{"id":43158,"date":"2023-11-20T23:00:17","date_gmt":"2023-11-20T22:00:17","guid":{"rendered":"https:\/\/info.openlane.eu\/company-information\/blog\/company-news\/say-hello-to-openlane\/"},"modified":"2025-05-12T11:43:01","modified_gmt":"2025-05-12T09:43:01","slug":"say-hello-to-openlane","status":"publish","type":"post","link":"https:\/\/info.openlane.eu\/fr-fr\/company-information\/blog\/company-news\/say-hello-to-openlane\/","title":{"rendered":"ADESA change de nom pour devenir OPENLANE Europe"},"content":{"rendered":"<section class=\"l-section wpb_row height_medium\"><div class=\"l-section-h i-cf\"><div class=\"g-cols vc_row via_grid cols_1 laptops-cols_inherit tablets-cols_inherit mobiles-cols_1 valign_top type_default stacking_default\"><div class=\"wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"g-cols wpb_row via_grid cols_1 laptops-cols_inherit tablets-cols_inherit mobiles-cols_1 valign_top type_default stacking_default\" style=\"--columns-gap:3rem;\"><div class=\"wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"wpb_text_column\"><div class=\"wpb_wrapper\"><h1><span>ADESA devient OPENLANE Europe<\/span><\/h1>\n<\/div><\/div><div class=\"w-separator size_custom\" style=\"height:1rem\"><\/div><time class=\"w-post-elm post_date us_custom_d8432ea1 has_text_color entry-date published\" datetime=\"2023-11-20T23:00:17+01:00\" itemprop=\"datePublished\"><i class=\"far fa-clock\"><\/i>20 Nov 2023<\/time><\/div><\/div><\/div><div class=\"w-separator size_medium\"><\/div><div class=\"g-cols wpb_row via_grid cols_1 laptops-cols_inherit tablets-cols_inherit mobiles-cols_1 valign_top type_default stacking_default\" style=\"--columns-gap:3rem;\"><div class=\"wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"wpb_text_column\"><div class=\"wpb_wrapper\"><p> <strong>ADESA Europe, filiale d&rsquo;OPENLANE, Inc. (NYSE : KAR)<span><\/span><\/strong><strong>, fournisseur<span><\/span><\/strong>\u00a0<strong>leader de solutions de march\u00e9 num\u00e9rique pour<span><\/span><\/strong>\u00a0<strong>les v\u00e9hicules d&rsquo;occasion,<span><\/span><\/strong>\u00a0<strong>est heureuse d&rsquo;annoncer qu&rsquo;<\/strong><span><\/span>\u00a0<strong>elle<\/strong><strong><span>\u00a0<\/span>devient OPENLANE<\/strong><strong><span>\u00a0<\/span>Europe<\/strong><strong>.<\/strong><span>\u00a0<\/span><strong>Ce changement<span><\/span><\/strong>\u00a0<strong>fait suite \u00e0 la consolidation des places de march\u00e9 num\u00e9riques en d\u00e9but d&rsquo;ann\u00e9e et<span><\/span><\/strong>\u00a0<strong>refl\u00e8te l&rsquo;<span><\/span><\/strong><strong>objectif de l&rsquo;entreprise, qui est de faciliter la vente en gros de voitures pour que les clients puissent mieux r\u00e9ussir.<\/strong><\/p>\n<\/div><\/div><\/div><\/div><\/div><div class=\"w-separator size_medium\"><\/div><div class=\"g-cols wpb_row via_grid cols_1-3 laptops-cols_inherit tablets-cols_inherit mobiles-cols_1 valign_top type_default stacking_default\" style=\"--columns-gap:3rem;\"><div class=\"wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"w-image align_none\"><div class=\"w-image-h\"><img decoding=\"async\" width=\"300\" height=\"288\" data-src=\"https:\/\/info.openlane.eu\/wp-content\/uploads\/2023\/11\/Frame-1-300x288-1.png\" class=\"attachment-large size-large lazyload\" alt=\"OPENLANE in Europe\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 300px; --smush-placeholder-aspect-ratio: 300\/288;\" \/><\/div><\/div><\/div><\/div><div class=\"wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"wpb_text_column\"><div class=\"wpb_wrapper\"><h2>Une nouvelle marque pour faciliter la vente en gros de voitures et permettre aux clients de mieux r\u00e9ussir.<\/h2>\n<p style=\"text-align: justify;\">En mai de cette ann\u00e9e, la soci\u00e9t\u00e9 m\u00e8re d&rsquo;OPENLANE Europe en Am\u00e9rique du Nord a pris la d\u00e9cision strat\u00e9gique de regrouper la marque de la soci\u00e9t\u00e9 m\u00e8re et ses marques de march\u00e9s num\u00e9riques aux \u00c9tats-Unis, au Canada et en Europe sous une seule et m\u00eame marque, OPENLANE.<\/p>\n<p style=\"text-align: justify;\"><em>\u00ab <\/em>Notre vision est de construire la plus grande place de march\u00e9 num\u00e9rique au monde pour les v\u00e9hicules d&rsquo;occasion, et nous faisons progresser cette vision en r\u00e9unissant tous nos vendeurs, acheteurs et v\u00e9hicules sous <strong><span style=\"color: #0081ff;\"><a style=\"color: #0081ff;\" href=\"https:\/\/www.openlane.eu\">openlane.eu<\/a><\/span><\/strong> sur le continent europ\u00e9en et sous <strong><span style=\"color: #0081ff;\"><a style=\"color: #0081ff;\" href=\"https:\/\/www.openlane.co.uk\">openlane.co.uk<\/a><\/span><\/strong> au Royaume-Uni \u00bb, d\u00e9clare Grainne van Berkum, pr\u00e9sidente de l&rsquo;entit\u00e9 europ\u00e9enne depuis le d\u00e9but du mois de novembre 2023. \u00ab En tirant parti de la puissance d&rsquo;une marque mondiale, nous pouvons acc\u00e9l\u00e9rer l&rsquo;innovation et am\u00e9liorer l&rsquo;exp\u00e9rience globale du client \u00bb.<span style=\"color: #0081ff;\"> <\/span><\/p>\n<\/div><\/div><\/div><\/div><\/div><div class=\"w-separator size_medium\"><\/div><div class=\"g-cols wpb_row via_grid cols_1 laptops-cols_inherit tablets-cols_inherit mobiles-cols_1 valign_top type_default stacking_default\" style=\"--columns-gap:3rem;\"><div class=\"wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"wpb_text_column\"><div class=\"wpb_wrapper\"><p style=\"text-align: justify;\">Le passage \u00e0 OPENLANE repr\u00e9sente un changement fondamental : il exprime l&rsquo;engagement de l&rsquo;entreprise \u00e0 faciliter l&rsquo;achat et la vente de voitures d&rsquo;occasion afin que les clients puissent mieux r\u00e9ussir.<\/p>\n<p style=\"text-align: justify;\">\u00ab En Europe, nous continuons \u00e0 faciliter les ventes transfrontali\u00e8res en offrant un guichet unique s\u00e9curis\u00e9 avec les meilleurs services transfrontaliers et des options de livraison en temps r\u00e9el. Notre vaste r\u00e9seau logistique en pleine expansion sur le continent europ\u00e9en et au Royaume-Uni permet aux clients de b\u00e9n\u00e9ficier de transactions transparentes et d&rsquo;une distribution efficace \u00bb, explique Grainne.<\/p>\n<p style=\"text-align: justify;\">\u00ab Parall\u00e8lement, notre march\u00e9 facilite de plus en plus les ventes nationales. Notre offre de v\u00e9hicules locaux, par exemple, augmente gr\u00e2ce \u00e0 une base de concessionnaires qui se d\u00e9veloppe rapidement et qui d\u00e9couvre le pouvoir unique d&rsquo;OPENLANE Sell. Cette plateforme modulaire est con\u00e7ue pour aider les concessionnaires \u00e0 r\u00e9volutionner leur exp\u00e9rience de la vente de voitures gr\u00e2ce \u00e0 une gamme de modules flexibles qui leur permettent de contr\u00f4ler chaque transaction.\u00a0\u00bb<\/p>\n<p style=\"text-align: justify;\">\u00ab La combinaison de notre flexibilit\u00e9, de nos capacit\u00e9s num\u00e9riques, de notre exp\u00e9rience dans le secteur automobile et de notre connaissance approfondie du march\u00e9 nous conf\u00e8re une position unique dans le domaine du commerce de gros de voitures et nous permet d&rsquo;am\u00e9liorer continuellement nos produits et nos services afin que nos clients puissent mieux r\u00e9ussir \u00bb, conclut Grainne.<\/p>\n<p style=\"text-align: justify;\">En 2022, les places de march\u00e9 OPENLANE ont facilit\u00e9 la vente d&rsquo;environ 1,3 million de v\u00e9hicules, pour une valeur marchande brute de plus de 23 milliards de dollars, par l&rsquo;interm\u00e9diaire d&rsquo;un r\u00e9seau important et croissant de concessionnaires franchis\u00e9s et ind\u00e9pendants, d&rsquo;\u00e9quipementiers, d&rsquo;institutions financi\u00e8res, d&rsquo;entreprises de location et de r\u00e9cup\u00e9ration et d&rsquo;exploitants de flottes.<\/p>\n<h2 style=\"text-align: justify;\">\u00c0 propos d&rsquo;OPENLANE Europe (avant : ADESA Europe)<\/h2>\n<p style=\"text-align: justify;\">OPENLANE Europe, une unit\u00e9 commerciale du fournisseur mondial de solutions technologiques et de recommercialisation de v\u00e9hicules OPENLANE (NYSE : KAR), facilite la vente en gros de v\u00e9hicules d&rsquo;occasion pour ses clients afin qu&rsquo;ils puissent r\u00e9ussir. La soci\u00e9t\u00e9 met en relation de mani\u00e8re transparente les \u00e9quipementiers, les propri\u00e9taires de flottes, les grossistes et les concessionnaires avec des acheteurs dans plus de 50 pays d&rsquo;Europe. Sa solide place de march\u00e9 automobile en ligne r\u00e9duit les risques, am\u00e9liore la transparence et rationalise les transactions. Bas\u00e9e en Belgique, OPENLANE Europe compte des bureaux de vente en Belgique, en France, en Allemagne, en Italie, aux Pays-Bas, en Espagne et au Royaume-Uni. Pour plus d&rsquo;informations, visitez le site <span style=\"color: #0081ff;\"><a style=\"color: #0081ff;\" href=\"https:\/\/www.openlane.eu\">openlane.eu<\/a>.<\/span><\/p>\n<h2 style=\"text-align: justify;\">\u00c0 propos d&rsquo;OPENLANE Inc.<\/h2>\n<p style=\"text-align: justify;\">OPENLANE, Inc. (NYSE : KAR) fournit aux vendeurs et aux acheteurs de l&rsquo;industrie mondiale des v\u00e9hicules d&rsquo;occasion en gros des solutions de recommercalisation novatrices et ax\u00e9es sur la technologie. La plateforme unique de bout en bout de l&rsquo;entreprise prend en charge l&rsquo;ensemble du v\u00e9hicule, le financement, la logistique et d&rsquo;autres services auxiliaires et connexes. Nos places de march\u00e9 int\u00e9gr\u00e9es r\u00e9duisent les risques, am\u00e9liorent la transparence et rationalisent les transactions pour les clients du monde entier. Bas\u00e9e \u00e0 Carmel, Indiana, l&rsquo;entreprise compte des employ\u00e9s aux \u00c9tats-Unis, au Canada, en Europe, en Uruguay et aux Philippines. Pour plus d&rsquo;informations et les derni\u00e8res nouvelles de l&rsquo;entreprise, visitez le site <span style=\"color: #0081ff;\"><a style=\"color: #0081ff;\" href=\"https:\/\/corporate.openlane.com\/about\/\">corporate.openlane.com<\/a>. <\/span><\/p>\n<\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/section>\n","protected":false},"excerpt":{"rendered":"<p>Une nouvelle marque facilitera la vente en gros de voitures pour permettre aux clients de mieux r\u00e9ussir.<\/p>\n","protected":false},"author":3,"featured_media":19900,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[181],"tags":[],"class_list":["post-43158","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-company-news"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v26.9 (Yoast SEO v27.9) - 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