{"id":28239,"date":"2021-05-04T05:18:18","date_gmt":"2021-05-04T03:18:18","guid":{"rendered":"https:\/\/info.openlane.eu\/company-information\/blog\/company-news\/offline-remarketing-with-or-without-future\/"},"modified":"2024-12-03T14:26:14","modified_gmt":"2024-12-03T13:26:14","slug":"offline-remarketing-with-or-without-future","status":"publish","type":"post","link":"https:\/\/info.openlane.eu\/hr\/company-information\/blog\/company-news\/offline-remarketing-with-or-without-future\/","title":{"rendered":"&#8216;Offline&#8217; remarketing sa ili bez budu\u0107nosti"},"content":{"rendered":"<section class=\"l-section wpb_row height_medium\"><div class=\"l-section-h i-cf\"><div class=\"g-cols vc_row via_grid cols_1 laptops-cols_inherit tablets-cols_inherit mobiles-cols_1 valign_top type_default stacking_default\"><div class=\"wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"g-cols wpb_row via_grid cols_1 laptops-cols_inherit tablets-cols_inherit mobiles-cols_1 valign_top type_default stacking_default\" style=\"--columns-gap:3rem;\"><div class=\"wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"wpb_text_column\"><div class=\"wpb_wrapper\"><h1>&#8216;Izvanmre\u017eni&#8217; ponovni marketing sa ili bez budu\u0107nosti<\/h1>\n<\/div><\/div><div class=\"w-separator size_custom\" style=\"height:1rem\"><\/div> <div class=\"wpb_text_column\"><div class=\"wpb_wrapper\"><p>Izvorni tekst: Frank jacobs \u2013 Fleet Europa<\/p>\n<\/div><\/div><div class=\"w-separator size_custom\" style=\"height:1rem\"><\/div><time class=\"w-post-elm post_date us_custom_d8432ea1 has_text_color entry-date published\" datetime=\"2021-05-04T05:18:18+02:00\" itemprop=\"datePublished\"><i class=\"far fa-clock\"><\/i>04 svi 2021<\/time><\/div><\/div><\/div><div class=\"w-separator size_medium\"><\/div><div class=\"g-cols wpb_row via_grid cols_1 laptops-cols_inherit tablets-cols_inherit mobiles-cols_1 valign_top type_default stacking_default\" style=\"--columns-gap:3rem;\"><div class=\"wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"wpb_text_column\"><div class=\"wpb_wrapper\"><p style=\"text-align: justify;\"> <strong style=\"text-align: justify;\">U Velja\u010da je belgijski OPENLANE kupio GWListe njema\u010dki mre\u017eu za online trgovinu automobilima. Za\u0161to? <\/strong><span style=\"text-align: left;\">\u201c GWListe ima vrlo dobar otisak na njema\u010dki tr\u017ei\u0161tu. Kombiniranje na\u0161ih koli\u010dina Marka \u0107e nas tre\u0107im najve\u0107im dra\u017ebova\u010dem u Njema\u010dka pove\u0107avaju\u0107i na\u0161u relevantnost na najve\u0107em automobilskom tr\u017ei\u0161tu u Europa\u201d.<\/span><\/p>\n<p style=\"text-align: justify;\"><strong>Kako se GWListe uklapa u cjelokupnu strategiju OPENLANE-a? <\/strong>\u201cObje tvrtke su vrlo komplementarne. \u0160to se ti\u010de proizvoda, CarsOn-TheWeb ima stalnu zalihu automobila na kraju najma, koji su dobro dokumentirani i visoke kvalitete. GWListe ima razli\u010ditu kombinaciju automobila od stalne i vjerne baze podataka Prodava\u010da u zajednici trgovaca. \u0160to se ti\u010de poslovnih modela: CarsOn-TheWeb ima Model pune usluge, transakcije, bez lije\u010denja i pla\u0107anja. GWListe primjenjuje netransakcijski Model: oni su u biti posrednici za spajanje prodava\u010da i kupaca\u201d.<\/p>\n<p> <strong>Kako \u0107e akvizicija utjecati na va\u0161e poslovanje? <\/strong>\u201cPostupno \u0107emo nuditi OPENLANE Usluge prodava\u010dima i kupcima GWListe i obrnuto. Pokrenut \u0107emo poslovni Model GWListe u cijeloj Njema\u010dka a na kraju i drugdje u Europa. Oba brenda nastavit \u0107e nuditi jasno razli\u010dite Usluge. Ali dok razvijamo najbolje kvalitete svakog brenda, integrirat \u0107emo ICT, HR i druge pozadinske Usluge\u201d. <strong>Internetske Dra\u017ebe mijenjaju na\u010din na koji se trguje rabljenim vozilima. Koliko je napredovao remarketing u, recimo, 10 godina? <\/strong>\u201cUkratko, moram re\u0107i da, kako usvajamo i implementiramo sve slo\u017eenije aspekte nove tehnologije, na\u0161a tvrtka postaje sve vi\u0161e tehnolo\u0161ka kompanija\u201d. <strong>Koliko su online Dra\u017ebe va\u017ene za va\u0161 posao u usporedbi s fizi\u010dkim? <\/strong>\u201cUvjeren sam da je online pristup pravi za na\u0161u industriju u kontinentalnoj Europa i siguran sam da \u0107e online dra\u017ebovnici prednja\u010diti, posebno u me\u0111unarodnoj trgovini\u201d. <strong>Koja su najnovija dostignu\u0107a na ovom polju? <\/strong>\u201cPostoje dva velika i sna\u017eno me\u0111usobno povezana razvoja, oba se odvijaju u brzo razvijaju\u0107em podru\u010dju informacijske tehnologije. Kao i druge industrije, industrija dra\u017ebi vozila, a posebno OPENLANE, sve vi\u0161e koristi velike podatke i poslovnu inteligenciju za postizanje glavnog cilja ponovnog marketinga vozila: osigurati jo\u0161 bolju uskla\u0111enost izme\u0111u automobila u ponudi i potra\u017enje kupaca.\u201d \u201cPovezano s tim, prou\u010davamo i usvajamo tipi\u010dne tehnike e-marketinga koje su aktualne u e-poslovanju potro\u0161a\u010da. Sve je to u skladu s na\u0161im strate\u0161kim odabirom OPENLANE, za koji nam je cilj dramati\u010dno pobolj\u0161ati dostupnost na\u0161e tvrtke, na\u0161e web stranice, na\u0161ih automobila i na\u0161ih Usluge za na\u0161e klijente\u201d. <strong>Ho\u0107e li internetske Dra\u017ebe potpuno preuzeti primat? <\/strong>\u201cDa, online Model daleko je isplativiji i ima pretjerane rezultate u odnosu na Model fizi\u010dke dra\u017ebe. To \u0107e sve vi\u0161e \u010diniti daljnjim pobolj\u0161anjem rastu\u0107e likvidnosti Dra\u017ebe \u0161to rezultira ve\u0107im ponudama za partnere u nabavi\u201d.<\/p>\n<\/div><\/div><\/div><\/div><\/div><div class=\"w-separator size_medium\"><\/div><div class=\"g-cols wpb_row via_grid cols_1 laptops-cols_inherit tablets-cols_inherit mobiles-cols_1 valign_top type_default stacking_default\" style=\"--columns-gap:3rem;\"><div class=\"wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"w-image align_none\"><div class=\"w-image-h\"><img decoding=\"async\" width=\"680\" height=\"763\" data-src=\"https:\/\/info.openlane.eu\/wp-content\/uploads\/2021\/05\/remarketing2.png\" class=\"attachment-large size-large lazyload\" alt=\"Blog: \u2018Offline\u2019 remarketing with or without future\" data-srcset=\"https:\/\/info.openlane.eu\/wp-content\/uploads\/2021\/05\/remarketing2.png 680w, https:\/\/info.openlane.eu\/wp-content\/uploads\/2021\/05\/remarketing2-267x300.png 267w\" data-sizes=\"auto, (max-width: 680px) 100vw, 680px\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 680px; --smush-placeholder-aspect-ratio: 680\/763;\" \/><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/section>\n","protected":false},"excerpt":{"rendered":"<p>\u201c GWListe ima vrlo dobar otisak na njema\u010dki tr\u017ei\u0161tu. Kombiniranje na\u0161ih koli\u010dina Marka \u0107e nas tre\u0107im najve\u0107im dra\u017ebova\u010dem u Njema\u010dka pove\u0107avaju\u0107i na\u0161u relevantnost na najve\u0107em automobilskom tr\u017ei\u0161tu u Europa\u201d.<\/p>\n","protected":false},"author":3,"featured_media":19272,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[6],"tags":[],"class_list":["post-28239","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-company-news"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v26.9 (Yoast SEO v28.3) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>&#039;Offline&#039; remarketing sa ili bez budu\u0107nosti \u2013 OPENLANE<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/info.openlane.eu\/hr\/company-information\/blog\/company-news\/offline-remarketing-with-or-without-future\/\" \/>\n<meta property=\"og:locale\" content=\"hr_HR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"&#039;Offline&#039; remarketing sa ili bez budu\u0107nosti\" \/>\n<meta property=\"og:description\" content=\"\u201c GWListe ima vrlo dobar otisak na njema\u010dki tr\u017ei\u0161tu. 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