{"id":41949,"date":"2022-09-19T21:00:00","date_gmt":"2022-09-19T19:00:00","guid":{"rendered":"https:\/\/info.openlane.eu\/company-information\/blog\/company-news\/what-future-is-there-for-car-options\/"},"modified":"2024-12-17T12:57:53","modified_gmt":"2024-12-17T11:57:53","slug":"what-future-is-there-for-car-options","status":"publish","type":"post","link":"https:\/\/info.openlane.eu\/it\/company-information\/blog\/market-trends\/what-future-is-there-for-car-options\/","title":{"rendered":"Quale futuro c&#8217;\u00e8 per le opzioni auto?"},"content":{"rendered":"<section class=\"l-section wpb_row height_medium\"><div class=\"l-section-h i-cf\"><div class=\"g-cols vc_row via_grid cols_1 laptops-cols_inherit tablets-cols_inherit mobiles-cols_1 valign_top type_default stacking_default\"><div class=\"wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"g-cols wpb_row via_grid cols_1 laptops-cols_inherit tablets-cols_inherit mobiles-cols_1 valign_top type_default stacking_default\" style=\"--columns-gap:3rem;\"><div class=\"wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"wpb_text_column\"><div class=\"wpb_wrapper\"><h1>Quale futuro c&#8217;\u00e8 per le opzioni auto?<\/h1>\n<p>\n<\/div><\/div><div class=\"w-separator size_custom\" style=\"height:1rem\"><\/div><div class=\"wpb_text_column\"><div class=\"wpb_wrapper\"><p>Articolo scritto da Effective Media. Le analisi e le opinioni espresse in questo articolo sono solo quelle dell&#8217;autore e non quelle di OPENLANE Europe. <\/p>\n<\/div><\/div><div class=\"w-separator size_custom\" style=\"height:1rem\"><\/div><time class=\"w-post-elm post_date us_custom_d8432ea1 has_text_color entry-date published\" datetime=\"2022-09-19T21:00:00+02:00\" itemprop=\"datePublished\"><i class=\"far fa-clock\"><\/i>19 Set 2022<\/time><\/div><\/div><\/div><div class=\"w-separator size_medium\"><\/div><div class=\"g-cols wpb_row via_grid cols_1 laptops-cols_inherit tablets-cols_inherit mobiles-cols_1 valign_top type_default stacking_default\" style=\"--columns-gap:3rem;\"><div class=\"wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"wpb_text_column\"><div class=\"wpb_wrapper\"><p><strong>Sedili in pelle, aria condizionata, finestrini elettrici, GPS, &#8230; Gli optional dell&#8217;auto hanno sempre contribuito a migliorare il comfort dei conducenti e dei loro passeggeri. Inoltre, tendono a rendere il veicolo pi\u00f9 interessante sul mercato dell&#8217;usato. Se, in qualit\u00e0 di rivenditore, si sta chiedendo se questo sar\u00e0 ancora il caso in futuro, questo \u00e8 un articolo da leggere assolutamente.<\/strong><\/p>\n<\/div><\/div><\/div><\/div><\/div><div class=\"w-separator size_medium\"><\/div><div class=\"g-cols wpb_row via_grid cols_1 laptops-cols_inherit tablets-cols_inherit mobiles-cols_1 valign_top type_default stacking_default\" style=\"--columns-gap:3rem;\"><div class=\"wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"w-image align_none\"><div class=\"w-image-h\"><img decoding=\"async\" width=\"778\" height=\"248\" data-src=\"https:\/\/info.openlane.eu\/wp-content\/uploads\/2022\/09\/blog-what-future-is-there-for-car-options.png\" class=\"attachment-large size-large lazyload\" alt=\"Blog: What future is there for car options?\" data-srcset=\"https:\/\/info.openlane.eu\/wp-content\/uploads\/2022\/09\/blog-what-future-is-there-for-car-options.png 778w, https:\/\/info.openlane.eu\/wp-content\/uploads\/2022\/09\/blog-what-future-is-there-for-car-options-300x96.png 300w\" data-sizes=\"auto, (max-width: 778px) 100vw, 778px\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 778px; --smush-placeholder-aspect-ratio: 778\/248;\" \/><\/div><\/div><\/div><\/div><\/div><div class=\"w-separator size_medium\"><\/div><div class=\"g-cols wpb_row via_grid cols_1 laptops-cols_inherit tablets-cols_inherit mobiles-cols_1 valign_top type_default stacking_default\" style=\"--columns-gap:3rem;\"><div class=\"wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"wpb_text_column\"><div class=\"wpb_wrapper\"><p>Quando si acquista un&#8217;auto, le opzioni dipendono dal budget e dalle esigenze degli acquirenti successivi, ma anche dal modello. Un&#8217;auto di marca premium senza sedili in pelle, ad esempio, \u00e8 meno facile da immaginare di un&#8217;auto a basso costo. In ogni caso, basta sfogliare i media automobilistici online per vedere un gran numero di articoli che elencano &#8211; in termini generali &#8211; le opzioni essenziali per aumentare il valore residuo di un&#8217;auto. Aria condizionata, finestrini elettrici, ESP (e pacchetti di sicurezza in generale), GPS (sempre pi\u00f9 spesso sostituito dalla connettivit\u00e0 Bluetooth), sedili in pelle, sedili posteriori ripiegabili: sono tutti elementi che rendono un&#8217;auto comoda, pratica e\/o sicura da usare, ma la rendono anche interessante sul mercato dell&#8217;usato. Anche se non tutte le opzioni aumentano necessariamente il valore di permuta di un&#8217;auto in una seconda vita, spesso possono accelerare la vendita. Per esempio, Car and Driver ha calcolato che un&#8217;auto con cambio manuale perde in media 800 $ nel valore di rivendita rispetto a un&#8217;auto automatica. Uno studio pi\u00f9 ampio di AIC Analysis indica una differenza di valore di rivendita del 3% per i marchi premium e del 4% per i marchi di massa tra il sistema di infotainment pi\u00f9 piccolo e quello pi\u00f9 completo disponibile. In altre parole, i clienti cercano la connettivit\u00e0. Il sistema di infotainment \u00e8 anche la chiave per una vendita rapida, poich\u00e9 lo stesso studio ha rilevato che le auto con il sistema pi\u00f9 completo sono state vendute in media quattro giorni prima. <\/p>\n<h2>Abbonamenti<\/h2>\n<p> Ma queste opzioni continueranno ad avere un impatto maggiore o minore sul valore delle auto di seconda mano? Non c&#8217;\u00e8 nulla di certo. Diversi produttori hanno recentemente lanciato &#8211; in alcuni mercati &#8211; formule di abbonamento (mensile o annuale) per alcune opzioni dei loro modelli. Se questa tendenza si diffondesse, domani il mercato funzionerebbe cos\u00ec: le auto uscirebbero dalla fabbrica equipaggiate con ogni opzione immaginabile. Queste opzioni potrebbero essere sbloccate da un software, soggetto a un abbonamento. Ad esempio, in inverno, l&#8217;utente pagherebbe un abbonamento per un mese o due per beneficiare dei sedili riscaldati, che in genere non sono necessari in estate. Oggi \u00e8 anche possibile sottoscrivere un abbonamento per avere accesso alla telecamera di bordo o alle luci intelligenti. Questa tendenza non deve farci perdere di vista l&#8217;effetto dei &#8220;videogiochi gratis&#8221;. Sa, quei giochi mobili gratuiti per i quali deve pagare 1 euro per usufruire di uno strumento extra o 2,5 euro per sbloccare un livello. Questo aumenta i margini dei produttori con acquisti ricorrenti (piccoli) nel corso della vita dell&#8217;auto. Questa formula ha portato a General Motors circa 2 miliardi di euro nel 2021. Il produttore americano prevede che questa cifra potrebbe essere moltiplicata per almeno 12 entro il 2030. Oltre a questi margini, gli abbonamenti consentirebbero ai produttori di realizzare economie di scala, in quanto alla fine dovrebbero produrre solo una variante di ogni modello. Senza contare che quando il veicolo viene rivenduto, ad esempio <a href=\"https:\/\/www.adesa.eu\/en\/home\"><span style=\"text-decoration: underline; color: #0061ff;\">sulla piattaforma di aste online OPENLANE Europe<\/span><\/a>, tutte le opzioni rilasciate dall&#8217;utente precedente saranno nuovamente bloccate, in quanto gli abbonamenti sono collegati a un conto nominativo. A questo punto, rimangono diverse domande. I consumatori accetteranno davvero questa logica? E il prezzo delle automobili? Perch\u00e9 se possiamo ipotizzare che alcune attrezzature tecnologiche costeranno meno grazie ai volumi generati dalla pratica dell&#8217;abbonamento, possiamo comunque dire che il prezzo dei veicoli dovr\u00e0 aumentare senza un abbonamento&#8230; Una questione da seguire da vicino, senza alcun dubbio!<\/p>\n<\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/section><section class=\"l-section wpb_row height_medium\"><div class=\"l-section-h i-cf\"><div class=\"g-cols vc_row via_grid cols_1 laptops-cols_inherit tablets-cols_inherit mobiles-cols_1 valign_top type_default stacking_default\"><div class=\"wpb_column vc_column_container\"><div class=\"vc_column-inner\"><\/div><\/div><\/div><\/div><\/section>\n","protected":false},"excerpt":{"rendered":"<p>Articolo scritto da Effective Media. Le analisi e le opinioni espresse in questo articolo sono solo quelle dell&#8217;autore e non quelle di OPENLANE Europe.<\/p>\n","protected":false},"author":3,"featured_media":19007,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[719],"tags":[],"class_list":["post-41949","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-market-trends"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v26.9 (Yoast SEO v28.7) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Quale futuro c&#039;\u00e8 per le opzioni auto? \u2013 OPENLANE<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/info.openlane.eu\/it\/company-information\/blog\/market-trends\/what-future-is-there-for-car-options\/\" \/>\n<meta property=\"og:locale\" content=\"it_IT\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Quale futuro c&#039;\u00e8 per le opzioni auto?\" \/>\n<meta property=\"og:description\" content=\"Articolo scritto da Effective Media. Le analisi e le opinioni espresse in questo articolo sono solo quelle dell&#039;autore e non quelle di OPENLANE Europe.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/info.openlane.eu\/it\/company-information\/blog\/market-trends\/what-future-is-there-for-car-options\/\" \/>\n<meta property=\"og:site_name\" content=\"OPENLANE\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/OPENLANE.Europe\" \/>\n<meta property=\"article:published_time\" content=\"2022-09-19T19:00:00+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2024-12-17T11:57:53+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/info.openlane.eu\/wp-content\/uploads\/2024\/11\/blog-what-future-is-there-for-car-options-1.png\" \/>\n\t<meta property=\"og:image:width\" content=\"778\" \/>\n\t<meta property=\"og:image:height\" content=\"248\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"marinka.kerryn\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@OPENLANE_Europe\" \/>\n<meta name=\"twitter:site\" content=\"@OPENLANE_Europe\" \/>\n<meta name=\"twitter:label1\" content=\"Scritto da\" \/>\n\t<meta name=\"twitter:data1\" content=\"marinka.kerryn\" \/>\n\t<meta name=\"twitter:label2\" content=\"Tempo di lettura stimato\" \/>\n\t<meta name=\"twitter:data2\" content=\"4 minuti\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/info.openlane.eu\\\/it\\\/company-information\\\/blog\\\/market-trends\\\/what-future-is-there-for-car-options\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/info.openlane.eu\\\/it\\\/company-information\\\/blog\\\/market-trends\\\/what-future-is-there-for-car-options\\\/\"},\"author\":{\"name\":\"marinka.kerryn\",\"@id\":\"https:\\\/\\\/info.openlane.eu\\\/it\\\/#\\\/schema\\\/person\\\/a5a247c6e485cca55450536940b70ddb\"},\"headline\":\"Quale futuro c&#8217;\u00e8 per le opzioni auto?\",\"datePublished\":\"2022-09-19T19:00:00+00:00\",\"dateModified\":\"2024-12-17T11:57:53+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/info.openlane.eu\\\/it\\\/company-information\\\/blog\\\/market-trends\\\/what-future-is-there-for-car-options\\\/\"},\"wordCount\":813,\"publisher\":{\"@id\":\"https:\\\/\\\/info.openlane.eu\\\/it\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/info.openlane.eu\\\/it\\\/company-information\\\/blog\\\/market-trends\\\/what-future-is-there-for-car-options\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/info.openlane.eu\\\/wp-content\\\/uploads\\\/2024\\\/11\\\/blog-what-future-is-there-for-car-options-1.png\",\"articleSection\":[\"Tendenze del mercato\"],\"inLanguage\":\"it-IT\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/info.openlane.eu\\\/it\\\/company-information\\\/blog\\\/market-trends\\\/what-future-is-there-for-car-options\\\/\",\"url\":\"https:\\\/\\\/info.openlane.eu\\\/it\\\/company-information\\\/blog\\\/market-trends\\\/what-future-is-there-for-car-options\\\/\",\"name\":\"Quale futuro c'\u00e8 per le opzioni auto? 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