{"id":27562,"date":"2021-10-15T11:41:26","date_gmt":"2021-10-15T09:41:26","guid":{"rendered":"https:\/\/info.openlane.eu\/company-information\/blog\/company-news\/car-stocks-at-an-all-time-low-the-crisis-after-the-crisis-dsfsdf\/"},"modified":"2024-11-25T18:08:18","modified_gmt":"2024-11-25T17:08:18","slug":"car-stocks-at-an-all-time-low-the-crisis-after-the-crisis-dsfsdf","status":"publish","type":"post","link":"https:\/\/info.openlane.eu\/pt-pt\/company-information\/blog\/tips-and-tricks\/car-stocks-at-an-all-time-low-the-crisis-after-the-crisis-dsfsdf\/","title":{"rendered":"A Margem \u00e9 um bom caminho para Marca lucro. Mas pode n\u00e3o ser o \u00fanico!"},"content":{"rendered":"<section class=\"l-section wpb_row height_medium\"><div class=\"l-section-h i-cf\"><div class=\"g-cols vc_row via_grid cols_1 laptops-cols_inherit tablets-cols_inherit mobiles-cols_1 valign_top type_default stacking_default\"><div class=\"wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"g-cols wpb_row via_grid cols_1 laptops-cols_inherit tablets-cols_inherit mobiles-cols_1 valign_top type_default stacking_default\" style=\"--columns-gap:3rem;\"><div class=\"wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"wpb_text_column\"><div class=\"wpb_wrapper\"><h1>A Margem \u00e9 um bom caminho para Marca lucro. Mas pode n\u00e3o ser o \u00fanico!<\/h1>\n<\/div><\/div><div class=\"w-separator size_custom\" style=\"height:1rem\"><\/div><time class=\"w-post-elm post_date us_custom_d8432ea1 has_text_color entry-date published\" datetime=\"2021-10-15T11:41:26+02:00\" itemprop=\"datePublished\"><i class=\"far fa-clock\"><\/i>15 Out 2021<\/time><\/div><\/div><\/div><div class=\"w-separator size_medium\"><\/div><div class=\"g-cols wpb_row via_grid cols_1 laptops-cols_inherit tablets-cols_inherit mobiles-cols_1 valign_top type_default stacking_default\" style=\"--columns-gap:3rem;\"><div class=\"wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"wpb_text_column\"><div class=\"wpb_wrapper\"><p><strong>Em nosso artigo anterior, analisamos como uma melhor compreens\u00e3o do Pre\u00e7o final de cada ve\u00edculo foi um fator-chave para um processo de leil\u00e3o bem-sucedido. Para os vendedores, focar em uma ampla gama de mercados garante que o Pa\u00eds com maior n\u00famero de vendas esteja entre eles, ajudando a otimizar o resultado das vendas. E para os compradores, ao destacar o Pre\u00e7o ao consumidor local, isso lhes permite leiloar a um Pre\u00e7o mais alto do que colegas de outros mercados e ainda Marca um bom lucro.<\/strong><\/p>\n<\/div><\/div><\/div><\/div><\/div><div class=\"w-separator size_medium\"><\/div><div class=\"g-cols wpb_row via_grid cols_1 laptops-cols_inherit tablets-cols_inherit mobiles-cols_1 valign_top type_default stacking_default\" style=\"--columns-gap:3rem;\"><div class=\"wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"wpb_text_column\"><div class=\"wpb_wrapper\"><p>Hoje, entenderemos como um amplo conhecimento do mercado, n\u00e3o focado apenas no Pre\u00e7o ou na Margem pode potencializar os resultados de um leil\u00e3o, ao unir os produtos certos (e seus vendedores) com o p\u00fablico-Alvo certo.<\/p>\n<\/div><\/div><div class=\"w-separator size_medium\"><\/div><div class=\"w-image align_none\"><div class=\"w-image-h\"><img decoding=\"async\" width=\"778\" height=\"248\" data-src=\"https:\/\/info.openlane.eu\/wp-content\/uploads\/2021\/10\/seller-blog.webp\" class=\"attachment-large size-large lazyload\" alt=\"Blog: Margin is a good path to make a benefit\" data-srcset=\"https:\/\/info.openlane.eu\/wp-content\/uploads\/2021\/10\/seller-blog.webp 778w, https:\/\/info.openlane.eu\/wp-content\/uploads\/2021\/10\/seller-blog-300x96.webp 300w\" data-sizes=\"auto, (max-width: 778px) 100vw, 778px\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 778px; --smush-placeholder-aspect-ratio: 778\/248;\" \/><\/div><\/div><div class=\"w-separator size_medium\"><\/div><div class=\"wpb_text_column\"><div class=\"wpb_wrapper\"><p>A principal suposi\u00e7\u00e3o da nossa an\u00e1lise \u00e9 que, para um Vendedor a melhor maneira de vender um ve\u00edculo, seja localmente ou Fronteira n\u00e3o \u00e9 definida apenas pelo Pre\u00e7o final ao consumidor, mas tamb\u00e9m pelo tempo esperado para a venda. Paralelamente, para os compradores, entender a velocidade de rota\u00e7\u00e3o pode destacar ve\u00edculos que s\u00e3o lucrativos a longo prazo, mesmo com uma Margem menor. Primeiro, come\u00e7aremos com um cen\u00e1rio fict\u00edcio para explicar o mecanismo. Mais tarde, usaremos exemplos reais para demonstrar como o efeito pode impactar os Leil\u00f5es. Vamos considerar um revendedor. Ele compra um carro em um leil\u00e3o de 10 000 \u20ac com um Pre\u00e7o esperado ao consumidor de 15 000 \u20ac de acordo com a an\u00e1lise de pre\u00e7os da Gocar Data. No mesmo dia, o revendedor do outro lado da rua tamb\u00e9m ganha um leil\u00e3o de um carro no 10 000 \u20ac. Mas nossa an\u00e1lise de pre\u00e7os fornece uma Alvo de 12 000 \u20ac como Pre\u00e7o de venda. Intuitivamente, todos acham que o primeiro dealer est\u00e1 em uma posi\u00e7\u00e3o muito melhor. Maior potencial de Margem traz mais benef\u00edcios. O problema aqui \u00e9 que ele s\u00f3 d\u00e1 uma vis\u00e3o parcial da situa\u00e7\u00e3o real. Usando a observa\u00e7\u00e3o de mercado do Gocar Data, podemos prever um tempo esperado de venda de 35 dias para o primeiro ve\u00edculo e apenas 10 dias para o segundo. Nessa situa\u00e7\u00e3o, ap\u00f3s 10 dias, o segundo revendedor pode comprar, novamente, um ve\u00edculo novo com a receita da primeira venda. E mais uma vez ap\u00f3s 10 dias. No mesmo intervalo que levaria para o primeiro revendedor vender seu ve\u00edculo (cerca de 35 dias), produzindo uma Margem 5 000 \u20ac seu concorrente fez 3 vendas, com um total de 6 000 \u20ac no bolso. E clientes 3 na estrada, o que significa mais oportunidades de receitas p\u00f3s-venda. Para cada mercado, podemos detalhar os modelos de ve\u00edculos com maior potencial de rota\u00e7\u00e3o, ou seja, com menor tempo de venda. Mais uma vez, a volatilidade entre os mercados \u00e9 alta e oferece muitas oportunidades. Mesmo que o Pre\u00e7o de mercado de consumo pare\u00e7a igual na maioria dos mercados, aqueles com menor prazo de venda s\u00e3o os melhores lugares para maximizar o valor dos ativos.<\/p>\n<\/div><\/div><div class=\"w-separator size_medium\"><\/div><div class=\"w-image align_none\"><div class=\"w-image-h\"><img decoding=\"async\" width=\"600\" height=\"580\" data-src=\"https:\/\/info.openlane.eu\/wp-content\/uploads\/2021\/10\/de-best-rotations.webp\" class=\"attachment-large size-large lazyload\" alt=\"For each market, we can detail the vehicle models with the highest potential of rotation, so with the lowest time to sell.\" data-srcset=\"https:\/\/info.openlane.eu\/wp-content\/uploads\/2021\/10\/de-best-rotations.webp 600w, https:\/\/info.openlane.eu\/wp-content\/uploads\/2021\/10\/de-best-rotations-300x290.webp 300w\" data-sizes=\"auto, (max-width: 600px) 100vw, 600px\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 600px; --smush-placeholder-aspect-ratio: 600\/580;\" \/><\/div><\/div><div class=\"w-separator size_medium\"><\/div><div class=\"wpb_text_column\"><div class=\"wpb_wrapper\"><p>Nesta Tabela (n\u00famerosAlem\u00e3o ), focamos apenas nas principais marcas. Mas todos os dias, para cada mercado, ve\u00edculos novos leiloados s\u00e3o oportunidades de ouro. O elemento-chave para otimizar isso \u00e9 fornecer a todas as partes envolvidas uma vis\u00e3o transparente e abrangente dos par\u00e2metros de mercado. Mesmo os modelos mais populares t\u00eam uma ampla distribui\u00e7\u00e3o quando analisamos o tempo esperado de venda para cada Pa\u00eds.<\/p>\n<\/div><\/div><div class=\"w-separator size_medium\"><\/div><div class=\"w-image align_none\"><div class=\"w-image-h\"><img decoding=\"async\" width=\"700\" height=\"422\" data-src=\"https:\/\/info.openlane.eu\/wp-content\/uploads\/2021\/10\/peugeot-308-sw.webp\" class=\"attachment-large size-large lazyload\" alt=\"Even the most mainstream models have a wide distribution when we analyze the expected time to sell for each country.\" data-srcset=\"https:\/\/info.openlane.eu\/wp-content\/uploads\/2021\/10\/peugeot-308-sw.webp 700w, https:\/\/info.openlane.eu\/wp-content\/uploads\/2021\/10\/peugeot-308-sw-300x181.webp 300w\" data-sizes=\"auto, (max-width: 700px) 100vw, 700px\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 700px; --smush-placeholder-aspect-ratio: 700\/422;\" \/><\/div><\/div><div class=\"w-separator size_medium\"><\/div><div class=\"wpb_text_column\"><div class=\"wpb_wrapper\"><p>Para este Modelo, Luxemburg pareceria o Pa\u00eds ideal, com o maior valor de mercado. Mas ao combinar a an\u00e1lise de tempo para vender, tamb\u00e9m descobrimos boas oportunidades para compradores Romenos H\u00fangaros &amp; belgas.<\/p>\n<h2>Conclus\u00e3o<\/h2>\n<p>Vemos novamente que uma decis\u00e3o baseada em dados pode ajudar a otimizar as receitas de todos os participantes. Para os vendedores, entender os produtos certos para vender usando Leil\u00f5es Fronteira cria valor, obviamente. Ao mesmo tempo, para os compradores, entender o mercado local com os dados corretos ajuda a focar nos ve\u00edculos lucrativos, mesmo que a Margem n\u00e3o seja grande. Ve\u00edculos com oferta baixa ou com demanda popular (ou melhor ainda, ambos!) s\u00e3o uma \u00f3tima adi\u00e7\u00e3o para qualquer estoque!<\/p>\n<\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/section>\n","protected":false},"excerpt":{"rendered":"<p>Em nosso artigo anterior, analisamos como uma melhor compreens\u00e3o do Pre\u00e7o final de cada ve\u00edculo foi um fator-chave para um processo de leil\u00e3o bem-sucedido. Para os vendedores, focar em uma ampla gama de mercados garante que o Pa\u00eds com maior n\u00famero de vendas esteja entre eles, ajudando a otimizar o resultado das vendas.<\/p>\n","protected":false},"author":3,"featured_media":18665,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[744],"tags":[],"class_list":["post-27562","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-tips-and-tricks"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v26.9 (Yoast SEO v28.7) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>A Margem \u00e9 um bom caminho para Marca lucro. 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