{"id":43071,"date":"2021-05-04T05:18:18","date_gmt":"2021-05-04T03:18:18","guid":{"rendered":"https:\/\/info.openlane.eu\/company-information\/blog\/company-news\/new-innovations-to-make-bidding-even-more-exciting\/"},"modified":"2024-12-03T14:26:56","modified_gmt":"2024-12-03T13:26:56","slug":"new-innovations-to-make-bidding-even-more-exciting","status":"publish","type":"post","link":"https:\/\/info.openlane.eu\/fr-fr\/company-information\/blog\/company-news\/new-innovations-to-make-bidding-even-more-exciting\/","title":{"rendered":"De nouvelles innovations pour rendre les ench\u00e8res encore plus passionnantes"},"content":{"rendered":"<section class=\"l-section wpb_row height_medium\"><div class=\"l-section-h i-cf\"><div class=\"g-cols vc_row via_grid cols_1 laptops-cols_inherit tablets-cols_inherit mobiles-cols_1 valign_top type_default stacking_default\"><div class=\"wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"g-cols wpb_row via_grid cols_1 laptops-cols_inherit tablets-cols_inherit mobiles-cols_1 valign_top type_default stacking_default\" style=\"--columns-gap:3rem;\"><div class=\"wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"wpb_text_column\"><div class=\"wpb_wrapper\"><h1>De nouvelles innovations pour rendre les ench\u00e8res encore plus passionnantes<\/h1>\n<\/div><\/div><div class=\"w-separator size_custom\" style=\"height:1rem\"><\/div><time class=\"w-post-elm post_date us_custom_d8432ea1 has_text_color entry-date published\" datetime=\"2021-05-04T05:18:18+02:00\" itemprop=\"datePublished\"><i class=\"far fa-clock\"><\/i>04 Mai 2021<\/time><\/div><\/div><\/div><div class=\"w-separator size_medium\"><\/div><div class=\"g-cols wpb_row via_grid cols_1 laptops-cols_inherit tablets-cols_inherit mobiles-cols_1 valign_top type_default stacking_default\" style=\"--columns-gap:3rem;\"><div class=\"wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"wpb_text_column\"><div class=\"wpb_wrapper\"><p> <strong>OPENLANE, le site de vente aux ench\u00e8res de v\u00e9hicules en ligne, a lanc\u00e9 des fonctions qui changent la donne pour guider les clients vers un succ\u00e8s imm\u00e9diat, rendant les ventes aux ench\u00e8res de v\u00e9hicules plus passionnantes que jamais.<\/strong><\/p>\n<\/div><\/div><\/div><\/div><\/div><div class=\"w-separator size_medium\"><\/div><div class=\"g-cols wpb_row via_grid cols_1 laptops-cols_inherit tablets-cols_inherit mobiles-cols_1 valign_top type_default stacking_default\" style=\"--columns-gap:3rem;\"><div class=\"wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"wpb_text_column\"><div class=\"wpb_wrapper\"><p>OPENLANE n&rsquo;est pas seulement un pr\u00e9curseur dans le secteur de la vente aux ench\u00e8res de v\u00e9hicules en ligne. Ce sont des innovateurs. R\u00e9put\u00e9e pour ses approches innovantes et son excellent service \u00e0 la client\u00e8le, la soci\u00e9t\u00e9 belge a mis \u00e0 jour sa plateforme afin d&rsquo;offrir \u00e0 ses clients &#8211; les concessionnaires automobiles enregistr\u00e9s dans toute l&rsquo;Europe et au-del\u00e0 &#8211; l&rsquo;exp\u00e9rience ultime de la vente aux ench\u00e8res. OPENLANE a donc lanc\u00e9 de nouvelles fonctionnalit\u00e9s :<strong> un score vendeur<\/strong> qui offre aux acheteurs une transparence maximale et un <strong>barom\u00e8tre des prix<\/strong> qui \u00e9limine une partie de l&rsquo;incertitude des ench\u00e8res, tout en guidant les acheteurs vers le succ\u00e8s de l&rsquo;ench\u00e8re. \u00ab Nous avons vu l&rsquo;opportunit\u00e9 d&rsquo;incorporer de nouveaux \u00e9l\u00e9ments et de simplifier la pr\u00e9sentation \u00bb, explique le CCO Gino Vleminckx. \u00ab En m\u00eame temps, nous avons vu comment quelques innovations pourraient rendre l&rsquo;appel d&rsquo;offres plus int\u00e9ressant et plus passionnant pour nos clients. Et c&rsquo;est exactement ce que nous voulons faire.&#x00a0;\u00bb <\/p>\n<h2>Tout le monde profite des scores vendeurs<\/h2>\n<p> La nouvelle fonctionnalit\u00e9 la plus importante est le <strong>score vendeur<\/strong>. Selon M. Vleminckx, OPENLANE a adopt\u00e9 une approche originale. \u00ab Au lieu de permettre aux acheteurs de noter les vendeurs, nous utilisons des mesures \u00e9quitables et neutres de crit\u00e8res adapt\u00e9s aux besoins de nos utilisateurs. En offrant cette transparence, les acheteurs s&rsquo;orienteront naturellement vers les vendeurs les plus performants. Si un vendeur souhaite am\u00e9liorer son score, il doit fournir des descriptions de v\u00e9hicules plus pr\u00e9cises, accepter plus rapidement l&rsquo;offre la plus \u00e9lev\u00e9e lors d&rsquo;une vente aux ench\u00e8res ou lib\u00e9rer un v\u00e9hicule plus rapidement apr\u00e8s r\u00e9ception d&rsquo;un paiement. Ce faisant, les vendeurs servent mieux nos acheteurs. Et les acheteurs satisfaits sont plus susceptibles d&rsquo;ench\u00e9rir et d&rsquo;acheter aupr\u00e8s de vendeurs \u00e0 l&rsquo;\u00e9coute de leurs clients. Tout le monde en profite.&#x00a0;\u00bb <\/p>\n<h2>\u00c9valuer les prix avec un barom\u00e8tre des prix<\/h2>\n<p> OPENLANE veut aussi offrir aux acheteurs des informations suppl\u00e9mentaires sur la qualit\u00e9 des offres qu&rsquo;ils font. Comme tous les v\u00e9hicules propos\u00e9s sur le site Web de vente aux ench\u00e8res n&rsquo;ont pas de prix fixe, les acheteurs ne savent pas toujours si l&rsquo;offre qu&rsquo;ils ont plac\u00e9e a des chances raisonnables d&rsquo;\u00eatre accept\u00e9e. OPENLANE a r\u00e9pondu \u00e0 cette demande en proposant un nouveau <strong>barom\u00e8tre des prix<\/strong>, soigneusement con\u00e7u pour aider les acheteurs tout en respectant la nature confidentielle du processus de vente aux ench\u00e8res. \u00ab Avec le <strong>barom\u00e8tre des prix<\/strong>, une offre consid\u00e9r\u00e9e comme basse sera rouge, passera dans une zone jaune autour du prix de vente estim\u00e9, puis deviendra verte au fur et \u00e0 mesure qu&rsquo;elle a de plus en plus de chances de remporter l&rsquo;ench\u00e8re et d&rsquo;\u00eatre accept\u00e9e par un vendeur. Les acheteurs qui se trouvent dans les zones rouge ou jaune savent maintenant qu&rsquo;ils doivent augmenter leurs offres pour gagner ; s&rsquo;ils voient les offres augmenter, les vendeurs se sentiront plus heureux et plus enclins \u00e0 accepter l&rsquo;offre finale. Cela permet de lever l&rsquo;un des plus grands doutes auxquels les acheteurs sont confront\u00e9s, tout en les poussant silencieusement \u00e0 r\u00e9pondre aux attentes des vendeurs et \u00e0 devenir plus comp\u00e9titifs.&#x00a0;\u00bb <\/p>\n<h2>Prix marchand consommateur<\/h2>\n<p> L&rsquo;introduction d&rsquo;un <strong>prix marchand consommateur<\/strong> \u00e9tait presque une n\u00e9cessit\u00e9 pour OPENLANE. La plateforme vend exclusivement \u00e0 des concessionnaires automobiles qui vendent ensuite eux-m\u00eames les v\u00e9hicules. Mais comme ces concessionnaires automobiles sont \u00e9tablis dans toute l&rsquo;Europe et au-del\u00e0, ils doivent conna\u00eetre les prix raisonnables des v\u00e9hicules sur leurs march\u00e9s locaux : le prix marchand consommateur. Vleminckx estime que cette fonction compl\u00e8te parfaitement le <strong>barom\u00e8tre des prix<\/strong>. \u00ab Gr\u00e2ce au <strong>prix marchand consommateur<\/strong>, les acheteurs savent ce que vaut un v\u00e9hicule. Le<strong> barom\u00e8tre des prix<\/strong> leur indique, de la mani\u00e8re la plus simple possible, o\u00f9 en sont leurs offres. Les acheteurs savent imm\u00e9diatement s&rsquo;il vaut la peine de faire une offre plus \u00e9lev\u00e9e pour un v\u00e9hicule, ou si cela risque d&rsquo;engloutir leurs b\u00e9n\u00e9fices. Plus nos acheteurs disposent d&rsquo;informations, plus ils sont en mesure d&rsquo;ench\u00e9rir sur des v\u00e9hicules qui leur procureront un rendement optimal.&#x00a0;\u00bb <\/p>\n<h2>Le client est roi<\/h2>\n<p> Ces nouveaux changements t\u00e9moignent de l&rsquo;engagement d&rsquo;OPENLANE envers ses clients. Le site Web et les lignes directes du service client\u00e8le sont disponibles dans un nombre incroyable de langues. Vleminckx consid\u00e8re qu&rsquo;il s&rsquo;agit d&rsquo;une partie n\u00e9cessaire de l&rsquo;activit\u00e9. Les ventes aux ench\u00e8res, en particulier les ventes aux ench\u00e8res en ligne, sont une activit\u00e9 excitante et passionnante. Nous voulons que nos clients ressentent ce sentiment sans avoir \u00e0 se pr\u00e9occuper de traduire ce qu&rsquo;ils voient. Nous ne voulons pas qu&rsquo;ils soient confront\u00e9s \u00e0 des probl\u00e8mes. S&rsquo;ils ont des questions, nous voulons qu&rsquo;ils aient des r\u00e9ponses qui les aident vraiment. Tout ce que nous faisons est con\u00e7u pour rendre l&rsquo;exp\u00e9rience de la vente aux ench\u00e8res de voitures plus excitante, plus agr\u00e9able et surtout plus rentable pour nos acheteurs.&#x00a0;\u00bb <strong>\u00c0 propos d&rsquo;OPENLANE<\/strong> OPENLANE a d\u00e9but\u00e9 ses activit\u00e9s en 2004 et est devenue l&rsquo;une des plus grandes plates-formes de vente aux ench\u00e8res en ligne pour le commerce automobile en Belgique. OPENLANE compte 6 agences et plus de 170 employ\u00e9s. L&rsquo;entreprise dispose d&rsquo;une s\u00e9lection actualis\u00e9e de v\u00e9hicules d&rsquo;occasion disponibles aux meilleurs prix du march\u00e9. En 2018, l&rsquo;entreprise vendra plus de 68 000 v\u00e9hicules en fin de location \u00e0 des propri\u00e9taires de flottes et \u00e0 des concessionnaires automobiles en Belgique, aux Pays-Bas, en Allemagne, en Italie, en France et en Espagne. Ces v\u00e9hicules ont \u00e9t\u00e9 achet\u00e9s par des concessionnaires automobiles dans toute l&rsquo;Europe, en particulier en Europe centrale. OPENLANE se distingue par son haut niveau d&rsquo;expertise dans la vente transfrontali\u00e8re de v\u00e9hicules et par son mod\u00e8le commercial unique. L&rsquo;entreprise sert d&rsquo;interm\u00e9diaire entre les acheteurs et les vendeurs de mani\u00e8re uniforme et assure un paiement, une livraison et un service sans heurts pour les acheteurs comme pour les vendeurs.<\/p>\n<\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/section>\n","protected":false},"excerpt":{"rendered":"<p>OPENLANE, le site Web de vente aux ench\u00e8res de v\u00e9hicules en ligne, a lanc\u00e9 des fonctions qui changent la donne pour guider les clients vers un succ\u00e8s imm\u00e9diat des ench\u00e8res, rendant les ventes aux ench\u00e8res de v\u00e9hicules plus passionnantes que jamais.<\/p>\n","protected":false},"author":3,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[181],"tags":[],"class_list":["post-43071","post","type-post","status-publish","format-standard","hentry","category-company-news"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v26.9 (Yoast SEO v28.3) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>De nouvelles innovations pour rendre les ench\u00e8res encore plus passionnantes \u2013 OPENLANE<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/info.openlane.eu\/fr-fr\/company-information\/blog\/company-news\/new-innovations-to-make-bidding-even-more-exciting\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta 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