{"id":43024,"date":"2021-05-04T05:18:18","date_gmt":"2021-05-04T03:18:18","guid":{"rendered":"https:\/\/info.openlane.eu\/company-information\/blog\/company-news\/offline-remarketing-with-or-without-future\/"},"modified":"2024-12-03T14:22:46","modified_gmt":"2024-12-03T13:22:46","slug":"offline-remarketing-with-or-without-future","status":"publish","type":"post","link":"https:\/\/info.openlane.eu\/fr-fr\/company-information\/blog\/company-news\/offline-remarketing-with-or-without-future\/","title":{"rendered":"La recommercialisation \u00ab hors ligne \u00bb avec ou sans avenir"},"content":{"rendered":"<section class=\"l-section wpb_row height_medium\"><div class=\"l-section-h i-cf\"><div class=\"g-cols vc_row via_grid cols_1 laptops-cols_inherit tablets-cols_inherit mobiles-cols_1 valign_top type_default stacking_default\"><div class=\"wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"g-cols wpb_row via_grid cols_1 laptops-cols_inherit tablets-cols_inherit mobiles-cols_1 valign_top type_default stacking_default\" style=\"--columns-gap:3rem;\"><div class=\"wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"wpb_text_column\"><div class=\"wpb_wrapper\"><h1>La recommercialisation \u00ab hors ligne \u00bb avec ou sans avenir<\/h1>\n<\/div><\/div><div class=\"w-separator size_custom\" style=\"height:1rem\"><\/div> <div class=\"wpb_text_column\"><div class=\"wpb_wrapper\"><p>Texte original : Frank jacobs &#8211; Fleet Europe<\/p>\n<\/div><\/div><div class=\"w-separator size_custom\" style=\"height:1rem\"><\/div><time class=\"w-post-elm post_date us_custom_d8432ea1 has_text_color entry-date published\" datetime=\"2021-05-04T05:18:18+02:00\" itemprop=\"datePublished\"><i class=\"far fa-clock\"><\/i>04 Mai 2021<\/time><\/div><\/div><\/div><div class=\"w-separator size_medium\"><\/div><div class=\"g-cols wpb_row via_grid cols_1 laptops-cols_inherit tablets-cols_inherit mobiles-cols_1 valign_top type_default stacking_default\" style=\"--columns-gap:3rem;\"><div class=\"wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"wpb_text_column\"><div class=\"wpb_wrapper\"><p style=\"text-align: justify;\"> <strong style=\"text-align: justify;\">En f\u00e9vrier, la soci\u00e9t\u00e9 belge OPENLANE a rachet\u00e9 GWListe, un r\u00e9seau allemand de vente de voitures en ligne. Pourquoi ? <\/strong><span style=\"text-align: left;\">\u00ab GWListe a une tr\u00e8s bonne empreinte sur le march\u00e9 allemand. En combinant nos volumes, nous deviendrons le troisi\u00e8me commissaire-priseur d&rsquo;Allemagne, ce qui renforcera notre importance sur le plus grand march\u00e9 automobile d&rsquo;Europe \u00bb.<\/span><\/p>\n<p style=\"text-align: justify;\"><strong>Comment GWListe s&rsquo;inscrit-elle dans la strat\u00e9gie globale d&rsquo;OPENLANE ? <\/strong>\u00ab Les deux entreprises sont tr\u00e8s compl\u00e9mentaires. En ce qui concerne les produits, CarsOn-TheWeb dispose d&rsquo;un approvisionnement constant de voitures en fin de location, bien document\u00e9es et de grande qualit\u00e9. GWListe dispose d&rsquo;une gamme de v\u00e9hicules vari\u00e9e gr\u00e2ce \u00e0 une base de donn\u00e9es de vendeurs r\u00e9guliers et fid\u00e8les au sein de la communaut\u00e9 des concessionnaires. En ce qui concerne les mod\u00e8les commerciaux, CarsOn-TheWeb propose un mod\u00e8le transactionnel \u00ab\u00a0no-cure-nopay\u00a0\u00bb \u00e0 service complet. GWListe applique un mod\u00e8le non transactionnel : il s&rsquo;agit essentiellement d&rsquo;un interm\u00e9diaire entre les vendeurs et les acheteurs \u00bb.<\/p>\n<p> <strong>Quel sera l&rsquo;impact de l&rsquo;acquisition sur votre entreprise ? <\/strong>\u00ab Nous offrirons progressivement les services d&rsquo;OPENLANE aux vendeurs et aux acheteurs de GWListe et vice versa. Nous lancerons le mod\u00e8le commercial GWListe en Allemagne et, \u00e0 terme, dans toute l&rsquo;Europe. Les deux marques continueront \u00e0 offrir des services clairement distincts. Mais tout en d\u00e9veloppant les meilleures qualit\u00e9s de chaque marque, nous int\u00e9grerons les TIC, les RH et d&rsquo;autres services de back-office \u00bb. <strong>Les ventes aux ench\u00e8res en ligne transforment la fa\u00e7on dont les v\u00e9hicules d&rsquo;occasion sont commercialis\u00e9s. O\u00f9 en est la recommercialisation depuis, disons, 10 ans ? <\/strong>\u00ab En r\u00e9sum\u00e9, je dirais qu&rsquo;\u00e0 mesure que nous adoptons et mettons en \u0153uvre des aspects de plus en plus complexes des nouvelles technologies, notre entreprise devient de plus en plus une entreprise technologique \u00bb. <strong>Pour votre entreprise, quelle est l&rsquo;importance des ventes aux ench\u00e8res en ligne par rapport aux ventes aux ench\u00e8res physiques ? <\/strong>\u00ab Je suis convaincu que l&rsquo;approche en ligne est la bonne pour notre secteur en Europe continentale, et je suis s\u00fbr que les commissaires-priseurs en ligne seront en t\u00eate de peloton, en particulier dans le commerce international \u00bb. <strong>Quels sont les derniers d\u00e9veloppements dans ce domaine ? <\/strong>\u00ab Il y a deux d\u00e9veloppements majeurs et fortement li\u00e9s l&rsquo;un \u00e0 l&rsquo;autre, qui se produisent tous deux dans le domaine en \u00e9volution rapide des technologies de l&rsquo;information. Comme d&rsquo;autres secteurs, celui des ventes aux ench\u00e8res de v\u00e9hicules, et OPENLANE en particulier, utilise de plus en plus les m\u00e9gadonn\u00e9es et la veille \u00e9conomiques pour faire avancer l&rsquo;objectif principal de la recommercialisation de v\u00e9hicules : fournir une ad\u00e9quation encore meilleure entre les voitures propos\u00e9es et la demande des acheteurs \u00bb. \u00ab Parall\u00e8lement, nous \u00e9tudions et adoptons les techniques de marketing \u00e9lectronique typiques des entreprises de consommation en ligne. Tout cela est conforme \u00e0 nos choix strat\u00e9giques OPENLANE, pour lesquels nous visons \u00e0 am\u00e9liorer consid\u00e9rablement l&rsquo;accessibilit\u00e9 de notre entreprise, de notre site Web, de nos voitures et de nos services pour nos clients \u00bb. <strong>Les ventes aux ench\u00e8res en ligne vont-elles prendre le dessus ? <\/strong>\u00ab Oui, le mod\u00e8le en ligne est de loin le plus rentable, et il est plus performant que le mod\u00e8le de vente aux ench\u00e8res physique. Il y parviendra de plus en plus en am\u00e9liorant la liquidit\u00e9 croissante des ench\u00e8res, ce qui se traduira par des offres plus \u00e9lev\u00e9es pour les partenaires fournisseurs \u00bb.<\/p>\n<\/div><\/div><\/div><\/div><\/div><div class=\"w-separator size_medium\"><\/div><div class=\"g-cols wpb_row via_grid cols_1 laptops-cols_inherit tablets-cols_inherit mobiles-cols_1 valign_top type_default stacking_default\" style=\"--columns-gap:3rem;\"><div class=\"wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"w-image align_none\"><div class=\"w-image-h\"><img decoding=\"async\" width=\"680\" height=\"763\" data-src=\"https:\/\/info.openlane.eu\/wp-content\/uploads\/2021\/05\/remarketing2.png\" class=\"attachment-large size-large lazyload\" alt=\"Blog: \u2018Offline\u2019 remarketing with or without future\" data-srcset=\"https:\/\/info.openlane.eu\/wp-content\/uploads\/2021\/05\/remarketing2.png 680w, https:\/\/info.openlane.eu\/wp-content\/uploads\/2021\/05\/remarketing2-267x300.png 267w\" data-sizes=\"auto, (max-width: 680px) 100vw, 680px\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 680px; --smush-placeholder-aspect-ratio: 680\/763;\" \/><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/section>\n","protected":false},"excerpt":{"rendered":"<p>\u00ab GWListe est tr\u00e8s bien implant\u00e9e sur le march\u00e9 allemand. En combinant nos volumes, nous deviendrons le troisi\u00e8me commissaire-priseur d&rsquo;Allemagne, ce qui renforcera notre importance sur le plus grand march\u00e9 automobile d&rsquo;Europe \u00bb.<\/p>\n","protected":false},"author":3,"featured_media":19279,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[181],"tags":[],"class_list":["post-43024","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-company-news"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v26.9 (Yoast SEO v27.9) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>La recommercialisation \u00ab hors ligne \u00bb avec ou sans avenir \u2013 OPENLANE<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/info.openlane.eu\/fr-fr\/company-information\/blog\/company-news\/offline-remarketing-with-or-without-future\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"La recommercialisation \u00ab hors ligne \u00bb avec ou sans avenir\" \/>\n<meta property=\"og:description\" content=\"\u00ab GWListe est tr\u00e8s bien implant\u00e9e sur le march\u00e9 allemand. En combinant nos volumes, nous deviendrons le troisi\u00e8me commissaire-priseur d&#039;Allemagne, ce qui renforcera notre importance sur le plus grand march\u00e9 automobile d&#039;Europe \u00bb.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/info.openlane.eu\/fr-fr\/company-information\/blog\/company-news\/offline-remarketing-with-or-without-future\/\" \/>\n<meta property=\"og:site_name\" content=\"OPENLANE\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/OPENLANE.Europe\" \/>\n<meta property=\"article:published_time\" content=\"2021-05-04T03:18:18+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2024-12-03T13:22:46+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/info.openlane.eu\/wp-content\/uploads\/2024\/11\/remarketing2.png\" \/>\n\t<meta property=\"og:image:width\" content=\"680\" \/>\n\t<meta property=\"og:image:height\" content=\"763\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta 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