{"id":27804,"date":"2021-05-04T05:18:18","date_gmt":"2021-05-04T03:18:18","guid":{"rendered":"https:\/\/info.openlane.eu\/company-information\/blog\/company-news\/offline-remarketing-with-or-without-future\/"},"modified":"2024-12-03T14:26:17","modified_gmt":"2024-12-03T13:26:17","slug":"offline-remarketing-with-or-without-future","status":"publish","type":"post","link":"https:\/\/info.openlane.eu\/pl\/company-information\/blog\/company-news\/offline-remarketing-with-or-without-future\/","title":{"rendered":"Remarketing &#8222;offline&#8221; z przysz\u0142o\u015bci\u0105 lub bez niej"},"content":{"rendered":"<section class=\"l-section wpb_row height_medium\"><div class=\"l-section-h i-cf\"><div class=\"g-cols vc_row via_grid cols_1 laptops-cols_inherit tablets-cols_inherit mobiles-cols_1 valign_top type_default stacking_default\"><div class=\"wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"g-cols wpb_row via_grid cols_1 laptops-cols_inherit tablets-cols_inherit mobiles-cols_1 valign_top type_default stacking_default\" style=\"--columns-gap:3rem;\"><div class=\"wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"wpb_text_column\"><div class=\"wpb_wrapper\"><h1>Remarketing &#8222;offline&#8221; z przysz\u0142o\u015bci\u0105 lub bez<\/h1>\n<\/div><\/div><div class=\"w-separator size_custom\" style=\"height:1rem\"><\/div> <div class=\"wpb_text_column\"><div class=\"wpb_wrapper\"><p>Oryginalny tekst: Frank jacobs &#8211; Fleet Europa<\/p>\n<\/div><\/div><div class=\"w-separator size_custom\" style=\"height:1rem\"><\/div><time class=\"w-post-elm post_date us_custom_d8432ea1 has_text_color entry-date published\" datetime=\"2021-05-04T05:18:18+02:00\" itemprop=\"datePublished\"><i class=\"far fa-clock\"><\/i>04 maj 2021<\/time><\/div><\/div><\/div><div class=\"w-separator size_medium\"><\/div><div class=\"g-cols wpb_row via_grid cols_1 laptops-cols_inherit tablets-cols_inherit mobiles-cols_1 valign_top type_default stacking_default\" style=\"--columns-gap:3rem;\"><div class=\"wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"wpb_text_column\"><div class=\"wpb_wrapper\"><p style=\"text-align: justify;\"> <strong style=\"text-align: justify;\">W Luty belgijska firma OPENLANE przej\u0119\u0142a GWListe, internetow\u0105 sie\u0107 handlu samochodami Niemiecki. Dlaczego? <\/strong><span style=\"text-align: left;\">&#8222;GWListe ma bardzo dobr\u0105 pozycj\u0119 na rynku Niemiecki. Po\u0142\u0105czenie naszych wolumen\u00f3w sprawi, \u017ce Marka staniemy si\u0119 trzeci\u0105 co do wielko\u015bci firm\u0105 aukcyjn\u0105 w Niemcy, zwi\u0119kszaj\u0105c nasze znaczenie na najwi\u0119kszym rynku motoryzacyjnym w Europa&#8221;.<\/span><\/p>\n<p style=\"text-align: justify;\"><strong>W jaki spos\u00f3b GWListe wpisuje si\u0119 w og\u00f3ln\u0105 strategi\u0119 OPENLANE? <\/strong>&#8222;Obie firmy s\u0105 wysoce komplementarne. Je\u015bli chodzi o produkty, CarsOn-TheWeb ma sta\u0142\u0105 poda\u017c samochod\u00f3w wycofanych z leasingu, kt\u00f3re s\u0105 dobrze udokumentowane i wysokiej jako\u015bci. GWListe ma inn\u0105 mieszank\u0119 samochod\u00f3w ni\u017c sta\u0142a i lojalna baza danych Sprzedawca w spo\u0142eczno\u015bci dealer\u00f3w. Je\u015bli chodzi o modele biznesowe: CarsOn-TheWeb oferuje pe\u0142n\u0105 obs\u0142ug\u0119, Model transakcyjny, bez leczenia i bez p\u0142atno\u015bci. GWListe stosuje Model nietransakcyjny: jest zasadniczo swatk\u0105 dla sprzedaj\u0105cych i kupuj\u0105cych&#8221;.<\/p>\n<p> <strong>Jak przej\u0119cie wp\u0142ynie na Pa\u0144stwa dzia\u0142alno\u015b\u0107? <\/strong>&#8222;B\u0119dziemy stopniowo oferowa\u0107 Us\u0142ugi OPENLANE sprzedaj\u0105cym i kupuj\u0105cym na GWListe i odwrotnie. I uruchomimy GWListe biznes Model w ca\u0142ym Niemcy, a ostatecznie w innych miejscach Europa. Obie marki b\u0119d\u0105 nadal oferowa\u0107 wyra\u017anie r\u00f3\u017cne Us\u0142ugi. Ale rozwijaj\u0105c najlepsze cechy ka\u017cdej marki, zintegrujemy ICT, HR i inne Us\u0142ugi zaplecza&#8221;. <strong>Aukcje internetowe zmieniaj\u0105 spos\u00f3b, w jaki handluje si\u0119 u\u017cywanymi pojazdami. Jak daleko zaszed\u0142 remarketing w ci\u0105gu, powiedzmy, 10 lat? <\/strong>&#8222;Kr\u00f3tko m\u00f3wi\u0105c, musz\u0119 powiedzie\u0107, \u017ce w miar\u0119 jak przyjmujemy i wdra\u017camy coraz bardziej z\u0142o\u017cone aspekty nowych technologii, nasza firma staje si\u0119 coraz bardziej firm\u0105 technologiczn\u0105&#8221;. <strong>Jak wa\u017cne dla Pa\u0144stwa firmy s\u0105 Aukcje internetowe w por\u00f3wnaniu z aukcjami fizycznymi? <\/strong>&#8222;Jestem przekonany, \u017ce podej\u015bcie online jest w\u0142a\u015bciwe dla naszej bran\u017cy na kontynencie Europa i jestem pewien, \u017ce aukcjonerzy internetowi b\u0119d\u0105 przewodzi\u0107 stawce, zw\u0142aszcza w handlu mi\u0119dzynarodowym&#8221;. <strong>Jakie s\u0105 najnowsze osi\u0105gni\u0119cia w tej dziedzinie? <\/strong>&#8222;Istniej\u0105 dwa g\u0142\u00f3wne i silnie powi\u0105zane ze sob\u0105 wydarzenia, kt\u00f3re maj\u0105 miejsce w szybko rozwijaj\u0105cej si\u0119 dziedzinie technologii informatycznych. Podobnie jak inne bran\u017ce, bran\u017ca aukcji samochodowych, a w szczeg\u00f3lno\u015bci OPENLANE, w coraz wi\u0119kszym stopniu wykorzystuje Big Data i Business Intelligence do realizacji g\u0142\u00f3wnego celu remarketingu pojazd\u00f3w: zapewnienia jeszcze lepszego dopasowania oferowanych samochod\u00f3w do popytu ze strony kupuj\u0105cych&#8221;. &#8222;W zwi\u0105zku z tym badamy i przyjmujemy typowe techniki e-marketingu, kt\u00f3re s\u0105 obecne w e-biznesach konsumenckich. Wszystko to jest zgodne z naszymi strategicznymi wyborami OPENLANE, kt\u00f3rych celem jest radykalna poprawa dost\u0119pno\u015bci naszej firmy, naszej strony internetowej, naszych samochod\u00f3w i naszego Us\u0142ugi dla naszych klient\u00f3w&#8221;. <strong>Czy Aukcje internetowe ca\u0142kowicie przejm\u0105 kontrol\u0119? <\/strong>&#8222;Tak, Model online jest zdecydowanie bardziej op\u0142acalny i osi\u0105ga lepsze wyniki ni\u017c Model aukcji fizycznych. W coraz wi\u0119kszym stopniu b\u0119dzie si\u0119 to odbywa\u0107 poprzez dalsz\u0105 popraw\u0119 rosn\u0105cej p\u0142ynno\u015bci Aukcje, co skutkuje wy\u017cszymi ofertami dla partner\u00f3w sourcingowych&#8221;.<\/p>\n<\/div><\/div><\/div><\/div><\/div><div class=\"w-separator size_medium\"><\/div><div class=\"g-cols wpb_row via_grid cols_1 laptops-cols_inherit tablets-cols_inherit mobiles-cols_1 valign_top type_default stacking_default\" style=\"--columns-gap:3rem;\"><div class=\"wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"w-image align_none\"><div class=\"w-image-h\"><img decoding=\"async\" width=\"680\" height=\"763\" data-src=\"https:\/\/info.openlane.eu\/wp-content\/uploads\/2021\/05\/remarketing2.png\" class=\"attachment-large size-large lazyload\" alt=\"Blog: \u2018Offline\u2019 remarketing with or without future\" data-srcset=\"https:\/\/info.openlane.eu\/wp-content\/uploads\/2021\/05\/remarketing2.png 680w, https:\/\/info.openlane.eu\/wp-content\/uploads\/2021\/05\/remarketing2-267x300.png 267w\" data-sizes=\"auto, (max-width: 680px) 100vw, 680px\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 680px; --smush-placeholder-aspect-ratio: 680\/763;\" \/><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/section>\n","protected":false},"excerpt":{"rendered":"<p>&#8222;GWListe ma bardzo dobr\u0105 pozycj\u0119 na rynku Niemiecki. Po\u0142\u0105czenie naszych wolumen\u00f3w sprawi, \u017ce Marka staniemy si\u0119 trzeci\u0105 co do wielko\u015bci firm\u0105 aukcyjn\u0105 w Niemcy, zwi\u0119kszaj\u0105c nasze znaczenie na najwi\u0119kszym rynku motoryzacyjnym w Europa&#8221;.<\/p>\n","protected":false},"author":3,"featured_media":19285,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[11],"tags":[],"class_list":["post-27804","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-company-news"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v26.9 (Yoast SEO v28.0) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Remarketing &quot;offline&quot; z przysz\u0142o\u015bci\u0105 lub bez niej \u2013 OPENLANE<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/info.openlane.eu\/pl\/company-information\/blog\/company-news\/offline-remarketing-with-or-without-future\/\" \/>\n<meta property=\"og:locale\" content=\"pl_PL\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Remarketing &quot;offline&quot; z przysz\u0142o\u015bci\u0105 lub bez niej\" \/>\n<meta property=\"og:description\" content=\"&quot;GWListe ma bardzo dobr\u0105 pozycj\u0119 na rynku Niemiecki. 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