{"id":42735,"date":"2022-09-19T21:00:00","date_gmt":"2022-09-19T19:00:00","guid":{"rendered":"https:\/\/info.openlane.eu\/company-information\/blog\/company-news\/what-future-is-there-for-car-options\/"},"modified":"2024-12-17T12:49:03","modified_gmt":"2024-12-17T11:49:03","slug":"what-future-is-there-for-car-options","status":"publish","type":"post","link":"https:\/\/info.openlane.eu\/fr-be\/company-information\/blog\/market-trends\/what-future-is-there-for-car-options\/","title":{"rendered":"Quel avenir pour les options automobiles ?"},"content":{"rendered":"<section class=\"l-section wpb_row height_medium\"><div class=\"l-section-h i-cf\"><div class=\"g-cols vc_row via_grid cols_1 laptops-cols_inherit tablets-cols_inherit mobiles-cols_1 valign_top type_default stacking_default\"><div class=\"wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"g-cols wpb_row via_grid cols_1 laptops-cols_inherit tablets-cols_inherit mobiles-cols_1 valign_top type_default stacking_default\" style=\"--columns-gap:3rem;\"><div class=\"wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"wpb_text_column\"><div class=\"wpb_wrapper\"><h1>Quel avenir pour les options automobiles ?<\/h1>\n<p>\n<\/div><\/div><div class=\"w-separator size_custom\" style=\"height:1rem\"><\/div><div class=\"wpb_text_column\"><div class=\"wpb_wrapper\"><p>Article r\u00e9dig\u00e9 par Effective Media. Les analyses et opinions exprim\u00e9es dans cet article sont celles de l&rsquo;auteur et non celles d&rsquo;OPENLANE Europe. <\/p>\n<\/div><\/div><div class=\"w-separator size_custom\" style=\"height:1rem\"><\/div><time class=\"w-post-elm post_date us_custom_d8432ea1 has_text_color entry-date published\" datetime=\"2022-09-19T21:00:00+02:00\" itemprop=\"datePublished\"><i class=\"far fa-clock\"><\/i>19 Sep 2022<\/time><\/div><\/div><\/div><div class=\"w-separator size_medium\"><\/div><div class=\"g-cols wpb_row via_grid cols_1 laptops-cols_inherit tablets-cols_inherit mobiles-cols_1 valign_top type_default stacking_default\" style=\"--columns-gap:3rem;\"><div class=\"wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"wpb_text_column\"><div class=\"wpb_wrapper\"><p><strong>Si\u00e8ges en cuir, climatisation, vitres \u00e9lectriques, GPS, &#8230; Les options automobiles ont toujours contribu\u00e9 \u00e0 am\u00e9liorer le confort des conducteurs et de leurs passagers. Elles tendent \u00e9galement \u00e0 rendre le v\u00e9hicule plus attractif sur le march\u00e9 de l&rsquo;occasion. Si vous vous demandez, en tant que concessionnaire, si ce sera encore le cas \u00e0 l&rsquo;avenir, cet article est \u00e0 lire absolument.<\/strong><\/p>\n<\/div><\/div><\/div><\/div><\/div><div class=\"w-separator size_medium\"><\/div><div class=\"g-cols wpb_row via_grid cols_1 laptops-cols_inherit tablets-cols_inherit mobiles-cols_1 valign_top type_default stacking_default\" style=\"--columns-gap:3rem;\"><div class=\"wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"w-image align_none\"><div class=\"w-image-h\"><img decoding=\"async\" width=\"778\" height=\"248\" data-src=\"https:\/\/info.openlane.eu\/wp-content\/uploads\/2022\/09\/blog-what-future-is-there-for-car-options.png\" class=\"attachment-large size-large lazyload\" alt=\"Blog: What future is there for car options?\" data-srcset=\"https:\/\/info.openlane.eu\/wp-content\/uploads\/2022\/09\/blog-what-future-is-there-for-car-options.png 778w, https:\/\/info.openlane.eu\/wp-content\/uploads\/2022\/09\/blog-what-future-is-there-for-car-options-300x96.png 300w\" data-sizes=\"auto, (max-width: 778px) 100vw, 778px\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 778px; --smush-placeholder-aspect-ratio: 778\/248;\" \/><\/div><\/div><\/div><\/div><\/div><div class=\"w-separator size_medium\"><\/div><div class=\"g-cols wpb_row via_grid cols_1 laptops-cols_inherit tablets-cols_inherit mobiles-cols_1 valign_top type_default stacking_default\" style=\"--columns-gap:3rem;\"><div class=\"wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"wpb_text_column\"><div class=\"wpb_wrapper\"><p>Lors de l&rsquo;achat d&rsquo;une voiture, les options d\u00e9pendent du budget et des besoins des futurs acheteurs, mais aussi du mod\u00e8le. Une voiture de marque premium sans si\u00e8ges en cuir, par exemple, est moins facile \u00e0 imaginer qu&rsquo;une voiture \u00e0 bas prix. Quoi qu&rsquo;il en soit, il suffit de parcourir les m\u00e9dias automobiles en ligne pour voir un grand nombre d&rsquo;articles qui \u00e9num\u00e8rent &#8211; en termes g\u00e9n\u00e9raux &#8211; les options essentielles pour augmenter la valeur r\u00e9siduelle d&rsquo;une voiture. Climatisation, vitres \u00e9lectriques, ESP (et packs de s\u00e9curit\u00e9 en g\u00e9n\u00e9ral), GPS (de plus en plus remplac\u00e9 par la connectivit\u00e9 Bluetooth), si\u00e8ges en cuir, si\u00e8ges arri\u00e8re rabattables : autant d&rsquo;\u00e9l\u00e9ments qui rendent une voiture confortable, pratique et\/ou s\u00fbre \u00e0 utiliser, mais aussi attrayante sur le march\u00e9 de l&rsquo;occasion. Bien que toutes les options n&rsquo;augmentent pas n\u00e9cessairement la valeur de reprise d&rsquo;une voiture dans une seconde vie, elles peuvent souvent acc\u00e9l\u00e9rer la vente. Par exemple, Car and Driver a calcul\u00e9 qu&rsquo;une voiture \u00e9quip\u00e9e d&rsquo;une bo\u00eete de vitesses manuelle perd en moyenne 800 $ en valeur de revente par rapport \u00e0 une voiture \u00e9quip\u00e9e d&rsquo;une bo\u00eete de vitesses automatique. Une \u00e9tude plus large r\u00e9alis\u00e9e par AIC Analysis indique une diff\u00e9rence de valeur de revente de 3 % pour les marques haut de gamme et de 4 % pour les marques de grande diffusion entre le syst\u00e8me d&rsquo;infodivertissement le plus petit et le plus complet disponible. En d&rsquo;autres termes, les clients recherchent la connectivit\u00e9. Ce syst\u00e8me d&rsquo;infodivertissement est \u00e9galement la cl\u00e9 d&rsquo;une vente rapide. En effet, la m\u00eame \u00e9tude a r\u00e9v\u00e9l\u00e9 que les voitures \u00e9quip\u00e9es du syst\u00e8me le plus complet se vendaient en moyenne quatre jours plus vite. <\/p>\n<h2>Abonnements<\/h2>\n<p> Mais ces options continueront-elles \u00e0 avoir plus ou moins d&rsquo;impact sur la valeur d&rsquo;occasion des voitures ? Rien n&rsquo;est certain. Plusieurs constructeurs ont r\u00e9cemment lanc\u00e9 &#8211; sur certains march\u00e9s &#8211; des formules d&rsquo;abonnement (mensuel ou annuel) pour certaines options de leurs mod\u00e8les. Si cette tendance se g\u00e9n\u00e9ralisait, voici comment le march\u00e9 fonctionnerait demain : les voitures sortiraient de l&rsquo;usine \u00e9quip\u00e9es de toutes les options imaginables. Ces options pourraient \u00eatre d\u00e9bloqu\u00e9es par un logiciel, moyennant un abonnement. Par exemple, en hiver, l&rsquo;utilisateur paiera un abonnement d&rsquo;un mois ou deux pour b\u00e9n\u00e9ficier des si\u00e8ges chauffants, dont il n&rsquo;a g\u00e9n\u00e9ralement pas besoin en \u00e9t\u00e9. Il est \u00e9galement possible aujourd&rsquo;hui de souscrire un abonnement pour avoir acc\u00e8s \u00e0 la cam\u00e9ra embarqu\u00e9e ou aux feux intelligents. Cette tendance ne doit pas nous faire perdre de vue l&rsquo;effet des \u00ab jeux vid\u00e9o gratuits \u00bb. Vous savez, ces jeux mobiles gratuits o\u00f9 vous devez payer 1 euro pour b\u00e9n\u00e9ficier d&rsquo;un outil suppl\u00e9mentaire ou 2,5 euros pour d\u00e9bloquer un niveau. Cela permet d&rsquo;augmenter les marges des constructeurs gr\u00e2ce \u00e0 des achats r\u00e9currents (de faible montant) tout au long de la dur\u00e9e de vie de la voiture. Une telle formule a rapport\u00e9 \u00e0 General Motors environ 2 milliards d&rsquo;euros en 2021. Le constructeur am\u00e9ricain pr\u00e9voit que ce chiffre pourrait \u00eatre multipli\u00e9 par au moins 12 d&rsquo;ici \u00e0 2030. Outre ces marges, ces abonnements permettraient aux fabricants de r\u00e9aliser des \u00e9conomies d&rsquo;\u00e9chelle, puisqu&rsquo;ils ne devraient \u00e0 terme produire qu&rsquo;une seule variante de chaque mod\u00e8le. Sans compter qu&rsquo;en cas de revente du v\u00e9hicule, par exemple <a href=\"https:\/\/www.adesa.eu\/en\/home\"><span style=\"text-decoration: underline; color: #0061ff;\">sur la plateforme de vente aux ench\u00e8res en ligne d&rsquo;OPENLANE Europe<\/span><\/a>, toutes les options d\u00e9bloqu\u00e9es par l&rsquo;utilisateur pr\u00e9c\u00e9dent seront \u00e0 nouveau bloqu\u00e9es, puisque les abonnements sont li\u00e9s \u00e0 un compte nominatif. \u00c0 ce stade, plusieurs questions restent en suspens. Les consommateurs accepteront-ils vraiment cette logique ? Qu&rsquo;en est-il du prix des voitures ? Car si l&rsquo;on peut supposer que certains \u00e9quipements technologiques co\u00fbteront moins cher gr\u00e2ce aux volumes g\u00e9n\u00e9r\u00e9s par la pratique de l&rsquo;abonnement, on peut tout de m\u00eame dire que le prix des v\u00e9hicules devra augmenter sans abonnement&#8230; Une question \u00e0 suivre de pr\u00e8s, \u00e0 n&rsquo;en point douter !<\/p>\n<\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/section><section class=\"l-section wpb_row height_medium\"><div class=\"l-section-h i-cf\"><div class=\"g-cols vc_row via_grid cols_1 laptops-cols_inherit tablets-cols_inherit mobiles-cols_1 valign_top type_default stacking_default\"><div class=\"wpb_column vc_column_container\"><div class=\"vc_column-inner\"><\/div><\/div><\/div><\/div><\/section>\n","protected":false},"excerpt":{"rendered":"<p>Article r\u00e9dig\u00e9 par Effective Media. Les analyses et opinions exprim\u00e9es dans cet article sont celles de l&rsquo;auteur et non celles d&rsquo;OPENLANE Europe.<\/p>\n","protected":false},"author":3,"featured_media":19002,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[714],"tags":[],"class_list":["post-42735","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-market-trends"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v26.9 (Yoast SEO v28.3) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Quel avenir pour les options automobiles ? \u2013 OPENLANE<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/info.openlane.eu\/fr-be\/company-information\/blog\/market-trends\/what-future-is-there-for-car-options\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Quel avenir pour les options automobiles ?\" \/>\n<meta property=\"og:description\" content=\"Article r\u00e9dig\u00e9 par Effective Media. 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