{"id":40470,"date":"2023-11-21T11:07:44","date_gmt":"2023-11-21T10:07:44","guid":{"rendered":"https:\/\/info.openlane.eu\/company-information\/media-centre\/%media-centre-category%\/new-brand-to-make-car-wholesale-easy-so-customers-can-be-more-successful\/"},"modified":"2024-12-21T11:57:24","modified_gmt":"2024-12-21T10:57:24","slug":"new-brand-to-make-car-wholesale-easy-so-customers-can-be-more-successful","status":"publish","type":"media-centre","link":"https:\/\/info.openlane.eu\/pl\/company-information\/media-centre\/press-release\/new-brand-to-make-car-wholesale-easy-so-customers-can-be-more-successful\/","title":{"rendered":"Zmiana nazwy marki u\u0142atwia sprzeda\u017c hurtow\u0105 samochod\u00f3w, dzi\u0119ki czemu klienci mog\u0105 odnie\u015b\u0107 wi\u0119kszy sukces."},"content":{"rendered":"<section class=\"l-section wpb_row height_medium\"><div class=\"l-section-h i-cf\"><div class=\"g-cols vc_row via_grid cols_1 laptops-cols_inherit tablets-cols_inherit mobiles-cols_1 valign_top type_default stacking_default\"><div class=\"wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"g-cols wpb_row via_grid cols_1 laptops-cols_inherit tablets-cols_inherit mobiles-cols_1 valign_top type_default stacking_default\" style=\"--columns-gap:3rem;\"><div class=\"wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"wpb_text_column\"><div class=\"wpb_wrapper\"><h1><strong>Zmiana nazwy marki u\u0142atwia sprzeda\u017c hurtow\u0105 samochod\u00f3w, dzi\u0119ki czemu klienci mog\u0105 odnie\u015b\u0107 wi\u0119kszy sukces.<\/strong><\/h1>\n<\/div><\/div><div class=\"w-separator size_custom\" style=\"height:1rem\"><\/div><time class=\"w-post-elm post_date us_custom_d8432ea1 has_text_color entry-date published\" datetime=\"2023-11-21T11:07:44+01:00\" itemprop=\"datePublished\"><i class=\"far fa-clock\"><\/i>21 lis 2023<\/time><\/div><\/div><\/div><div class=\"w-separator size_medium\"><\/div><div class=\"g-cols wpb_row via_grid cols_1 laptops-cols_inherit tablets-cols_inherit mobiles-cols_1 valign_top type_default stacking_default\" style=\"--columns-gap:3rem;\"><div class=\"wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"wpb_text_column\"><div class=\"wpb_wrapper\"><p><strong>ADESA Europe, sp\u00f3\u0142ka zale\u017cna wiod\u0105cego dostawcy rozwi\u0105za\u0144 dla cyfrowych platform sprzeda\u017cy pojazd\u00f3w u\u017cywanych, OPENLANE, Inc. (NYSE: KAR), z rado\u015bci\u0105 og\u0142asza zmian\u0119 nazwy na OPENLANE Europe. Rebranding ten jest wynikiem wcze\u015bniejszej konsolidacji cyfrowych platform sprzeda\u017cy i odzwierciedla misj\u0119 firmy polegaj\u0105c\u0105 na u\u0142atwieniu handlu hurtowego samochodami, aby klienci mogli osi\u0105ga\u0107 wi\u0119ksze sukcesy.<\/strong><\/p>\n<\/div><\/div><\/div><\/div><\/div><div class=\"w-separator size_medium\"><\/div><div class=\"g-cols wpb_row via_grid cols_1 laptops-cols_inherit tablets-cols_inherit mobiles-cols_1 valign_top type_default stacking_default\" style=\"--columns-gap:3rem;\"><div class=\"wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"wpb_text_column\"><div class=\"wpb_wrapper\"><p>W maju tego roku sp\u00f3\u0142ka macierzysta OPENLANE Europe w Ameryce P\u00f3\u0142nocnej podj\u0119\u0142a strategiczn\u0105 decyzj\u0119 o po\u0142\u0105czeniu marki g\u0142\u00f3wnej firmy oraz jej cyfrowych platform sprzeda\u017cy w USA, Kanadzie i Europie pod jedn\u0105 nazw\u0105 \u2013 OPENLANE.<\/p>\n<p><em>\u201eNasz\u0105 wizj\u0105 jest stworzenie najlepszego na \u015bwiecie cyfrowego rynku dla pojazd\u00f3w u\u017cywanych, a jej realizacj\u0119 przyspieszamy poprzez \u0142\u0105czenie wszystkich naszych sprzedawc\u00f3w, kupuj\u0105cych i pojazd\u00f3w na platformie openlane.eu na kontynencie europejskim oraz na openlane.co.uk w Wielkiej Brytanii\u201d<\/em> \u2013 m\u00f3wi Grainne van Berkum, prezes europejskiej jednostki od pocz\u0105tku listopada 2023 roku. <em>\u201eDzi\u0119ki sile globalnej marki mo\u017cemy przyspieszy\u0107 innowacje i poprawi\u0107 og\u00f3lne do\u015bwiadczenie klient\u00f3w.\u201d<\/em><\/p>\n<p>Zmiana na OPENLANE oznacza fundamentalne przekszta\u0142cenie: wyra\u017ca zaanga\u017cowanie firmy w u\u0142atwianie kupna i sprzeda\u017cy samochod\u00f3w u\u017cywanych, aby klienci mogli osi\u0105ga\u0107 wi\u0119ksze sukcesy.<\/p>\n<p><em>\u201eW Europie nadal u\u0142atwiamy sprzeda\u017c transgraniczn\u0105, zapewniaj\u0105c bezpieczne rozwi\u0105zanie typu one-stop-shop z najlepszymi w swojej klasie us\u0142ugami transgranicznymi i opcjami dostawy w czasie rzeczywistym. Nasza du\u017ca i stale rosn\u0105ca sie\u0107 logistyczna na kontynencie europejskim i w Wielkiej Brytanii umo\u017cliwia klientom korzystanie z p\u0142ynnych transakcji i efektywnej dystrybucji\u201d<\/em> \u2013 wyja\u015bnia Grainne.<\/p>\n<p><em>\u201eJednocze\u015bnie nasza platforma coraz bardziej u\u0142atwia sprzeda\u017c krajow\u0105. Na przyk\u0142ad nasza poda\u017c lokalnych pojazd\u00f3w ro\u015bnie dzi\u0119ki szybko rozwijaj\u0105cej si\u0119 bazie dealer\u00f3w, kt\u00f3rzy odkrywaj\u0105 unikalne mo\u017cliwo\u015bci platformy OPENLANE Sell. Ten modu\u0142owy system dla dealer\u00f3w zosta\u0142 zaprojektowany, aby zrewolucjonizowa\u0107 proces sprzeda\u017cy samochod\u00f3w dzi\u0119ki elastycznym modu\u0142om, kt\u00f3re pozwalaj\u0105 im mie\u0107 pe\u0142n\u0105 kontrol\u0119 nad ka\u017cd\u0105 transakcj\u0105.\u201d<\/em><\/p>\n<p><em>\u201ePo\u0142\u0105czenie naszej elastyczno\u015bci, mo\u017cliwo\u015bci cyfrowych, do\u015bwiadczenia w bran\u017cy motoryzacyjnej oraz dog\u0142\u0119bnej znajomo\u015bci rynku wyr\u00f3\u017cnia nas w bran\u017cy hurtowej sprzeda\u017cy samochod\u00f3w i pozwala na ci\u0105g\u0142e doskonalenie naszych produkt\u00f3w i us\u0142ug, aby nasi klienci mogli odnosi\u0107 wi\u0119ksze sukcesy\u201d<\/em> \u2013 podsumowuje Grainne.<\/p>\n<p>W 2022 roku platformy OPENLANE po\u015bredniczy\u0142y w sprzeda\u017cy oko\u0142o 1,3 miliona pojazd\u00f3w o \u0142\u0105cznej warto\u015bci brutto ponad 23 miliard\u00f3w dolar\u00f3w, wsp\u00f3\u0142pracuj\u0105c z du\u017c\u0105 i stale rosn\u0105c\u0105 sieci\u0105 autoryzowanych i niezale\u017cnych dealer\u00f3w, producent\u00f3w OEM, instytucji finansowych, firm wynajmuj\u0105cych pojazdy i zajmuj\u0105cych si\u0119 ich odzyskiem oraz operator\u00f3w flot.<\/p>\n<\/div><\/div><\/div><\/div><\/div><div class=\"w-separator size_medium\"><\/div><div class=\"g-cols wpb_row via_grid cols_1 laptops-cols_inherit tablets-cols_inherit mobiles-cols_1 valign_top type_default stacking_default\" style=\"--columns-gap:3rem;\"><div class=\"wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"wpb_text_column\"><div class=\"wpb_wrapper\"><h2>O OPENLANE Europa (wcze\u015bniej: ADESA Europe)<\/h2>\n<div class=\"flex-shrink-0 flex flex-col relative items-end\">\n<div>\n<div class=\"pt-0\">\n<div class=\"gizmo-bot-avatar flex h-8 w-8 items-center justify-center overflow-hidden rounded-full\">\n<div class=\"relative p-1 rounded-sm flex items-center justify-center bg-token-main-surface-primary text-token-text-primary h-8 w-8\"><\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<div class=\"group\/conversation-turn relative flex w-full min-w-0 flex-col agent-turn\">\n<div class=\"flex-col gap-1 md:gap-3\">\n<div class=\"flex max-w-full flex-col flex-grow\">\n<div class=\"min-h-8 text-message flex w-full flex-col items-end gap-2 whitespace-normal break-words text-start &#091;.text-message+&amp;&#093;:mt-5\" dir=\"auto\" data-message-author-role=\"assistant\" data-message-id=\"31fd2903-bef6-41e8-9e9d-6c45a7745c67\" data-message-model-slug=\"gpt-4o\">\n<div class=\"flex w-full flex-col gap-1 empty:hidden first:pt-&#091;3px&#093;\">\n<div class=\"markdown prose w-full break-words dark:prose-invert light\">\n<p>OPENLANE Europe, jednostka biznesowa globalnego dostawcy rozwi\u0105za\u0144 remarketingowych i technologicznych dla pojazd\u00f3w OPENLANE (NYSE: KAR), u\u0142atwia hurtow\u0105 sprzeda\u017c samochod\u00f3w u\u017cywanych, aby klienci mogli odnosi\u0107 sukcesy. Firma p\u0142ynnie \u0142\u0105czy producent\u00f3w OEM, w\u0142a\u015bcicieli flot, hurtownik\u00f3w i dealer\u00f3w z kupuj\u0105cymi w ponad 50 krajach Europy. Jej solidna internetowa platforma sprzeda\u017cy samochod\u00f3w minimalizuje ryzyko, zwi\u0119ksza przejrzysto\u015b\u0107 i usprawnia transakcje. Siedziba OPENLANE Europe znajduje si\u0119 w Belgii, a operacje sprzeda\u017cowe prowadzone s\u0105 w Belgii, Francji, Niemczech, W\u0142oszech, Holandii, Hiszpanii i Wielkiej Brytanii. Wi\u0119cej informacji mo\u017cna znale\u017a\u0107 na stronie <a href=\"https:\/\/www.openlane.eu\">openlane.eu<\/a>.<\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div><\/div><\/div><\/div><\/div><div class=\"w-separator size_medium\"><\/div><div class=\"g-cols wpb_row via_grid cols_1 laptops-cols_inherit tablets-cols_inherit mobiles-cols_1 valign_top type_default stacking_default\" style=\"--columns-gap:3rem;\"><div class=\"wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"wpb_text_column\"><div class=\"wpb_wrapper\"><h2>O OPENLANE Inc.<\/h2>\n<p>OPENLANE, Inc. (NYSE: KAR), dostarcza sprzedawcom i kupuj\u0105cym na globalnym rynku hurtowym pojazd\u00f3w u\u017cywanych innowacyjne, oparte na technologii rozwi\u0105zania remarketingowe. Unikalna, kompleksowa platforma firmy obejmuje obs\u0142ug\u0119 ca\u0142ych pojazd\u00f3w, finansowania, logistyki oraz innych us\u0142ug dodatkowych i powi\u0105zanych. Zintegrowane platformy handlowe firmy zmniejszaj\u0105 ryzyko, zwi\u0119kszaj\u0105 przejrzysto\u015b\u0107 i usprawniaj\u0105 transakcje dla klient\u00f3w na ca\u0142ym \u015bwiecie. Z siedzib\u0105 g\u0142\u00f3wn\u0105 w Carmel, Indiana, firma zatrudnia pracownik\u00f3w w Stanach Zjednoczonych, Kanadzie, Europie, Urugwaju i na Filipinach. Wi\u0119cej informacji i najnowsze wiadomo\u015bci o firmie mo\u017cna znale\u017a\u0107 na stronie <span><a href=\"https:\/\/corporate.openlane.com\/\">corporate.openlane.com<\/a><\/span>.<\/p>\n<\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/section>\n","protected":false},"excerpt":{"rendered":"<p>ADESA Europe, sp\u00f3\u0142ka zale\u017cna wiod\u0105cego dostawcy cyfrowych rozwi\u0105za\u0144 rynkowych dla pojazd\u00f3w u\u017cywanych, OPENLANE, Inc. (NYSE: KAR), z rado\u015bci\u0105 og\u0142asza zmian\u0119 swojej nazwy na OPENLANE Europe. Rebranding jest wynikiem konsolidacji rynk\u00f3w cyfrowych, kt\u00f3ra mia\u0142a miejsce na pocz\u0105tku tego roku, i odzwierciedla misj\u0119 firmy polegaj\u0105c\u0105 na u\u0142atwianiu hurtowej sprzeda\u017cy samochod\u00f3w, aby klienci mogli osi\u0105ga\u0107 wi\u0119ksze sukcesy.<\/p>\n","protected":false},"author":3,"featured_media":39593,"template":"","meta":{"_acf_changed":false,"footnotes":""},"media-centre-category":[913],"class_list":["post-40470","media-centre","type-media-centre","status-publish","has-post-thumbnail","hentry","media-centre-category-press-release"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v26.9 (Yoast SEO v28.3) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Nowa Marka u\u0142atwiaj\u0105ca sprzeda\u017c hurtow\u0105 samochod\u00f3w | OPENLANE<\/title>\n<meta name=\"description\" content=\"ADESA Europe z rado\u015bci\u0105 og\u0142asza rebranding na OPENLANE Europa. 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