{"id":27257,"date":"2021-05-04T05:18:18","date_gmt":"2021-05-04T03:18:18","guid":{"rendered":"https:\/\/info.openlane.eu\/company-information\/blog\/company-news\/offline-remarketing-with-or-without-future\/"},"modified":"2024-12-03T14:26:14","modified_gmt":"2024-12-03T13:26:14","slug":"offline-remarketing-with-or-without-future","status":"publish","type":"post","link":"https:\/\/info.openlane.eu\/hu\/company-information\/blog\/company-news\/offline-remarketing-with-or-without-future\/","title":{"rendered":"&#8222;Offline&#8221; remarketing j\u00f6v\u0151vel vagy an\u00e9lk\u00fcl"},"content":{"rendered":"<section class=\"l-section wpb_row height_medium\"><div class=\"l-section-h i-cf\"><div class=\"g-cols vc_row via_grid cols_1 laptops-cols_inherit tablets-cols_inherit mobiles-cols_1 valign_top type_default stacking_default\"><div class=\"wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"g-cols wpb_row via_grid cols_1 laptops-cols_inherit tablets-cols_inherit mobiles-cols_1 valign_top type_default stacking_default\" style=\"--columns-gap:3rem;\"><div class=\"wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"wpb_text_column\"><div class=\"wpb_wrapper\"><h1>&#8222;Offline&#8221; \u00fajra\u00e9rt\u00e9kes\u00edt\u00e9s j\u00f6v\u0151vel vagy an\u00e9lk\u00fcl<\/h1>\n<\/div><\/div><div class=\"w-separator size_custom\" style=\"height:1rem\"><\/div> <div class=\"wpb_text_column\"><div class=\"wpb_wrapper\"><p>Eredeti sz\u00f6veg: Frank jacobs &#8211; Fleet Eur\u00f3pa<\/p>\n<\/div><\/div><div class=\"w-separator size_custom\" style=\"height:1rem\"><\/div><time class=\"w-post-elm post_date us_custom_d8432ea1 has_text_color entry-date published\" datetime=\"2021-05-04T05:18:18+02:00\" itemprop=\"datePublished\"><i class=\"far fa-clock\"><\/i>04 m\u00e1j 2021<\/time><\/div><\/div><\/div><div class=\"w-separator size_medium\"><\/div><div class=\"g-cols wpb_row via_grid cols_1 laptops-cols_inherit tablets-cols_inherit mobiles-cols_1 valign_top type_default stacking_default\" style=\"--columns-gap:3rem;\"><div class=\"wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"wpb_text_column\"><div class=\"wpb_wrapper\"><p style=\"text-align: justify;\"> <strong style=\"text-align: justify;\">A belga sz\u00e9khely\u0171 OPENLANE a febru\u00e1r oldalon felv\u00e1s\u00e1rolta a GWListe internetes aut\u00f3kereskedelmi h\u00e1l\u00f3zatot, a n\u00e9met. Mi\u00e9rt? <\/strong><span style=\"text-align: left;\">&#8222;A GWListe nagyon sz\u00e9p l\u00e1bnyomot hagyott a n\u00e9met piacon. Volumen\u00fcnk egyes\u00edt\u00e9s\u00e9vel a Aut\u00f3m\u00e1rka lesz\u00fcnk a harmadik legnagyobb aukci\u00f3sh\u00e1z a N\u00e9metorsz\u00e1g oldalon, n\u00f6velve jelent\u0151s\u00e9g\u00fcnket a Eur\u00f3palegnagyobb aut\u00f3ipari piac\u00e1n&#8221;.<\/span><\/p>\n<p style=\"text-align: justify;\"><strong>Hogyan illeszkedik a GWListe az OPENLANE \u00e1ltal\u00e1nos strat\u00e9gi\u00e1j\u00e1hoz? <\/strong>&#8222;A k\u00e9t v\u00e1llalat nagym\u00e9rt\u00e9kben kieg\u00e9sz\u00edti egym\u00e1st. A term\u00e9k tekintet\u00e9ben a CarsOn-TheWeb folyamatosan rendelkezik a l\u00edzing v\u00e9g\u00e9n l\u00e9v\u0151 aut\u00f3kkal, amelyek j\u00f3l dokument\u00e1ltak \u00e9s kiv\u00e1l\u00f3 min\u0151s\u00e9g\u0171ek. GWListe a keresked\u0151i k\u00f6z\u00f6ss\u00e9g \u00e1lland\u00f3 \u00e9s h\u0171s\u00e9ges Elad\u00f3 adatb\u00e1zis\u00e1t\u00f3l elt\u00e9r\u0151 aut\u00f3\u00f6sszet\u00e9tellel rendelkezik. Ami az \u00fczleti modelleket illeti: a CarsOn-TheWeb egy teljes k\u00f6r\u0171 szolg\u00e1ltat\u00e1st ny\u00fajt\u00f3, tranzakci\u00f3s, nem gy\u00f3gy\u00edt\u00f3-nem fizet\u0151 Modell. GWListe nem tranzakci\u00f3s Modell: l\u00e9nyeg\u00e9ben az elad\u00f3k \u00e9s a vev\u0151k k\u00f6zvet\u00edt\u0151je&#8221;.<\/p>\n<p> <strong>Milyen hat\u00e1ssal lesz a felv\u00e1s\u00e1rl\u00e1s az \u00d6n v\u00e1llalkoz\u00e1s\u00e1ra? <\/strong>&#8222;Fokozatosan k\u00edn\u00e1ljuk majd az OPENLANE Szolg\u00e1ltat\u00e1sok weboldalt a GWListe elad\u00f3knak \u00e9s vev\u0151knek, \u00e9s ford\u00edtva. \u00c9s elind\u00edtjuk a GWListe \u00fczletet Modell eg\u00e9sz N\u00e9metorsz\u00e1g, \u00e9s v\u00e9g\u00fcl m\u00e1shol is a Eur\u00f3pa. Mindk\u00e9t m\u00e1rka tov\u00e1bbra is egy\u00e9rtelm\u0171en megk\u00fcl\u00f6nb\u00f6ztethet\u0151 Szolg\u00e1ltat\u00e1sok. De mik\u00f6zben minden egyes m\u00e1rka legjobb tulajdons\u00e1gait fejlesztj\u00fck, integr\u00e1ljuk az ICT-t, a HR-t \u00e9s m\u00e1s h\u00e1tt\u00e9rint\u00e9zm\u00e9nyeket Szolg\u00e1ltat\u00e1sok&#8221;. <strong>Az online Aukci\u00f3k \u00e1talak\u00edtja a haszn\u00e1lt j\u00e1rm\u0171vek kereskedelm\u00e9t. Milyen messzire jutott az \u00fajra\u00e9rt\u00e9kes\u00edt\u00e9s mondjuk a 10 \u00e9v alatt? <\/strong>&#8222;R\u00f6viden, azt kell mondanom, hogy ahogyan az \u00faj technol\u00f3gi\u00e1k egyre \u00f6sszetettebb aspektusait vessz\u00fck \u00e1t \u00e9s alkalmazzuk, v\u00e1llalatunk egyre ink\u00e1bb technol\u00f3giai v\u00e1llalatt\u00e1 v\u00e1lik&#8221;. <strong>Az \u00d6n v\u00e1llalkoz\u00e1sa sz\u00e1m\u00e1ra mennyire fontosak az online Aukci\u00f3k a fizikai aukci\u00f3khoz k\u00e9pest? <\/strong>&#8222;Meg vagyok gy\u0151z\u0151dve arr\u00f3l, hogy az online megk\u00f6zel\u00edt\u00e9s megfelel\u0151 az ipar\u00e1gunk sz\u00e1m\u00e1ra a kontinent\u00e1lis Eur\u00f3pa, \u00e9s biztos vagyok benne, hogy az online \u00e1rverez\u0151k vezet\u0151 szerepet fognak j\u00e1tszani, k\u00fcl\u00f6n\u00f6sen a nemzetk\u00f6zi kereskedelemben&#8221;. <strong>Mik a leg\u00fajabb fejlem\u00e9nyek ezen a ter\u00fcleten? <\/strong>&#8222;K\u00e9t jelent\u0151s \u00e9s egym\u00e1ssal szorosan \u00f6sszef\u00fcgg\u0151 fejlem\u00e9ny van, mindkett\u0151 az inform\u00e1ci\u00f3s technol\u00f3gia gyorsan fejl\u0151d\u0151 ter\u00fclet\u00e9n zajlik. M\u00e1s ipar\u00e1gakhoz hasonl\u00f3an a j\u00e1rm\u0171\u00e1rver\u00e9si ipar\u00e1g, \u00e9s k\u00fcl\u00f6n\u00f6sen az OPENLANE is egyre ink\u00e1bb a Big Data \u00e9s az \u00fczleti intelligencia eszk\u00f6zeit haszn\u00e1lja a j\u00e1rm\u0171vek \u00fajra\u00e9rt\u00e9kes\u00edt\u00e9s\u00e9nek f\u0151 c\u00e9ljainak el\u0151mozd\u00edt\u00e1s\u00e1ra: a k\u00edn\u00e1lt aut\u00f3k \u00e9s a vev\u0151k kereslete k\u00f6z\u00f6tti m\u00e9g jobb \u00f6sszhang megteremt\u00e9s\u00e9re&#8221;. &#8222;\u00c9s ehhez kapcsol\u00f3d\u00f3an tanulm\u00e1nyozzuk \u00e9s \u00e1tvessz\u00fck a fogyaszt\u00f3i e-businessben haszn\u00e1latos tipikus e-marketing technik\u00e1kat. Mindez \u00f6sszhangban van az OPENLANE strat\u00e9giai d\u00f6nt\u00e9seinkkel, amelyek c\u00e9lja, hogy dr\u00e1maian jav\u00edtsuk a v\u00e1llalatunkhoz, a weboldalunkhoz, az aut\u00f3inkhoz \u00e9s a Szolg\u00e1ltat\u00e1sok weboldalhoz val\u00f3 hozz\u00e1f\u00e9r\u00e9st \u00fcgyfeleink sz\u00e1m\u00e1ra&#8221;. <strong>Teljesen \u00e1tveszi az online Aukci\u00f3k az uralmat? <\/strong>&#8222;Igen, az online Modell messze a k\u00f6lts\u00e9ghat\u00e9konyabb, \u00e9s a fizikai \u00e1rver\u00e9sekkel szemben a Modell. Ezt egyre ink\u00e1bb \u00fagy fogja el\u00e9rni, hogy tov\u00e1bb jav\u00edtja az Aukci\u00f3k n\u00f6vekv\u0151 likvidit\u00e1s\u00e1t, ami a beszerz\u0151 partnerek sz\u00e1m\u00e1ra magasabb aj\u00e1nlatokat eredm\u00e9nyez&#8221;.<\/p>\n<\/div><\/div><\/div><\/div><\/div><div class=\"w-separator size_medium\"><\/div><div class=\"g-cols wpb_row via_grid cols_1 laptops-cols_inherit tablets-cols_inherit mobiles-cols_1 valign_top type_default stacking_default\" style=\"--columns-gap:3rem;\"><div class=\"wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"w-image align_none\"><div class=\"w-image-h\"><img decoding=\"async\" width=\"680\" height=\"763\" data-src=\"https:\/\/info.openlane.eu\/wp-content\/uploads\/2021\/05\/remarketing2.png\" class=\"attachment-large size-large lazyload\" alt=\"Blog: \u2018Offline\u2019 remarketing with or without future\" data-srcset=\"https:\/\/info.openlane.eu\/wp-content\/uploads\/2021\/05\/remarketing2.png 680w, https:\/\/info.openlane.eu\/wp-content\/uploads\/2021\/05\/remarketing2-267x300.png 267w\" data-sizes=\"auto, (max-width: 680px) 100vw, 680px\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 680px; --smush-placeholder-aspect-ratio: 680\/763;\" \/><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/section>\n","protected":false},"excerpt":{"rendered":"<p>&#8222;A GWListe nagyon sz\u00e9p l\u00e1bnyomot hagyott a n\u00e9met piacon. Volumen\u00fcnk egyes\u00edt\u00e9s\u00e9vel a Aut\u00f3m\u00e1rka lesz\u00fcnk a harmadik legnagyobb aukci\u00f3sh\u00e1z a N\u00e9metorsz\u00e1g oldalon, n\u00f6velve jelent\u0151s\u00e9g\u00fcnket a Eur\u00f3palegnagyobb aut\u00f3ipari piac\u00e1n&#8221;.<\/p>\n","protected":false},"author":3,"featured_media":19282,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[9],"tags":[],"class_list":["post-27257","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-company-news"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v26.9 (Yoast SEO v28.0) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>&quot;Offline&quot; remarketing j\u00f6v\u0151vel vagy an\u00e9lk\u00fcl \u2013 OPENLANE<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/info.openlane.eu\/hu\/company-information\/blog\/company-news\/offline-remarketing-with-or-without-future\/\" \/>\n<meta property=\"og:locale\" content=\"hu_HU\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"&quot;Offline&quot; remarketing j\u00f6v\u0151vel vagy an\u00e9lk\u00fcl\" \/>\n<meta property=\"og:description\" content=\"&quot;A GWListe nagyon sz\u00e9p l\u00e1bnyomot hagyott a n\u00e9met piacon. 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