{"id":28322,"date":"2021-05-04T05:18:18","date_gmt":"2021-05-04T03:18:18","guid":{"rendered":"https:\/\/info.openlane.eu\/company-information\/blog\/company-news\/adesa-europe-registers-strong-increase-in-car-sales-during-pandemic\/"},"modified":"2024-12-03T14:32:41","modified_gmt":"2024-12-03T13:32:41","slug":"adesa-europe-registers-strong-increase-in-car-sales-during-pandemic","status":"publish","type":"post","link":"https:\/\/info.openlane.eu\/hr\/company-information\/blog\/company-news\/adesa-europe-registers-strong-increase-in-car-sales-during-pandemic\/","title":{"rendered":"OPENLANE Europa bilje\u017ei sna\u017ean porast prodaje automobila tijekom pandemije"},"content":{"rendered":"<section class=\"l-section wpb_row height_medium\"><div class=\"l-section-h i-cf\"><div class=\"g-cols vc_row via_grid cols_1 laptops-cols_inherit tablets-cols_inherit mobiles-cols_1 valign_top type_default stacking_default\"><div class=\"wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"g-cols wpb_row via_grid cols_1 laptops-cols_inherit tablets-cols_inherit mobiles-cols_1 valign_top type_default stacking_default\" style=\"--columns-gap:3rem;\"><div class=\"wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"wpb_text_column\"><div class=\"wpb_wrapper\"><h1>OPENLANE Europa bilje\u017ei sna\u017ean porast prodaje automobila tijekom pandemije<\/h1>\n<\/div><\/div><div class=\"w-separator size_custom\" style=\"height:1rem\"><\/div><time class=\"w-post-elm post_date us_custom_d8432ea1 has_text_color entry-date published\" datetime=\"2021-05-04T05:18:18+02:00\" itemprop=\"datePublished\"><i class=\"far fa-clock\"><\/i>04 svi 2021<\/time><\/div><\/div><\/div><div class=\"w-separator size_medium\"><\/div><div class=\"g-cols wpb_row via_grid cols_1 laptops-cols_inherit tablets-cols_inherit mobiles-cols_1 valign_top type_default stacking_default\" style=\"--columns-gap:3rem;\"><div class=\"wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"wpb_text_column\"><div class=\"wpb_wrapper\"><p> <strong>OPENLANE, Dra\u017eba automobila na mre\u017ei platforma koja pru\u017ea Usluge preko Europa bilje\u017ei nagli porast aktivnosti u 2020 unato\u010d pandemiji koronavirusa.<\/strong><\/p>\n<\/div><\/div><\/div><\/div><\/div><div class=\"w-separator size_medium\"><\/div><div class=\"g-cols wpb_row via_grid cols_1 laptops-cols_inherit tablets-cols_inherit mobiles-cols_1 valign_top type_default stacking_default\" style=\"--columns-gap:3rem;\"><div class=\"wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"wpb_text_column\"><div class=\"wpb_wrapper\"><p>OPENLANE je usporedio broj novih kupaca koji su se prvi put registrirali u 2019 s onima koji su se prvi put registrirali u 2020. Identificirali su velik porast u broju novih kupaca, kao i zna\u010dajan porast prodaje. \u201cBrojke su o\u010dito specifi\u010dne za OPENLANE. Ali budu\u0107i da su na\u0161i klijenti trgovci i zastupstva automobila, lako je vidjeti ove brojke kao pokazatelje razvoja u cijeloj automobilskoj industriji,\u201d ka\u017ee Gino Vleminckx glavni komercijalni direktor u OPENLANE Europa. \u201cTo je sna\u017ean i nepogre\u0161iv korak prema kori\u0161tenju online Usluge. Vrlo jednostavno, u ovo vrijeme, zastupstva moraju biti online kako bi pru\u017eila Usluge koje su njihovim kupcima potrebne. I ne samo vlastitu prodaju. Morate biti na mre\u017ei da prona\u0111ete dobavlja\u010de. Ina\u010de \u0107ete propustiti dok va\u0161a konkurencija ne postigne bodove.&#8221; <\/p>\n<h2>Online<\/h2>\n<p> Iako o\u010dekuje da je velika pove\u0107anja potaknula pandemija COVID-19 Vleminckx vjeruje da pri\u010da ima vi\u0161e. Prema njegovim rije\u010dima, kupci preferiraju organizacije koje mogu pru\u017eiti maksimalnu sigurnost pri online kupnji, bilo da kupuju par cipela ili vozilo. Dominacija digitalnih Usluge i zadovoljni kupci u svim industrijama pomogli su uspostaviti osje\u0107aj povjerenja u rad na mre\u017ei. Prema Vleminckxu, svaki online trgovac mora prona\u0107i na\u010din da izgradi to povjerenje. \u201cOvo je posebno va\u017eno kada poslujete s rabljenim automobilima. Industrija mora kupcima pru\u017eiti povjerenje koje bi obi\u010dno zatekli kad bi fizi\u010dki vidjeli automobil ili krenuli na probnu vo\u017enju,\u201d ka\u017ee. \u201cOPENLANE ima posebnu sre\u0107u jer prodaje automobile koji su biv\u0161a flota vozila ili koji dolaze od renomiranih Leasing tvrtki. I dalje smo Marka sigurni da su sva istro\u0161enost ili o\u0161te\u0107enja op\u0161irno opisani u izvje\u0161\u0107ima i fotografijama kako bi kupci vidjeli to\u010dno \u0161to dobivaju. Zapravo, uvodimo AI i tehnologiju strojnog u\u010denja kako bismo jo\u0161 vi\u0161e podigli to\u010dnost na\u0161ih izvje\u0161\u0107a. I funkcioniramo na takav na\u010din da prodava\u010di nikad nemaju nikakav financijski rizik, s uspostavljenim sustavom potpunog rje\u0161avanja problema. Sve je to proiza\u0161lo iz na\u0161e predanosti da unaprijedimo na\u0161e sustave i gradimo na povjerenju i pouzdanosti koje nam iskazuju na\u0161i klijenti.&#8221;<\/p>\n<\/div><\/div><div class=\"w-separator size_medium\"><\/div><div class=\"w-image align_none\"><div class=\"w-image-h\"><img decoding=\"async\" width=\"1024\" height=\"768\" data-src=\"https:\/\/info.openlane.eu\/wp-content\/uploads\/2021\/05\/adesa_internet_in_pickels_sm-1024x768.jpg\" class=\"attachment-large size-large lazyload\" alt=\"Blog: OPENLANE Europe registers strong increase in car sales during pandemic\" data-srcset=\"https:\/\/info.openlane.eu\/wp-content\/uploads\/2021\/05\/adesa_internet_in_pickels_sm-1024x768.jpg 1024w, https:\/\/info.openlane.eu\/wp-content\/uploads\/2021\/05\/adesa_internet_in_pickels_sm-300x225.jpg 300w, https:\/\/info.openlane.eu\/wp-content\/uploads\/2021\/05\/adesa_internet_in_pickels_sm.jpg 1386w\" data-sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 1024px; --smush-placeholder-aspect-ratio: 1024\/768;\" \/><\/div><\/div><div class=\"w-separator size_medium\"><\/div><div class=\"wpb_text_column\"><div class=\"wpb_wrapper\"><\/p>\n<h2>Mogu\u0107nosti<\/h2>\n<p> Povjerenje i pouzdanost jo\u0161 uvijek je samo jedan detalj u ukupnoj slici. Vleminckx ka\u017ee da automobilska industrija mora ponuditi prilike i Usluge koje nisu dostupne offline ako o\u010dekuje da \u0107e online prodaja nastaviti donositi plodove u budu\u0107nosti. \u201cNa nama je, kao tvrtki i kao industriji, da uvjerimo kupce da je to mjesto gdje \u017eele biti\u201d, ka\u017ee on. \u201cU OPENLANE-u nudimo Usluge koje \u0107e Marka te nove klijente da po\u017eele ostati. Na primjer, oni su partneri s OPENLANE-om za kupnju vozila, ali tako\u0111er mogu prodati svoja vozila, koja su Svibanj predugo na njihovom parkirali\u0161tu i iznenada ih prodaju grupi 85,000 potencijalnih kupaca. I svi su oni profesionalni trgovci i trgovci automobilima. Koliko vremena treba pro\u0107i prije nego kupci 85,000 ili trgovci svrate u va\u0161e fizi\u010dko zastupstvo?&#8221; <\/p>\n<h2>Pobjeda za industriju.<\/h2>\n<p> To ima mnogo veze s dosegom koji dolazi s radom na mre\u017ei. Svima je omogu\u0107eno, od tvrtki za proizvodnju odje\u0107e do postmodernih umjetnika, da do\u0111u do svakog kutka svijeta. &#8220;Isto je i za OPENLANE&#8221;, ka\u017ee Vleminckx. \u201cMi smo jedna od prvih tvrtki u automobilskoj industriji koja opslu\u017euje cijelu Europa. Obavljamo sve porezne, carinske obrasce i ostalu papirologiju te organiziramo svu logistiku tako da na\u0161i kupci i prodava\u010di nemaju razloga za brigu. A na\u0161e brojke jasno pokazuju da je to ono \u0161to industrija tra\u017ei. <strong>Od 2019 do 2020 broj novih kupaca porastao je za:<\/strong><span style=\"text-decoration: underline;\"><\/span><\/p>\n<ul>\n<li>80% u Austrija<\/li>\n<li>7% u Belgija<\/li>\n<li>85% u Francuska<\/li>\n<li>49% u Njema\u010dka<\/li>\n<li>35% u Italija<\/li>\n<li>109% u Nizozemska<\/li>\n<\/ul>\n<h2>Trajna promjena?<\/h2>\n<p> Pokazuje li ovaj skok trajnu promjenu? Ho\u0107e li se industrija u budu\u0107nosti vratiti tradicionalnijim metodama licem u lice? &#8220;To je zanimljivo pitanje&#8221;, ka\u017ee Vleminckx. \u201cAli rad na mre\u017ei ne isklju\u010duje kupce da rade izvan mre\u017ee. To je samo dodatni alat u kutiji s alatima. A trenutno je posebno koristan.&#8221; Budu\u0107i da pandemija jo\u0161 uvijek bjesni Europa pro\u0107i \u0107e dosta vremena dok se ne pojave jasni znakovi ho\u0107e li promjena postati trajna. U ovom trenutku trgovci jednostavno nemaju luksuz \u010dekanja da vide ho\u0107e li se offline trgovanje vratiti u prvi plan.<\/p>\n<\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/section>\n","protected":false},"excerpt":{"rendered":"<p>OPENLANE, Dra\u017eba automobila na mre\u017ei platforma koja pru\u017ea Usluge preko Europa bilje\u017ei nagli porast aktivnosti u 2020 unato\u010d pandemiji koronavirusa.<\/p>\n","protected":false},"author":3,"featured_media":19640,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[6],"tags":[],"class_list":["post-28322","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-company-news"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v26.9 (Yoast SEO v28.3) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>OPENLANE Europa 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