{"id":27760,"date":"2020-11-09T09:26:29","date_gmt":"2020-11-09T08:26:29","guid":{"rendered":"https:\/\/info.openlane.eu\/company-information\/blog\/company-news\/5-simple-tips-to-keep-your-business-running-at-full-steam-even-during-the-winter\/"},"modified":"2024-11-25T13:43:49","modified_gmt":"2024-11-25T12:43:49","slug":"5-simple-tips-to-keep-your-business-running-at-full-steam-even-during-the-winter","status":"publish","type":"post","link":"https:\/\/info.openlane.eu\/pl\/company-information\/blog\/company-news\/5-simple-tips-to-keep-your-business-running-at-full-steam-even-during-the-winter\/","title":{"rendered":"5 proste wskaz\u00f3wki, dzi\u0119ki kt\u00f3rym Pa\u0144stwa firma b\u0119dzie dzia\u0142a\u0107 pe\u0142n\u0105 par\u0105 nawet zim\u0105."},"content":{"rendered":"<section class=\"l-section wpb_row us_custom_7f189244 height_medium\"><div class=\"l-section-h i-cf\"><div class=\"g-cols vc_row via_grid cols_1 laptops-cols_inherit tablets-cols_inherit mobiles-cols_1 valign_top type_default stacking_default\"><div class=\"wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"g-cols wpb_row via_grid cols_1 laptops-cols_inherit tablets-cols_inherit mobiles-cols_1 valign_top type_default stacking_default\" style=\"--columns-gap:3rem;\"><div class=\"wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"wpb_text_column\"><div class=\"wpb_wrapper\"><h1><span data-metadata=\"&amp;lt;!--(figmeta)eyJmaWxlS2V5IjoicjVDUFlXREM4OEVxUW5GQVNua2RRNyIsInBhc3RlSUQiOjE3NDA0NzkxNTksImRhdGFUeXBlIjoic2NlbmUifQo=(\/figmeta)--&amp;gt;\"><\/span>5 proste wskaz\u00f3wki, dzi\u0119ki kt\u00f3rym Pa\u0144stwa firma b\u0119dzie dzia\u0142a\u0107 pe\u0142n\u0105 par\u0105 nawet zim\u0105.<\/h1>\n<p>\n<\/div><\/div><div class=\"w-separator size_custom\" style=\"height:1rem\"><\/div><time class=\"w-post-elm post_date us_custom_d8432ea1 has_text_color entry-date published\" datetime=\"2020-11-09T09:26:29+01:00\" itemprop=\"datePublished\"><i class=\"far fa-clock\"><\/i>09 lis 2020<\/time><\/div><\/div><\/div><div class=\"w-separator size_medium\"><\/div><div class=\"g-cols wpb_row via_grid cols_1 laptops-cols_inherit tablets-cols_inherit mobiles-cols_1 valign_top type_default stacking_default\" style=\"--columns-gap:3rem;\"><div class=\"wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"wpb_text_column\"><div class=\"wpb_wrapper\"><p><strong>Nadchodzi zima&#8230; Marka upewni\u0107 si\u0119, \u017ce jako sprzedawca nie s\u0105 Pa\u0144stwo pozostawieni na lodzie! Jako dealer samochodowy, mog\u0105 Pa\u0144stwo lepiej surfowa\u0107 po falach p\u00f3r roku, aby utrzyma\u0107 sprzeda\u017c w ciemnych miesi\u0105cach zimowych. Te 5 proste wskaz\u00f3wki mog\u0105 bardzo pom\u00f3c Pa\u0144stwa firmom w nadchodz\u0105cych miesi\u0105cach.<\/strong><\/p>\n<\/div><\/div><\/div><\/div><\/div><div class=\"w-separator size_medium\"><\/div><div class=\"g-cols wpb_row via_grid cols_1 laptops-cols_inherit tablets-cols_inherit mobiles-cols_1 valign_top type_default stacking_default\" style=\"--columns-gap:3rem;\"><div class=\"wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"w-image align_none\"><div class=\"w-image-h\"><img decoding=\"async\" width=\"778\" height=\"248\" data-src=\"https:\/\/info.openlane.eu\/wp-content\/uploads\/2020\/10\/winter-1.png\" class=\"attachment-large size-large lazyload\" alt=\"Winter\" data-srcset=\"https:\/\/info.openlane.eu\/wp-content\/uploads\/2020\/10\/winter-1.png 778w, https:\/\/info.openlane.eu\/wp-content\/uploads\/2020\/10\/winter-1-300x96.png 300w\" data-sizes=\"auto, (max-width: 778px) 100vw, 778px\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 778px; --smush-placeholder-aspect-ratio: 778\/248;\" \/><\/div><\/div><\/div><\/div><\/div><div class=\"w-separator size_medium\"><\/div><div class=\"g-cols wpb_row via_grid cols_1 laptops-cols_inherit tablets-cols_inherit mobiles-cols_1 valign_top type_default stacking_default\" style=\"--columns-gap:3rem;\"><div class=\"wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"wpb_text_column\"><div class=\"wpb_wrapper\"><p>Nie wiemy, czy jest to spowodowane ponur\u0105 pogod\u0105, czy pustymi portfelami po drogim okresie ko\u0144coworocznym: w ka\u017cdym razie Statystyka pokazuje, \u017ce mro\u017ane zimowe miesi\u0105ce wi\u0105\u017c\u0105 si\u0119 ze spadkiem sprzeda\u017cy samochod\u00f3w. Historycznie rzecz bior\u0105c, spadek ten mo\u017cna wyt\u0142umaczy\u0107 faktem, \u017ce kierowcy wol\u0105 poczeka\u0107 z wymian\u0105 samochodu do nadej\u015bcia zimy (ze wzgl\u0119du na wy\u017csze ryzyko rdzy i wypadk\u00f3w). Mimo to, w OPENLANE wierzymy, \u017ce nawet zim\u0105 mo\u017cliwe jest, aby Pa\u0144stwa firma dzia\u0142a\u0142a pe\u0142n\u0105 par\u0105. Z pewno\u015bci\u0105, je\u015bli b\u0119d\u0105 Pa\u0144stwo przestrzega\u0107 tych pi\u0119ciu zasad. <\/p>\n<h2>1. Szukaj dla klient\u00f3w tam, gdzie mo\u017cna ich znale\u017a\u0107: online.<\/h2>\n<p> Dni s\u0105 zimne i kr\u00f3tkie, a to oznacza, \u017ce przeci\u0119tny klient nie ma ochoty odmra\u017ca\u0107 sobie palc\u00f3w u st\u00f3p w\u0119druj\u0105c po za\u015bnie\u017conym placu samochodowym dealera samochod\u00f3w u\u017cywanych. Jako lojalni klienci OPENLANE zapewne doskonale wiedz\u0105 Pa\u0144stwo, \u017ce sprzeda\u017c samochodu u\u017cywanego coraz cz\u0119\u015bciej rozpoczyna si\u0119 w Internecie i mediach spo\u0142eczno\u015bciowych. Warto rozwa\u017cy\u0107 umieszczenie kilku specjalnych ofert zimowych na w\u0142asnej stronie Facebook lub rozpocz\u0105\u0107 kampani\u0119 na koniec roku: w ten spos\u00f3b Pa\u0144stwa oferta dotrze do jak najszerszego grona odbiorc\u00f3w przy stosunkowo ograniczonym bud\u017cecie. <\/p>\n<h2>2. <\/h2>\n<p>Bez wzgl\u0119du na to, jak dobra jest Pa\u0144stwa strategia marketingowa, wszystko zale\u017cy od samochod\u00f3w, kt\u00f3re maj\u0105 Pa\u0144stwo do zaoferowania. Zim\u0105 popyt na ma\u0142e samochody Miejscowo\u015b\u0107 z ograniczonymi systemami wspomagania jazdy i innymi systemami bezpiecze\u0144stwa znacznie spada, podczas gdy modele 4-wheel-drive naturalnie znacznie \u0142atwiej zmieniaj\u0105 w\u0142a\u015bcicieli, gdy wymagaj\u0105 tego warunki jazdy. Wbrew temu, co wielu my\u015bli, nie tylko Finowie, Austriacy i Islandczycy kupuj\u0105 samochody z nap\u0119dem na cztery ko\u0142a: penetracja rynku samochod\u00f3w z nap\u0119dem na cztery ko\u0142a w ca\u0142ym Europa wzros\u0142a z 2,6 do 14,8 % mi\u0119dzy 1990 a 2017. W czo\u0142\u00f3wce znajduj\u0105 si\u0119 Szwajcaria (45,8 %), Norwegia (39,3 %) i Szwecja (3,42 %). Kolejna rada: przy zakupie prosz\u0119 zwr\u00f3ci\u0107 uwag\u0119 na typowe &#8222;zimowe&#8221; opcje, takie jak ogrzewanie Seat lub kierownicy Ko\u0142o, podgrzewane lusterka boczne lub zdalnie sterowane ogrzewanie postojowe. <\/p>\n<h2>3. Skup si\u0119 na SUV-ach, SUV-ach i SUV-ach<\/h2>\n<p> By\u0107 mo\u017ce s\u0105 Pa\u0144stwo bardziej aktywni na po\u0142udniu Europa, lub w\u0105tpi\u0105 Pa\u0144stwo, \u017ce Pa\u0144stwa klienci szukaj\u0105 odpornego na zim\u0119 samochodu <a href=\"https:\/\/www.openlane.eu\/en\/findcar?equipments=Four%20wheel%20drive\" target=\"_blank\" rel=\"noopener\">4&#215;4<\/a>. W takim przypadku mog\u0105 Pa\u0144stwo uciec si\u0119 &#8211; o ile jeszcze tego nie zrobili\u015bcie &#8211; do samochodowej dojnej krowy ostatniej dekady: <a href=\"https:\/\/www.openlane.eu\/en\/findcar?bodyTypes=SUV\" target=\"_blank\" rel=\"noopener\">SUV-a<\/a>. Chocia\u017c sprzedaj\u0105 si\u0119 jak ciep\u0142e bu\u0142eczki 365 dni w roku Rok, najwyra\u017aniej ich popularno\u015b\u0107 ro\u015bnie jeszcze bardziej wraz ze spadkiem temperatury. <\/p>\n<h2>4. Prosz\u0119 dawa\u0107 &#8222;zimowe&#8221; dodatki zamiast rabat\u00f3w.<\/h2>\n<p> Prawo poda\u017cy i popytu mo\u017ce Marka zdecydowa\u0107 si\u0119 na obni\u017cenie cen w celu zwi\u0119kszenia wolumenu sprzeda\u017cy Rok. Nie musz\u0105 Pa\u0144stwo jednak w ostatniej chwili wprowadza\u0107 znacznych obni\u017cek, aby przyci\u0105gn\u0105\u0107 klient\u00f3w. Na przyk\u0142ad, mo\u017ce si\u0119 op\u0142aca\u0107 zaoferowa\u0107 potencjalnym nabywcom kilka zimowych dodatk\u00f3w, takich jak bezp\u0142atny przegl\u0105d zimowy, dodatkowy komplet opon zimowych lub kupon na bezp\u0142atne mycie samochodu. Pa\u0144stwa mar\u017ce b\u0119d\u0105 Pa\u0144stwu wdzi\u0119czne! <\/p>\n<h2>5. Wreszcie, wa\u017cne jest, aby mie\u0107 \u015bwiadomo\u015b\u0107, \u017ce zim\u0105 jest to rynek kupuj\u0105cych, gdzie ceny s\u0105 w du\u017cej mierze determinowane przez bardziej ograniczony popyt.<\/h2>\n<p> Jednak wywieranie presji na swoich klientach, poniewa\u017c chc\u0105 Pa\u0144stwo zawrze\u0107 t\u0119 jedn\u0105 dodatkow\u0105 transakcj\u0119, bez wzgl\u0119du na wszystko, nie jest dla Pa\u0144stwa korzystne. Prosz\u0119 wi\u0119c spokojnie podej\u015b\u0107 do negocjacji i od czasu do czasu zaakceptowa\u0107 nisk\u0105 cen\u0119 Mar\u017ca: b\u0119dzie to korzystne dla Pa\u0144stwa relacji z kupuj\u0105cym. Chc\u0105 Pa\u0144stwo wiedzie\u0107, jakie samochody s\u0105 obecnie dost\u0119pne w OPENLANE? <a href=\"https:\/\/www.openlane.eu\/en\/findcar\" target=\"_blank\" rel=\"noopener\"><span style=\"text-decoration: underline; color: #0061ff;\">Prosz\u0119 odkry\u0107 je tutaj<\/span><\/a>!<\/p>\n<\/div><\/div><div class=\"w-separator size_medium\"><\/div><div class=\"wpb_text_column\"><div class=\"wpb_wrapper\"><p>* Opinie wyra\u017cone w tym artykule s\u0105 wy\u0142\u0105cznie opiniami autora, a nie opiniami OPENLANE Europa.<\/p>\n<\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/section>\n","protected":false},"excerpt":{"rendered":"<p>Nadchodzi zima&#8230; Marka upewnij si\u0119, \u017ce jako sprzedawca nie jeste\u015b pozostawiony na mrozie! Jako dealer samochodowy, mog\u0105 Pa\u0144stwo lepiej surfowa\u0107 po falach p\u00f3r roku, aby utrzyma\u0107 sprzeda\u017c w ciemnych miesi\u0105cach zimowych. Te 5 proste wskaz\u00f3wki mog\u0105 bardzo pom\u00f3c Pa\u0144stwa firmom w nadchodz\u0105cych miesi\u0105cach.<\/p>\n","protected":false},"author":3,"featured_media":18986,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[11],"tags":[],"class_list":["post-27760","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-company-news"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v26.9 (Yoast SEO v27.9) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>5 proste wskaz\u00f3wki, dzi\u0119ki kt\u00f3rym Pa\u0144stwa firma b\u0119dzie dzia\u0142a\u0107 pe\u0142n\u0105 par\u0105 nawet zim\u0105. \u2013 OPENLANE<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/info.openlane.eu\/pl\/company-information\/blog\/company-news\/5-simple-tips-to-keep-your-business-running-at-full-steam-even-during-the-winter\/\" \/>\n<meta property=\"og:locale\" content=\"pl_PL\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"5 proste wskaz\u00f3wki, dzi\u0119ki kt\u00f3rym Pa\u0144stwa firma b\u0119dzie dzia\u0142a\u0107 pe\u0142n\u0105 par\u0105 nawet zim\u0105.\" \/>\n<meta property=\"og:description\" content=\"Nadchodzi zima... Marka upewnij si\u0119, \u017ce jako sprzedawca nie jeste\u015b pozostawiony na mrozie! Jako dealer samochodowy, mog\u0105 Pa\u0144stwo lepiej surfowa\u0107 po falach p\u00f3r roku, aby utrzyma\u0107 sprzeda\u017c w ciemnych miesi\u0105cach zimowych. Te 5 proste wskaz\u00f3wki mog\u0105 bardzo pom\u00f3c Pa\u0144stwa firmom w nadchodz\u0105cych miesi\u0105cach.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/info.openlane.eu\/pl\/company-information\/blog\/company-news\/5-simple-tips-to-keep-your-business-running-at-full-steam-even-during-the-winter\/\" \/>\n<meta property=\"og:site_name\" content=\"OPENLANE\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/OPENLANE.Europe\" \/>\n<meta property=\"article:published_time\" content=\"2020-11-09T08:26:29+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2024-11-25T12:43:49+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/info.openlane.eu\/wp-content\/uploads\/2024\/11\/winter.png\" \/>\n\t<meta property=\"og:image:width\" content=\"778\" \/>\n\t<meta property=\"og:image:height\" content=\"248\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"marinka.kerryn\" \/>\n<meta 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