{"id":41948,"date":"2020-11-09T09:26:29","date_gmt":"2020-11-09T08:26:29","guid":{"rendered":"https:\/\/info.openlane.eu\/company-information\/blog\/company-news\/5-simple-tips-to-keep-your-business-running-at-full-steam-even-during-the-winter\/"},"modified":"2024-12-03T13:05:15","modified_gmt":"2024-12-03T12:05:15","slug":"5-simple-tips-to-keep-your-business-running-at-full-steam-even-during-the-winter","status":"publish","type":"post","link":"https:\/\/info.openlane.eu\/it\/company-information\/blog\/company-news\/5-simple-tips-to-keep-your-business-running-at-full-steam-even-during-the-winter\/","title":{"rendered":"5 semplici consigli per mantenere la sua attivit\u00e0 a pieno ritmo anche durante l&#8217;inverno."},"content":{"rendered":"<section class=\"l-section wpb_row us_custom_7f189244 height_medium\"><div class=\"l-section-h i-cf\"><div class=\"g-cols vc_row via_grid cols_1 laptops-cols_inherit tablets-cols_inherit mobiles-cols_1 valign_top type_default stacking_default\"><div class=\"wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"g-cols wpb_row via_grid cols_1 laptops-cols_inherit tablets-cols_inherit mobiles-cols_1 valign_top type_default stacking_default\" style=\"--columns-gap:3rem;\"><div class=\"wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"wpb_text_column\"><div class=\"wpb_wrapper\"><h1><span data-metadata=\"&amp;lt;!--(figmeta)eyJmaWxlS2V5IjoicjVDUFlXREM4OEVxUW5GQVNua2RRNyIsInBhc3RlSUQiOjE3NDA0NzkxNTksImRhdGFUeXBlIjoic2NlbmUifQo=(\/figmeta)--&amp;gt;\"><\/span>5 semplici consigli per mantenere la sua attivit\u00e0 a pieno ritmo anche durante l&#8217;inverno.<\/h1>\n<p>\n<\/div><\/div><div class=\"w-separator size_custom\" style=\"height:1rem\"><\/div><time class=\"w-post-elm post_date us_custom_d8432ea1 has_text_color entry-date published\" datetime=\"2020-11-09T09:26:29+01:00\" itemprop=\"datePublished\"><i class=\"far fa-clock\"><\/i>09 Nov 2020<\/time><\/div><\/div><\/div><div class=\"w-separator size_medium\"><\/div><div class=\"g-cols wpb_row via_grid cols_1 laptops-cols_inherit tablets-cols_inherit mobiles-cols_1 valign_top type_default stacking_default\" style=\"--columns-gap:3rem;\"><div class=\"wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"wpb_text_column\"><div class=\"wpb_wrapper\"><p><strong>L&#8217;inverno sta arrivando&#8230; Si assicuri che lei, in qualit\u00e0 di venditore, non sia lasciato al freddo! In qualit\u00e0 di concessionario d&#8217;auto, pu\u00f2 sfruttare al meglio le onde delle stagioni per mantenere le vendite durante i bui mesi invernali. Questi 5 semplici consigli potranno rendere un grande servizio alle sue figure commerciali nei mesi a venire.<\/strong><\/p>\n<\/div><\/div><\/div><\/div><\/div><div class=\"w-separator size_medium\"><\/div><div class=\"g-cols wpb_row via_grid cols_1 laptops-cols_inherit tablets-cols_inherit mobiles-cols_1 valign_top type_default stacking_default\" style=\"--columns-gap:3rem;\"><div class=\"wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"w-image align_none\"><div class=\"w-image-h\"><img decoding=\"async\" width=\"778\" height=\"248\" data-src=\"https:\/\/info.openlane.eu\/wp-content\/uploads\/2020\/10\/winter-1.png\" class=\"attachment-large size-large lazyload\" alt=\"Winter\" data-srcset=\"https:\/\/info.openlane.eu\/wp-content\/uploads\/2020\/10\/winter-1.png 778w, https:\/\/info.openlane.eu\/wp-content\/uploads\/2020\/10\/winter-1-300x96.png 300w\" data-sizes=\"auto, (max-width: 778px) 100vw, 778px\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 778px; --smush-placeholder-aspect-ratio: 778\/248;\" \/><\/div><\/div><\/div><\/div><\/div><div class=\"w-separator size_medium\"><\/div><div class=\"g-cols wpb_row via_grid cols_1 laptops-cols_inherit tablets-cols_inherit mobiles-cols_1 valign_top type_default stacking_default\" style=\"--columns-gap:3rem;\"><div class=\"wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"wpb_text_column\"><div class=\"wpb_wrapper\"><p>Non sappiamo se sia dovuto al tempo cupo o ai portafogli vuoti dopo il costoso periodo di fine anno: in ogni caso, le statistiche mostrano che i freddi mesi invernali comportano un calo delle vendite di auto. Storicamente, questo calo si spiega con il fatto che gli automobilisti preferiscono aspettare la fine dell&#8217;inverno (a causa dei maggiori rischi di ruggine e incidenti) prima di sostituire la propria auto. Tuttavia, qui a OPENLANE, crediamo che anche durante l&#8217;inverno sia possibile far funzionare la sua attivit\u00e0 a pieno ritmo. Certamente se si attiene a queste cinque regole empiriche. <\/p>\n<h2>1. Cerchi i clienti dove si trovano: online.<\/h2>\n<p> Le giornate sono fredde e brevi, e questo significa che il cliente medio non sente l&#8217;esigenza di congelarsi le dita dei piedi girando per il piazzale innevato di un rivenditore di auto usate. In quanto fedele cliente di OPENLANE, probabilmente sa bene che la vendita di un&#8217;auto di seconda mano inizia sempre pi\u00f9 spesso su Internet e sui social media. Prenda in considerazione la possibilit\u00e0 di inserire alcune offerte speciali invernali sulla sua pagina Facebook, o di avviare una campagna di fine anno: in questo modo il suo stock arriva all&#8217;attenzione del pubblico pi\u00f9 vasto possibile, e con un budget relativamente limitato. <\/p>\n<h2>2. Adeguare la sua gamma<\/h2>\n<p> Per quanto buona sia la sua strategia di marketing, tutto si regge o si riduce sulle auto che ha da offrire. In inverno, la domanda di piccole city car con assistenza alla guida limitata e altri sistemi di sicurezza diminuisce notevolmente, mentre i modelli 4-wheel-drive cambiano naturalmente proprietario molto pi\u00f9 facilmente quando le condizioni di guida lo richiedono. Contrariamente a quanto molti pensano, non sono affatto solo Finlandesi, Austriaci e Islandesi ad acquistare le 4&#215;4: la penetrazione del mercato delle auto a trazione integrale in tutta Europa \u00e8 passata dal 2,6 al 14,8% tra il 1990 e il 2017. I leader sono la Svizzera (45,8%), la Norvegia (39,3%) e laSvezia (3,42%). Un altro consiglio: al momento dell&#8217;acquisto, cerchi di prestare attenzione alle tipiche opzioni &#8220;invernali&#8221;, come il riscaldamento dei sedili o del volante, gli specchietti laterali riscaldati o il riscaldamento da parcheggio con telecomando. <\/p>\n<h2>3. Concentrarsi su SUV, SUV e SUV<\/h2>\n<p> Forse \u00e8 pi\u00f9 attivo nell&#8217;Europa meridionale, oppure dubita che i suoi clienti siano alla ricerca di un <a href=\"https:\/\/www.openlane.eu\/en\/findcar?equipments=Four%20wheel%20drive\" target=\"_blank\" rel=\"noopener\">4&#215;4 a prova di inverno<\/a>. In questo caso, pu\u00f2 ricorrere &#8211; se non l&#8217;ha gi\u00e0 fatto &#8211; alla mucca da mungere dell&#8217;ultimo decennio: il <a href=\"https:\/\/www.openlane.eu\/en\/findcar?bodyTypes=SUV\" target=\"_blank\" rel=\"noopener\">SUV<\/a>. Sebbene vadano a ruba 365 giorni all&#8217;anno, sembra che la loro popolarit\u00e0 aumenti ulteriormente quando le temperature scendono. <\/p>\n<h2>4. Offra degli extra &#8220;invernali&#8221; piuttosto che degli sconti.<\/h2>\n<p> La legge della domanda e dell&#8217;offerta potrebbe farle decidere di abbassare i prezzi per aumentare il volume delle vendite dell&#8217;anno. Tuttavia, non deve iniziare a praticare forti sconti all&#8217;ultimo minuto per attirare i suoi clienti. Per esempio, pu\u00f2 essere utile offrire ai potenziali acquirenti alcuni extra invernali, come un controllo invernale gratuito, un set extra di pneumatici invernali o un buono per un lavaggio auto gratuito. I suoi margini la ringrazieranno! <\/p>\n<h2>5. Meglio un uovo oggi che una gallina domani.<\/h2>\n<p> Infine, \u00e8 importante essere consapevoli che in inverno si tratta di un mercato di acquirenti, dove i prezzi sono in gran parte determinati dalla domanda pi\u00f9 limitata. Tuttavia, non le rende alcun servizio fare pressione sui suoi clienti perch\u00e9 vuole ottenere un affare in pi\u00f9, a prescindere da tutto. Per questo motivo, \u00e8 bene che le trattative si svolgano con calma e che accetti di tanto in tanto un margine di guadagno basso: questo non potr\u00e0 che giovare al suo rapporto con l&#8217;acquirente. Vuole sapere quali auto sono disponibili presso OPENLANE in questo momento? <a href=\"https:\/\/www.openlane.eu\/en\/findcar\" target=\"_blank\" rel=\"noopener\"><span style=\"text-decoration: underline; color: #0061ff;\">Le scopra qui<\/span><\/a>!<\/p>\n<\/div><\/div><div class=\"w-separator size_medium\"><\/div><div class=\"wpb_text_column\"><div class=\"wpb_wrapper\"><p>* Le opinioni espresse in questo articolo sono solo quelle dell&#8217;autore e non quelle di OPENLANE Europe.<\/p>\n<\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/section>\n","protected":false},"excerpt":{"rendered":"<p>L&#8217;inverno sta arrivando&#8230; Si assicuri che lei, come venditore, non sia lasciato al freddo! In qualit\u00e0 di concessionario d&#8217;auto, pu\u00f2 navigare meglio tra le onde delle stagioni per mantenere le vendite durante i bui mesi invernali. Questi 5 semplici consigli potranno rendere un grande servizio alle sue figure commerciali nei mesi a venire.<\/p>\n","protected":false},"author":3,"featured_media":18984,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[7],"tags":[],"class_list":["post-41948","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-company-news"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v26.9 (Yoast SEO v28.7) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>5 semplici consigli per mantenere la sua attivit\u00e0 a pieno ritmo anche durante l&#039;inverno. \u2013 OPENLANE<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/info.openlane.eu\/it\/company-information\/blog\/company-news\/5-simple-tips-to-keep-your-business-running-at-full-steam-even-during-the-winter\/\" \/>\n<meta property=\"og:locale\" content=\"it_IT\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"5 semplici consigli per mantenere la sua attivit\u00e0 a pieno ritmo anche durante l&#039;inverno.\" \/>\n<meta property=\"og:description\" content=\"L&#039;inverno sta arrivando... 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