsquo;un concessionnaire de voitures d&rsquo;occasion. En tant que fid\u00e8le client d&rsquo;OPENLANE, vous savez sans doute tr\u00e8s bien que la vente d&rsquo;une voiture d&rsquo;occasion commence de plus en plus sur Internet et les r\u00e9seaux sociaux. Envisagez peut-\u00eatre de placer quelques offres sp\u00e9ciales pour l&rsquo;hiver sur votre propre page Facebook, ou de lancer une campagne de fin d&rsquo;ann\u00e9e : de cette mani\u00e8re, votre stock est port\u00e9 \u00e0 l&rsquo;attention du public le plus large possible, avec un budget relativement limit\u00e9. <\/p>\n<h2>2. Ajustez votre gamme<\/h2>\n<p> Quelle que soit la qualit\u00e9 de votre strat\u00e9gie de marketing, tout d\u00e9pend des voitures que vous avez \u00e0 offrir. En hiver, la demande de petites citadines dot\u00e9es d&rsquo;une assistance \u00e0 la conduite limit\u00e9e et d&rsquo;autres syst\u00e8mes de s\u00e9curit\u00e9 diminue sensiblement, tandis que les mod\u00e8les 4-wheel-drive changent naturellement beaucoup plus facilement de propri\u00e9taire lorsque les conditions de conduite l&rsquo;exigent. Contrairement \u00e0 ce que beaucoup pensent, les Finlandais, les Autrichiens et les Islandais ne sont pas les seuls \u00e0 acheter des 4&#215;4 : la p\u00e9n\u00e9tration du march\u00e9 des voitures \u00e0 quatre roues motrices dans toute l&rsquo;Europe est pass\u00e9e de 2,6 \u00e0 14,8 % entre 1990 et 2017. Les premiers sont la Suisse (45,8 %), la Norv\u00e8ge (39,3 %) et la Su\u00e8de (3,42 %). Autre conseil : lors de l&rsquo;achat, essayez de pr\u00eater attention aux options typiquement \u00ab hivernales \u00bb, comme le chauffage des si\u00e8ges ou du volant, les r\u00e9troviseurs ext\u00e9rieurs chauffants ou le chauffage de stationnement t\u00e9l\u00e9command\u00e9. <\/p>\n<h2>3. Mettez l&rsquo;accent sur les SUV, les SUV et, surtout, les SUV<\/h2>\n<p> Vous \u00eates peut-\u00eatre plus actif(-ve) dans le sud de l&rsquo;Europe, ou vous doutez que vos clients recherchent un <a href=\"https:\/\/www.openlane.eu\/en\/findcar?equipments=Four%20wheel%20drive\" target=\"_blank\" rel=\"noopener\">4&#215;4 r\u00e9sistant \u00e0 l&rsquo;hiver<\/a>. Dans ce cas, vous pouvez recourir &#8211; si vous ne l&rsquo;avez pas d\u00e9j\u00e0 fait &#8211; \u00e0 la vache \u00e0 lait automobile de la derni\u00e8re d\u00e9cennie : le <a href=\"https:\/\/www.openlane.eu\/en\/findcar?bodyTypes=SUV\" target=\"_blank\" rel=\"noopener\">SUV<\/a>. Alors qu&rsquo;ils se vendent comme des petits pains chaque jour de l&rsquo;ann\u00e9e, il semble que leur popularit\u00e9 augmente encore plus lorsque les temp\u00e9ratures baissent. <\/p>\n<h2>4. Offrez des suppl\u00e9ments \u00ab pour l&rsquo;hiver \u00bb plut\u00f4t que des r\u00e9ductions.<\/h2>\n<p> La loi de l&rsquo;offre et de la demande pourrait vous inciter \u00e0 baisser vos prix afin d&rsquo;augmenter le volume des ventes de l&rsquo;ann\u00e9e. Mais vous n&rsquo;avez pas besoin de pratiquer des rabais importants \u00e0 la derni\u00e8re minute pour attirer vos clients. Par exemple, il peut \u00eatre int\u00e9ressant d&rsquo;offrir aux acheteurs potentiels quelques extras pour l&rsquo;hiver, tels qu&rsquo;un contr\u00f4le hivernal gratuit, un jeu de pneus d&rsquo;hiver suppl\u00e9mentaire ou un bon pour un lave-auto gratuit. Vos marges vous remercieront ! <\/p>\n<h2>5. Un tiens vaut mieux que deux tu l&rsquo;auras<\/h2>\n<p> Enfin, il est important de savoir qu&rsquo;il s&rsquo;agit d&rsquo;un march\u00e9 d&rsquo;acheteurs en hiver, o\u00f9 les prix sont largement d\u00e9termin\u00e9s par une demande plus limit\u00e9e. Cependant, cela ne vous aidera pas de mettre la pression sur vos clients parce que vous voulez conclure une affaire suppl\u00e9mentaire, quoi qu&rsquo;il arrive. N&rsquo;h\u00e9sitez donc pas \u00e0 n\u00e9gocier en douceur et \u00e0 accepter de temps \u00e0 autre une marge plus faible : votre relation avec l&rsquo;acheteur n&rsquo;en sera que plus fructueuse. Vous voulez savoir quelles sont les voitures disponibles sur OPENLANE en ce moment ? <a href=\"https:\/\/www.openlane.eu\/en\/findcar\" target=\"_blank\" rel=\"noopener\"><span style=\"text-decoration: underline; color: #0061ff;\">D\u00e9couvrez-les ici<\/span><\/a>!<\/p>\n<\/div><\/div><div class=\"w-separator size_medium\"><\/div><div class=\"wpb_text_column\"><div class=\"wpb_wrapper\"><p>* Les opinions exprim\u00e9es dans cet article sont celles de l&rsquo;auteur et non celles d&rsquo;OPENLANE Europe.<\/p>\n<\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/section>\n","protected":false},"excerpt":{"rendered":"<p>L&rsquo;hiver approche&#8230; Assurez-vous de ne pas vous retrouver laiss\u00e9(e) pour compte en tant que vendeur(-se) ! En tant que concessionnaire automobile, vous pouvez mieux surfer sur les vagues des saisons pour maintenir les ventes pendant les mois sombres de l&rsquo;hiver. Ces 5 conseils simples rendront peut-\u00eatre un grand service \u00e0 vos chiffres d&rsquo;affaires dans les mois \u00e0 venir.<\/p>\n","protected":false},"author":3,"featured_media":18979,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[75],"tags":[],"class_list":["post-42734","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-company-news"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v26.9 (Yoast SEO v27.9) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>5 conseils simples pour que votre entreprise fonctionne \u00e0 plein r\u00e9gime m\u00eame pendant l&#039;hiver. \u2013 OPENLANE<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/info.openlane.eu\/fr-be\/company-information\/blog\/company-news\/5-simple-tips-to-keep-your-business-running-at-full-steam-even-during-the-winter\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"5 conseils simples pour que votre entreprise fonctionne \u00e0 plein r\u00e9gime m\u00eame pendant l&#039;hiver.\" \/>\n<meta property=\"og:description\" content=\"L&#039;hiver approche... Assurez-vous de ne pas vous retrouver laiss\u00e9(e) pour compte en tant que vendeur(-se) ! En tant que concessionnaire automobile, vous pouvez mieux surfer sur les vagues des saisons pour maintenir les ventes pendant les mois sombres de l&#039;hiver. 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