{"id":43118,"date":"2021-05-04T05:18:18","date_gmt":"2021-05-04T03:18:18","guid":{"rendered":"https:\/\/info.openlane.eu\/company-information\/blog\/company-news\/adesa-europe-registers-strong-increase-in-car-sales-during-pandemic\/"},"modified":"2024-12-03T14:31:06","modified_gmt":"2024-12-03T13:31:06","slug":"adesa-europe-registers-strong-increase-in-car-sales-during-pandemic","status":"publish","type":"post","link":"https:\/\/info.openlane.eu\/fr-fr\/company-information\/blog\/company-news\/adesa-europe-registers-strong-increase-in-car-sales-during-pandemic\/","title":{"rendered":"OPENLANE Europe enregistre une forte augmentation des ventes de voitures pendant la pand\u00e9mie"},"content":{"rendered":"<section class=\"l-section wpb_row height_medium\"><div class=\"l-section-h i-cf\"><div class=\"g-cols vc_row via_grid cols_1 laptops-cols_inherit tablets-cols_inherit mobiles-cols_1 valign_top type_default stacking_default\"><div class=\"wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"g-cols wpb_row via_grid cols_1 laptops-cols_inherit tablets-cols_inherit mobiles-cols_1 valign_top type_default stacking_default\" style=\"--columns-gap:3rem;\"><div class=\"wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"wpb_text_column\"><div class=\"wpb_wrapper\"><h1>OPENLANE Europe enregistre une forte augmentation des ventes de voitures pendant la pand\u00e9mie<\/h1>\n<\/div><\/div><div class=\"w-separator size_custom\" style=\"height:1rem\"><\/div><time class=\"w-post-elm post_date us_custom_d8432ea1 has_text_color entry-date published\" datetime=\"2021-05-04T05:18:18+02:00\" itemprop=\"datePublished\"><i class=\"far fa-clock\"><\/i>04 Mai 2021<\/time><\/div><\/div><\/div><div class=\"w-separator size_medium\"><\/div><div class=\"g-cols wpb_row via_grid cols_1 laptops-cols_inherit tablets-cols_inherit mobiles-cols_1 valign_top type_default stacking_default\" style=\"--columns-gap:3rem;\"><div class=\"wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"wpb_text_column\"><div class=\"wpb_wrapper\"><p> <strong>OPENLANE, une plateforme de vente aux ench\u00e8res de voitures en ligne qui fournit des services dans toute l&rsquo;Europe, enregistre de fortes augmentations d&rsquo;activit\u00e9 en 2020, malgr\u00e9 la pand\u00e9mie de coronavirus.<\/strong><\/p>\n<\/div><\/div><\/div><\/div><\/div><div class=\"w-separator size_medium\"><\/div><div class=\"g-cols wpb_row via_grid cols_1 laptops-cols_inherit tablets-cols_inherit mobiles-cols_1 valign_top type_default stacking_default\" style=\"--columns-gap:3rem;\"><div class=\"wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"wpb_text_column\"><div class=\"wpb_wrapper\"><p>OPENLANE a compar\u00e9 le nombre de nouveaux acheteurs qui se sont inscrits pour la premi\u00e8re fois en 2019 avec ceux qui se sont inscrits pour la premi\u00e8re fois en 2020. Ils ont constat\u00e9 une forte augmentation du nombre de nouveaux acheteurs, ainsi que des augmentations consid\u00e9rables des ventes. \u00ab Les chiffres sont \u00e9videmment sp\u00e9cifiques \u00e0 OPENLANE. Mais comme nos clients sont des n\u00e9gociants et des concessionnaires automobiles, il est facile de consid\u00e9rer que ces chiffres sont r\u00e9v\u00e9lateurs de l&rsquo;\u00e9volution de l&rsquo;ensemble du secteur automobile \u00bb, d\u00e9clare Gino Vleminckx, directeur commercial d&rsquo;OPENLANE Europe. \u00ab Il s&rsquo;agit d&rsquo;une \u00e9volution forte et incontestable vers l&rsquo;utilisation de services en ligne. Tout simplement, \u00e0 l&rsquo;heure actuelle, les concessionnaires doivent \u00eatre en ligne pour fournir les services dont leurs clients ont besoin. Et pas seulement pour leurs propres ventes. Vous devez \u00eatre en ligne pour trouver des fournisseurs. Sinon, vous passerez \u00e0 c\u00f4t\u00e9, pendant que vos concurrents en profiteront.&#x00a0;\u00bb <\/p>\n<h2>En ligne<\/h2>\n<p> Bien qu&rsquo;il pense que les principales augmentations sont dues \u00e0 la pand\u00e9mie de COVID-19, M. Vleminckx estime que l&rsquo;histoire ne se r\u00e9sume pas \u00e0 cela. Selon lui, les clients pr\u00e9f\u00e8rent les organisations qui peuvent leur offrir une s\u00e9curit\u00e9 maximale lorsqu&rsquo;ils ach\u00e8tent en ligne, qu&rsquo;il s&rsquo;agisse d&rsquo;une paire de chaussures ou d&rsquo;un v\u00e9hicule. La pr\u00e9dominance des services num\u00e9riques et des acheteurs satisfaits dans tous les secteurs a contribu\u00e9 \u00e0 \u00e9tablir un sentiment de confiance dans le travail en ligne. Selon M. Vleminckx, tout commer\u00e7ant en ligne doit trouver un moyen de renforcer cette confiance. \u00ab C&rsquo;est particuli\u00e8rement important lorsque vous vendez des voitures d&rsquo;occasion. L&rsquo;industrie doit donner aux acheteurs la confiance qu&rsquo;ils trouvent habituellement lorsqu&rsquo;ils voient physiquement une voiture ou font un essai sur toute \u00bb, d\u00e9clare-t-il. \u00ab OPENLANE a la chance de vendre des voitures qui sont d&rsquo;anciens v\u00e9hicules de flotte ou qui proviennent de soci\u00e9t\u00e9s de leasing renomm\u00e9es. Nous veillons toujours \u00e0 ce que l&rsquo;usure et les dommages soient d\u00e9taill\u00e9s dans les rapports et les photos afin que les acheteurs puissent voir exactement ce qu&rsquo;ils obtiennent. En fait, nous introduisons l&rsquo;IA et la technologie d&rsquo;apprentissage automatique pour am\u00e9liorer encore la pr\u00e9cision de nos rapports. De plus, nous fonctionnons de mani\u00e8re \u00e0 ce que les vendeurs ne courent aucun risque financier, gr\u00e2ce \u00e0 un syst\u00e8me de r\u00e9solution complet en place. Tout cela est le fruit de notre engagement \u00e0 pousser nos syst\u00e8mes plus loin et \u00e0 nous appuyer sur la confiance et la fiabilit\u00e9 que nous t\u00e9moignent nos clients.&#x00a0;\u00bb<\/p>\n<\/div><\/div><div class=\"w-separator size_medium\"><\/div><div class=\"w-image align_none\"><div class=\"w-image-h\"><img decoding=\"async\" width=\"1024\" height=\"768\" data-src=\"https:\/\/info.openlane.eu\/wp-content\/uploads\/2021\/05\/adesa_internet_in_pickels_sm-1024x768.jpg\" class=\"attachment-large size-large lazyload\" alt=\"Blog: OPENLANE Europe registers strong increase in car sales during pandemic\" data-srcset=\"https:\/\/info.openlane.eu\/wp-content\/uploads\/2021\/05\/adesa_internet_in_pickels_sm-1024x768.jpg 1024w, https:\/\/info.openlane.eu\/wp-content\/uploads\/2021\/05\/adesa_internet_in_pickels_sm-300x225.jpg 300w, https:\/\/info.openlane.eu\/wp-content\/uploads\/2021\/05\/adesa_internet_in_pickels_sm.jpg 1386w\" data-sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 1024px; --smush-placeholder-aspect-ratio: 1024\/768;\" \/><\/div><\/div><div class=\"w-separator size_medium\"><\/div><div class=\"wpb_text_column\"><div class=\"wpb_wrapper\"><\/p>\n<h2>Opportunit\u00e9s<\/h2>\n<p> La confiance et la fiabilit\u00e9 ne sont encore qu&rsquo;un d\u00e9tail dans le tableau d&rsquo;ensemble. Selon M. Vleminckx, l&rsquo;industrie automobile doit offrir des possibilit\u00e9s et des services qui ne sont pas disponibles hors ligne si elle veut que les ventes en ligne continuent de porter leurs fruits \u00e0 l&rsquo;avenir. \u00ab C&rsquo;est \u00e0 nous, en tant qu&rsquo;entreprise et en tant qu&rsquo;industrie, de convaincre les acheteurs que c&rsquo;est l\u00e0 qu&rsquo;ils veulent \u00eatre \u00bb, d\u00e9clare-t-il. \u00ab Chez OPENLANE, nous offrons des services qui inciteront ces nouveaux clients \u00e0 rester. Par exemple, ils s&rsquo;associent \u00e0 OPENLANE pour acheter des v\u00e9hicules, mais ils peuvent \u00e9galement vendre leurs v\u00e9hicules, qui se trouvent peut-\u00eatre dans leur parking depuis trop longtemps et soudainement les vendre \u00e0 un groupe de 85 000 acheteurs potentiels. Tous sont des professionnels du commerce automobile. Combien de temps faut-il pour que 85 000 acheteurs ou n\u00e9gociants se rendent \u00e0 votre concession physique ?&#x00a0;\u00bb <\/p>\n<h2>Une victoire pour le secteur<\/h2>\n<p> Cela s&rsquo;explique en grande partie par la port\u00e9e qu&rsquo;offre le travail en ligne. Il a permis \u00e0 toutes les entreprises, des fabricants de v\u00eatements aux artistes post-modernes, d&rsquo;atteindre les quatre coins du monde. \u00ab Il en va de m\u00eame pour OPENLANE \u00bb, d\u00e9clare M. Vleminckx. \u00ab Nous sommes l&rsquo;une des premi\u00e8res entreprises de l&rsquo;industrie automobile \u00e0 desservir l&rsquo;ensemble de l&rsquo;Europe. Nous nous occupons des taxes, des formulaires de douane et des autres formalit\u00e9s administratives et nous organisons toute la logistique pour que nos acheteurs et nos vendeurs n&rsquo;aient pas \u00e0 se soucier de quoi que ce soit. Et nos chiffres montrent que c&rsquo;est clairement ce que l&rsquo;industrie recherche. <strong>De 2019 \u00e0 2020, le nombre de nouveaux acheteurs a augment\u00e9 de <\/strong><span style=\"text-decoration: underline;\"><\/span><\/p>\n<ul>\n<li>80 % en Autriche,<\/li>\n<li>7 % en Belgique,<\/li>\n<li>85 % en France,<\/li>\n<li>49 % en Allemagne,<\/li>\n<li>35 % en Italie<\/li>\n<li>109 % aux Pays-Bas<\/li>\n<\/ul>\n<h2>Un changement permanent ?<\/h2>\n<p> Ce pic t\u00e9moigne-t-il d&rsquo;un changement permanent ? Le secteur reviendra-t-il \u00e0 l&rsquo;avenir \u00e0 des m\u00e9thodes plus traditionnelles en face-\u00e0-face ? \u00ab C&rsquo;est une question int\u00e9ressante \u00bb, d\u00e9clare Vleminckx. \u00ab Mais travailler en ligne n&#8217;emp\u00eache pas les acheteurs de travailler hors ligne. Il s&rsquo;agit simplement d&rsquo;un outil suppl\u00e9mentaire dans la bo\u00eete \u00e0 outils. Et en ce moment, il est particuli\u00e8rement utile.&#x00a0;\u00bb La pand\u00e9mie faisant toujours rage en Europe, il faudra attendre un certain temps avant d&rsquo;avoir des signes clairs sur le caract\u00e8re permanent de ce changement. \u00c0 l&rsquo;heure actuelle, les distributeurs n&rsquo;ont tout simplement pas le luxe d&rsquo;attendre de voir si le commerce hors ligne reviendra sur le devant de la sc\u00e8ne.<\/p>\n<\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/section>\n","protected":false},"excerpt":{"rendered":"<p>OPENLANE, une plateforme de vente aux ench\u00e8res de voitures en ligne qui fournit des services dans toute l&rsquo;Europe, enregistre une forte augmentation de son activit\u00e9 en 2020, malgr\u00e9 la pand\u00e9mie de coronavirus.<\/p>\n","protected":false},"author":3,"featured_media":19647,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[181],"tags":[],"class_list":["post-43118","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-company-news"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v26.9 (Yoast SEO v28.3) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>OPENLANE Europe enregistre une forte augmentation des ventes de voitures pendant la pand\u00e9mie \u2013 OPENLANE<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/info.openlane.eu\/fr-fr\/company-information\/blog\/company-news\/adesa-europe-registers-strong-increase-in-car-sales-during-pandemic\/\" \/>\n<meta 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