{"id":40477,"date":"2024-10-01T15:04:37","date_gmt":"2024-10-01T13:04:37","guid":{"rendered":"https:\/\/info.openlane.eu\/company-information\/media-centre\/%media-centre-category%\/openlane-the-leading-marketplace-for-innovative-tech-driven-car-sales-and-remarketing-in-europe\/"},"modified":"2024-12-19T18:50:59","modified_gmt":"2024-12-19T17:50:59","slug":"openlane-the-leading-marketplace-for-innovative-tech-driven-car-sales-and-remarketing-in-europe","status":"publish","type":"media-centre","link":"https:\/\/info.openlane.eu\/pl\/company-information\/media-centre\/in-the-news\/openlane-the-leading-marketplace-for-innovative-tech-driven-car-sales-and-remarketing-in-europe\/","title":{"rendered":"OPENLANE: wiod\u0105cy rynek sprzeda\u017cy i remarketingu samochod\u00f3w w Europie, oparty na innowacyjnych rozwi\u0105zaniach technologicznych."},"content":{"rendered":"<section class=\"l-section wpb_row height_medium\"><div class=\"l-section-h i-cf\"><div class=\"g-cols vc_row via_grid cols_1 laptops-cols_inherit tablets-cols_inherit mobiles-cols_1 valign_top type_default stacking_default\"><div class=\"wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"g-cols wpb_row via_grid cols_1 laptops-cols_inherit tablets-cols_inherit mobiles-cols_1 valign_top type_default stacking_default\" style=\"--columns-gap:3rem;\"><div class=\"wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"wpb_text_column\"><div class=\"wpb_wrapper\"><h1>OPENLANE: wiod\u0105cy rynek sprzeda\u017cy i remarketingu samochod\u00f3w w Europie, oparty na innowacyjnych rozwi\u0105zaniach technologicznych.<\/h1>\n<\/div><\/div><div class=\"w-separator size_custom\" style=\"height:1rem\"><\/div><time class=\"w-post-elm post_date us_custom_d8432ea1 has_text_color entry-date published\" datetime=\"2024-10-01T15:04:37+02:00\" itemprop=\"datePublished\"><i class=\"far fa-clock\"><\/i>01 pa\u017a 2024<\/time><\/div><\/div><\/div><div class=\"w-separator size_medium\"><\/div><div class=\"g-cols wpb_row via_grid cols_1 laptops-cols_inherit tablets-cols_inherit mobiles-cols_1 valign_top type_default stacking_default\" style=\"--columns-gap:3rem;\"><div class=\"wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"wpb_text_column\"><div class=\"wpb_wrapper\"><p><strong>OPENLANE Europe, europejska filia ameryka\u0144skiej sp\u00f3\u0142ki publicznej OPENLANE Inc., jest wiod\u0105c\u0105 platform\u0105 cyfrowych sprzeda\u017cy samochod\u00f3w i remarketingu w Europie. Grainne van Berkum, prezes OPENLANE Europe, wyja\u015bnia pozycjonowanie firmy na rynku europejskim.<\/strong><\/p>\n<\/div><\/div><\/div><\/div><\/div><div class=\"w-separator size_medium\"><\/div><div class=\"g-cols wpb_row via_grid cols_1 laptops-cols_inherit tablets-cols_inherit mobiles-cols_1 valign_top type_default stacking_default\" style=\"--columns-gap:3rem;\"><div class=\"wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"wpb_text_column\"><div class=\"wpb_wrapper\"><p>OPENLANE \u0142\u0105czy handlarzy pojazd\u00f3w, dealer\u00f3w samochodowych, firmy leasingowe oraz producent\u00f3w samochod\u00f3w z nabywcami w ca\u0142ej Europie. Firma koncentruje si\u0119 g\u0142\u00f3wnie na pojazdach elektrycznych (EV), lekkich pojazdach u\u017cytkowych (LCV) oraz innowacyjnych us\u0142ugach transgranicznych. Z pe\u0142nym zaanga\u017cowaniem w uproszczenie sprzeda\u017cy hurtowej samochod\u00f3w u\u017cywanych, OPENLANE rewolucjonizuje proces remarketingu pojazd\u00f3w poprzez nowoczesn\u0105 platform\u0119 cyfrow\u0105 wspieran\u0105 zaawansowanymi technologiami, takimi jak sztuczna inteligencja i analiza danych. Dzi\u0119ki temu OPENLANE precyzyjnie okre\u015bla warto\u015bci pojazd\u00f3w i przyspiesza transakcje, zapewniaj\u0105c wi\u0119ksz\u0105 przejrzysto\u015b\u0107. Dodatkowo firma oferuje kompleksowe rozwi\u0105zania w zakresie inspekcji i logistyki, aby zapewni\u0107 bezpieczne i efektywne dostarczenie pojazd\u00f3w do nowych w\u0142a\u015bcicieli.<\/p>\n<\/div><\/div><\/div><\/div><\/div><div class=\"w-separator size_medium\"><\/div><div class=\"g-cols wpb_row via_grid cols_1 laptops-cols_inherit tablets-cols_inherit mobiles-cols_1 valign_top type_default stacking_default\" style=\"--columns-gap:3rem;\"><div class=\"wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"wpb_text_column\"><div class=\"wpb_wrapper\"><h2>Dynamiczny rynek<\/h2>\n<p>Dla klient\u00f3w dzia\u0142aj\u0105cych w segmencie pojazd\u00f3w elektrycznych (EV) i lekkich pojazd\u00f3w u\u017cytkowych (LCV), OPENLANE oferuje dedykowane rozwi\u0105zania. \u201ePrawie 1 na 4 samochody oferowane do sprzeda\u017cy przez OPENLANE to pojazdy elektryczne. Niemal po\u0142owa tej oferty to pojazdy BEV. Zw\u0142aszcza na rynkach takich jak Skandynawia i Holandia, poda\u017c tych pojazd\u00f3w zdecydowanie wzros\u0142a w ci\u0105gu ostatnich kilku lat. \u201eZbudowali\u015bmy reputacj\u0119 w sprzeda\u017cy samochod\u00f3w elektrycznych. Jeste\u015bmy r\u00f3wnie\u017c liderem w segmencie LCV. To bardzo specjalistyczny rynek\u201d. Zapewnienie odpowiednich informacji o dost\u0119pnych modelach i nap\u0119dach, obs\u0142uga w\u0142a\u015bciwych zada\u0144 administracyjnych oraz nad\u0105\u017canie za wzrostem rynku to nasze kluczowe priorytety\u201d \u2013 wyja\u015bnia van Berkum. \u201eRegulacje BPM w Holandii stymuluj\u0105 aktywno\u015b\u0107 rynkow\u0105, co skutkuje wymian\u0105 i modernizacj\u0105 floty, co mo\u017cemy \u0142atwo wspiera\u0107\u201d \u2013 m\u00f3wi David Van Horenbeeck.<\/p>\n<\/div><\/div><\/div><\/div><\/div><div class=\"w-separator size_medium\"><\/div><div class=\"g-cols wpb_row via_grid cols_1 laptops-cols_inherit tablets-cols_inherit mobiles-cols_1 valign_top type_default stacking_default\" style=\"--columns-gap:3rem;\"><div class=\"wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"wpb_text_column\"><div class=\"wpb_wrapper\"><h2>Zmienno\u015b\u0107<\/h2>\n<p>Rynek pojazd\u00f3w elektrycznych (EV) w Unii Europejskiej jest obecnie do\u015b\u0107 niestabilny, ale te pojazdy nadal znajduj\u0105 swoje miejsce w innych krajach. OPENLANE wspiera remarketing tych pojazd\u00f3w, dostarczaj\u0105c szczeg\u00f3\u0142owe informacje na temat ich stanu, w tym pojemno\u015bci akumulatora, oraz analizuj\u0105c poda\u017c i popyt specyficzne dla danego rynku. Dzi\u0119ki temu klienci mog\u0105 lepiej reagowa\u0107 na szybko zmieniaj\u0105cy si\u0119 rynek zr\u00f3wnowa\u017conej mobilno\u015bci.<\/p>\n<\/div><\/div><\/div><\/div><\/div><div class=\"w-separator size_medium\"><\/div><div class=\"g-cols wpb_row via_grid cols_1 laptops-cols_inherit tablets-cols_inherit mobiles-cols_1 valign_top type_default stacking_default\" style=\"--columns-gap:3rem;\"><div class=\"wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"wpb_text_column\"><div class=\"wpb_wrapper\"><h2>Prze\u0142amywanie barier<\/h2>\n<p>Wa\u017cnym filarem strategii OPENLANE s\u0105 us\u0142ugi transgraniczne. \u201eJeste\u015bmy szczeg\u00f3lnie wyspecjalizowani w eksporcie pojazd\u00f3w\u201d, wyja\u015bnia van Berkum. Us\u0142ugi transgraniczne oferuj\u0105 wsparcie w zakresie skomplikowanych regulacji i wymaga\u0144 administracyjnych, takich jak formalno\u015bci celne, rozliczenia VAT oraz specyficzne przepisy BPM w Holandii. Dzi\u0119ki temu klienci mog\u0105 szybciej i sprawniej wprowadza\u0107 swoje pojazdy na nowe rynki. \u201ePosiadamy baz\u0119 ponad 125 000 zarejestrowanych nabywc\u00f3w na naszej platformie \u2013 to bardzo lojalni klienci. Dzi\u0119ki nim mo\u017cemy sprzeda\u0107 pojazdy za jak najwy\u017csz\u0105 cen\u0119 i to jak najszybciej.\u201d<\/p>\n<\/div><\/div><\/div><\/div><\/div><div class=\"w-separator size_medium\"><\/div><div class=\"g-cols wpb_row via_grid cols_1 laptops-cols_inherit tablets-cols_inherit mobiles-cols_1 valign_top type_default stacking_default\" style=\"--columns-gap:3rem;\"><div class=\"wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"wpb_text_column\"><div class=\"wpb_wrapper\"><div class=\"flex-shrink-0 flex flex-col relative items-end\">\n<div>\n<div class=\"pt-0\">\n<div class=\"gizmo-bot-avatar flex h-8 w-8 items-center justify-center overflow-hidden rounded-full\">\n<h2 class=\"relative p-1 rounded-sm flex items-center justify-center bg-token-main-surface-primary text-token-text-primary h-8 w-8\"><span style=\"font-family: inherit;\">Perspektywy na przysz\u0142o\u015b\u0107<\/span><\/h2>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<p>\u201eW OPENLANE widzimy, jak rynek szybko si\u0119 rozwija. Szczeg\u00f3lnie w zwi\u0105zku z rosn\u0105c\u0105 liczb\u0105 firm leasingowych, coraz wi\u0119cej u\u017cywanych samochod\u00f3w stanie si\u0119 dost\u0119pnych, tworz\u0105c nowe mo\u017cliwo\u015bci zar\u00f3wno dla kupuj\u0105cych, jak i sprzedaj\u0105cych. Jedynie sprzeda\u017c prywatna jest pod presj\u0105 z powodu rosn\u0105cych cen spowodowanych elektryfikacj\u0105 rynku motoryzacyjnego. Ci kupuj\u0105cy b\u0119d\u0105 czeka\u0107 d\u0142u\u017cej przed dokonaniem zakupu na wymian\u0119. Jednak z perspektywy szerszego rynku wolumen pozostanie wci\u0105\u017c wystarczaj\u0105cy. Popyt r\u00f3wnie\u017c, swoj\u0105 drog\u0105\u201d \u2013 m\u00f3wi van Berkum. Przepisy prawne odgrywaj\u0105 tak\u017ce kluczow\u0105 rol\u0119 w przysz\u0142ej strategii OPENLANE. \u201eJe\u015bli przepisy sprawi\u0105, \u017ce niekt\u00f3re pojazdy stan\u0105 si\u0119 mniej atrakcyjne na okre\u015blonym rynku, mo\u017cemy optymalnie rozdzieli\u0107 te pojazdy po ca\u0142ej Europie. Mamy wszystkie narz\u0119dzia, aby pom\u00f3c naszym partnerom g\u0142adko i sprawnie przej\u015b\u0107 przez drog\u0119 ku przysz\u0142o\u015bci\u201d \u2013 podsumowuje van Berkum.<\/p>\n<\/div><\/div><\/div><\/div><\/div><div class=\"w-separator size_medium\"><\/div><div class=\"w-btn-wrapper align_none\"><a class=\"w-btn us-btn-style_1\" target=\"_blank\" href=\"https:\/\/info.openlane.eu\/wp-content\/uploads\/2024\/10\/OPENLANE-e-book-FEU-OCT_FINAL.pdf\"><span class=\"w-btn-label\">\u0179r\u00f3d\u0142o<\/span><\/a><\/div><\/div><\/div><\/div><\/div><\/section>\n","protected":false},"excerpt":{"rendered":"<p>OPENLANE Europa, europejski oddzia\u0142 ameryka\u0144skiej sp\u00f3\u0142ki gie\u0142dowej OPENLANE Inc. jest wiod\u0105cym rynkiem cyfrowej sprzeda\u017cy i remarketingu samochod\u00f3w w Europa. Grainne van Berkum, prezes OPENLANE Europa, opowiada o pozycji firmy na rynku europejskim.<\/p>\n","protected":false},"author":3,"featured_media":39639,"template":"","meta":{"_acf_changed":false,"footnotes":""},"media-centre-category":[914],"class_list":["post-40477","media-centre","type-media-centre","status-publish","has-post-thumbnail","hentry","media-centre-category-in-the-news"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v26.9 (Yoast SEO v28.7) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Wiod\u0105cy rynek sprzeda\u017cy i remarketingu samochod\u00f3w | OPENLANE<\/title>\n<meta name=\"description\" content=\"OPENLANE Europa, europejski oddzia\u0142 ameryka\u0144skiej firmy OPENLANE Inc. jest wiod\u0105cym rynkiem cyfrowej sprzeda\u017cy i remarketingu samochod\u00f3w w Europie.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link 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