{"id":41992,"date":"2021-05-04T05:18:18","date_gmt":"2021-05-04T03:18:18","guid":{"rendered":"https:\/\/info.openlane.eu\/company-information\/blog\/company-news\/offline-remarketing-with-or-without-future\/"},"modified":"2024-12-03T14:26:15","modified_gmt":"2024-12-03T13:26:15","slug":"offline-remarketing-with-or-without-future","status":"publish","type":"post","link":"https:\/\/info.openlane.eu\/it\/company-information\/blog\/company-news\/offline-remarketing-with-or-without-future\/","title":{"rendered":"Il remarketing &#8220;offline&#8221; con o senza futuro"},"content":{"rendered":"<section class=\"l-section wpb_row height_medium\"><div class=\"l-section-h i-cf\"><div class=\"g-cols vc_row via_grid cols_1 laptops-cols_inherit tablets-cols_inherit mobiles-cols_1 valign_top type_default stacking_default\"><div class=\"wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"g-cols wpb_row via_grid cols_1 laptops-cols_inherit tablets-cols_inherit mobiles-cols_1 valign_top type_default stacking_default\" style=\"--columns-gap:3rem;\"><div class=\"wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"wpb_text_column\"><div class=\"wpb_wrapper\"><h1>Il remarketing &#8220;offline&#8221; con o senza futuro<\/h1>\n<\/div><\/div><div class=\"w-separator size_custom\" style=\"height:1rem\"><\/div> <div class=\"wpb_text_column\"><div class=\"wpb_wrapper\"><p>Testo originale: Frank jacobs &#8211; Fleet Europe<\/p>\n<\/div><\/div><div class=\"w-separator size_custom\" style=\"height:1rem\"><\/div><time class=\"w-post-elm post_date us_custom_d8432ea1 has_text_color entry-date published\" datetime=\"2021-05-04T05:18:18+02:00\" itemprop=\"datePublished\"><i class=\"far fa-clock\"><\/i>04 Mag 2021<\/time><\/div><\/div><\/div><div class=\"w-separator size_medium\"><\/div><div class=\"g-cols wpb_row via_grid cols_1 laptops-cols_inherit tablets-cols_inherit mobiles-cols_1 valign_top type_default stacking_default\" style=\"--columns-gap:3rem;\"><div class=\"wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"wpb_text_column\"><div class=\"wpb_wrapper\"><p style=\"text-align: justify;\"> <strong style=\"text-align: justify;\">Nel mese di febbraio, la societ\u00e0 belga OPENLANE ha acquisito GWListe, una rete tedesca di commercio online di automobili. Perch\u00e9? <\/strong><span style=\"text-align: left;\">&#8220;GWListe ha un&#8217;ottima impronta sul mercato tedesco. L&#8217;unione dei nostri volumi ci far\u00e0 diventare la terza casa d&#8217;aste in Germania, aumentando la nostra rilevanza sul pi\u00f9 grande mercato automobilistico d&#8217;Europa&#8221;.<\/span><\/p>\n<p style=\"text-align: justify;\"><strong>Come si inserisce GWListe nella strategia generale di OPENLANE? <\/strong>&#8220;Le due aziende sono altamente complementari. Dal punto di vista dei prodotti, CarsOn-TheWeb dispone di una fornitura costante di auto a fine leasing, ben documentate e di alta qualit\u00e0. GWListe ha un mix di auto diverso da un database di venditori costanti e fedeli nella comunit\u00e0 dei concessionari. Per quanto riguarda i modelli di business: CarsOn-TheWeb ha un modello full-service, transazionale, no-cure-nopay. GWListe applica un modello non transazionale: \u00e8 essenzialmente un matchmaker per venditori e acquirenti&#8221;.<\/p>\n<p> <strong>Che impatto avr\u00e0 l&#8217;acquisizione sulla sua attivit\u00e0? <\/strong>&#8220;Offriremo gradualmente i servizi OPENLANE ai venditori e agli acquirenti di GWListe e viceversa. E lanceremo il modello di business GWListe in tutta la Germania ed eventualmente in tutta Europa. Entrambi i marchi continueranno a offrire servizi chiaramente distinti. Ma mentre sviluppiamo le migliori qualit\u00e0 di ciascun marchio, integreremo i servizi ICT, HR e altri servizi di back-office&#8221;. <strong>Le aste online stanno trasformando il modo in cui vengono scambiati i veicoli usati. A che punto \u00e8 il remarketing in, diciamo, 10 anni? <\/strong>&#8220;In breve, devo dire che, man mano che adottiamo e implementiamo aspetti sempre pi\u00f9 complessi della nuova tecnologia, la nostra azienda sta diventando sempre pi\u00f9 un&#8217;azienda tecnologica&#8221;. <strong>Per la sua attivit\u00e0, quanto sono importanti le aste online rispetto a quelle fisiche? <\/strong>&#8220;Sono convinto che l&#8217;approccio online sia quello giusto per il nostro settore nell&#8217;Europa continentale, e sono sicuro che le case d&#8217;aste online saranno leader, soprattutto nel commercio internazionale&#8221;. <strong>Quali sono gli ultimi sviluppi in questo campo? <\/strong>&#8220;Ci sono due sviluppi importanti e fortemente interconnessi, entrambi in corso nel campo della tecnologia informatica in rapida evoluzione. Come altri settori, l&#8217;industria delle aste di veicoli, e OPENLANE in particolare, sta utilizzando sempre pi\u00f9 i Big Data e la Business Intelligence per promuovere l&#8217;obiettivo principale del remarketing dei veicoli: fornire una corrispondenza sempre migliore tra le auto offerte e la domanda degli acquirenti&#8221;. &#8220;E in relazione a ci\u00f2, stiamo studiando e adottando le tipiche tecniche di e-marketing che sono in uso nelle aziende di consumo elettronico. Tutto questo \u00e8 in linea con le nostre scelte strategiche OPENLANE, per le quali puntiamo a migliorare drasticamente l&#8217;accessibilit\u00e0 alla nostra azienda, al nostro sito web, alle nostre auto e ai nostri servizi per i nostri clienti&#8221;. <strong>Le aste online prenderanno completamente il sopravvento? <\/strong>&#8220;S\u00ec, il modello online \u00e8 di gran lunga il pi\u00f9 efficiente dal punto di vista dei costi e sta ottenendo prestazioni superiori rispetto al modello di asta fisica. Lo far\u00e0 sempre di pi\u00f9 migliorando ulteriormente la crescente liquidit\u00e0 delle aste, che si traduce in offerte pi\u00f9 alte per i partner di sourcing&#8221;.<\/p>\n<\/div><\/div><\/div><\/div><\/div><div class=\"w-separator size_medium\"><\/div><div class=\"g-cols wpb_row via_grid cols_1 laptops-cols_inherit tablets-cols_inherit mobiles-cols_1 valign_top type_default stacking_default\" style=\"--columns-gap:3rem;\"><div class=\"wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"w-image align_none\"><div class=\"w-image-h\"><img decoding=\"async\" width=\"680\" height=\"763\" data-src=\"https:\/\/info.openlane.eu\/wp-content\/uploads\/2021\/05\/remarketing2.png\" class=\"attachment-large size-large lazyload\" alt=\"Blog: \u2018Offline\u2019 remarketing with or without future\" data-srcset=\"https:\/\/info.openlane.eu\/wp-content\/uploads\/2021\/05\/remarketing2.png 680w, https:\/\/info.openlane.eu\/wp-content\/uploads\/2021\/05\/remarketing2-267x300.png 267w\" data-sizes=\"auto, (max-width: 680px) 100vw, 680px\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 680px; --smush-placeholder-aspect-ratio: 680\/763;\" \/><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/section>\n","protected":false},"excerpt":{"rendered":"<p>&#8220;GWListe ha un&#8217;ottima impronta sul mercato tedesco. L&#8217;unione dei nostri volumi ci far\u00e0 diventare la terza casa d&#8217;aste in Germania, aumentando la nostra rilevanza sul pi\u00f9 grande mercato automobilistico d&#8217;Europa&#8221;.<\/p>\n","protected":false},"author":3,"featured_media":19283,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[7],"tags":[],"class_list":["post-41992","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-company-news"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v26.9 (Yoast SEO v28.3) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Il remarketing &quot;offline&quot; con o senza futuro \u2013 OPENLANE<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/info.openlane.eu\/it\/company-information\/blog\/company-news\/offline-remarketing-with-or-without-future\/\" \/>\n<meta property=\"og:locale\" content=\"it_IT\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Il remarketing &quot;offline&quot; con o senza futuro\" \/>\n<meta property=\"og:description\" content=\"&quot;GWListe ha un&#039;ottima impronta sul mercato tedesco. L&#039;unione dei nostri volumi ci far\u00e0 diventare la terza casa d&#039;aste in Germania, aumentando la nostra rilevanza sul pi\u00f9 grande mercato automobilistico d&#039;Europa&quot;.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/info.openlane.eu\/it\/company-information\/blog\/company-news\/offline-remarketing-with-or-without-future\/\" \/>\n<meta property=\"og:site_name\" content=\"OPENLANE\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/OPENLANE.Europe\" \/>\n<meta property=\"article:published_time\" content=\"2021-05-04T03:18:18+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2024-12-03T13:26:15+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/info.openlane.eu\/wp-content\/uploads\/2024\/11\/remarketing2.png\" \/>\n\t<meta property=\"og:image:width\" content=\"680\" \/>\n\t<meta property=\"og:image:height\" content=\"763\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"marinka.kerryn\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@OPENLANE_Europe\" \/>\n<meta name=\"twitter:site\" content=\"@OPENLANE_Europe\" \/>\n<meta name=\"twitter:label1\" content=\"Scritto da\" \/>\n\t<meta name=\"twitter:data1\" content=\"marinka.kerryn\" \/>\n\t<meta name=\"twitter:label2\" content=\"Tempo di lettura stimato\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minuti\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/info.openlane.eu\\\/it\\\/company-information\\\/blog\\\/company-news\\\/offline-remarketing-with-or-without-future\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/info.openlane.eu\\\/it\\\/company-information\\\/blog\\\/company-news\\\/offline-remarketing-with-or-without-future\\\/\"},\"author\":{\"name\":\"marinka.kerryn\",\"@id\":\"https:\\\/\\\/info.openlane.eu\\\/it\\\/#\\\/schema\\\/person\\\/a5a247c6e485cca55450536940b70ddb\"},\"headline\":\"Il remarketing &#8220;offline&#8221; con o senza futuro\",\"datePublished\":\"2021-05-04T03:18:18+00:00\",\"dateModified\":\"2024-12-03T13:26:15+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/info.openlane.eu\\\/it\\\/company-information\\\/blog\\\/company-news\\\/offline-remarketing-with-or-without-future\\\/\"},\"wordCount\":627,\"publisher\":{\"@id\":\"https:\\\/\\\/info.openlane.eu\\\/it\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/info.openlane.eu\\\/it\\\/company-information\\\/blog\\\/company-news\\\/offline-remarketing-with-or-without-future\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/info.openlane.eu\\\/wp-content\\\/uploads\\\/2024\\\/11\\\/remarketing2.png\",\"articleSection\":[\"Company News\"],\"inLanguage\":\"it-IT\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/info.openlane.eu\\\/it\\\/company-information\\\/blog\\\/company-news\\\/offline-remarketing-with-or-without-future\\\/\",\"url\":\"https:\\\/\\\/info.openlane.eu\\\/it\\\/company-information\\\/blog\\\/company-news\\\/offline-remarketing-with-or-without-future\\\/\",\"name\":\"Il remarketing \\\"offline\\\" con o senza futuro \u2013 OPENLANE\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/info.openlane.eu\\\/it\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/info.openlane.eu\\\/it\\\/company-information\\\/blog\\\/company-news\\\/offline-remarketing-with-or-without-future\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/info.openlane.eu\\\/it\\\/company-information\\\/blog\\\/company-news\\\/offline-remarketing-with-or-without-future\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/info.openlane.eu\\\/wp-content\\\/uploads\\\/2024\\\/11\\\/remarketing2.png\",\"datePublished\":\"2021-05-04T03:18:18+00:00\",\"dateModified\":\"2024-12-03T13:26:15+00:00\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/info.openlane.eu\\\/it\\\/company-information\\\/blog\\\/company-news\\\/offline-remarketing-with-or-without-future\\\/#breadcrumb\"},\"inLanguage\":\"it-IT\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/info.openlane.eu\\\/it\\\/company-information\\\/blog\\\/company-news\\\/offline-remarketing-with-or-without-future\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"it-IT\",\"@id\":\"https:\\\/\\\/info.openlane.eu\\\/it\\\/company-information\\\/blog\\\/company-news\\\/offline-remarketing-with-or-without-future\\\/#primaryimage\",\"url\":\"https:\\\/\\\/info.openlane.eu\\\/wp-content\\\/uploads\\\/2024\\\/11\\\/remarketing2.png\",\"contentUrl\":\"https:\\\/\\\/info.openlane.eu\\\/wp-content\\\/uploads\\\/2024\\\/11\\\/remarketing2.png\",\"width\":680,\"height\":763,\"caption\":\"|Blog: Il remarketing \\\"offline\\\" con o senza futuro\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/info.openlane.eu\\\/it\\\/company-information\\\/blog\\\/company-news\\\/offline-remarketing-with-or-without-future\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/info.openlane.eu\\\/it\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Il remarketing &#8220;offline&#8221; con o senza futuro\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/info.openlane.eu\\\/it\\\/#website\",\"url\":\"https:\\\/\\\/info.openlane.eu\\\/it\\\/\",\"name\":\"OPENLANE\",\"description\":\"Online used car auction website\",\"publisher\":{\"@id\":\"https:\\\/\\\/info.openlane.eu\\\/it\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/info.openlane.eu\\\/it\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"it-IT\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/info.openlane.eu\\\/it\\\/#organization\",\"name\":\"OPENLANE\",\"url\":\"https:\\\/\\\/info.openlane.eu\\\/it\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"it-IT\",\"@id\":\"https:\\\/\\\/info.openlane.eu\\\/it\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/info.openlane.eu\\\/wp-content\\\/uploads\\\/2025\\\/12\\\/openlane-RGB-on-Wht.png\",\"contentUrl\":\"https:\\\/\\\/info.openlane.eu\\\/wp-content\\\/uploads\\\/2025\\\/12\\\/openlane-RGB-on-Wht.png\",\"width\":615,\"height\":159,\"caption\":\"OPENLANE\"},\"image\":{\"@id\":\"https:\\\/\\\/info.openlane.eu\\\/it\\\/#\\\/schema\\\/logo\\\/image\\\/\"},\"sameAs\":[\"https:\\\/\\\/www.facebook.com\\\/OPENLANE.Europe\",\"https:\\\/\\\/x.com\\\/OPENLANE_Europe\",\"https:\\\/\\\/www.linkedin.com\\\/company\\\/openlane-europe\",\"https:\\\/\\\/www.instagram.com\\\/openlane_europe\\\/\"],\"description\":\"Our purpose is to make used car wholesale easy so our customers can be more successful. We sell high-quality second-hand vehicles exclusively and directly to car dealers and traders. All cars come with quality car descriptions and inspections. Our digital marketplace is the fresh wave carrying the automotive industry into the digital age. We give car traders more opportunities, more flexibility and more freedom than can be found anywhere else. Our strong commitment to quality and service drives us to continuously improve our offerings to suit the industry\u2019s ever-evolving needs. We aim to be the best and we strive to help our customers do the same. With flexible, modular and end-to-end remarketing solutions, and customer service in more than 20 languages, we offer innovative, tech-driven solutions and services that help customers to buy and sell with ease across Europe.\",\"email\":\"info@openlane.eu\",\"telephone\":\"+32 (0)16 38 00 68\",\"legalName\":\"OPENLANE Europe NV\",\"vatID\":\"BE0867129223\",\"numberOfEmployees\":{\"@type\":\"QuantitativeValue\",\"minValue\":\"201\",\"maxValue\":\"500\"}},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/info.openlane.eu\\\/it\\\/#\\\/schema\\\/person\\\/a5a247c6e485cca55450536940b70ddb\",\"name\":\"marinka.kerryn\"}]}<\/script>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"Il remarketing \"offline\" con o senza futuro \u2013 OPENLANE","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/info.openlane.eu\/it\/company-information\/blog\/company-news\/offline-remarketing-with-or-without-future\/","og_locale":"it_IT","og_type":"article","og_title":"Il remarketing \"offline\" con o senza futuro","og_description":"\"GWListe ha un'ottima impronta sul mercato tedesco. L'unione dei nostri volumi ci far\u00e0 diventare la terza casa d'aste in Germania, aumentando la nostra rilevanza sul pi\u00f9 grande mercato automobilistico d'Europa\".","og_url":"https:\/\/info.openlane.eu\/it\/company-information\/blog\/company-news\/offline-remarketing-with-or-without-future\/","og_site_name":"OPENLANE","article_publisher":"https:\/\/www.facebook.com\/OPENLANE.Europe","article_published_time":"2021-05-04T03:18:18+00:00","article_modified_time":"2024-12-03T13:26:15+00:00","og_image":[{"width":680,"height":763,"url":"https:\/\/info.openlane.eu\/wp-content\/uploads\/2024\/11\/remarketing2.png","type":"image\/png"}],"author":"marinka.kerryn","twitter_card":"summary_large_image","twitter_creator":"@OPENLANE_Europe","twitter_site":"@OPENLANE_Europe","twitter_misc":{"Scritto da":"marinka.kerryn","Tempo di lettura stimato":"3 minuti"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/info.openlane.eu\/it\/company-information\/blog\/company-news\/offline-remarketing-with-or-without-future\/#article","isPartOf":{"@id":"https:\/\/info.openlane.eu\/it\/company-information\/blog\/company-news\/offline-remarketing-with-or-without-future\/"},"author":{"name":"marinka.kerryn","@id":"https:\/\/info.openlane.eu\/it\/#\/schema\/person\/a5a247c6e485cca55450536940b70ddb"},"headline":"Il remarketing &#8220;offline&#8221; con o senza futuro","datePublished":"2021-05-04T03:18:18+00:00","dateModified":"2024-12-03T13:26:15+00:00","mainEntityOfPage":{"@id":"https:\/\/info.openlane.eu\/it\/company-information\/blog\/company-news\/offline-remarketing-with-or-without-future\/"},"wordCount":627,"publisher":{"@id":"https:\/\/info.openlane.eu\/it\/#organization"},"image":{"@id":"https:\/\/info.openlane.eu\/it\/company-information\/blog\/company-news\/offline-remarketing-with-or-without-future\/#primaryimage"},"thumbnailUrl":"https:\/\/info.openlane.eu\/wp-content\/uploads\/2024\/11\/remarketing2.png","articleSection":["Company News"],"inLanguage":"it-IT"},{"@type":"WebPage","@id":"https:\/\/info.openlane.eu\/it\/company-information\/blog\/company-news\/offline-remarketing-with-or-without-future\/","url":"https:\/\/info.openlane.eu\/it\/company-information\/blog\/company-news\/offline-remarketing-with-or-without-future\/","name":"Il remarketing \"offline\" con o senza futuro \u2013 OPENLANE","isPartOf":{"@id":"https:\/\/info.openlane.eu\/it\/#website"},"primaryImageOfPage":{"@id":"https:\/\/info.openlane.eu\/it\/company-information\/blog\/company-news\/offline-remarketing-with-or-without-future\/#primaryimage"},"image":{"@id":"https:\/\/info.openlane.eu\/it\/company-information\/blog\/company-news\/offline-remarketing-with-or-without-future\/#primaryimage"},"thumbnailUrl":"https:\/\/info.openlane.eu\/wp-content\/uploads\/2024\/11\/remarketing2.png","datePublished":"2021-05-04T03:18:18+00:00","dateModified":"2024-12-03T13:26:15+00:00","breadcrumb":{"@id":"https:\/\/info.openlane.eu\/it\/company-information\/blog\/company-news\/offline-remarketing-with-or-without-future\/#breadcrumb"},"inLanguage":"it-IT","potentialAction":[{"@type":"ReadAction","target":["https:\/\/info.openlane.eu\/it\/company-information\/blog\/company-news\/offline-remarketing-with-or-without-future\/"]}]},{"@type":"ImageObject","inLanguage":"it-IT","@id":"https:\/\/info.openlane.eu\/it\/company-information\/blog\/company-news\/offline-remarketing-with-or-without-future\/#primaryimage","url":"https:\/\/info.openlane.eu\/wp-content\/uploads\/2024\/11\/remarketing2.png","contentUrl":"https:\/\/info.openlane.eu\/wp-content\/uploads\/2024\/11\/remarketing2.png","width":680,"height":763,"caption":"|Blog: Il remarketing \"offline\" con o senza futuro"},{"@type":"BreadcrumbList","@id":"https:\/\/info.openlane.eu\/it\/company-information\/blog\/company-news\/offline-remarketing-with-or-without-future\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/info.openlane.eu\/it\/"},{"@type":"ListItem","position":2,"name":"Il remarketing &#8220;offline&#8221; con o senza futuro"}]},{"@type":"WebSite","@id":"https:\/\/info.openlane.eu\/it\/#website","url":"https:\/\/info.openlane.eu\/it\/","name":"OPENLANE","description":"Online used car auction website","publisher":{"@id":"https:\/\/info.openlane.eu\/it\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/info.openlane.eu\/it\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"it-IT"},{"@type":"Organization","@id":"https:\/\/info.openlane.eu\/it\/#organization","name":"OPENLANE","url":"https:\/\/info.openlane.eu\/it\/","logo":{"@type":"ImageObject","inLanguage":"it-IT","@id":"https:\/\/info.openlane.eu\/it\/#\/schema\/logo\/image\/","url":"https:\/\/info.openlane.eu\/wp-content\/uploads\/2025\/12\/openlane-RGB-on-Wht.png","contentUrl":"https:\/\/info.openlane.eu\/wp-content\/uploads\/2025\/12\/openlane-RGB-on-Wht.png","width":615,"height":159,"caption":"OPENLANE"},"image":{"@id":"https:\/\/info.openlane.eu\/it\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/OPENLANE.Europe","https:\/\/x.com\/OPENLANE_Europe","https:\/\/www.linkedin.com\/company\/openlane-europe","https:\/\/www.instagram.com\/openlane_europe\/"],"description":"Our purpose is to make used car wholesale easy so our customers can be more successful. We sell high-quality second-hand vehicles exclusively and directly to car dealers and traders. All cars come with quality car descriptions and inspections. Our digital marketplace is the fresh wave carrying the automotive industry into the digital age. We give car traders more opportunities, more flexibility and more freedom than can be found anywhere else. Our strong commitment to quality and service drives us to continuously improve our offerings to suit the industry\u2019s ever-evolving needs. We aim to be the best and we strive to help our customers do the same. With flexible, modular and end-to-end remarketing solutions, and customer service in more than 20 languages, we offer innovative, tech-driven solutions and services that help customers to buy and sell with ease across Europe.","email":"info@openlane.eu","telephone":"+32 (0)16 38 00 68","legalName":"OPENLANE Europe NV","vatID":"BE0867129223","numberOfEmployees":{"@type":"QuantitativeValue","minValue":"201","maxValue":"500"}},{"@type":"Person","@id":"https:\/\/info.openlane.eu\/it\/#\/schema\/person\/a5a247c6e485cca55450536940b70ddb","name":"marinka.kerryn"}]}},"_links":{"self":[{"href":"https:\/\/info.openlane.eu\/it\/wp-json\/wp\/v2\/posts\/41992","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/info.openlane.eu\/it\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/info.openlane.eu\/it\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/info.openlane.eu\/it\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/info.openlane.eu\/it\/wp-json\/wp\/v2\/comments?post=41992"}],"version-history":[{"count":1,"href":"https:\/\/info.openlane.eu\/it\/wp-json\/wp\/v2\/posts\/41992\/revisions"}],"predecessor-version":[{"id":42012,"href":"https:\/\/info.openlane.eu\/it\/wp-json\/wp\/v2\/posts\/41992\/revisions\/42012"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/info.openlane.eu\/it\/wp-json\/wp\/v2\/media\/19283"}],"wp:attachment":[{"href":"https:\/\/info.openlane.eu\/it\/wp-json\/wp\/v2\/media?parent=41992"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/info.openlane.eu\/it\/wp-json\/wp\/v2\/categories?post=41992"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/info.openlane.eu\/it\/wp-json\/wp\/v2\/tags?post=41992"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}