{"id":27761,"date":"2022-09-19T21:00:00","date_gmt":"2022-09-19T19:00:00","guid":{"rendered":"https:\/\/info.openlane.eu\/company-information\/blog\/company-news\/what-future-is-there-for-car-options\/"},"modified":"2024-11-25T18:02:02","modified_gmt":"2024-11-25T17:02:02","slug":"what-future-is-there-for-car-options","status":"publish","type":"post","link":"https:\/\/info.openlane.eu\/pl\/company-information\/blog\/market-trends\/what-future-is-there-for-car-options\/","title":{"rendered":"Jaka przysz\u0142o\u015b\u0107 czeka opcje samochodowe?"},"content":{"rendered":"<section class=\"l-section wpb_row height_medium\"><div class=\"l-section-h i-cf\"><div class=\"g-cols vc_row via_grid cols_1 laptops-cols_inherit tablets-cols_inherit mobiles-cols_1 valign_top type_default stacking_default\"><div class=\"wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"g-cols wpb_row via_grid cols_1 laptops-cols_inherit tablets-cols_inherit mobiles-cols_1 valign_top type_default stacking_default\" style=\"--columns-gap:3rem;\"><div class=\"wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"wpb_text_column\"><div class=\"wpb_wrapper\"><h1>Jaka przysz\u0142o\u015b\u0107 czeka opcje samochodowe?<\/h1>\n<\/div><\/div><div class=\"w-separator size_custom\" style=\"height:1rem\"><\/div><div class=\"wpb_text_column\"><div class=\"wpb_wrapper\"><p>Artyku\u0142 napisany przez Effective Media. Analizy i opinie wyra\u017cone w tym artykule s\u0105 wy\u0142\u0105cznie analizami i opiniami autora, a nie OPENLANE Europa. <\/p>\n<\/div><\/div><div class=\"w-separator size_custom\" style=\"height:1rem\"><\/div><time class=\"w-post-elm post_date us_custom_d8432ea1 has_text_color entry-date published\" datetime=\"2022-09-19T21:00:00+02:00\" itemprop=\"datePublished\"><i class=\"far fa-clock\"><\/i>19 wrz 2022<\/time><\/div><\/div><\/div><div class=\"w-separator size_medium\"><\/div><div class=\"g-cols wpb_row via_grid cols_1 laptops-cols_inherit tablets-cols_inherit mobiles-cols_1 valign_top type_default stacking_default\" style=\"--columns-gap:3rem;\"><div class=\"wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"wpb_text_column\"><div class=\"wpb_wrapper\"><p><strong>Sk\u00f3ra Fotele, Klimatyzacja Elektryczne okna, GPS, &#8230; Opcje samochodu zawsze pomaga\u0142y poprawi\u0107 Komfort kierowc\u00f3w i ich pasa\u017cer\u00f3w. Maj\u0105 one r\u00f3wnie\u017c tendencj\u0119 do Marka pojazd bardziej atrakcyjny na rynku wt\u00f3rnym. Je\u015bli jako sprzedawca zastanawiaj\u0105 si\u0119 Pa\u0144stwo, czy tak b\u0119dzie r\u00f3wnie\u017c w przysz\u0142o\u015bci, koniecznie musz\u0105 Pa\u0144stwo przeczyta\u0107 ten artyku\u0142.<\/strong><\/p>\n<\/div><\/div><\/div><\/div><\/div><div class=\"w-separator size_medium\"><\/div><div class=\"g-cols wpb_row via_grid cols_1 laptops-cols_inherit tablets-cols_inherit mobiles-cols_1 valign_top type_default stacking_default\" style=\"--columns-gap:3rem;\"><div class=\"wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"w-image align_none\"><div class=\"w-image-h\"><img decoding=\"async\" width=\"778\" height=\"248\" data-src=\"https:\/\/info.openlane.eu\/wp-content\/uploads\/2022\/09\/blog-what-future-is-there-for-car-options.png\" class=\"attachment-large size-large lazyload\" alt=\"Blog: What future is there for car options?\" data-srcset=\"https:\/\/info.openlane.eu\/wp-content\/uploads\/2022\/09\/blog-what-future-is-there-for-car-options.png 778w, https:\/\/info.openlane.eu\/wp-content\/uploads\/2022\/09\/blog-what-future-is-there-for-car-options-300x96.png 300w\" data-sizes=\"auto, (max-width: 778px) 100vw, 778px\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 778px; --smush-placeholder-aspect-ratio: 778\/248;\" \/><\/div><\/div><\/div><\/div><\/div><div class=\"w-separator size_medium\"><\/div><div class=\"g-cols wpb_row via_grid cols_1 laptops-cols_inherit tablets-cols_inherit mobiles-cols_1 valign_top type_default stacking_default\" style=\"--columns-gap:3rem;\"><div class=\"wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"wpb_text_column\"><div class=\"wpb_wrapper\"><p>Przy zakupie samochodu opcje zale\u017c\u0105 od bud\u017cetu i potrzeb kolejnych nabywc\u00f3w, ale tak\u017ce od Model. Na przyk\u0142ad samoch\u00f3d marki premium bez foteli Sk\u00f3ra jest mniej \u0142atwy do wyobra\u017cenia ni\u017c samoch\u00f3d niskobud\u017cetowy. W ka\u017cdym razie, wystarczy przejrze\u0107 internetowe media motoryzacyjne, aby zobaczy\u0107 du\u017c\u0105 liczb\u0119 artyku\u0142\u00f3w, kt\u00f3re wymieniaj\u0105 &#8211; og\u00f3lnie rzecz bior\u0105c &#8211; podstawowe opcje zwi\u0119kszania warto\u015bci rezydualnej samochodu. Klimatyzacja Elektryczne szyby, ESP (i og\u00f3lnie pakiety bezpiecze\u0144stwa), GPS (coraz cz\u0119\u015bciej zast\u0119powany przez \u0142\u0105czno\u015b\u0107 Bluetooth), Sk\u00f3ra fotele, sk\u0142adane Ty\u0142 fotele &#8211; to wszystko elementy, kt\u00f3re Marka samoch\u00f3d wygodny, praktyczny i\/lub bezpieczny w u\u017cytkowaniu, ale tak\u017ce Marka atrakcyjny na rynku wt\u00f3rnym. Chocia\u017c nie wszystkie opcje koniecznie zwi\u0119kszaj\u0105 warto\u015b\u0107 handlow\u0105 samochodu w drugim \u017cyciu, cz\u0119sto mog\u0105 przyspieszy\u0107 sprzeda\u017c. Na przyk\u0142ad, Car and Driver obliczy\u0142, \u017ce samoch\u00f3d z Reczna Skrzynia bieg\u00f3w traci \u015brednio $800 na warto\u015bci przy odsprzeda\u017cy w por\u00f3wnaniu do Automatyczna. Wi\u0119ksze badanie przeprowadzone przez AIC Analysis wskazuje na r\u00f3\u017cnic\u0119 3 % w warto\u015bci odsprzeda\u017cy dla marek premium i 4 % dla marek wolumenowych mi\u0119dzy najmniejszym i najbardziej wszechstronnym dost\u0119pnym systemem informacyjno-rozrywkowym. Innymi s\u0142owy, klienci szukaj\u0105 \u0142\u0105czno\u015bci. System informacyjno-rozrywkowy jest r\u00f3wnie\u017c kluczem do szybkiej sprzeda\u017cy, poniewa\u017c to samo badanie wykaza\u0142o, \u017ce samochody z najbardziej wszechstronnym systemem sprzedawa\u0142y si\u0119 \u015brednio cztery dni szybciej.<\/p>\n<h2>Abonamenty<\/h2>\n<p>Ale czy te opcje b\u0119d\u0105 nadal mia\u0142y wi\u0119kszy czy mniejszy wp\u0142yw na warto\u015b\u0107 samochod\u00f3w z drugiej r\u0119ki? Nic nie jest pewne. Kilku producent\u00f3w wprowadzi\u0142o ostatnio &#8211; na niekt\u00f3rych rynkach &#8211; formu\u0142y subskrypcji (miesi\u0119cznych lub rocznych) dla niekt\u00f3rych opcji swoich modeli. Gdyby ten trend sta\u0142 si\u0119 powszechny, tak w\u0142a\u015bnie dzia\u0142a\u0142by jutro rynek: samochody wyje\u017cd\u017ca\u0142yby z fabryki wyposa\u017cone w ka\u017cd\u0105 mo\u017cliw\u0105 opcj\u0119. Opcje te mog\u0105 by\u0107 odblokowane przez oprogramowanie, podlegaj\u0105ce subskrypcji. Na przyk\u0142ad zim\u0105 u\u017cytkownik p\u0142aci\u0142by abonament za Miesi\u0105c lub dwa, aby korzysta\u0107 z podgrzewanych siedze\u0144, kt\u00f3re zazwyczaj nie s\u0105 potrzebne latem. Obecnie mo\u017cliwe jest r\u00f3wnie\u017c wykupienie abonamentu w celu uzyskania dost\u0119pu do kamery pok\u0142adowej lub \u015bwiate\u0142 Smart. Ten trend nie powinien Marka traci\u0107 z oczu efektu &#8222;darmowych gier wideo&#8221;. Wiedz\u0105 Pa\u0144stwo, te darmowe gry mobilne, za kt\u00f3re trzeba zap\u0142aci\u0107 1 euro, aby skorzysta\u0107 z dodatkowego narz\u0119dzia lub 2,5 euro, aby odblokowa\u0107 poziom. Zwi\u0119ksza to mar\u017ce producent\u00f3w dzi\u0119ki powtarzaj\u0105cym si\u0119 (niewielkim) Zakupy przez ca\u0142y okres eksploatacji samochodu. Taka formu\u0142a przynios\u0142a General Motors oko\u0142o 2 miliard\u00f3w euro w 2021. Ameryka\u0144ski Producent przewiduje, \u017ce liczba ta mo\u017ce zosta\u0107 pomno\u017cona przez co najmniej 12 do 2030. Opr\u00f3cz tych mar\u017c, subskrypcje te pozwoli\u0142yby producentom osi\u0105gn\u0105\u0107 korzy\u015bci skali, poniewa\u017c ostatecznie musieliby produkowa\u0107 tylko jeden wariant ka\u017cdego Model. Nie wspominaj\u0105c o tym, \u017ce gdy pojazd zostanie odsprzedany, na przyk\u0142ad <a href=\"https:\/\/www.adesa.eu\/en\/home\"><span style=\"text-decoration: underline; color: #0061ff;\">na internetowej platformie aukcyjnej OPENLANE Europa<\/span><\/a>, wszystkie opcje odblokowane przez poprzedniego u\u017cytkownika zostan\u0105 ponownie zablokowane, poniewa\u017c subskrypcje s\u0105 powi\u0105zane z kontem imiennym. Na tym etapie pozostaje kilka pyta\u0144. Czy konsumenci naprawd\u0119 zaakceptuj\u0105 t\u0119 logik\u0119? A co z Cena samochod\u00f3w? Bo je\u015bli mo\u017cemy za\u0142o\u017cy\u0107, \u017ce niekt\u00f3re technologiczne Wyposa\u017cenie b\u0119d\u0105 Koszt mniejsze dzi\u0119ki wolumenom generowanym przez praktyk\u0119 abonamentow\u0105, to i tak mo\u017cemy powiedzie\u0107, \u017ce Cena pojazd\u00f3w b\u0119dzie musia\u0142a wzrosn\u0105\u0107 bez abonamentu&#8230;. Sprawa, kt\u00f3r\u0105 nale\u017cy uwa\u017cnie \u015bledzi\u0107, bez w\u0105tpienia!<\/p>\n<\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/section><section class=\"l-section wpb_row height_medium\"><div class=\"l-section-h i-cf\"><div class=\"g-cols vc_row via_grid cols_1 laptops-cols_inherit tablets-cols_inherit mobiles-cols_1 valign_top type_default stacking_default\"><div class=\"wpb_column vc_column_container\"><div class=\"vc_column-inner\"><\/div><\/div><\/div><\/div><\/section>\n","protected":false},"excerpt":{"rendered":"<p>Artyku\u0142 napisany przez Effective Media. Analizy i opinie wyra\u017cone w tym artykule s\u0105 wy\u0142\u0105cznie analizami i opiniami autora, a nie OPENLANE Europa.<\/p>\n","protected":false},"author":3,"featured_media":19009,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[721],"tags":[],"class_list":["post-27761","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-market-trends"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v26.9 (Yoast SEO v28.7) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Jaka przysz\u0142o\u015b\u0107 czeka opcje samochodowe? \u2013 OPENLANE<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/info.openlane.eu\/pl\/company-information\/blog\/market-trends\/what-future-is-there-for-car-options\/\" \/>\n<meta property=\"og:locale\" content=\"pl_PL\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Jaka przysz\u0142o\u015b\u0107 czeka opcje samochodowe?\" \/>\n<meta property=\"og:description\" content=\"Artyku\u0142 napisany przez Effective Media. Analizy i opinie wyra\u017cone w tym artykule s\u0105 wy\u0142\u0105cznie analizami i opiniami autora, a nie OPENLANE Europa.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/info.openlane.eu\/pl\/company-information\/blog\/market-trends\/what-future-is-there-for-car-options\/\" \/>\n<meta property=\"og:site_name\" content=\"OPENLANE\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/OPENLANE.Europe\" \/>\n<meta property=\"article:published_time\" content=\"2022-09-19T19:00:00+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2024-11-25T17:02:02+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/info.openlane.eu\/wp-content\/uploads\/2024\/11\/blog-what-future-is-there-for-car-options-1.png\" \/>\n\t<meta property=\"og:image:width\" content=\"778\" \/>\n\t<meta property=\"og:image:height\" content=\"248\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"marinka.kerryn\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@OPENLANE_Europe\" \/>\n<meta name=\"twitter:site\" content=\"@OPENLANE_Europe\" \/>\n<meta name=\"twitter:label1\" content=\"Napisane przez\" \/>\n\t<meta name=\"twitter:data1\" content=\"marinka.kerryn\" \/>\n\t<meta name=\"twitter:label2\" content=\"Szacowany czas czytania\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minuty\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/info.openlane.eu\\\/pl\\\/company-information\\\/blog\\\/market-trends\\\/what-future-is-there-for-car-options\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/info.openlane.eu\\\/pl\\\/company-information\\\/blog\\\/market-trends\\\/what-future-is-there-for-car-options\\\/\"},\"author\":{\"name\":\"marinka.kerryn\",\"@id\":\"https:\\\/\\\/info.openlane.eu\\\/pl\\\/#\\\/schema\\\/person\\\/a5a247c6e485cca55450536940b70ddb\"},\"headline\":\"Jaka przysz\u0142o\u015b\u0107 czeka opcje samochodowe?\",\"datePublished\":\"2022-09-19T19:00:00+00:00\",\"dateModified\":\"2024-11-25T17:02:02+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/info.openlane.eu\\\/pl\\\/company-information\\\/blog\\\/market-trends\\\/what-future-is-there-for-car-options\\\/\"},\"wordCount\":838,\"publisher\":{\"@id\":\"https:\\\/\\\/info.openlane.eu\\\/pl\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/info.openlane.eu\\\/pl\\\/company-information\\\/blog\\\/market-trends\\\/what-future-is-there-for-car-options\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/info.openlane.eu\\\/wp-content\\\/uploads\\\/2024\\\/11\\\/blog-what-future-is-there-for-car-options-1.png\",\"articleSection\":[\"Trendy rynkowe\"],\"inLanguage\":\"pl-PL\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/info.openlane.eu\\\/pl\\\/company-information\\\/blog\\\/market-trends\\\/what-future-is-there-for-car-options\\\/\",\"url\":\"https:\\\/\\\/info.openlane.eu\\\/pl\\\/company-information\\\/blog\\\/market-trends\\\/what-future-is-there-for-car-options\\\/\",\"name\":\"Jaka przysz\u0142o\u015b\u0107 czeka opcje samochodowe? 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