{"id":42959,"date":"2021-10-15T12:37:39","date_gmt":"2021-10-15T10:37:39","guid":{"rendered":"https:\/\/info.openlane.eu\/company-information\/blog\/company-news\/more-than-ever-connecting-the-right-cars-and-the-right-customers-is-the-key-to-success\/"},"modified":"2024-12-17T12:52:46","modified_gmt":"2024-12-17T11:52:46","slug":"more-than-ever-connecting-the-right-cars-and-the-right-customers-is-the-key-to-success","status":"publish","type":"post","link":"https:\/\/info.openlane.eu\/fr-fr\/company-information\/blog\/tips-and-tricks\/more-than-ever-connecting-the-right-cars-and-the-right-customers-is-the-key-to-success\/","title":{"rendered":"Plus que jamais, la cl\u00e9 du succ\u00e8s consiste \u00e0 mettre en relation les bons v\u00e9hicules et les bons clients."},"content":{"rendered":"<section class=\"l-section wpb_row height_medium\"><div class=\"l-section-h i-cf\"><div class=\"g-cols vc_row via_grid cols_1 laptops-cols_inherit tablets-cols_inherit mobiles-cols_1 valign_top type_default stacking_default\"><div class=\"wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"g-cols wpb_row via_grid cols_1 laptops-cols_inherit tablets-cols_inherit mobiles-cols_1 valign_top type_default stacking_default\" style=\"--columns-gap:3rem;\"><div class=\"wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"wpb_text_column\"><div class=\"wpb_wrapper\"><h1>Plus que jamais, la cl\u00e9 du succ\u00e8s consiste \u00e0 mettre en relation les bons v\u00e9hicules et les bons clients.<\/h1>\n<\/div><\/div><div class=\"w-separator size_custom\" style=\"height:1rem\"><\/div><time class=\"w-post-elm post_date us_custom_d8432ea1 has_text_color entry-date published\" datetime=\"2021-10-15T12:37:39+02:00\" itemprop=\"datePublished\"><i class=\"far fa-clock\"><\/i>15 Oct 2021<\/time><\/div><\/div><\/div><div class=\"w-separator size_medium\"><\/div><div class=\"g-cols wpb_row via_grid cols_1 laptops-cols_inherit tablets-cols_inherit mobiles-cols_1 valign_top type_default stacking_default\" style=\"--columns-gap:3rem;\"><div class=\"wpb_column vc_column_container\"><div class=\"vc_column-inner\"> <div class=\"wpb_text_column\"><div class=\"wpb_wrapper\"><p>2020 a \u00e9t\u00e9 une ann\u00e9e difficile pour le march\u00e9, m\u00eame si les activit\u00e9s de l&rsquo;occasion ont maintenu un niveau de performance raisonnable. N\u00e9anmoins, comme pour de nombreux aspects de la soci\u00e9t\u00e9, le Covid a \u00e9t\u00e9 un facteur d&rsquo;acc\u00e9l\u00e9ration dans de nombreux domaines. Dans la situation actuelle,&#x00a0;<strong>la volatilit\u00e9 des march\u00e9s europ\u00e9ens n&rsquo;a jamais \u00e9t\u00e9 aussi \u00e9lev\u00e9e<\/strong>, ce qui cr\u00e9e un large \u00e9ventail d&rsquo;opportunit\u00e9s pour les acheteurs et les vendeurs, \u00e0 condition qu&rsquo;ils utilisent les bons outils. Pour cette analyse, nous avons \u00e9tudi\u00e9 les v\u00e9hicules mis aux ench\u00e8res par OPENLANE au cours des mois de novembre, d\u00e9cembre et janvier derniers. Pour chacune de ces voitures, nous avons calcul\u00e9 leur valeur marchande (prix consommateur) et leur d\u00e9lai de vente (nombre moyen de jours de stock) en utilisant comme r\u00e9f\u00e9rence Gocar Data, la plus grande plateforme d&rsquo;observation du march\u00e9 en Europe. Comme nous nous concentrons sur les voitures vendues aux ench\u00e8res par OPENLANE, il ne s&rsquo;agit pas d&rsquo;une analyse compl\u00e8te du march\u00e9, mais d&rsquo;une couverture exhaustive des v\u00e9hicules trouv\u00e9s sur la plateforme. Il s&rsquo;agit de ventes transfrontali\u00e8res typiques, ce qui rend cette approche pertinente pour notre activit\u00e9. <\/p>\n<h2>Une vision panoramique du march\u00e9 europ\u00e9en<\/h2>\n<p> Les tableaux suivants pr\u00e9sentent la performance de chaque pays par rapport \u00e0 la moyenne europ\u00e9enne. Nous avons surlign\u00e9 en bleu les pays pour lesquels la valeur moyenne du march\u00e9 est sup\u00e9rieure \u00e0 la tarification globale. En vert, nous avons identifi\u00e9 les pays o\u00f9 la valeur, mais aussi le d\u00e9lai de vente, sont meilleurs que dans les autres pays. \u00c0 premi\u00e8re vue, nous constatons que les 3 pays les plus \u00ab chauds \u00bb sont, pour les 3 derniers mois, la France, l&rsquo;Autriche et le Portugal. Ces deux derniers sont, de loin, plus performants pour nos fabricants principaux. Plus pr\u00e9cis\u00e9ment, l&rsquo;Autriche a un bon d\u00e9lai de vente (moins de jours de stock), tandis que le Portugal surpasse l&rsquo;Europe en ce qui concerne la valeur marchande. Toutefois, cela ne signifie pas que nous devrions nous concentrer uniquement sur ces 2 march\u00e9s. Comme nous le verrons plus loin, la situation est plus nuanc\u00e9e si l&rsquo;on approfondit l&rsquo;analyse. De plus, comme les 2 pays ont un march\u00e9 local assez limit\u00e9 en raison de leur taille, ils ne seront pas en mesure d&rsquo;absorber tous les volumes provenant de l&rsquo;ensemble de l&rsquo;Europe. L&rsquo;un des principaux enseignements de ces tableaux mensuels est la volatilit\u00e9. Pour ne citer qu&rsquo;un exemple, la Belgique a surperform\u00e9 l&rsquo;Europe pour Toyota en novembre, mais pas au cours des 2 mois qui ont suivi. En revanche, le m\u00eame march\u00e9 a \u00e9t\u00e9 sup\u00e9rieur pour Volkswagen en d\u00e9cembre et en janvier. Plus que jamais, la v\u00e9rit\u00e9 d&rsquo;aujourd&rsquo;hui n&rsquo;est pas toujours celle de demain ! Seul un suivi attentif permet aux acteurs du march\u00e9 de prendre en permanence les bonnes d\u00e9cisions.<\/p>\n<\/div><\/div><\/div><\/div><\/div><div class=\"w-separator size_medium\"><\/div><div class=\"g-cols wpb_row via_grid cols_3 laptops-cols_inherit tablets-cols_inherit mobiles-cols_1 valign_top type_default stacking_default\" style=\"--columns-gap:3rem;\"><div class=\"wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"w-image align_none\"><a ref=\"magnificPopup\" data-alt=\"European market - november\" href=\"https:\/\/info.openlane.eu\/wp-content\/uploads\/2021\/10\/all-november-new-2048x1119-1.webp\" aria-label=\"all-november-new-2048x1119\" class=\"w-image-h\"><img decoding=\"async\" width=\"1024\" height=\"560\" data-src=\"https:\/\/info.openlane.eu\/wp-content\/uploads\/2021\/10\/all-november-new-2048x1119-1-1024x560.webp\" class=\"attachment-large size-large lazyload\" alt=\"European market - november\" data-srcset=\"https:\/\/info.openlane.eu\/wp-content\/uploads\/2021\/10\/all-november-new-2048x1119-1-1024x560.webp 1024w, https:\/\/info.openlane.eu\/wp-content\/uploads\/2021\/10\/all-november-new-2048x1119-1-300x164.webp 300w, https:\/\/info.openlane.eu\/wp-content\/uploads\/2021\/10\/all-november-new-2048x1119-1-1500x820.webp 1500w, https:\/\/info.openlane.eu\/wp-content\/uploads\/2021\/10\/all-november-new-2048x1119-1.webp 2048w\" data-sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 1024px; --smush-placeholder-aspect-ratio: 1024\/560;\" \/><\/a><\/div><\/div><\/div><div class=\"wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"w-image align_none\"><a ref=\"magnificPopup\" data-alt=\"European market - november\" href=\"https:\/\/info.openlane.eu\/wp-content\/uploads\/2021\/10\/all-december-new-2048x1119-1.webp\" aria-label=\"all-december-new-2048x1119\" class=\"w-image-h\"><img decoding=\"async\" width=\"1024\" height=\"560\" data-src=\"https:\/\/info.openlane.eu\/wp-content\/uploads\/2021\/10\/all-december-new-2048x1119-1-1024x560.webp\" class=\"attachment-large size-large lazyload\" alt=\"European market - november\" data-srcset=\"https:\/\/info.openlane.eu\/wp-content\/uploads\/2021\/10\/all-december-new-2048x1119-1-1024x560.webp 1024w, https:\/\/info.openlane.eu\/wp-content\/uploads\/2021\/10\/all-december-new-2048x1119-1-300x164.webp 300w, https:\/\/info.openlane.eu\/wp-content\/uploads\/2021\/10\/all-december-new-2048x1119-1-1500x820.webp 1500w, https:\/\/info.openlane.eu\/wp-content\/uploads\/2021\/10\/all-december-new-2048x1119-1.webp 2048w\" data-sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 1024px; --smush-placeholder-aspect-ratio: 1024\/560;\" \/><\/a><\/div><\/div><\/div><div class=\"wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"w-image align_none\"><a ref=\"magnificPopup\" data-alt=\"European market - december\" href=\"https:\/\/info.openlane.eu\/wp-content\/uploads\/2021\/10\/all-january-new-2048x1119-1.webp\" aria-label=\"all-january-new-2048x1119\" class=\"w-image-h\"><img decoding=\"async\" width=\"1024\" height=\"560\" data-src=\"https:\/\/info.openlane.eu\/wp-content\/uploads\/2021\/10\/all-january-new-2048x1119-1-1024x560.webp\" class=\"attachment-large size-large lazyload\" alt=\"European market - december\" data-srcset=\"https:\/\/info.openlane.eu\/wp-content\/uploads\/2021\/10\/all-january-new-2048x1119-1-1024x560.webp 1024w, https:\/\/info.openlane.eu\/wp-content\/uploads\/2021\/10\/all-january-new-2048x1119-1-300x164.webp 300w, https:\/\/info.openlane.eu\/wp-content\/uploads\/2021\/10\/all-january-new-2048x1119-1-1500x820.webp 1500w, https:\/\/info.openlane.eu\/wp-content\/uploads\/2021\/10\/all-january-new-2048x1119-1.webp 2048w\" data-sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 1024px; --smush-placeholder-aspect-ratio: 1024\/560;\" \/><\/a><\/div><\/div><\/div><\/div><div class=\"w-separator size_medium\"><\/div><div class=\"g-cols wpb_row via_grid cols_1 laptops-cols_inherit tablets-cols_inherit mobiles-cols_1 valign_top type_default stacking_default\" style=\"--columns-gap:3rem;\"><div class=\"wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"wpb_text_column\"><div class=\"wpb_wrapper\"><\/p>\n<h2>M\u00eame marque, comportements diff\u00e9rents<\/h2>\n<p> Si nous approfondissons un peu l&rsquo;analyse, nous constatons que la situation est, comme nous l&rsquo;avons dit pr\u00e9c\u00e9demment, plus nuanc\u00e9e. Par exemple, lorsque nous nous concentrons sur les diff\u00e9rents mod\u00e8les d&rsquo;un fabricant, nous constatons de nettes diff\u00e9rences dans le classement des pays en ce qui concerne la valeur marchande la plus \u00e9lev\u00e9e. BMW pr\u00e9sente un profil int\u00e9ressant pour cette analyse. Le classement du Portugal comme pays le plus performant reste correct, mais nous constatons que pour la s\u00e9rie X (X1 et X3 dans ce top 10), les Pays-Bas offrent une valeur marchande consommateur encore plus \u00e9lev\u00e9e. Le Portugal n&rsquo;est m\u00eame pas dans le top 3 pour la X3. Toujours concernant en particulier les types de carrosserie, nous pouvons clairement voir qu&rsquo;au cours des 3 derniers mois, l&rsquo;Autriche proposait les meilleures opportunit\u00e9s de prix pour les v\u00e9hicules utilitaires l\u00e9gers parmi les mod\u00e8les Volkswagen (Transporter et Caddy).<\/p>\n<\/div><\/div><\/div><\/div><\/div><div class=\"w-separator size_medium\"><\/div><div class=\"g-cols wpb_row via_grid cols_3 laptops-cols_inherit tablets-cols_inherit mobiles-cols_1 valign_top type_default stacking_default\" style=\"--columns-gap:3rem;\"><div class=\"wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"w-image align_none\"><a ref=\"magnificPopup\" data-alt=\"BMW top 10\" href=\"https:\/\/info.openlane.eu\/wp-content\/uploads\/2021\/10\/bmw-top-10-1024x900-1.webp\" aria-label=\"bmw-top-10-1024x900\" class=\"w-image-h\"><img decoding=\"async\" width=\"1024\" height=\"900\" data-src=\"https:\/\/info.openlane.eu\/wp-content\/uploads\/2021\/10\/bmw-top-10-1024x900-1.webp\" class=\"attachment-large size-large lazyload\" alt=\"BMW top 10\" data-srcset=\"https:\/\/info.openlane.eu\/wp-content\/uploads\/2021\/10\/bmw-top-10-1024x900-1.webp 1024w, https:\/\/info.openlane.eu\/wp-content\/uploads\/2021\/10\/bmw-top-10-1024x900-1-300x264.webp 300w\" data-sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 1024px; --smush-placeholder-aspect-ratio: 1024\/900;\" \/><\/a><\/div><\/div><\/div><div class=\"wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"w-image align_none\"><a ref=\"magnificPopup\" data-alt=\"Audi top 10\" href=\"https:\/\/info.openlane.eu\/wp-content\/uploads\/2021\/10\/audi-top-10-991x1024-1.webp\" aria-label=\"audi-top-10-991x1024\" class=\"w-image-h\"><img decoding=\"async\" width=\"991\" height=\"1024\" data-src=\"https:\/\/info.openlane.eu\/wp-content\/uploads\/2021\/10\/audi-top-10-991x1024-1.webp\" class=\"attachment-large size-large lazyload\" alt=\"Audi top 10\" data-srcset=\"https:\/\/info.openlane.eu\/wp-content\/uploads\/2021\/10\/audi-top-10-991x1024-1.webp 991w, https:\/\/info.openlane.eu\/wp-content\/uploads\/2021\/10\/audi-top-10-991x1024-1-290x300.webp 290w\" data-sizes=\"auto, (max-width: 991px) 100vw, 991px\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 991px; --smush-placeholder-aspect-ratio: 991\/1024;\" \/><\/a><\/div><\/div><\/div><div class=\"wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"w-image align_none\"><a ref=\"magnificPopup\" data-alt=\"VW top 10\" href=\"https:\/\/info.openlane.eu\/wp-content\/uploads\/2021\/10\/vw-top-10-1024x910-1.webp\" aria-label=\"vw-top-10-1024x910\" class=\"w-image-h\"><img decoding=\"async\" width=\"1024\" height=\"910\" data-src=\"https:\/\/info.openlane.eu\/wp-content\/uploads\/2021\/10\/vw-top-10-1024x910-1.webp\" class=\"attachment-large size-large lazyload\" alt=\"VW top 10\" data-srcset=\"https:\/\/info.openlane.eu\/wp-content\/uploads\/2021\/10\/vw-top-10-1024x910-1.webp 1024w, https:\/\/info.openlane.eu\/wp-content\/uploads\/2021\/10\/vw-top-10-1024x910-1-300x267.webp 300w\" data-sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 1024px; --smush-placeholder-aspect-ratio: 1024\/910;\" \/><\/a><\/div><\/div><\/div><\/div><div class=\"w-separator size_medium\"><\/div><div class=\"g-cols wpb_row via_grid cols_1 laptops-cols_inherit tablets-cols_inherit mobiles-cols_1 valign_top type_default stacking_default\" style=\"--columns-gap:3rem;\"><div class=\"wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"wpb_text_column\"><div class=\"wpb_wrapper\"><\/p>\n<h2>Le timing&#8230; est essentiel !<\/h2>\n<p> Comme nous l&rsquo;avons d\u00e9j\u00e0 vu, la situation peut varier d&rsquo;un pays \u00e0 l&rsquo;autre, ainsi que d&rsquo;un mod\u00e8le \u00e0 l&rsquo;autre. Mais nous constatons \u00e9galement des variations d&rsquo;un mois \u00e0 l&rsquo;autre. L&rsquo;analyse de la gamme de mod\u00e8les Mercedes permet de constater des changements. Juste \u00e0 titre d&rsquo;exemple : pour les breaks de cat\u00e9gorie E, l&rsquo;Autriche \u00e9tait en t\u00eate du classement en d\u00e9cembre et janvier, mais n&rsquo;\u00e9tait qu&rsquo;en troisi\u00e8me position en novembre. Les Pays-Bas \u00e9taient au deuxi\u00e8me rang en d\u00e9cembre pour le CLA Shooting Brake, mais a quitt\u00e9 le top 3 le mois suivant.<\/p>\n<\/div><\/div><\/div><\/div><\/div><div class=\"w-separator size_medium\"><\/div><div class=\"g-cols wpb_row via_grid cols_3 laptops-cols_inherit tablets-cols_inherit mobiles-cols_1 valign_top type_default stacking_default\" style=\"--columns-gap:3rem;\"><div class=\"wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"w-image align_none\"><a ref=\"magnificPopup\" data-alt=\"Mercedes top 10 - november\" href=\"https:\/\/info.openlane.eu\/wp-content\/uploads\/2021\/10\/mercedes-top-10-november-1024x907-1.webp\" aria-label=\"mercedes-top-10-november-1024x907\" class=\"w-image-h\"><img decoding=\"async\" width=\"1024\" height=\"907\" data-src=\"https:\/\/info.openlane.eu\/wp-content\/uploads\/2021\/10\/mercedes-top-10-november-1024x907-1.webp\" class=\"attachment-large size-large lazyload\" alt=\"Mercedes top 10 - november\" data-srcset=\"https:\/\/info.openlane.eu\/wp-content\/uploads\/2021\/10\/mercedes-top-10-november-1024x907-1.webp 1024w, https:\/\/info.openlane.eu\/wp-content\/uploads\/2021\/10\/mercedes-top-10-november-1024x907-1-300x266.webp 300w\" data-sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 1024px; --smush-placeholder-aspect-ratio: 1024\/907;\" \/><\/a><\/div><\/div><\/div><div class=\"wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"w-image align_none\"><a ref=\"magnificPopup\" data-alt=\"Mercedes top 10 - november\" href=\"https:\/\/info.openlane.eu\/wp-content\/uploads\/2021\/10\/mercedes-top-10-december-1024x905-1.webp\" aria-label=\"mercedes-top-10-december-1024x905\" class=\"w-image-h\"><img decoding=\"async\" width=\"1024\" height=\"905\" data-src=\"https:\/\/info.openlane.eu\/wp-content\/uploads\/2021\/10\/mercedes-top-10-december-1024x905-1.webp\" class=\"attachment-large size-large lazyload\" alt=\"Mercedes top 10 - november\" data-srcset=\"https:\/\/info.openlane.eu\/wp-content\/uploads\/2021\/10\/mercedes-top-10-december-1024x905-1.webp 1024w, https:\/\/info.openlane.eu\/wp-content\/uploads\/2021\/10\/mercedes-top-10-december-1024x905-1-300x265.webp 300w\" data-sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 1024px; --smush-placeholder-aspect-ratio: 1024\/905;\" \/><\/a><\/div><\/div><\/div><div class=\"wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"w-image align_none\"><a ref=\"magnificPopup\" data-alt=\"Mercedes top 10 - december\" href=\"https:\/\/info.openlane.eu\/wp-content\/uploads\/2021\/10\/mercedes-top-10-januari-1024x911-1.webp\" aria-label=\"mercedes-top-10-januari-1024x911\" class=\"w-image-h\"><img decoding=\"async\" width=\"1024\" height=\"911\" data-src=\"https:\/\/info.openlane.eu\/wp-content\/uploads\/2021\/10\/mercedes-top-10-januari-1024x911-1.webp\" class=\"attachment-large size-large lazyload\" alt=\"Mercedes top 10 - december\" data-srcset=\"https:\/\/info.openlane.eu\/wp-content\/uploads\/2021\/10\/mercedes-top-10-januari-1024x911-1.webp 1024w, https:\/\/info.openlane.eu\/wp-content\/uploads\/2021\/10\/mercedes-top-10-januari-1024x911-1-300x267.webp 300w\" data-sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 1024px; --smush-placeholder-aspect-ratio: 1024\/911;\" \/><\/a><\/div><\/div><\/div><\/div><div class=\"w-separator size_medium\"><\/div><div class=\"g-cols wpb_row via_grid cols_1 laptops-cols_inherit tablets-cols_inherit mobiles-cols_1 valign_top type_default stacking_default\" style=\"--columns-gap:3rem;\"><div class=\"wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"wpb_text_column\"><div class=\"wpb_wrapper\"><\/p>\n<h2>Tirer sur une cible mobile&#8230;<strong><\/strong><\/h2>\n<p> En conclusion, il est essentiel que notre march\u00e9 comprenne les principaux d\u00e9fis auxquels nous sommes confront\u00e9s. Vendre la bonne voiture au bon moment pour le bon public est tout \u00e0 fait possible. Pour vous en tant que vendeur, <strong>c&rsquo;est la meilleure fa\u00e7on d&rsquo;optimiser le rendement financier<\/strong>. En m\u00eame temps, pour les acheteurs, comprendre le bon produit pour leur march\u00e9 local est le meilleur moyen de se concentrer sur les bons v\u00e9hicules et de cr\u00e9er de la valeur. <strong>L&rsquo;utilisation de donn\u00e9es compl\u00e8tes sur le march\u00e9 est \u00e9galement tr\u00e8s utile pour identifier les meilleures opportunit\u00e9s.<\/strong>&#x00a0;Dans la situation \u00e9conomique complexe que nous connaissons aujourd&rsquo;hui, les renseignements constituent plus que jamais un atout essentiel. En reliant une offre de v\u00e9hicules importante \u00e0 un large \u00e9ventail d&rsquo;acheteurs issus de plusieurs march\u00e9s, OPENLANE augmente les chances d&rsquo;optimiser le r\u00e9sultat des ventes.<\/p>\n<\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/section>\n","protected":false},"excerpt":{"rendered":"<p>2020 a \u00e9t\u00e9 une ann\u00e9e difficile pour le march\u00e9, m\u00eame si les activit\u00e9s de l&rsquo;occasion ont maintenu un niveau de performance raisonnable. N\u00e9anmoins, comme pour de nombreux aspects de la soci\u00e9t\u00e9, le Covid a \u00e9t\u00e9 un facteur d&rsquo;acc\u00e9l\u00e9ration dans de nombreux domaines.<\/p>\n","protected":false},"author":3,"featured_media":18681,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[737],"tags":[],"class_list":["post-42959","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-tips-and-tricks"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v26.9 (Yoast SEO v28.8) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Plus que jamais, la cl\u00e9 du succ\u00e8s consiste \u00e0 mettre en relation les bons v\u00e9hicules et les bons clients. \u2013 OPENLANE<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/info.openlane.eu\/fr-fr\/company-information\/blog\/tips-and-tricks\/more-than-ever-connecting-the-right-cars-and-the-right-customers-is-the-key-to-success\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Plus que jamais, la cl\u00e9 du succ\u00e8s consiste \u00e0 mettre en relation les bons v\u00e9hicules et les bons clients.\" \/>\n<meta property=\"og:description\" content=\"2020 a \u00e9t\u00e9 une ann\u00e9e difficile pour le march\u00e9, m\u00eame si les activit\u00e9s de l&#039;occasion ont maintenu un niveau de performance raisonnable. 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