{"id":42131,"date":"2023-11-20T23:00:17","date_gmt":"2023-11-20T22:00:17","guid":{"rendered":"https:\/\/info.openlane.eu\/company-information\/blog\/company-news\/say-hello-to-openlane\/"},"modified":"2024-12-19T15:15:38","modified_gmt":"2024-12-19T14:15:38","slug":"say-hello-to-openlane","status":"publish","type":"post","link":"https:\/\/info.openlane.eu\/it\/company-information\/blog\/company-news\/say-hello-to-openlane\/","title":{"rendered":"ADESA cambia marchio in OPENLANE in Europa"},"content":{"rendered":"<section class=\"l-section wpb_row height_medium\"><div class=\"l-section-h i-cf\"><div class=\"g-cols vc_row via_grid cols_1 laptops-cols_inherit tablets-cols_inherit mobiles-cols_1 valign_top type_default stacking_default\"><div class=\"wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"g-cols wpb_row via_grid cols_1 laptops-cols_inherit tablets-cols_inherit mobiles-cols_1 valign_top type_default stacking_default\" style=\"--columns-gap:3rem;\"><div class=\"wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"wpb_text_column\"><div class=\"wpb_wrapper\"><h1><span>ADESA diventa OPENLANE in Europa<\/span><\/h1>\n<\/div><\/div><div class=\"w-separator size_custom\" style=\"height:1rem\"><\/div><time class=\"w-post-elm post_date us_custom_d8432ea1 has_text_color entry-date published\" datetime=\"2023-11-20T23:00:17+01:00\" itemprop=\"datePublished\"><i class=\"far fa-clock\"><\/i>20 Nov 2023<\/time><\/div><\/div><\/div><div class=\"w-separator size_medium\"><\/div><div class=\"g-cols wpb_row via_grid cols_1 laptops-cols_inherit tablets-cols_inherit mobiles-cols_1 valign_top type_default stacking_default\" style=\"--columns-gap:3rem;\"><div class=\"wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"wpb_text_column\"><div class=\"wpb_wrapper\"><p> <strong>ADESA Europe,<span><\/span><\/strong>&#x00a0;<strong>filiale del<span><\/span><\/strong><span><\/span><\/strong>&#x00a0;<strong><strong>fornitore leader di soluzioni di mercato digitale per i veicoli usati OPENLANE, Inc (NYSE: KAR),<span><\/span><\/strong>&#x00a0;<strong>\u00e8 lieta di annunciare<\/strong><span><\/span>&#x00a0;<strong>il suo<\/strong><strong><span>&#x00a0;<\/span>rebranding in OPENLANE<\/strong><strong><span>&#x00a0;<\/span>Europe<\/strong><strong>. <\/strong><span>&#x00a0;<\/span><strong>Il cambiamento<span><\/span><\/strong>&#x00a0;<strong>segue il consolidamento dei marketplace digitali all&#8217;inizio di quest&#8217;anno e<span><\/span><\/strong>&#x00a0;<strong>riflette l&#8217;obiettivo dell&#8217;azienda<span><\/span><\/strong>&#x00a0;<strong>di rendere facile la vendita all&#8217;ingrosso di automobili, in modo che i clienti possano avere pi\u00f9 successo.<\/strong><\/p>\n<\/div><\/div><\/div><\/div><\/div><div class=\"w-separator size_medium\"><\/div><div class=\"g-cols wpb_row via_grid cols_1-3 laptops-cols_inherit tablets-cols_inherit mobiles-cols_1 valign_top type_default stacking_default\" style=\"--columns-gap:3rem;\"><div class=\"wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"w-image align_none\"><div class=\"w-image-h\"><img decoding=\"async\" width=\"300\" height=\"288\" data-src=\"https:\/\/info.openlane.eu\/wp-content\/uploads\/2023\/11\/Frame-1-300x288-1.png\" class=\"attachment-large size-large lazyload\" alt=\"OPENLANE in Europe\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 300px; --smush-placeholder-aspect-ratio: 300\/288;\" \/><\/div><\/div><\/div><\/div><div class=\"wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"wpb_text_column\"><div class=\"wpb_wrapper\"><\/p>\n<h2>Un nuovo marchio per semplificare la vendita all&#8217;ingrosso di auto, in modo che i clienti possano avere pi\u00f9 successo.<\/h2>\n<p style=\"text-align: justify;\">A maggio di quest&#8217;anno, la societ\u00e0 madre di OPENLANE Europe in Nord America ha preso la decisione strategica di unire sia il marchio della societ\u00e0 madre che i suoi marchi di mercato digitale negli Stati Uniti, in Canada e in Europa sotto un unico marchio, OPENLANE.<\/p>\n<p style=\"text-align: justify;\"><em>&#8220;<\/em>La nostra visione \u00e8 quella di costruire il pi\u00f9 grande mercato digitale del mondo per i veicoli usati, e stiamo portando avanti questa visione riunendo tutti i nostri venditori, acquirenti e veicoli sotto <strong><span style=\"color: #0081ff;\"><a style=\"color: #0081ff;\" href=\"https:\/\/www.openlane.eu\">openlane.eu<\/a><\/span><\/strong> nel continente europeo e sotto <strong><span style=\"color: #0081ff;\"><a style=\"color: #0081ff;\" href=\"https:\/\/www.openlane.co.uk\">openlane.co.uk<\/a><\/span><\/strong> nel Regno Unito&#8221;, afferma Grainne van Berkum, Presidente dell&#8217;entit\u00e0 europea da inizio novembre 2023. &#8220;Sfruttando la potenza di un marchio globale, possiamo accelerare l&#8217;innovazione e migliorare l&#8217;esperienza complessiva del cliente&#8221;.<span style=\"color: #0081ff;\"> <\/span><\/p>\n<p>\n<\/div><\/div><\/div><\/div><\/div><div class=\"w-separator size_medium\"><\/div><div class=\"g-cols wpb_row via_grid cols_1 laptops-cols_inherit tablets-cols_inherit mobiles-cols_1 valign_top type_default stacking_default\" style=\"--columns-gap:3rem;\"><div class=\"wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"wpb_text_column\"><div class=\"wpb_wrapper\"><\/p>\n<p style=\"text-align: justify;\">Il cambiamento in OPENLANE \u00e8 sinonimo di un cambiamento fondamentale: esprime l&#8217;impegno dell&#8217;azienda a rendere facile l&#8217;acquisto e la vendita di auto usate, in modo che i clienti possano avere pi\u00f9 successo.<\/p>\n<p style=\"text-align: justify;\">&#8220;In Europa, continuiamo a semplificare le vendite transfrontaliere, offrendo un&#8217;esperienza sicura di one-stop-shop con i migliori servizi transfrontalieri della categoria e opzioni di consegna in tempo reale. La nostra rete logistica, ampia e in crescita nel continente europeo e nel Regno Unito, garantisce ai clienti transazioni senza interruzioni e una distribuzione efficiente&#8221;, spiega Grainne.<\/p>\n<p style=\"text-align: justify;\">&#8220;Allo stesso tempo, il nostro mercato rende sempre pi\u00f9 facile la vendita sul mercato nazionale. La nostra offerta di veicoli locali, ad esempio, \u00e8 in aumento, grazie a una base di concessionari in rapida crescita, che ha scoperto il potere unico di OPENLANE Sell. Questa piattaforma modulare per concessionari \u00e8 stata progettata per aiutare i concessionari a rivoluzionare la loro esperienza di vendita di automobili, grazie a una serie di moduli flessibili che consentono loro di controllare ogni transazione.&#8221;<\/p>\n<p style=\"text-align: justify;\">&#8220;La combinazione della nostra flessibilit\u00e0, delle capacit\u00e0 digitali, dell&#8217;esperienza nel settore automobilistico e della profonda conoscenza del mercato ci posiziona in modo unico nel settore della vendita all&#8217;ingrosso di automobili e ci permette di migliorare continuamente i nostri prodotti e servizi, in modo che i nostri clienti possano avere pi\u00f9 successo&#8221;, conclude Grainne.<\/p>\n<p style=\"text-align: justify;\">nel 2022, i marketplace OPENLANE hanno facilitato la vendita di circa 1,3 milioni di veicoli, con un valore lordo della merce di oltre 23 $ miliardi, attraverso un&#8217;ampia e crescente rete di concessionari in franchising e indipendenti, OEM, istituzioni finanziarie, societ\u00e0 di noleggio e recupero e operatori di flotte.<\/p>\n<h2 style=\"text-align: justify;\">OPENLANE Europe (prima: ADESA Europe)<\/h2>\n<p style=\"text-align: justify;\">OPENLANE Europe, una business unit del fornitore globale di soluzioni tecnologiche e di remarketing di veicoli OPENLANE (NYSE: KAR), semplifica la vendita all&#8217;ingrosso di auto usate per i suoi clienti, in modo che possano avere successo. L&#8217;azienda mette in contatto senza soluzione di continuit\u00e0 OEMS, proprietari di flotte, grossisti e concessionari con acquirenti in pi\u00f9 di 50 paesi in tutta Europa. Il suo solido mercato automobilistico online riduce i rischi, migliora la trasparenza e semplifica le transazioni. Con sede centrale in Belgio, OPENLANE Europe ha operazioni di vendita in Belgio, Francia, Germania, Italia, Paesi Bassi, Spagna, e Regno Unito. Per maggiori informazioni, visiti il sito <span style=\"color: #0081ff;\"><a style=\"color: #0081ff;\" href=\"https:\/\/www.openlane.eu\">openlane.eu<\/a>.<\/span><\/p>\n<h2 style=\"text-align: justify;\">Informazioni su OPENLANE Inc.<\/h2>\n<p style=\"text-align: justify;\">OPENLANE, Inc. (NYSE: KAR), fornisce ai venditori e agli acquirenti del settore globale dei veicoli usati all&#8217;ingrosso soluzioni di remarketing innovative e tecnologicamente avanzate. L&#8217;esclusiva piattaforma end-to-end dell&#8217;azienda supporta l&#8217;auto intera, il finanziamento, la logistica e altri servizi accessori e correlati. I nostri marketplace integrati riducono il rischio, migliorano la trasparenza e semplificano le transazioni per i clienti di tutto il mondo. Con sede centrale in Carmel, Indiana, l&#8217;azienda ha dipendenti negli Stati Uniti, in Canada, Europa, Uruguay e nelle Filippine. Per maggiori informazioni e per le ultime notizie sull&#8217;azienda, visiti il sito <span style=\"color: #0081ff;\"><a style=\"color: #0081ff;\" href=\"https:\/\/corporate.openlane.com\/about\/\">corporate.openlane.com<\/a>. <\/span><\/p>\n<p>\n<\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/section>\n","protected":false},"excerpt":{"rendered":"<p>Un nuovo marchio per semplificare la vendita all&#8217;ingrosso di auto, in modo che i clienti possano avere pi\u00f9 successo.<\/p>\n","protected":false},"author":3,"featured_media":19904,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[7],"tags":[],"class_list":["post-42131","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-company-news"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v26.9 (Yoast SEO v28.8) - 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