{"id":42736,"date":"2021-05-04T05:18:18","date_gmt":"2021-05-04T03:18:18","guid":{"rendered":"https:\/\/info.openlane.eu\/company-information\/blog\/company-news\/mercedes-versus-bmw-a-competition-of-over-100-years\/"},"modified":"2024-12-18T18:24:20","modified_gmt":"2024-12-18T17:24:20","slug":"mercedes-versus-bmw-a-competition-of-over-100-years","status":"publish","type":"post","link":"https:\/\/info.openlane.eu\/fr-be\/company-information\/blog\/company-news\/mercedes-versus-bmw-a-competition-of-over-100-years\/","title":{"rendered":"Mercedes contre BMW : une comp\u00e9tition de plus de 100 ans"},"content":{"rendered":"<section class=\"l-section wpb_row height_medium\"><div class=\"l-section-h i-cf\"><div class=\"g-cols vc_row via_grid cols_1 laptops-cols_inherit tablets-cols_inherit mobiles-cols_1 valign_top type_default stacking_default\"><div class=\"wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"g-cols wpb_row via_grid cols_1 laptops-cols_inherit tablets-cols_inherit mobiles-cols_1 valign_top type_default stacking_default\" style=\"--columns-gap:3rem;\"><div class=\"wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"wpb_text_column\"><div class=\"wpb_wrapper\"><h1>Mercedes contre BMW : une comp\u00e9tition de plus de 100 ans<\/h1>\n<\/div><\/div><div class=\"w-separator size_custom\" style=\"height:1rem\"><\/div><time class=\"w-post-elm post_date us_custom_d8432ea1 has_text_color entry-date published\" datetime=\"2021-05-04T05:18:18+02:00\" itemprop=\"datePublished\"><i class=\"far fa-clock\"><\/i>04 Mai 2021<\/time><\/div><\/div><\/div><div class=\"w-separator size_medium\"><\/div><div class=\"g-cols wpb_row via_grid cols_1 laptops-cols_inherit tablets-cols_inherit mobiles-cols_1 valign_top type_default stacking_default\" style=\"--columns-gap:3rem;\"><div class=\"wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"wpb_text_column\"><div class=\"wpb_wrapper\"><p> <strong>Les marques automobiles allemandes&#x00a0;<a href=\"https:\/\/www.adesa.eu\/tr\/cms\/car-makes\/mercedes\">Mercedes<\/a> et&#x00a0;<a href=\"https:\/\/www.adesa.eu\/tr\/cms\/car-makes\/bmw\">BMW<\/a> sont probablement parmi les plus grandes rivales sur le march\u00e9 automobile international. En 2016, BMW a f\u00eat\u00e9 son centenaire &#8211; et un si\u00e8cle de rivalit\u00e9 technologique avec Mercedes-Benz de Daimler. Dans les journaux, Benz, qui peut revendiquer l&rsquo;invention de la voiture en 1886, a f\u00e9licit\u00e9 son ennemi bavarois de mani\u00e8re ironique : \u00ab Merci pour ces 100 ans de comp\u00e9tition. Les 30 ann\u00e9es pr\u00e9c\u00e9dentes \u00e9taient plut\u00f4t ennuyeuses.&#x00a0;\u00bb Ces derni\u00e8res ann\u00e9es, les deux grands constructeurs automobiles se sont affront\u00e9s sur les aspects techniques, le moteur et la conception, ainsi que sur les chiffres de vente. Mais regardons de plus pr\u00e8s chacun d&rsquo;eux.<\/strong><\/p>\n<\/div><\/div><\/div><\/div><\/div><div class=\"w-separator size_medium\"><\/div><div class=\"g-cols wpb_row via_grid cols_1 laptops-cols_inherit tablets-cols_inherit mobiles-cols_1 valign_top type_default stacking_default\" style=\"--columns-gap:3rem;\"><div class=\"wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"wpb_text_column\"><div class=\"wpb_wrapper\"><\/p>\n<h2>Innovations des deux g\u00e9ants<\/h2>\n<p> Depuis la cr\u00e9ation de BMW, les deux g\u00e9ants allemands revendiquent le titre d&rsquo;\u00ab entreprise la plus innovante \u00bb. Des voitures et des technologies incroyables ont \u00e9t\u00e9 cr\u00e9\u00e9es au fil des ans en raison de la rivalit\u00e9 entre les deux grandes marques automobiles.<\/p>\n<\/div><\/div><\/div><\/div><\/div><div class=\"w-separator size_small\"><\/div><div class=\"g-cols wpb_row via_grid cols_2-1 laptops-cols_inherit tablets-cols_inherit mobiles-cols_1 valign_middle type_default stacking_default\" style=\"--columns-gap:3rem;\"><div class=\"wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"wpb_text_column\"><div class=\"wpb_wrapper\"><p>Les choses ont commenc\u00e9 \u00e0 \u00ab chauffer \u00bb dans les ann\u00e9es 1950, lorsque Mercedes-Benz a mis au point son 300SL Gullwing, le premier moteur en ligne \u00e0 injection. BMW a cr\u00e9\u00e9 la Roadster 507, l&rsquo;une des plus belles voitures jamais fabriqu\u00e9es. Malheureusement, les co\u00fbts de production de la BMW 507 \u00e9taient trop \u00e9lev\u00e9s, de sorte que la voiture \u00e9tait trop ch\u00e8re pour \u00eatre vendue. BMW a ainsi fr\u00f4l\u00e9 la faillite. Le mod\u00e8le ne s&rsquo;est pas tr\u00e8s bien vendu, seule une poign\u00e9e de personnes tr\u00e8s fortun\u00e9es ayant pu se permettre de l&rsquo;acheter. Elvis Presley \u00e9tait l&rsquo;un des propri\u00e9taires d&rsquo;une BMW 507. Mais en 1960, BMW a invent\u00e9 avec le mod\u00e8le 2002 une petite berline sportive, qui est \u00e0 la base de la production du premier moteur turbocompress\u00e9 fabriqu\u00e9 en Europe : le 2002 Turbo.<\/p>\n<\/div><\/div><\/div><\/div><div class=\"wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"w-image align_none\"><div class=\"w-image-h\"><img decoding=\"async\" width=\"532\" height=\"257\" data-src=\"https:\/\/info.openlane.eu\/wp-content\/uploads\/2021\/05\/bmw2.png\" class=\"attachment-large size-large lazyload\" alt=\"BMW\" data-srcset=\"https:\/\/info.openlane.eu\/wp-content\/uploads\/2021\/05\/bmw2.png 532w, https:\/\/info.openlane.eu\/wp-content\/uploads\/2021\/05\/bmw2-300x145.png 300w\" data-sizes=\"auto, (max-width: 532px) 100vw, 532px\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 532px; --smush-placeholder-aspect-ratio: 532\/257;\" \/><\/div><\/div><\/div><\/div><\/div><div class=\"w-separator size_small\"><\/div><div class=\"g-cols wpb_row via_grid cols_1 laptops-cols_inherit tablets-cols_inherit mobiles-cols_1 valign_top type_default stacking_default\" style=\"--columns-gap:3rem;\"><div class=\"wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"wpb_text_column\"><div class=\"wpb_wrapper\"><p><span>En 1972, BMW a choqu\u00e9 le monde avec la voiture enti\u00e8rement \u00e9lectrique, la 1602, l&rsquo;une des premi\u00e8res voitures \u00e9lectriques au monde, pr\u00e9sent\u00e9e aux Jeux olympiques de Munich. Cela prouve que BMW est dans l&rsquo;industrie de la voiture \u00e9lectrique depuis bien plus longtemps que Tesla.<\/span> <span>Apr\u00e8s la 1602e, les deux entreprises se sont livr\u00e9es une lutte acharn\u00e9e pendant des d\u00e9cennies.<\/span><\/p>\n<\/div><\/div><\/div><\/div><\/div><div class=\"w-separator size_small\"><\/div><div class=\"g-cols wpb_row via_grid cols_1-2 laptops-cols_inherit tablets-cols_inherit mobiles-cols_1 valign_middle type_default reversed stacking_default\" style=\"--columns-gap:3rem;\"><div class=\"wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"w-image align_none\"><div class=\"w-image-h\"><img decoding=\"async\" width=\"532\" height=\"257\" data-src=\"https:\/\/info.openlane.eu\/wp-content\/uploads\/2021\/05\/mercedes-2.png\" class=\"attachment-large size-large lazyload\" alt=\"Mercedes\" data-srcset=\"https:\/\/info.openlane.eu\/wp-content\/uploads\/2021\/05\/mercedes-2.png 532w, https:\/\/info.openlane.eu\/wp-content\/uploads\/2021\/05\/mercedes-2-300x145.png 300w\" data-sizes=\"auto, (max-width: 532px) 100vw, 532px\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 532px; --smush-placeholder-aspect-ratio: 532\/257;\" \/><\/div><\/div><\/div><\/div><div class=\"wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"wpb_text_column\"><div class=\"wpb_wrapper\"><p><span>Apr\u00e8s que Mercedes-Benz a invent\u00e9 le syst\u00e8me de freinage antiblocage ABS, les deux marques ont essay\u00e9 de prouver leur domination avec les BMW E30 et M3 et la Mercedes-Benz 190e et ont d\u00e9velopp\u00e9 un syst\u00e8me de traction int\u00e9gral pour leurs berlines sportives (afin de concurrencer Audi). Mercedes-Benz a lanc\u00e9 le premier SUV de luxe sur le march\u00e9, suivi quelques ann\u00e9es plus tard par BMW. Mais BMW a invent\u00e9 le premier syst\u00e8me d&rsquo;infodivertissement avec iDrive, qui, bien que contest\u00e9 au d\u00e9but, est devenu la r\u00e9f\u00e9rence en mati\u00e8re de syst\u00e8mes d&rsquo;infodivertissement.<\/span> <span>Aujourd&rsquo;hui, les deux entreprises sont en concurrence dans le domaine des v\u00e9hicules \u00e9lectriques et de la conduite autonome. Les deux g\u00e9ants allemands sont en rivalit\u00e9 permanente depuis plus d&rsquo;une d\u00e9cennie, et cette concurrence a fa\u00e7onn\u00e9 l&rsquo;industrie automobile et contribu\u00e9 \u00e0 la cr\u00e9ation de nouvelles inventions, technologies et de nouveaux concepts pour l&rsquo;avenir.<\/span><\/p>\n<\/div><\/div><\/div><\/div><\/div><div class=\"w-separator size_medium\"><\/div><div class=\"g-cols wpb_row via_grid cols_1 laptops-cols_inherit tablets-cols_inherit mobiles-cols_1 valign_top type_default stacking_default\" style=\"--columns-gap:3rem;\"><div class=\"wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"wpb_text_column\"><div class=\"wpb_wrapper\"><\/p>\n<h2>Guerre des ventes<\/h2>\n<p> En 2003, Mercedes-Benz a enregistr\u00e9 les ventes les plus \u00e9lev\u00e9es, d\u00e9passant le groupe BMW (comprenant la marque Mini). La diff\u00e9rence entre Mercedes-Benz et BMW n&rsquo;\u00e9tant pas si grande, les Bavarois ont d\u00e9cid\u00e9 qu&rsquo;ils pouvaient et devraient prendre la t\u00eate du march\u00e9. Le groupe BMW a profit\u00e9 du fait que Mercedes-Benz semble rire de sa victoire et a r\u00e9ussi, en 2008, \u00e0 vendre plus de voitures que Mercedes-Benz. Les deux parties ont \u00e9t\u00e9 durement touch\u00e9es par la crise, mais depuis 2010, la comp\u00e9tition est encore plus f\u00e9roce, Mercedes-Benz r\u00e9alisant les ventes les plus faibles &#8211; en grande partie \u00e0 cause du lent changement d&rsquo;image r\u00e9sultant du lancement de nouveaux mod\u00e8les. En 2013, le groupe BMW \u00e9tait mondialement connu, avec des chiffres de vente presque doubl\u00e9s par rapport \u00e0 2004, et Mercedes-Benz a \u00ab r\u00e9ussi \u00bb \u00e0 se hisser dans le top 3. En fait, les diff\u00e9rences entre les deux marques n&rsquo;\u00e9taient pas si importantes, BMW d\u00e9passant Mercedes-Benz de seulement 100 000 unit\u00e9s, en incluant la marque Mini. La situation des ventes pendant la p\u00e9riode janvier-avril 2014 \u00e9tait la suivante : BMW : 569 100 unit\u00e9s vendues (+ 11 %) et Mercedes-Benz : 507 353 unit\u00e9s vendues (+ 15 %). <\/p>\n<h2>Le meilleur mois de janvier de l&rsquo;histoire de Mercedes<\/h2>\n<p> Le classement a chang\u00e9 en 2016. Mercedes est devenue le plus grand constructeur mondial de voitures haut de gamme. En outre, Mercedes et BMW ont d\u00e9but\u00e9 2017 avec un record de ventes en janvier, tandis que leur rivale Audi a enregistr\u00e9 une forte baisse de 13 % pour ne produire que 124 000 unit\u00e9s. Mercedes a d\u00e9clar\u00e9 avoir vendu plus de 178 000 unit\u00e9s en janvier 2017, soit 18,3 % de plus qu&rsquo;\u00e0 la m\u00eame p\u00e9riode en 2016. Il s&rsquo;est agi du meilleur mois de janvier de toute l&rsquo;histoire de Mercedes, et ces r\u00e9sultats sont dus \u00e0 une croissance chinoise constante de 59 000 unit\u00e9s (+39 %). En revanche, les ventes europ\u00e9ennes ont augment\u00e9 de 12 % et la croissance la plus faible a \u00e9t\u00e9 enregistr\u00e9e aux \u00c9tats-Unis, o\u00f9 elle n&rsquo;a \u00e9t\u00e9 que de 3,5 %. Sa concurrente BMW a \u00e9galement enregistr\u00e9 le meilleur mois de janvier de son histoire, mais s&rsquo;est content\u00e9e d&rsquo;une augmentation de \u00ab 7,2 % \u00bb pour atteindre pr\u00e8s de 144 000 unit\u00e9s, de sorte que la diff\u00e9rence entre Mercedes et BMW \u00e9tait de 34 000 unit\u00e9s sur un seul mois. Le constructeur allemand a enregistr\u00e9 une forte croissance des ventes des mod\u00e8les X1 (+40 %), de la 7 Series (+29 %) et de la 3 Series (+6 %), tandis que les ventes des mod\u00e8les \u00e0 groupe \u00e9lectrifi\u00e9 ou \u00ab \u00e0 brancher \u00bb ont augment\u00e9 de 115 %. La situation des ventes en janvier 2017 \u00e9tait la suivante : Mercedes : 178 467 unit\u00e9s (augmentation de 18,3 %) et BMW :143 553 unit\u00e9s (augmentation de 7,2 %).<\/p>\n<\/div><\/div><\/div><\/div><\/div><div class=\"w-separator size_large\"><\/div><div class=\"g-cols wpb_row via_grid cols_1 laptops-cols_inherit tablets-cols_inherit mobiles-cols_1 valign_top type_default stacking_default\" style=\"--columns-gap:3rem;\" id=\"timeline--container\"><div class=\"wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"wpb_text_column\"><div class=\"wpb_wrapper\"><\/p>\n<h2>\u00c9volution chronologique de Mercedes-Benz par rapport \u00e0 BMW<\/h2>\n<\/div><\/div><div class=\"w-separator size_small\"><\/div><div class=\"w-vwrapper align_none valign_top\" style=\"--vwrapper-gap:0.7rem\"><div class=\"wpb_text_column timeline--year\"><div class=\"wpb_wrapper\"><p> <span>1886<\/span><\/p>\n<\/div><\/div><div class=\"w-hwrapper valign_top stack_on_mobiles timeline--content align_none\" style=\"--hwrapper-gap:1.2rem\"><div class=\"wpb_text_column\"><div class=\"wpb_wrapper\"><p><span>Karl Benz cr\u00e9e la Patent-Motorwagen, g\u00e9n\u00e9ralement consid\u00e9r\u00e9e comme la toute premi\u00e8re voiture.<\/span><\/p>\n<\/div><\/div><\/div><\/div><div class=\"w-vwrapper align_none valign_top\" style=\"--vwrapper-gap:0.7rem\"><div class=\"wpb_text_column timeline--year\"><div class=\"wpb_wrapper\"><p><span>1886<\/span><\/p>\n<\/div><\/div><div class=\"w-hwrapper valign_top stack_on_mobiles timeline--content align_none\" style=\"--hwrapper-gap:1.2rem\"><div class=\"wpb_text_column\"><div class=\"wpb_wrapper\"><p><span>Gottlieb Daimler et Wilhelm Maybach fabriquent la premi\u00e8re voiture \u00e0 quatre roues \u00e9quip\u00e9e d&rsquo;un moteur \u00e0 essence.<\/span><\/p>\n<\/div><\/div><\/div><\/div><div class=\"w-vwrapper align_none valign_top\" style=\"--vwrapper-gap:0.7rem\"><div class=\"wpb_text_column timeline--year\"><div class=\"wpb_wrapper\"><p><span>1995<\/span><\/p>\n<\/div><\/div><div class=\"w-hwrapper valign_top stack_on_mobiles timeline--content align_none\" style=\"--hwrapper-gap:1.2rem\"><div class=\"wpb_text_column\"><div class=\"wpb_wrapper\"><p><span>L&rsquo;Electronic Stability Program, une technologie antid\u00e9rapage d\u00e9sormais obligatoire sur tous les v\u00e9hicules respectant le droit am\u00e9ricain, appara\u00eet pour la premi\u00e8re fois sur une Mercedes-Benz S-Class.<\/span><\/p>\n<\/div><\/div><\/div><\/div><div class=\"w-vwrapper align_none valign_top\" style=\"--vwrapper-gap:0.7rem\"><div class=\"wpb_text_column timeline--year\"><div class=\"wpb_wrapper\"><p><span>1988<\/span><\/p>\n<\/div><\/div><div class=\"w-hwrapper valign_top stack_on_mobiles timeline--content align_none\" style=\"--hwrapper-gap:1.2rem\"><div class=\"wpb_text_column\"><div class=\"wpb_wrapper\"><p><span>Pour voir si c&rsquo;est possible, BMW teste un moteur 16-cylinder sur la 767 Goldfish. La voiture n&rsquo;est jamais approuv\u00e9e pour la production.<\/span><\/p>\n<\/div><\/div><\/div><\/div><div class=\"w-vwrapper align_none valign_top\" style=\"--vwrapper-gap:0.7rem\"><div class=\"wpb_text_column timeline--year\"><div class=\"wpb_wrapper\"><p><span>1988<\/span><\/p>\n<\/div><\/div><div class=\"w-hwrapper valign_top stack_on_mobiles timeline--content align_none\" style=\"--hwrapper-gap:1.2rem\"><div class=\"wpb_text_column\"><div class=\"wpb_wrapper\"><p><span>BMW produit un moteur 12-cylinder pour la berline 7 Series. Trois ans plus tard, Mercedes fait la m\u00eame chose.<\/span><\/p>\n<\/div><\/div><\/div><\/div><div class=\"w-vwrapper align_none valign_top\" style=\"--vwrapper-gap:0.7rem\"><div class=\"wpb_text_column timeline--year\"><div class=\"wpb_wrapper\"><p><span>1985<\/span><\/p>\n<\/div><\/div><div class=\"w-hwrapper valign_top stack_on_mobiles timeline--content align_none\" style=\"--hwrapper-gap:1.2rem\"><div class=\"wpb_text_column\"><div class=\"wpb_wrapper\"><p><span>Au salon de l&rsquo;automobile de Francfort, Mercedes d\u00e9voile son syst\u00e8me d&rsquo;inter-traction 4Matic. BMW fait mieux, en vendant une version \u00e0 traction int\u00e9grale de sa berline 325iX.<\/span><\/p>\n<\/div><\/div><\/div><\/div><div class=\"w-vwrapper align_none valign_top\" style=\"--vwrapper-gap:0.7rem\"><div class=\"wpb_text_column timeline--year\"><div class=\"wpb_wrapper\"><p><span>1982<\/span><\/p>\n<\/div><\/div><div class=\"w-hwrapper valign_top stack_on_mobiles timeline--content align_none\" style=\"--hwrapper-gap:1.2rem\"><div class=\"wpb_text_column\"><div class=\"wpb_wrapper\"><p><span>La Mercedes-Benz 190E est la premi\u00e8re voiture de s\u00e9rie dot\u00e9e d&rsquo;une suspension arri\u00e8re multiliaison.<\/span><\/p>\n<\/div><\/div><\/div><\/div><div class=\"w-vwrapper align_none valign_top\" style=\"--vwrapper-gap:0.7rem\"><div class=\"wpb_text_column timeline--year\"><div class=\"wpb_wrapper\"><p><span>1978<\/span><\/p>\n<\/div><\/div><div class=\"w-hwrapper valign_top stack_on_mobiles timeline--content align_none\" style=\"--hwrapper-gap:1.2rem\"><div class=\"wpb_text_column\"><div class=\"wpb_wrapper\"><p><span>Mercedes-Benz propose un syst\u00e8me de freinage antiblocage (ABS) \u00e9lectronique sur la berline S-Class, d\u00e9tr\u00f4nant ainsi BMW de sa premi\u00e8re place sur le march\u00e9.<\/span><\/p>\n<\/div><\/div><\/div><\/div><div class=\"w-vwrapper align_none valign_top\" style=\"--vwrapper-gap:0.7rem\"><div class=\"wpb_text_column timeline--year\"><div class=\"wpb_wrapper\"><p><span>1973<\/span><\/p>\n<\/div><\/div><div class=\"w-hwrapper valign_top stack_on_mobiles timeline--content align_none\" style=\"--hwrapper-gap:1.2rem\"><div class=\"wpb_text_column\"><div class=\"wpb_wrapper\"><p><span>BMW lance 2002Turbo, l&rsquo;une des premi\u00e8res voitures \u00e0 moteur turbo.<\/span><\/p>\n<\/div><\/div><\/div><\/div><div class=\"w-vwrapper align_none valign_top\" style=\"--vwrapper-gap:0.7rem\"><div class=\"wpb_text_column timeline--year\"><div class=\"wpb_wrapper\"><p><span>1972<\/span><\/p>\n<\/div><\/div><div class=\"w-hwrapper valign_top stack_on_mobiles timeline--content align_none\" style=\"--hwrapper-gap:1.2rem\"><div class=\"wpb_text_column\"><div class=\"wpb_wrapper\"><p><span>BMW pr\u00e9sente le concept de voiture enti\u00e8rement \u00e9lectrique, 1602e, aux Jeux olympiques de Munich.<\/span><\/p>\n<\/div><\/div><\/div><\/div><div class=\"w-vwrapper align_none valign_top\" style=\"--vwrapper-gap:0.7rem\"><div class=\"wpb_text_column timeline--year\"><div class=\"wpb_wrapper\"><p><span>1956<\/span><\/p>\n<\/div><\/div><div class=\"w-hwrapper valign_top stack_on_mobiles timeline--content align_none\" style=\"--hwrapper-gap:1.2rem\"><div class=\"wpb_text_column\"><div class=\"wpb_wrapper\"><p><span>Afin de concurrencer la 300SL, BMW lance la 507. Toutefois, la voiture prim\u00e9e est un \u00e9chec sur le march\u00e9 et conduit BMW \u00e0 la faillite. Trois ans plus tard, l&rsquo;entreprise est presque vendue \u00e0 Mercedes-Benz.<\/span><\/p>\n<\/div><\/div><\/div><\/div><div class=\"w-vwrapper align_none valign_top\" style=\"--vwrapper-gap:0.7rem\"><div class=\"wpb_text_column timeline--year\"><div class=\"wpb_wrapper\"><p><span>1954<\/span><\/p>\n<\/div><\/div><div class=\"w-hwrapper valign_top stack_on_mobiles timeline--content align_none\" style=\"--hwrapper-gap:1.2rem\"><div class=\"wpb_text_column\"><div class=\"wpb_wrapper\"><p><span>Les portes de capot apparaissent, et la 300SL de Mercedes-Benz est la premi\u00e8re voiture \u00e0 injection de carburant.<\/span><\/p>\n<\/div><\/div><\/div><\/div><div class=\"w-vwrapper align_none valign_top\" style=\"--vwrapper-gap:0.7rem\"><div class=\"wpb_text_column timeline--year\"><div class=\"wpb_wrapper\"><p><span>1936<\/span><\/p>\n<\/div><\/div><div class=\"w-hwrapper valign_top stack_on_mobiles timeline--content align_none\" style=\"--hwrapper-gap:1.2rem\"><div class=\"wpb_text_column\"><div class=\"wpb_wrapper\"><p><span>La premi\u00e8re voiture diesel au monde, la Mercedes-Benz 260D, est mise en circulation.<\/span><\/p>\n<\/div><\/div><\/div><\/div><div class=\"w-vwrapper align_none valign_top\" style=\"--vwrapper-gap:0.7rem\"><div class=\"wpb_text_column timeline--year\"><div class=\"wpb_wrapper\"><p><span>1932<\/span><\/p>\n<\/div><\/div><div class=\"w-hwrapper valign_top stack_on_mobiles timeline--content align_none\" style=\"--hwrapper-gap:1.2rem\"><div class=\"wpb_text_column\"><div class=\"wpb_wrapper\"><p><span>BMW lance sa premi\u00e8re voiture de conception BMW AM1 enti\u00e8rement originale.<\/span><\/p>\n<\/div><\/div><\/div><\/div><div class=\"w-vwrapper align_none valign_top\" style=\"--vwrapper-gap:0.7rem\"><div class=\"wpb_text_column timeline--year\"><div class=\"wpb_wrapper\"><p><span>1931<\/span><\/p>\n<\/div><\/div><div class=\"w-hwrapper valign_top stack_on_mobiles timeline--content align_none\" style=\"--hwrapper-gap:1.2rem\"><div class=\"wpb_text_column\"><div class=\"wpb_wrapper\"><p><span>La Mercedes-Benz 170 a la premi\u00e8re suspension \u00e0 quatre roues ind\u00e9pendantes.<\/span><\/p>\n<\/div><\/div><\/div><\/div><div class=\"w-vwrapper align_none valign_top\" style=\"--vwrapper-gap:0.7rem\"><div class=\"wpb_text_column timeline--year\"><div class=\"wpb_wrapper\"><p><span>1929<\/span><\/p>\n<\/div><\/div><div class=\"w-hwrapper valign_top stack_on_mobiles timeline--content align_none\" style=\"--hwrapper-gap:1.2rem\"><div class=\"wpb_text_column\"><div class=\"wpb_wrapper\"><p><span>Apr\u00e8s 6 ans de production de motos, BMW commence \u00e0 produire sa premi\u00e8re voiture de s\u00e9rie.<\/span><\/p>\n<\/div><\/div><\/div><\/div><div class=\"w-vwrapper align_none valign_top\" style=\"--vwrapper-gap:0.7rem\"><div class=\"wpb_text_column timeline--year\"><div class=\"wpb_wrapper\"><p><span>1926<\/span><\/p>\n<\/div><\/div><div class=\"w-hwrapper valign_top stack_on_mobiles timeline--content align_none\" style=\"--hwrapper-gap:1.2rem\"><div class=\"wpb_text_column\"><div class=\"wpb_wrapper\"><p><span>Daimler et Benz unissent leurs entreprises : Mercedes-Benz est n\u00e9e.<\/span><\/p>\n<\/div><\/div><\/div><\/div><div class=\"w-vwrapper align_none valign_top\" style=\"--vwrapper-gap:0.7rem\"><div class=\"wpb_text_column timeline--year\"><div class=\"wpb_wrapper\"><p><span>1925<\/span><\/p>\n<\/div><\/div><div class=\"w-hwrapper valign_top stack_on_mobiles timeline--content align_none\" style=\"--hwrapper-gap:1.2rem\"><div class=\"wpb_text_column\"><div class=\"wpb_wrapper\"><p><span>Les motos BMW 37 R et 39 R ont des cylindres de production de moteur en aluminium.<\/span><\/p>\n<\/div><\/div><\/div><\/div><div class=\"w-vwrapper align_none valign_top\" style=\"--vwrapper-gap:0.7rem\"><div class=\"wpb_text_column timeline--year\"><div class=\"wpb_wrapper\"><p><span>1923<\/span><\/p>\n<\/div><\/div><div class=\"w-hwrapper valign_top stack_on_mobiles timeline--content align_none\" style=\"--hwrapper-gap:1.2rem\"><div class=\"wpb_text_column\"><div class=\"wpb_wrapper\"><p><span>Se voyant interdire de construire des avions ou des moteurs par le Trait\u00e9 de Versailles, les BMW fabriquent la 32 R, leur premi\u00e8re moto.<\/span><\/p>\n<\/div><\/div><\/div><\/div><div class=\"w-vwrapper align_none valign_top\" style=\"--vwrapper-gap:0.7rem\"><div class=\"wpb_text_column timeline--year\"><div class=\"wpb_wrapper\"><p><span>1921<\/span><\/p>\n<\/div><\/div><div class=\"w-hwrapper valign_top stack_on_mobiles timeline--content align_none\" style=\"--hwrapper-gap:1.2rem\"><div class=\"wpb_text_column\"><div class=\"wpb_wrapper\"><p><span>Un jeune employ\u00e9 de DMG, Ferdinand Porsche, aide \u00e0 construire le premier superchargeur.<\/span><\/p>\n<\/div><\/div><\/div><\/div><div class=\"w-vwrapper align_none valign_top\" style=\"--vwrapper-gap:0.7rem\"><div class=\"wpb_text_column timeline--year\"><div class=\"wpb_wrapper\"><p><span>1916<\/span><\/p>\n<\/div><\/div><div class=\"w-hwrapper valign_top stack_on_mobiles timeline--content align_none\" style=\"--hwrapper-gap:1.2rem\"><div class=\"wpb_text_column\"><div class=\"wpb_wrapper\"><p><span>Bayerische Flugzeugwerke AG s&rsquo;\u00e9tablit comme successeur de la soci\u00e9t\u00e9 du constructeur d&rsquo;avions Gustav-Otto-Flugmaschinenfabrik. Depuis 1922, la construction des moteurs, le nom et le logo de Bayerische Motoren Werke AG ont \u00e9t\u00e9 transf\u00e9r\u00e9s \u00e0 cette soci\u00e9t\u00e9. Le 7 mars 1916 est consid\u00e9r\u00e9 comme la date de cr\u00e9ation de la nouvelle BMW AG.<\/span><\/p>\n<\/div><\/div><\/div><\/div><div class=\"w-vwrapper align_none valign_top\" style=\"--vwrapper-gap:0.7rem\"><div class=\"wpb_text_column timeline--year\"><div class=\"wpb_wrapper\"><p><span>1901<\/span><\/p>\n<\/div><\/div><div class=\"w-hwrapper valign_top stack_on_mobiles timeline--content align_none\" style=\"--hwrapper-gap:1.2rem\"><div class=\"wpb_text_column\"><div class=\"wpb_wrapper\"><p><span>Daimler re\u00e7oit un brevet pour un radiateur en nid d&rsquo;abeille, bas\u00e9 sur des moteurs refroidis par l&rsquo;eau.<\/span><\/p>\n<\/div><\/div><\/div><\/div><div class=\"w-vwrapper align_none valign_top\" style=\"--vwrapper-gap:0.7rem\"><div class=\"wpb_text_column timeline--year\"><div class=\"wpb_wrapper\"><p><span>1900<\/span><\/p>\n<\/div><\/div><div class=\"w-hwrapper valign_top stack_on_mobiles timeline--content align_none\" style=\"--hwrapper-gap:1.2rem\"><div class=\"wpb_text_column\"><div class=\"wpb_wrapper\"><p><span>Daimler-Motoren-Gesellschaft (DMG) construit une Mercedes 35 PS, une voiture portant le nom de la fille d&rsquo;un client (Mercedes)<\/span><\/p>\n<\/div><\/div><\/div><\/div><div class=\"w-vwrapper align_none valign_top\" style=\"--vwrapper-gap:0.7rem\"><div class=\"wpb_text_column timeline--year\"><div class=\"wpb_wrapper\"><p><span>1996<\/span><\/p>\n<\/div><\/div><div class=\"w-hwrapper valign_top stack_on_mobiles timeline--content align_none\" style=\"--hwrapper-gap:1.2rem\"><div class=\"wpb_text_column\"><div class=\"wpb_wrapper\"><p><span>Le premier syst\u00e8me de reconnaissance vocale au monde appara\u00eet dans la Mercedes-Benz S-Class.<\/span><\/p>\n<\/div><\/div><\/div><\/div><div class=\"w-vwrapper align_none valign_top\" style=\"--vwrapper-gap:0.7rem\"><div class=\"wpb_text_column timeline--year\"><div class=\"wpb_wrapper\"><p><span>1997<\/span><\/p>\n<\/div><\/div><div class=\"w-hwrapper valign_top stack_on_mobiles timeline--content align_none\" style=\"--hwrapper-gap:1.2rem\"><div class=\"wpb_text_column\"><div class=\"wpb_wrapper\"><p><span>D\u00e9celant une \u00e9volution du march\u00e9 en faveur des SUV, Mercedes commence \u00e0 commercialiser la M-Class. BMW en commercialise un deux ans plus tard.<\/span><\/p>\n<\/div><\/div><\/div><\/div><div class=\"w-vwrapper align_none valign_top\" style=\"--vwrapper-gap:0.7rem\"><div class=\"wpb_text_column timeline--year\"><div class=\"wpb_wrapper\"><p><span>1997<\/span><\/p>\n<\/div><\/div><div class=\"w-hwrapper valign_top stack_on_mobiles timeline--content align_none\" style=\"--hwrapper-gap:1.2rem\"><div class=\"wpb_text_column\"><div class=\"wpb_wrapper\"><p><span>Au salon de l&rsquo;automobile de Tokyo, Mercedes d\u00e9voile un concept de limousine appel\u00e9 Maybach, con\u00e7u pour concurrencer Rolls-Royce.<\/span><\/p>\n<\/div><\/div><\/div><\/div><div class=\"w-vwrapper align_none valign_top\" style=\"--vwrapper-gap:0.7rem\"><div class=\"wpb_text_column timeline--year\"><div class=\"wpb_wrapper\"><p><span>1998<\/span><\/p>\n<\/div><\/div><div class=\"w-hwrapper valign_top stack_on_mobiles timeline--content align_none\" style=\"--hwrapper-gap:1.2rem\"><div class=\"wpb_text_column\"><div class=\"wpb_wrapper\"><p><span>BMW rach\u00e8te Rolls-Royce.<\/span><\/p>\n<\/div><\/div><\/div><\/div><div class=\"w-vwrapper align_none valign_top\" style=\"--vwrapper-gap:0.7rem\"><div class=\"wpb_text_column timeline--year\"><div class=\"wpb_wrapper\"><p><span>1998<\/span><\/p>\n<\/div><\/div><div class=\"w-hwrapper valign_top stack_on_mobiles timeline--content align_none\" style=\"--hwrapper-gap:1.2rem\"><div class=\"wpb_text_column\"><div class=\"wpb_wrapper\"><p><span>Daimler commence \u00e0 vendre la Smart Fortwo, une citadine deux places.<\/span><\/p>\n<\/div><\/div><\/div><\/div><div class=\"w-vwrapper align_none valign_top\" style=\"--vwrapper-gap:0.7rem\"><div class=\"wpb_text_column timeline--year\"><div class=\"wpb_wrapper\"><p><span>1999<\/span><\/p>\n<\/div><\/div><div class=\"w-hwrapper valign_top stack_on_mobiles timeline--content align_none\" style=\"--hwrapper-gap:1.2rem\"><div class=\"wpb_text_column\"><div class=\"wpb_wrapper\"><p><span>Si 12 cylindres sont puissants, Mercedes installe 24 cylindres sur sa limousine Maybach, mais revient finalement \u00e0 un mod\u00e8le 12-cylinder <\/span><\/p>\n<\/div><\/div><\/div><\/div><div class=\"w-vwrapper align_none valign_top\" style=\"--vwrapper-gap:0.7rem\"><div class=\"wpb_text_column timeline--year\"><div class=\"wpb_wrapper\"><p><span>2000<\/span><\/p>\n<\/div><\/div><div class=\"w-hwrapper valign_top stack_on_mobiles timeline--content align_none\" style=\"--hwrapper-gap:1.2rem\"><div class=\"wpb_text_column\"><div class=\"wpb_wrapper\"><p><span>BMW AG vend le groupe Rover, sans les marques MINI et Land Rover, au Phoenix Venture Group et Ford Motor Corporation prend le contr\u00f4le de Land Rover deux semaines plus tard. Seule MINI reste au sein du groupe BMW. BMW commence \u00e0 vendre le C1, un scooter partiellement ferm\u00e9 pour la circulation urbaine.<\/span><\/p>\n<\/div><\/div><\/div><\/div><div class=\"w-vwrapper align_none valign_top\" style=\"--vwrapper-gap:0.7rem\"><div class=\"wpb_text_column timeline--year\"><div class=\"wpb_wrapper\"><p><span>2001<\/span><\/p>\n<\/div><\/div><div class=\"w-hwrapper valign_top stack_on_mobiles timeline--content align_none\" style=\"--hwrapper-gap:1.2rem\"><div class=\"wpb_text_column\"><div class=\"wpb_wrapper\"><p><span>BMW d\u00e9voile iDrive, un syst\u00e8me d&rsquo;ordinateur de bord qui utilise un contr\u00f4leur rotatif sur la 7 Series.<\/span><\/p>\n<\/div><\/div><\/div><\/div><div class=\"w-vwrapper align_none valign_top\" style=\"--vwrapper-gap:0.7rem\"><div class=\"wpb_text_column timeline--year\"><div class=\"wpb_wrapper\"><p><span>2001<\/span><\/p>\n<\/div><\/div><div class=\"w-hwrapper valign_top stack_on_mobiles timeline--content align_none\" style=\"--hwrapper-gap:1.2rem\"><div class=\"wpb_text_column\"><div class=\"wpb_wrapper\"><p><span>La marque Mini BMW pr\u00e9sente sa nouvelle voiture Mini Hatch \/ Hardtop au salon de l&rsquo;automobile de D\u00e9troit. La voiture est un succ\u00e8s commercial.<\/span><\/p>\n<\/div><\/div><\/div><\/div><div class=\"w-vwrapper align_none valign_top\" style=\"--vwrapper-gap:0.7rem\"><div class=\"wpb_text_column timeline--year\"><div class=\"wpb_wrapper\"><p><span>2003<\/span><\/p>\n<\/div><\/div><div class=\"w-hwrapper valign_top stack_on_mobiles timeline--content align_none\" style=\"--hwrapper-gap:1.2rem\"><div class=\"wpb_text_column\"><div class=\"wpb_wrapper\"><p><span>Mercedes-Benz produit la premi\u00e8re bo\u00eete de vitesses automatique \u00e0 sept rapports au monde.<\/span><\/p>\n<\/div><\/div><\/div><\/div><div class=\"w-vwrapper align_none valign_top\" style=\"--vwrapper-gap:0.7rem\"><div class=\"wpb_text_column timeline--year\"><div class=\"wpb_wrapper\"><p><span>2005<\/span><\/p>\n<\/div><\/div><div class=\"w-hwrapper valign_top stack_on_mobiles timeline--content align_none\" style=\"--hwrapper-gap:1.2rem\"><div class=\"wpb_text_column\"><div class=\"wpb_wrapper\"><p><span>BMW d\u00e9voile l&rsquo;Hydrogen 7, une berline 7-Series \u00e9quip\u00e9e d&rsquo;un moteur \u00e0 essence ou \u00e0 hydrog\u00e8ne.<\/span><\/p>\n<\/div><\/div><\/div><\/div><div class=\"w-vwrapper align_none valign_top\" style=\"--vwrapper-gap:0.7rem\"><div class=\"wpb_text_column timeline--year\"><div class=\"wpb_wrapper\"><p><span>2011<\/span><\/p>\n<\/div><\/div><div class=\"w-hwrapper valign_top stack_on_mobiles timeline--content align_none\" style=\"--hwrapper-gap:1.2rem\"><div class=\"wpb_text_column\"><div class=\"wpb_wrapper\"><p><span>BMW expose un concept de voiture \u00e9lectrique, i3, au salon de l&rsquo;automobile de Francfort.<\/span><\/p>\n<\/div><\/div><\/div><\/div><div class=\"w-vwrapper align_none valign_top\" style=\"--vwrapper-gap:0.7rem\"><div class=\"wpb_text_column timeline--year\"><div class=\"wpb_wrapper\"><p><span>2015<\/span><\/p>\n<\/div><\/div><div class=\"w-hwrapper valign_top stack_on_mobiles timeline--content align_none\" style=\"--hwrapper-gap:1.2rem\"><div class=\"wpb_text_column\"><div class=\"wpb_wrapper\"><p><span>Le v\u00e9hicule de recherche avanc\u00e9e Mercedes-Benz F 015 pr\u00e9sente une vision des voitures du futur sans conducteur avec des si\u00e8ges rabattables en mode conf\u00e9rence.<\/span><\/p>\n<\/div><\/div><\/div><\/div><div class=\"w-vwrapper align_none valign_top\" style=\"--vwrapper-gap:0.7rem\"><div class=\"wpb_text_column timeline--year\"><div class=\"wpb_wrapper\"><p><span>2016<\/span><\/p>\n<\/div><\/div><div class=\"w-hwrapper valign_top stack_on_mobiles timeline--content align_none\" style=\"--hwrapper-gap:1.2rem\"><div class=\"wpb_text_column\"><div class=\"wpb_wrapper\"><p><span>BMW pr\u00e9sente son concept Vision Next 100, offrant des commandes bas\u00e9es sur des capteurs de mouvement et des affichages dignes d&rsquo;Iron Man.<\/span><\/p>\n<\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/section>\n","protected":false},"excerpt":{"rendered":"<p>Les marques automobiles allemandes Mercedes et BMW sont probablement l&rsquo;une des plus grandes rivales sur le march\u00e9 international de l&rsquo;automobile. En 2016, BMW a f\u00eat\u00e9 son centenaire &#8211; et un si\u00e8cle de rivalit\u00e9 technologique avec Mercedes-Benz de Daimler.<\/p>\n","protected":false},"author":3,"featured_media":19025,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[75],"tags":[],"class_list":["post-42736","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-company-news"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v26.9 (Yoast SEO v27.9) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Mercedes contre BMW : une comp\u00e9tition de plus de 100 ans \u2013 OPENLANE<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/info.openlane.eu\/fr-be\/company-information\/blog\/company-news\/mercedes-versus-bmw-a-competition-of-over-100-years\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Mercedes contre BMW : une comp\u00e9tition de plus de 100 ans\" \/>\n<meta property=\"og:description\" content=\"Les marques automobiles allemandes Mercedes et BMW sont probablement l&#039;une des plus grandes rivales sur le march\u00e9 international de l&#039;automobile. 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