{"id":27756,"date":"2022-11-17T07:19:33","date_gmt":"2022-11-17T06:19:33","guid":{"rendered":"https:\/\/info.openlane.eu\/company-information\/blog\/company-news\/what-determines-the-residual-value-of-a-car-for-you-as-a-dealer\/"},"modified":"2024-11-25T18:01:54","modified_gmt":"2024-11-25T17:01:54","slug":"what-determines-the-residual-value-of-a-car-for-you-as-a-dealer","status":"publish","type":"post","link":"https:\/\/info.openlane.eu\/pl\/company-information\/blog\/market-trends\/what-determines-the-residual-value-of-a-car-for-you-as-a-dealer\/","title":{"rendered":"Co decyduje o warto\u015bci rezydualnej samochodu dla Pa\u0144stwa jako dealera?"},"content":{"rendered":"<section class=\"l-section wpb_row height_medium\"><div class=\"l-section-h i-cf\"><div class=\"g-cols vc_row via_grid cols_1 laptops-cols_inherit tablets-cols_inherit mobiles-cols_1 valign_top type_default stacking_default\"><div class=\"wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"g-cols wpb_row via_grid cols_1 laptops-cols_inherit tablets-cols_inherit mobiles-cols_1 valign_top type_default stacking_default\" style=\"--columns-gap:3rem;\"><div class=\"wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"wpb_text_column\"><div class=\"wpb_wrapper\"><h1>Co decyduje o warto\u015bci rezydualnej samochodu dla Pa\u0144stwa jako dealera?<\/h1>\n<\/div><\/div><div class=\"w-separator size_custom\" style=\"height:1rem\"><\/div><time class=\"w-post-elm post_date us_custom_d8432ea1 has_text_color entry-date published\" datetime=\"2022-11-17T07:19:33+01:00\" itemprop=\"datePublished\"><i class=\"far fa-clock\"><\/i>17 lis 2022<\/time><\/div><\/div><\/div><div class=\"w-separator size_medium\"><\/div><div class=\"g-cols wpb_row via_grid cols_1 laptops-cols_inherit tablets-cols_inherit mobiles-cols_1 valign_top type_default stacking_default\" style=\"--columns-gap:3rem;\"><div class=\"wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"wpb_text_column\"><div class=\"wpb_wrapper\"><p><strong>Umieszczenie strony Cena na samochodzie sprzedawanym na rynku wt\u00f3rnym mo\u017ce by\u0107 trudnym zadaniem. W ko\u0144cu jako dealer nie chc\u0105 Pa\u0144stwo Cena samochodu zbyt nisko i zarobi\u0107 na nim mniej ni\u017c mogliby Pa\u0144stwo zarobi\u0107, ale zawy\u017canie cen te\u017c nie ma sensu. Jakie czynniki wp\u0142ywaj\u0105 na warto\u015b\u0107 rezydualn\u0105 Pa\u0144stwa samochodu?<\/strong><\/p>\n<\/div><\/div><\/div><\/div><\/div><div class=\"w-separator size_medium\"><\/div><div class=\"g-cols wpb_row via_grid cols_1 laptops-cols_inherit tablets-cols_inherit mobiles-cols_1 valign_top type_default stacking_default\" style=\"--columns-gap:3rem;\"><div class=\"wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"w-image align_none\"><div class=\"w-image-h\"><img decoding=\"async\" width=\"1000\" height=\"357\" data-src=\"https:\/\/info.openlane.eu\/wp-content\/uploads\/2022\/11\/Image-blog-2.png\" class=\"attachment-large size-large lazyload\" alt=\"Blog: What determines the residual value of a car for you as a dealer?\" data-srcset=\"https:\/\/info.openlane.eu\/wp-content\/uploads\/2022\/11\/Image-blog-2.png 1000w, https:\/\/info.openlane.eu\/wp-content\/uploads\/2022\/11\/Image-blog-2-300x107.png 300w\" data-sizes=\"auto, (max-width: 1000px) 100vw, 1000px\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 1000px; --smush-placeholder-aspect-ratio: 1000\/357;\" \/><\/div><\/div><\/div><\/div><\/div><div class=\"w-separator size_medium\"><\/div><div class=\"g-cols wpb_row via_grid cols_1 laptops-cols_inherit tablets-cols_inherit mobiles-cols_1 valign_top type_default stacking_default\" style=\"--columns-gap:3rem;\"><div class=\"wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"wpb_text_column\"><div class=\"wpb_wrapper\"><p>Po pierwsze, istnieje <strong>ekonomiczne prawo poda\u017cy i popytu<\/strong>. Je\u015bli popyt na dany produkt jest wysoki, a poda\u017c niewielka, w\u00f3wczas panuje niedob\u00f3r, a ceny rosn\u0105. Z drugiej strony, je\u015bli poda\u017c przewy\u017csza popyt, ceny spadaj\u0105. Przyk\u0142adem s\u0105 wzrosty na rynku u\u017cywanych Cena w ostatnich miesi\u0105cach. Ze wzgl\u0119du na niedob\u00f3r na rynku nowych samochod\u00f3w, coraz wi\u0119cej nabywc\u00f3w poszukuje pojazd\u00f3w na rynku u\u017cywanych. W rezultacie istnieje wi\u0119kszy popyt, a jednocze\u015bnie mniejsza poda\u017c, poniewa\u017c jest mniej nowych samochod\u00f3w, co skutkuje wzrostem Cena. Reagowanie na obecn\u0105 sytuacj\u0119 rynkow\u0105 ma zatem kluczowe znaczenie. Na przyk\u0142ad, Tesla do\u015bwiadczy\u0142a problem\u00f3w ze swoj\u0105 fabryk\u0105 w Szanghaju w ostatnich miesi\u0105cach z powodu kilku blokad. W rezultacie produkcja ich Model 3 uleg\u0142a pogorszeniu. Na przyk\u0142ad ameryka\u0144ska marka odnotowa\u0142a spadek 25 % w Europa pod wzgl\u0119dem rejestracji. Podczas gdy popyt na samochody Elektryczne jest wysoki w wi\u0119kszo\u015bci kraj\u00f3w europejskich. Innymi s\u0142owy, ci, kt\u00f3rzy sprzedali swoje Model 3 na rynku u\u017cywanym, mogli Marka osi\u0105gn\u0105\u0107 jeszcze wi\u0119kszy zysk. Poniewa\u017c sytuacja na rynku zale\u017cy oczywi\u015bcie od danego Pa\u0144stwo, jako dealer korzystnie jest wsp\u00f3\u0142pracowa\u0107 z mi\u0119dzynarodow\u0105 platform\u0105, tak\u0105 jak OPENLANE Europa. Na przyk\u0142ad w ubieg\u0142ym roku Rok ceny u\u017cywanych pojazd\u00f3w elektrycznych spad\u0142y o 2,6 punkt\u00f3w procentowych w Wielkiej Brytanii, podczas gdy wzros\u0142y o ponad 10 punkt\u00f3w procentowych w Austria i Belgia.<\/p>\n<h2>Globalny obraz<\/h2>\n<p>M\u00f3wi\u0105c o rynku mi\u0119dzynarodowym, najlepiej jest r\u00f3wnie\u017c spojrze\u0107 na globalny obraz pod wzgl\u0119dem Rodzaj nadwozia, motoryzacji i tak dalej. Wielka Brytania jest tradycyjnie Pa\u0144stwo, gdzie sprzedaje si\u0119 najwi\u0119cej kabriolet\u00f3w, w Belgia Kombi radzi sobie lepiej ni\u017c w innych krajach europejskich. SUV-y s\u0105 popularne na wszystkich rynkach, ale szczeg\u00f3lnie w Skandynawii ludzie chc\u0105 mie\u0107 modele z nap\u0119dem na wszystkie ko\u0142a. Wreszcie, rynek pojazd\u00f3w elektrycznych jest znacznie bardziej dojrza\u0142y w Finlandia lub Holandia ni\u017c we wschodniej cz\u0119\u015bci Europa, gdzie minimalna liczba Kwota stacji \u0142adowania r\u00f3wnie\u017c zapewni mniejsze zainteresowanie ze strony mieszka\u0144c\u00f3w. To samo dotyczy preferencji marek lokalnych. Opel sprzedaje si\u0119 lepiej w Niemcy, a Francuski ch\u0119tniej kupuj\u0105 Renault lub Peugeot. Z drugiej strony, w Wielkiej Brytanii Ford Fiesta jest najpopularniejszym samochodem, Dacia dobrze radzi sobie na wschodzie Europa, a Belgia jest jednym z niewielu kraj\u00f3w, w kt\u00f3rych BMW przebija Mercedesa pod wzgl\u0119dem sprzeda\u017cy. Prosz\u0119 wi\u0119c sprawdzi\u0107 te cechy geograficzne, je\u015bli wprowadzaj\u0105 Pa\u0144stwo sw\u00f3j samoch\u00f3d na rynek mi\u0119dzynarodowy. Wreszcie, wa\u017cne jest r\u00f3wnie\u017c, aby spojrze\u0107 na obraz opcji: Seat i sterowanie Ko\u0142o ogrzewaniem jest czym\u015b atrakcyjnym dla kupuj\u0105cych, szczeg\u00f3lnie w ch\u0142odniejszych regionach, a opcje zwi\u0105zane z bezpiecze\u0144stwem radz\u0105 sobie szczeg\u00f3lnie dobrze w p\u00f3\u0142nocnej i zachodniej cz\u0119\u015bci Europa. Fleet Europa obliczy\u0142, \u017ce rynek u\u017cywanych dro\u017cszych samochod\u00f3w zwalnia w Niemcy. Platforma nie spodziewa si\u0119 spadku Cena najwcze\u015bniej do nast\u0119pnego Rok, ale najlepiej jest planowa\u0107 d\u0142ugoterminowo. W W\u0142ochy Diesel prze\u017cywa o\u017cywienie, zwi\u0119kszaj\u0105c warto\u015b\u0107 rezydualn\u0105 o ponad 1,5%. Wreszcie, w Francja, ca\u0142y rynek samochod\u00f3w u\u017cywanych zwalnia, ale tutaj r\u00f3wnie\u017c dotyczy to g\u0142\u00f3wnie dro\u017cszych samochod\u00f3w, g\u0142\u00f3wnie Niemiecki. Kryzys w po\u0142\u0105czeniu z wy\u017cszymi cenami powoduje, \u017ce wiele os\u00f3b Francuski odk\u0142ada swoje Zakupy. Jedynymi segmentami, w kt\u00f3rych w powietrzu unosi si\u0119 muzyka, s\u0105 samochody Hybrydowy (+35 % w por\u00f3wnaniu do ostatniego Rok) i Elektryczne (+66 %). Innymi s\u0142owy, posiadanie odpowiednich zasob\u00f3w jest kluczowe, ale tak\u017ce rozgrywanie tych zasob\u00f3w we w\u0142a\u015bciwy spos\u00f3b: prosz\u0119 wzi\u0105\u0107 pod uwag\u0119 punkty, kt\u00f3re s\u0105 wa\u017cne dla Pa\u0144stwa klienta, niezale\u017cnie od tego, czy s\u0105 one zwi\u0105zane z mark\u0105, silnikiem czy opcjami.<\/p>\n<h2>Szybkie zwyci\u0119stwa<\/h2>\n<p>Wreszcie, wa\u017cne jest nie tylko przyjrzenie si\u0119 popularnym modelom na r\u00f3\u017cnych rynkach europejskich, ale tak\u017ce tak zwanym &#8222;szybkim facetom&#8221;. W ko\u0144cu niekt\u00f3re samochody nie osi\u0105gaj\u0105 wysokich wolumen\u00f3w sprzeda\u017cy, ale s\u0105 sprzedawane bardzo szybko. Jest to oczywi\u015bcie interesuj\u0105ce dla Pa\u0144stwa wynik\u00f3w sprzeda\u017cy i zapas\u00f3w. Na przyk\u0142ad w pierwszym p\u00f3\u0142roczu Rok Volkswagen e-Golf jest najszybciej sprzedaj\u0105cym si\u0119 samochodem Elektryczne w Europa. Ten Niemiecki EV &#8211; kt\u00f3ry nie jest ju\u017c produkowany &#8211; pozostaje w magazynie \u015brednio przez 16 dni, a nast\u0119pnie Opel Corsa i Tesla Model Y. &#8222;Najszybszym&#8221; Hybrydowy jest Kia Optima (20 dni), a nast\u0119pnie Toyota Auris i Kia Niro (oba oko\u0142o 30 dni), zgodnie z danymi dost\u0119pnymi na Fleet Europa. Patrz\u0105c na ca\u0142kowity wolumen handlu, pojazdy elektryczne oczywi\u015bcie nie s\u0105 w stanie dotrzyma\u0107 kroku samochodom spalinowym Silnik. Rzeczywi\u015bcie, na rynku nowych samochod\u00f3w stanowi\u0105 one obecnie tylko 10 % sprzeda\u017cy, a kiedy\u015b stanowi\u0142y jeszcze mniej. Tak wi\u0119c wraz z VW Golf i Polo oraz Renault Clio, widzimy trzy samochody z silnikami spalinowymi, kt\u00f3re zajmuj\u0105 miejsce w pierwszej tr\u00f3jce. Ale kt\u00f3re pojazdy elektryczne osi\u0105gaj\u0105 wysoki wolumen sprzeda\u017cy w Europa? S\u0105 to Renault ZOE, Tesla Model 3 i BMW i3.<\/p>\n<\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/section>\n","protected":false},"excerpt":{"rendered":"<p>Umieszczenie strony Cena na samochodzie sprzedawanym na rynku wt\u00f3rnym mo\u017ce by\u0107 trudnym zadaniem. W ko\u0144cu, jako dealer, nie chc\u0105 Pa\u0144stwo Cena samochodu zbyt nisko i zarobi\u0107 na nim mniej, ni\u017c mogliby Pa\u0144stwo zarobi\u0107, ale zawy\u017canie cen te\u017c nie ma sensu. Jakie czynniki wp\u0142ywaj\u0105 na warto\u015b\u0107 rezydualn\u0105 Pa\u0144stwa samochodu?<\/p>\n","protected":false},"author":3,"featured_media":18894,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[721],"tags":[],"class_list":["post-27756","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-market-trends"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v26.9 (Yoast SEO v28.7) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Co decyduje o warto\u015bci rezydualnej samochodu dla Pa\u0144stwa jako dealera? \u2013 OPENLANE<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/info.openlane.eu\/pl\/company-information\/blog\/market-trends\/what-determines-the-residual-value-of-a-car-for-you-as-a-dealer\/\" \/>\n<meta property=\"og:locale\" content=\"pl_PL\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Co decyduje o warto\u015bci rezydualnej samochodu dla Pa\u0144stwa jako dealera?\" \/>\n<meta property=\"og:description\" content=\"Umieszczenie strony Cena na samochodzie sprzedawanym na rynku wt\u00f3rnym mo\u017ce by\u0107 trudnym zadaniem. W ko\u0144cu, jako dealer, nie chc\u0105 Pa\u0144stwo Cena samochodu zbyt nisko i zarobi\u0107 na nim mniej, ni\u017c mogliby Pa\u0144stwo zarobi\u0107, ale zawy\u017canie cen te\u017c nie ma sensu. 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