{"id":40368,"date":"2023-11-22T16:01:53","date_gmt":"2023-11-22T15:01:53","guid":{"rendered":"https:\/\/info.openlane.eu\/company-information\/media-centre\/%media-centre-category%\/adesa-europe-rebrands-to-openlane-europe\/"},"modified":"2024-12-02T13:25:08","modified_gmt":"2024-12-02T12:25:08","slug":"adesa-europe-rebrands-to-openlane-europe","status":"publish","type":"media-centre","link":"https:\/\/info.openlane.eu\/hu\/company-information\/media-centre\/in-the-news\/adesa-europe-rebrands-to-openlane-europe\/","title":{"rendered":"ADESA Europe OPENLANE m\u00e1rkan\u00e9vre v\u00e1ltozik Eur\u00f3pa"},"content":{"rendered":"<section class=\"l-section wpb_row height_medium\"><div class=\"l-section-h i-cf\"><div class=\"g-cols vc_row via_grid cols_1 laptops-cols_inherit tablets-cols_inherit mobiles-cols_1 valign_top type_default stacking_default\"><div class=\"wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"g-cols wpb_row via_grid cols_1 laptops-cols_inherit tablets-cols_inherit mobiles-cols_1 valign_top type_default stacking_default\" style=\"--columns-gap:3rem;\"><div class=\"wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"wpb_text_column\"><div class=\"wpb_wrapper\"><h1>ADESA Europe rebrands to OPENLANE Europe<\/h1>\n<\/div><\/div><div class=\"w-separator size_custom\" style=\"height:1rem\"><\/div><time class=\"w-post-elm post_date us_custom_d8432ea1 has_text_color entry-date published\" datetime=\"2023-11-22T16:01:53+01:00\" itemprop=\"datePublished\"><i class=\"far fa-clock\"><\/i>22 nov 2023<\/time><div class=\"wpb_text_column us_custom_d8432ea1 has_text_color\"><div class=\"wpb_wrapper\"><p>Authored by: Frank Jacobs &#8211; Fleet Europe<\/p>\n<\/div><\/div><\/div><\/div><\/div><div class=\"w-separator size_medium\"><\/div><div class=\"g-cols wpb_row via_grid cols_1 laptops-cols_inherit tablets-cols_inherit mobiles-cols_1 valign_top type_default stacking_default\" style=\"--columns-gap:3rem;\"><div class=\"wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"wpb_text_column\"><div class=\"wpb_wrapper\"><p><strong>ADESA Europe is changing its name. From now, the provider of digital marketplace solutions for used vehicles will be known as OPENLANE Europe. \u201cThis reflects the rebranding of our U.S. parent company, and our mission to make car wholesale easy,\u201d, says Jolijn Bockstaele, the company\u2019s marketing manager.<\/strong><\/p>\n<\/div><\/div><\/div><\/div><\/div><div class=\"w-separator size_medium\"><\/div><div class=\"g-cols wpb_row via_grid cols_1 laptops-cols_inherit tablets-cols_inherit mobiles-cols_1 valign_top type_default stacking_default\" style=\"--columns-gap:3rem;\"><div class=\"wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"wpb_text_column\"><div class=\"wpb_wrapper\"><p>In May of this year, KAR Global \u2013 the company\u2019s U.S. parent \u2013 rebranded as OPENLANE. That digital brand had been part of KAR\u2019s offerings for more than a decade. It is now the name for both the parent company and for its various digital marketplaces: in the U.S. and Canada, and also in Europe.<\/p>\n<p>The rebranding signals the company\u2019s ongoing move to become a more asset-light, digital-focused marketplace. In 2022, KAR sold its ADESA bricks-and-mortar auctions in the U.S. to Carvana.<\/p>\n<p>\u201cOur vision is to build the world\u2019s greatest digital marketplace for used vehicles, and we are advancing that vision by bringing together all of our sellers, buyers and vehicles under openlane.eu on the European continent, and under openlane.co.uk in the UK\u201d, says Grainne van Berkum, president of the European entity since November 2023. \u201cWe believe that by leveraging the power of a global brand, we can accelerate innovation and improve the overall customer experience.\u201d<\/p>\n<p>The rebranding to OPENLANE is about more than a name change, the company says. It expresses the companies\u2019 commitment to make buying and selling used cars easy, and the customers more successful, Ms. Van Berkum explains:<\/p>\n<ul>\n<li>\u201cIn Europe, we make cross-border sales easy by providing a secure one-stop shop with best-in-class services and real-time delivery options. Our logistics network in the UK and across the rest of Europe ensures customers benefit from seamless transactions and efficient distribution.\u201d<\/li>\n<li>\u201cAt the same time, we also make domestic sales easy. Our supply of local vehicles is increasing, thanks to a rapidly growing dealer base. OPENLANE Sell, our modular dealer platform, offers a range of flexible modules that put dealers in control of every transaction.\u201d<\/li>\n<\/ul>\n<p>In 2022, the various OPENLANE marketplaces helped sell 1.3 million vehicles, with a gross value of $23 billion, across a network of more than 50,000 franchise and independent dealers, OEMs, financial institutions, rental and recovery companies, and fleet operators.<\/p>\n<p>OPENLANE Europe connects fleet owners, OEMs, wholesalers, and dealers with buyers in more than 50 countries across Europe. Headquartered in Belgium, it has operations in Belgium, France, Germany, Italy, the Netherlands, Spain, and the UK.<\/p>\n<\/div><\/div><div class=\"w-separator size_small\"><\/div><div class=\"w-btn-wrapper align_none\"><a class=\"w-btn us-btn-style_1\" target=\"_blank\" href=\"https:\/\/www.fleeteurope.com\/en\/remarketing\/europe\/article\/adesa-europe-rebrands-openlane-europe?a=FJA05&amp;t[0]=Adesa&amp;t[1]=Remarketing&amp;curl=1\"><span class=\"w-btn-label\">Source<\/span><\/a><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/section>\n","protected":false},"excerpt":{"rendered":"<p>ADESA Europe megv\u00e1ltoztatja a N\u00e9v c\u00edmet. Mostant\u00f3l a haszn\u00e1lt j\u00e1rm\u0171vek digit\u00e1lis piact\u00e9ri megold\u00e1sainak szolg\u00e1ltat\u00f3ja OPENLANE Eur\u00f3pa n\u00e9ven lesz ismert. &#8222;Ez t\u00fckr\u00f6zi az amerikai anyav\u00e1llalatunk m\u00e1rkan\u00e9vv\u00e1lt\u00e1s\u00e1t, \u00e9s a C\u00e9ljaink a Aut\u00f3m\u00e1rka aut\u00f3 nagykeresked\u00e9s easy,&#8221;, mondja Jolijn Bockstaele, a c\u00e9g marketing menedzsere.<\/p>\n","protected":false},"author":3,"featured_media":39774,"template":"","meta":{"_acf_changed":false,"footnotes":""},"media-centre-category":[908],"class_list":["post-40368","media-centre","type-media-centre","status-publish","has-post-thumbnail","hentry","media-centre-category-in-the-news"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v26.9 (Yoast SEO v27.6) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>ADESA Europe OPENLANE m\u00e1rkan\u00e9vre v\u00e1ltozik Eur\u00f3pa &#8211; OPENLANE<\/title>\n<meta name=\"description\" content=\"Mostant\u00f3l a haszn\u00e1lt j\u00e1rm\u0171vek digit\u00e1lis piact\u00e9ri megold\u00e1sainak szolg\u00e1ltat\u00f3ja OPENLANE Eur\u00f3pa n\u00e9ven lesz ismert.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/info.openlane.eu\/hu\/company-information\/media-centre\/in-the-news\/adesa-europe-rebrands-to-openlane-europe\/\" \/>\n<meta property=\"og:locale\" content=\"hu_HU\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"ADESA Europe OPENLANE m\u00e1rkan\u00e9vre v\u00e1ltozik Eur\u00f3pa\" \/>\n<meta property=\"og:description\" content=\"Mostant\u00f3l a haszn\u00e1lt j\u00e1rm\u0171vek digit\u00e1lis piact\u00e9ri megold\u00e1sainak szolg\u00e1ltat\u00f3ja OPENLANE Eur\u00f3pa n\u00e9ven lesz ismert.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/info.openlane.eu\/hu\/company-information\/media-centre\/in-the-news\/adesa-europe-rebrands-to-openlane-europe\/\" \/>\n<meta property=\"og:site_name\" content=\"OPENLANE\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/OPENLANE.Europe\" \/>\n<meta property=\"article:modified_time\" content=\"2024-12-02T12:25:08+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/info.openlane.eu\/wp-content\/uploads\/2024\/12\/ADESA-Europe-rebrands-to-OPENLANE-Europe.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1000\" \/>\n\t<meta property=\"og:image:height\" content=\"750\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:site\" content=\"@OPENLANE_Europe\" \/>\n<meta name=\"twitter:label1\" content=\"Becs\u00fclt olvas\u00e1si id\u0151\" \/>\n\t<meta name=\"twitter:data1\" content=\"3 perc\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/info.openlane.eu\\\/hu\\\/company-information\\\/media-centre\\\/in-the-news\\\/adesa-europe-rebrands-to-openlane-europe\\\/\",\"url\":\"https:\\\/\\\/info.openlane.eu\\\/hu\\\/company-information\\\/media-centre\\\/in-the-news\\\/adesa-europe-rebrands-to-openlane-europe\\\/\",\"name\":\"ADESA Europe OPENLANE m\u00e1rkan\u00e9vre v\u00e1ltozik Eur\u00f3pa &#8211; 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