{"id":28195,"date":"2022-09-19T21:00:00","date_gmt":"2022-09-19T19:00:00","guid":{"rendered":"https:\/\/info.openlane.eu\/company-information\/blog\/company-news\/what-future-is-there-for-car-options\/"},"modified":"2024-11-25T17:48:29","modified_gmt":"2024-11-25T16:48:29","slug":"what-future-is-there-for-car-options","status":"publish","type":"post","link":"https:\/\/info.openlane.eu\/hr\/company-information\/blog\/market-trends\/what-future-is-there-for-car-options\/","title":{"rendered":"Kakva budu\u0107nost postoji za opcije automobila?"},"content":{"rendered":"<section class=\"l-section wpb_row height_medium\"><div class=\"l-section-h i-cf\"><div class=\"g-cols vc_row via_grid cols_1 laptops-cols_inherit tablets-cols_inherit mobiles-cols_1 valign_top type_default stacking_default\"><div class=\"wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"g-cols wpb_row via_grid cols_1 laptops-cols_inherit tablets-cols_inherit mobiles-cols_1 valign_top type_default stacking_default\" style=\"--columns-gap:3rem;\"><div class=\"wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"wpb_text_column\"><div class=\"wpb_wrapper\"><h1>Kakva budu\u0107nost postoji za opcije automobila?<\/h1>\n<\/div><\/div><div class=\"w-separator size_custom\" style=\"height:1rem\"><\/div><div class=\"wpb_text_column\"><div class=\"wpb_wrapper\"><p>\u010clanak je napisao Effective Media. Analize i mi\u0161ljenja izra\u017eena u ovom \u010dlanku pripadaju samo autoru, a ne OPENLANE Europa. <\/p>\n<\/div><\/div><div class=\"w-separator size_custom\" style=\"height:1rem\"><\/div><time class=\"w-post-elm post_date us_custom_d8432ea1 has_text_color entry-date published\" datetime=\"2022-09-19T21:00:00+02:00\" itemprop=\"datePublished\"><i class=\"far fa-clock\"><\/i>19 ruj 2022<\/time><\/div><\/div><\/div><div class=\"w-separator size_medium\"><\/div><div class=\"g-cols wpb_row via_grid cols_1 laptops-cols_inherit tablets-cols_inherit mobiles-cols_1 valign_top type_default stacking_default\" style=\"--columns-gap:3rem;\"><div class=\"wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"wpb_text_column\"><div class=\"wpb_wrapper\"><p><strong>Ko\u017ea sjedala, Klimatizacija Elektri\u010dni prozori, GPS, \u2026 Opcije automobila uvijek su pomagale pobolj\u0161ati Udobnost voza\u010da i njihovih putnika. Oni tako\u0111er nastoje vozilo Marka atraktivnijim na tr\u017ei\u0161tu rabljenih vozila. Ako se kao trgovac pitate ho\u0107e li to biti slu\u010daj u budu\u0107nosti, ovo je \u010dlanak koji morate pro\u010ditati.<\/strong><\/p>\n<\/div><\/div><\/div><\/div><\/div><div class=\"w-separator size_medium\"><\/div><div class=\"g-cols wpb_row via_grid cols_1 laptops-cols_inherit tablets-cols_inherit mobiles-cols_1 valign_top type_default stacking_default\" style=\"--columns-gap:3rem;\"><div class=\"wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"w-image align_none\"><div class=\"w-image-h\"><img decoding=\"async\" width=\"778\" height=\"248\" data-src=\"https:\/\/info.openlane.eu\/wp-content\/uploads\/2022\/09\/blog-what-future-is-there-for-car-options.png\" class=\"attachment-large size-large lazyload\" alt=\"Blog: What future is there for car options?\" data-srcset=\"https:\/\/info.openlane.eu\/wp-content\/uploads\/2022\/09\/blog-what-future-is-there-for-car-options.png 778w, https:\/\/info.openlane.eu\/wp-content\/uploads\/2022\/09\/blog-what-future-is-there-for-car-options-300x96.png 300w\" data-sizes=\"auto, (max-width: 778px) 100vw, 778px\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 778px; --smush-placeholder-aspect-ratio: 778\/248;\" \/><\/div><\/div><\/div><\/div><\/div><div class=\"w-separator size_medium\"><\/div><div class=\"g-cols wpb_row via_grid cols_1 laptops-cols_inherit tablets-cols_inherit mobiles-cols_1 valign_top type_default stacking_default\" style=\"--columns-gap:3rem;\"><div class=\"wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"wpb_text_column\"><div class=\"wpb_wrapper\"><p>Prilikom kupnje automobila mogu\u0107nosti ovise o bud\u017eetu i potrebama idu\u0107ih kupaca, ali i o Modelu. Na primjer, automobil premium marke bez Ko\u017ea sjedala te\u017ee je zamisliti od niskobud\u017eetnog automobila. U svakom slu\u010daju, dovoljno je samo pregledati online automobilske medije kako biste vidjeli velik broj \u010dlanaka koji navode &#8211; op\u0107enito &#8211; bitne opcije za pove\u0107anje preostale vrijednosti automobila. Klimatizacija Elektri\u010dni prozori, ESP (i sigurnosni paketi op\u0107enito), GPS (sve vi\u0161e zamijenjen Bluetooth vezom), Ko\u017ea sjedala, sklopiva Stra\u017enji dio sjedala\u2014sve su to elementi koji Marka automobil \u010dine udobnim, prakti\u010dnim i\/ili sigurnim za kori\u0161tenje, ali i Marka atraktivan je na tr\u017ei\u0161tu rabljenih. Iako sve opcije ne pove\u0107avaju nu\u017eno vrijednost zamjene automobila u drugom \u017eivotu, \u010desto mogu ubrzati prodaju. Na primjer, Car and Driver izra\u010dunao je da automobil s Ru\u010dnim Mjenja\u010dem gubi u prosjeku $800 u preprodajnoj vrijednosti u usporedbi s Automatskim mjenja\u010dem. Ve\u0107a studija koju je proveo AIC Analysis ukazuje na 3% razliku u preprodajnoj vrijednosti za premium marke i 4% za masovne marke izme\u0111u najmanjeg i najopse\u017enijeg dostupnog infotainment sustava. Drugim rije\u010dima, kupci tra\u017ee povezanost. Taj infotainment sustav tako\u0111er je klju\u010d za brzu prodaju, jer je isto istra\u017eivanje pokazalo da su se automobili s najopse\u017enijim sustavom u prosjeku prodavali \u010detiri dana br\u017ee.<\/p>\n<h2>Pretplate<\/h2>\n<p>No ho\u0107e li ove opcije i dalje vi\u0161e ili manje utjecati na vrijednost rabljenih automobila? Ni\u0161ta nije sigurno. Nekoliko je proizvo\u0111a\u010da nedavno pokrenulo \u2013 na odre\u0111enim tr\u017ei\u0161tima \u2013 formule pretplate (mjese\u010dne ili godi\u0161nje) za odre\u0111ene opcije svojih modela. Kad bi se ovaj trend ra\u0161irio, tr\u017ei\u0161te bi sutra funkcioniralo ovako: automobili bi iza\u0161li iz tvornice opremljeni svim mogu\u0107im opcijama. Ove opcije mogu se otklju\u010dati softverom, podlo\u017eno pretplati. Na primjer, zimi bi korisnik pla\u0107ao pretplatu na Mjesec ili dva kako bi koristio grijana sjedala, koja ljeti obi\u010dno nisu potrebna. Danas je mogu\u0107e i pretplatiti se kako biste imali pristup kameri na vozilu ili Smart svjetlima. Zbog ovog trenda ne Marka trebali izgubiti iz vida u\u010dinak &#8220;besplatnih videoigara&#8221;. Znate, one besplatne mobilne igre za koje morate platiti 1 euro da biste imali koristi od dodatnog alata ili 2.5 eura za otklju\u010davanje razine. To pove\u0107ava mar\u017ee proizvo\u0111a\u010da s ponavljaju\u0107im (malim) Kupnje tijekom \u017eivotnog vijeka automobila. Takva je formula General Motorsu donijela oko 2 milijardi eura u 2021. Ameri\u010dki Proizvo\u0111a\u010d predvi\u0111a da bi se ta brojka mogla pomno\u017eiti barem 12 s 2030. Osim ovih mar\u017ei, ove pretplate omogu\u0107ile bi proizvo\u0111a\u010dima postizanje ekonomije razmjera, budu\u0107i da bi na kraju morali proizvesti samo jednu varijantu svakog Modela. Da ne spominjemo da \u0107e se prilikom preprodaje vozila, na primjer <a href=\"https:\/\/www.adesa.eu\/en\/home\"><span style=\"text-decoration: underline; color: #0061ff;\">na internetskoj aukcijskoj platformi OPENLANE Europa sve opcije koje je pustio prethodni korisnik ponovno blokirati, budu\u0107i da su pretplate povezane s nominativnim ra\u010dunom. U ovoj fazi ostaje nekoliko pitanja. Ho\u0107e li potro\u0161a\u010di doista prihvatiti ovu logiku? \u0160to je s Cijena automobila? Jer ako mo\u017eemo pretpostaviti da \u0107e odre\u0111ena tehnolo\u0161ka Oprema Cijena manje zahvaljuju\u0107i koli\u010dinama koje ostvaruje praksa pretplate, jo\u0161 uvijek mo\u017eemo re\u0107i da \u0107e Cijena vozila bez pretplate morati rasti&#8230; Stvar koju treba pa\u017eljivo pratiti, bez ikakve sumnje!<\/p>\n<\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/section><section class=\"l-section wpb_row height_medium\"><div class=\"l-section-h i-cf\"><div class=\"g-cols vc_row via_grid cols_1 laptops-cols_inherit tablets-cols_inherit mobiles-cols_1 valign_top type_default stacking_default\"><div class=\"wpb_column vc_column_container\"><div class=\"vc_column-inner\"><\/div><\/div><\/div><\/div><\/section><\/span><\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>\u010clanak je napisao Effective Media. Analize i mi\u0161ljenja izra\u017eena u ovom \u010dlanku pripadaju samo autoru, a ne OPENLANE Europa.<\/p>\n","protected":false},"author":3,"featured_media":18996,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[708],"tags":[],"class_list":["post-28195","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-market-trends"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v26.9 (Yoast SEO v28.0) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Kakva budu\u0107nost postoji za opcije automobila? \u2013 OPENLANE<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/info.openlane.eu\/hr\/company-information\/blog\/market-trends\/what-future-is-there-for-car-options\/\" \/>\n<meta property=\"og:locale\" content=\"hr_HR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Kakva budu\u0107nost postoji za opcije automobila?\" \/>\n<meta property=\"og:description\" content=\"\u010clanak je napisao Effective Media. 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