{"id":40247,"date":"2023-11-21T11:07:44","date_gmt":"2023-11-21T10:07:44","guid":{"rendered":"https:\/\/info.openlane.eu\/company-information\/media-centre\/%media-centre-category%\/new-brand-to-make-car-wholesale-easy-so-customers-can-be-more-successful\/"},"modified":"2024-12-19T15:00:18","modified_gmt":"2024-12-19T14:00:18","slug":"new-brand-to-make-car-wholesale-easy-so-customers-can-be-more-successful","status":"publish","type":"media-centre","link":"https:\/\/info.openlane.eu\/fr-fr\/company-information\/media-centre\/press-release\/new-brand-to-make-car-wholesale-easy-so-customers-can-be-more-successful\/","title":{"rendered":"Une nouvelle marque pour faciliter la vente en gros de voitures et optimiser la r\u00e9ussite des clients."},"content":{"rendered":"<section class=\"l-section wpb_row height_medium\"><div class=\"l-section-h i-cf\"><div class=\"g-cols vc_row via_grid cols_1 laptops-cols_inherit tablets-cols_inherit mobiles-cols_1 valign_top type_default stacking_default\"><div class=\"wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"g-cols wpb_row via_grid cols_1 laptops-cols_inherit tablets-cols_inherit mobiles-cols_1 valign_top type_default stacking_default\" style=\"--columns-gap:3rem;\"><div class=\"wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"wpb_text_column\"><div class=\"wpb_wrapper\"><h1><strong>Une nouvelle marque pour faciliter la vente en gros de voitures et optimiser la r\u00e9ussite des clients.<\/strong><\/h1>\n<\/div><\/div><div class=\"w-separator size_custom\" style=\"height:1rem\"><\/div><time class=\"w-post-elm post_date us_custom_d8432ea1 has_text_color entry-date published\" datetime=\"2023-11-21T11:07:44+01:00\" itemprop=\"datePublished\"><i class=\"far fa-clock\"><\/i>21 Nov 2023<\/time><\/div><\/div><\/div><div class=\"w-separator size_medium\"><\/div><div class=\"g-cols wpb_row via_grid cols_1 laptops-cols_inherit tablets-cols_inherit mobiles-cols_1 valign_top type_default stacking_default\" style=\"--columns-gap:3rem;\"><div class=\"wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"wpb_text_column\"><div class=\"wpb_wrapper\"><p><strong>ADESA Europe, filiale d\u2019OPENLANE, Inc. (NYSE\u00a0: KAR), fournisseur leader de solutions de march\u00e9 num\u00e9rique pour les v\u00e9hicules d\u2019occasion, a le plaisir d\u2019annoncer son changement de nom en OPENLANE Europe. Ce changement fait suite \u00e0 la consolidation des march\u00e9s num\u00e9riques en d\u00e9but d\u2019ann\u00e9e et refl\u00e8te l\u2019objectif de l\u2019entreprise, qui est de faciliter la vente en gros de voitures pour les clients afin d\u2019optimiser leur r\u00e9ussite.<\/strong><\/p>\n<\/div><\/div><\/div><\/div><\/div><div class=\"w-separator size_medium\"><\/div><div class=\"g-cols wpb_row via_grid cols_1 laptops-cols_inherit tablets-cols_inherit mobiles-cols_1 valign_top type_default stacking_default\" style=\"--columns-gap:3rem;\"><div class=\"wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"wpb_text_column\"><div class=\"wpb_wrapper\"><p>En mai de cette ann\u00e9e, la soci\u00e9t\u00e9 m\u00e8re d\u2019OPENLANE Europe en Am\u00e9rique du Nord a pris la d\u00e9cision strat\u00e9gique de regrouper la marque de la soci\u00e9t\u00e9 m\u00e8re et ses marques de march\u00e9s num\u00e9riques aux \u00c9tats-Unis, au Canada et en Europe sous une seule et m\u00eame marque\u00a0: OPENLANE. \u00ab\u00a0Notre vision est de construire le plus grand march\u00e9 num\u00e9rique au monde pour les v\u00e9hicules d\u2019occasion et nous faisons progresser cette vision en r\u00e9unissant tous nos vendeurs, acheteurs et v\u00e9hicules <em>sous openlane.eu sur le continent europ\u00e9en et sous openlane.co.uk au Royaume-Uni\u00a0\u00bb, <\/em>d\u00e9clare Grainne van Berkum, pr\u00e9sidente de l\u2019entit\u00e9 europ\u00e9enne depuis le d\u00e9but du mois de novembre 2023. \u00ab\u00a0<em>En tirant parti de la puissance d\u2019une marque mondiale, nous pouvons <\/em><em>acc\u00e9l\u00e9rer l\u2019innovation et <\/em><em>am\u00e9liorer<\/em><em> l\u2019exp\u00e9rience globale du client<\/em>.\u00a0\u00bb Le passage \u00e0 OPENLANE repr\u00e9sente un changement fondamental\u00a0: il exprime l\u2019engagement de l\u2019entreprise \u00e0 faciliter l\u2019achat et la vente de voitures d\u2019occasion pour les clients afin d\u2019optimiser leur r\u00e9ussite. \u00ab\u00a0En Europe, nous continuons \u00e0 faciliter les ventes transfrontali\u00e8res en offrant un guichet unique s\u00e9curis\u00e9 avec les meilleurs services transfrontaliers et des options de livraison en temps r\u00e9el. Notre vaste r\u00e9seau logistique en pleine expansion sur le continent europ\u00e9en et au Royaume-Uni permet aux clients de b\u00e9n\u00e9ficier de transactions transparentes et d\u2019une distribution efficace\u00a0\u00bb, explique Grainne. \u00ab\u00a0Parall\u00e8lement, notre march\u00e9 facilite de plus en plus les ventes nationales. Notre offre de v\u00e9hicules locaux, par exemple, augmente gr\u00e2ce \u00e0 une base de concessionnaires qui se d\u00e9veloppe rapidement et qui d\u00e9couvre le pouvoir unique d\u2019OPENLANE Sell. <span>Cette plateforme modulaire est con\u00e7ue pour aider les concessionnaires \u00e0 r\u00e9volutionner leur exp\u00e9rience de la vente de voitures gr\u00e2ce \u00e0 une gamme de modules flexibles qui leur permettent de contr\u00f4ler chaque transaction.\u00a0\u00bb <\/span>\u00ab\u00a0La combinaison de notre flexibilit\u00e9, de nos capacit\u00e9s num\u00e9riques, de notre exp\u00e9rience dans le secteur automobile et de notre connaissance approfondie du march\u00e9 nous conf\u00e8re une position unique dans le secteur du commerce de gros de voitures et nous permet de perfectionner continuellement nos produits et nos services pour nos clients afin d\u2019optimiser leur r\u00e9ussite\u00a0\u00bb, conclut Grainne. En 2022, les march\u00e9s OPENLANE ont facilit\u00e9 la vente d\u2019environ 1,3 million de v\u00e9hicules, pour une valeur marchande brute de plus de 23\u00a0$ milliards, par l\u2019interm\u00e9diaire d\u2019un r\u00e9seau important et croissant de concessionnaires franchis\u00e9s et ind\u00e9pendants, d\u2019\u00e9quipementiers, d\u2019institutions financi\u00e8res, d\u2019entreprises de location et de r\u00e9cup\u00e9ration et d\u2019exploitants de flottes.<\/p>\n<\/div><\/div><\/div><\/div><\/div><div class=\"w-separator size_medium\"><\/div><div class=\"g-cols wpb_row via_grid cols_1 laptops-cols_inherit tablets-cols_inherit mobiles-cols_1 valign_top type_default stacking_default\" style=\"--columns-gap:3rem;\"><div class=\"wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"wpb_text_column\"><div class=\"wpb_wrapper\"><h2>\u00c0 propos d\u2019OPENLANE Europe (avant\u00a0: ADESA Europe)<\/h2>\n<p>OPENLANE Europe, une unit\u00e9 commerciale d\u2019OPENLANE (NYSE\u00a0: KAR), fournisseur mondial de solutions technologiques et de remarketing de v\u00e9hicules, facile la vente en gros de v\u00e9hicules d\u2019occasion pour ses clients afin d\u2019optimiser leur r\u00e9ussite. La soci\u00e9t\u00e9 met en relation de mani\u00e8re transparente les \u00e9quipementiers, les propri\u00e9taires de flottes, les grossistes et les concessionnaires avec des acheteurs dans plus de 50 pays d\u2019Europe. Son march\u00e9 automobile solide en ligne r\u00e9duit les risques, am\u00e9liore la transparence et rationalise les transactions. Bas\u00e9e en Belgique, OPENLANE Europe a des bureaux de vente en Belgique, en France, en Allemagne, en Italie, aux Pays-Bas, en Espagne et au Royaume-Uni. Pour plus d\u2019informations, rendez-vous sur <span><a href=\"https:\/\/www.openlane.eu\">openlane.eu<\/a><\/span><span>.<\/span><\/p>\n<\/div><\/div><\/div><\/div><\/div><div class=\"w-separator size_medium\"><\/div><div class=\"g-cols wpb_row via_grid cols_1 laptops-cols_inherit tablets-cols_inherit mobiles-cols_1 valign_top type_default stacking_default\" style=\"--columns-gap:3rem;\"><div class=\"wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"wpb_text_column\"><div class=\"wpb_wrapper\"><h2>\u00c0 propos d\u2019OPENLANE Inc.<\/h2>\n<p>OPENLANE, Inc. (NYSE\u00a0: KAR) propose des solutions de remarketing innovantes et ax\u00e9es sur la technologie aux vendeurs et aux acheteurs de l\u2019industrie mondiale de la vente en gros de v\u00e9hicules d\u2019occasion. La plateforme unique de bout en bout de l\u2019entreprise couvre la totalit\u00e9 des services concernant la voiture, le financement, la logistique et autres services annexes. Nos march\u00e9s int\u00e9gr\u00e9s r\u00e9duisent les risques, am\u00e9liorent la transparence et rationalisent les transactions pour nos clients dans le monde entier. Bas\u00e9e \u00e0 Carmel, dans l\u2019Indiana, la soci\u00e9t\u00e9 regroupe des employ\u00e9s aux \u00c9tats-Unis, au Canada, en Europe, en Uruguay et aux Philippines. Pour plus d\u2019informations et pour conna\u00eetre les derni\u00e8res nouvelles de l\u2019entreprise, rendez-vous sur <span><a href=\"https:\/\/corporate.openlane.com\/\">corporate.openlane.com<\/a><\/span>.<\/p>\n<\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/section>\n","protected":false},"excerpt":{"rendered":"<p>ADESA Europe, une filiale d\u2019OPENLANE, Inc. (NYSE : KAR), fournisseur leader de solutions de march\u00e9 num\u00e9rique pour les v\u00e9hicules d\u2019occasion, est heureuse d\u2019annoncer son changement de nom en OPENLANE Europe. Ce changement fait suite \u00e0 la consolidation des march\u00e9s num\u00e9riques en d\u00e9but d\u2019ann\u00e9e et refl\u00e8te l\u2019objectif de l\u2019entreprise, qui est de faciliter la vente en gros de voitures pour ses clients afin d\u2019optimiser leur r\u00e9ussite.<\/p>\n","protected":false},"author":3,"featured_media":39587,"template":"","meta":{"_acf_changed":false,"footnotes":""},"media-centre-category":[1000],"class_list":["post-40247","media-centre","type-media-centre","status-publish","has-post-thumbnail","hentry","media-centre-category-press-release"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v26.9 (Yoast SEO v27.5) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Une nouvelle marque pour faciliter la vente en gros de voitures | OPENLANE<\/title>\n<meta name=\"description\" content=\"ADESA Europe a le plaisir d\u2019annoncer son changement de nom en OPENLANE Europe. 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