{"id":27576,"date":"2020-11-09T09:26:29","date_gmt":"2020-11-09T08:26:29","guid":{"rendered":"https:\/\/info.openlane.eu\/company-information\/blog\/company-news\/5-simple-tips-to-keep-your-business-running-at-full-steam-even-during-the-winter\/"},"modified":"2024-11-25T13:36:01","modified_gmt":"2024-11-25T12:36:01","slug":"5-simple-tips-to-keep-your-business-running-at-full-steam-even-during-the-winter","status":"publish","type":"post","link":"https:\/\/info.openlane.eu\/pt-pt\/company-information\/blog\/company-news\/5-simple-tips-to-keep-your-business-running-at-full-steam-even-during-the-winter\/","title":{"rendered":"5 dicas simples para manter seu neg\u00f3cio funcionando a todo vapor mesmo durante o inverno."},"content":{"rendered":"<section class=\"l-section wpb_row us_custom_7f189244 height_medium\"><div class=\"l-section-h i-cf\"><div class=\"g-cols vc_row via_grid cols_1 laptops-cols_inherit tablets-cols_inherit mobiles-cols_1 valign_top type_default stacking_default\"><div class=\"wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"g-cols wpb_row via_grid cols_1 laptops-cols_inherit tablets-cols_inherit mobiles-cols_1 valign_top type_default stacking_default\" style=\"--columns-gap:3rem;\"><div class=\"wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"wpb_text_column\"><div class=\"wpb_wrapper\"><h1><span data-metadata=\"&amp;lt;!--(figmeta)eyJmaWxlS2V5IjoicjVDUFlXREM4OEVxUW5GQVNua2RRNyIsInBhc3RlSUQiOjE3NDA0NzkxNTksImRhdGFUeXBlIjoic2NlbmUifQo=(\/figmeta)--&amp;gt;\"><\/span>5 dicas simples para manter seu neg\u00f3cio funcionando a todo vapor mesmo durante o inverno.<\/h1>\n<p>\n<\/div><\/div><div class=\"w-separator size_custom\" style=\"height:1rem\"><\/div><time class=\"w-post-elm post_date us_custom_d8432ea1 has_text_color entry-date published\" datetime=\"2020-11-09T09:26:29+01:00\" itemprop=\"datePublished\"><i class=\"far fa-clock\"><\/i>09 Nov 2020<\/time><\/div><\/div><\/div><div class=\"w-separator size_medium\"><\/div><div class=\"g-cols wpb_row via_grid cols_1 laptops-cols_inherit tablets-cols_inherit mobiles-cols_1 valign_top type_default stacking_default\" style=\"--columns-gap:3rem;\"><div class=\"wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"wpb_text_column\"><div class=\"wpb_wrapper\"><p><strong>O inverno est\u00e1 chegando&#8230; Marca -se de que voc\u00ea, como vendedor, n\u00e3o fique de fora! Como revendedor de autom\u00f3veis, voc\u00ea pode surfar melhor as ondas das esta\u00e7\u00f5es para manter as vendas durante os meses sombrios do inverno. Essas dicas simples 5 provavelmente far\u00e3o um grande favor aos n\u00fameros do seu neg\u00f3cio nos pr\u00f3ximos meses.<\/strong><\/p>\n<\/div><\/div><\/div><\/div><\/div><div class=\"w-separator size_medium\"><\/div><div class=\"g-cols wpb_row via_grid cols_1 laptops-cols_inherit tablets-cols_inherit mobiles-cols_1 valign_top type_default stacking_default\" style=\"--columns-gap:3rem;\"><div class=\"wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"w-image align_none\"><div class=\"w-image-h\"><img decoding=\"async\" width=\"778\" height=\"248\" data-src=\"https:\/\/info.openlane.eu\/wp-content\/uploads\/2020\/10\/winter-1.png\" class=\"attachment-large size-large lazyload\" alt=\"Winter\" data-srcset=\"https:\/\/info.openlane.eu\/wp-content\/uploads\/2020\/10\/winter-1.png 778w, https:\/\/info.openlane.eu\/wp-content\/uploads\/2020\/10\/winter-1-300x96.png 300w\" data-sizes=\"auto, (max-width: 778px) 100vw, 778px\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 778px; --smush-placeholder-aspect-ratio: 778\/248;\" \/><\/div><\/div><\/div><\/div><\/div><div class=\"w-separator size_medium\"><\/div><div class=\"g-cols wpb_row via_grid cols_1 laptops-cols_inherit tablets-cols_inherit mobiles-cols_1 valign_top type_default stacking_default\" style=\"--columns-gap:3rem;\"><div class=\"wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"wpb_text_column\"><div class=\"wpb_wrapper\"><p>N\u00e3o sabemos se \u00e9 por causa do clima ruim ou dos bolsos vazios depois do per\u00edodo caro de fim de ano: de qualquer forma, as Estat\u00edsticas mostram que os meses frios de inverno trazem consigo uma queda nas vendas de carros. Historicamente falando, essa queda \u00e9 explicada pelo fato de os motoristas preferirem esperar at\u00e9 o auge do inverno (devido aos maiores riscos de ferrugem e acidentes) antes de trocar o carro. Mesmo assim, aqui na OPENLANE, acreditamos que mesmo durante o inverno \u00e9 poss\u00edvel ter seu neg\u00f3cio funcionando a todo vapor. Certamente, quando voc\u00ea segue essas cinco regras b\u00e1sicas. <\/p>\n<h2>1. Pesquisar clientes onde eles podem ser encontrados: online.<\/h2>\n<p> Os dias s\u00e3o frios e curtos, o que significa que o cliente m\u00e9dio n\u00e3o sente vontade de congelar os dedos dos p\u00e9s ao vagar pelo p\u00e1tio de carros coberto de neve de uma loja de artigos usados. Como cliente fiel da OPENLANE, voc\u00ea provavelmente sabe muito bem que a venda de um carro usado come\u00e7a cada vez mais pela internet e pelas redes sociais. Considere talvez colocar algumas ofertas especiais de inverno na sua p\u00e1gina do Facebook ou comece uma campanha de fim de ano: dessa forma, seu estoque chamar\u00e1 a aten\u00e7\u00e3o do maior p\u00fablico poss\u00edvel e com um or\u00e7amento relativamente limitado. <\/p>\n<h2>2. Ajuste sua gama<\/h2>\n<p> N\u00e3o importa qu\u00e3o boa seja sua estrat\u00e9gia de marketing, tudo depende dos carros que voc\u00ea tem a oferecer. No inverno, a demanda por carros Cidade pequenos com assist\u00eancia de dire\u00e7\u00e3o limitada e outros sistemas de seguran\u00e7a cai significativamente, enquanto os modelos 4-wheel-drive naturalmente trocam de dono com muito mais facilidade quando as condi\u00e7\u00f5es de dire\u00e7\u00e3o exigem. Ao contr\u00e1rio do que muitos pensam, n\u00e3o s\u00e3o apenas finlandeses, austr\u00edacos e islandeses que compram ve\u00edculos 4&#215;4: a penetra\u00e7\u00e3o de mercado de carros com tra\u00e7\u00e3o nas quatro rodas em toda a Europa aumentou de 2,6 para 14,8% entre 1990 e 2017. Os favoritos s\u00e3o a Su\u00ed\u00e7a (45,8%), a Noruega (39,3%) e a Su\u00e9cia (3,42%). Outra dica: na hora de comprar, tente prestar aten\u00e7\u00e3o aos opcionais t\u00edpicos de &#8220;inverno&#8221;, como aquecimento Seat ou do volante Roda espelhos laterais aquecidos ou aquecimento de estacionamento com controle remoto. <\/p>\n<h2>3. Foco em SUVs, SUVs e SUVs<\/h2>\n<p> Talvez voc\u00ea seja mais ativo no sul da Europa ou duvide que seus clientes estejam procurando um <a href=\"https:\/\/www.openlane.eu\/en\/findcar?equipments=Four%20wheel%20drive\" target=\"_blank\" rel=\"noopener\">4&#215;4 \u00e0 prova de inverno<\/a>. Nesse caso, voc\u00ea pode recorrer \u2014 caso ainda n\u00e3o o tenha feito \u2014 ao carro-chefe da \u00faltima d\u00e9cada: o <a href=\"https:\/\/www.openlane.eu\/en\/findcar?bodyTypes=SUV\" target=\"_blank\" rel=\"noopener\">SUV<\/a>. Embora eles vendam como p\u00e3o quente 365 dias por Ano, aparentemente sua popularidade aumenta ainda mais \u00e0 medida que as temperaturas caem. <\/p>\n<h2>4. Ofere\u00e7a extras de &#8220;inverno&#8221; em vez de descontos.<\/h2>\n<p> A lei da oferta e da procura pode Marca fazer com que voc\u00ea decida reduzir seus pre\u00e7os para aumentar o volume de vendas do seu Ano. Mas voc\u00ea n\u00e3o precisa come\u00e7ar a dar grandes descontos de \u00faltima hora para atrair seus clientes. Por exemplo, pode valer a pena oferecer a potenciais compradores alguns extras de inverno, como uma revis\u00e3o gratuita, um conjunto extra de pneus de inverno ou um voucher para algumas lavagens gratuitas de carros. Suas margens v\u00e3o agradecer! <\/p>\n<h2>5. Mais vale um p\u00e1ssaro na m\u00e3o do que dois voando. Por fim, \u00e9 importante estar ciente de que o mercado de inverno \u00e9 de compradores, onde os pre\u00e7os s\u00e3o amplamente determinados pela demanda mais limitada.<\/h2>\n<p> No entanto, n\u00e3o adianta nada pressionar seus clientes porque voc\u00ea quer fechar aquele neg\u00f3cio extra, n\u00e3o importa o que aconte\u00e7a. Ent\u00e3o v\u00e1 com calma nas negocia\u00e7\u00f5es e aceite uma Margem baixa de vez em quando: isso s\u00f3 beneficiar\u00e1 seu relacionamento com o comprador. Quer saber quais carros est\u00e3o dispon\u00edveis na OPENLANE agora? <a href=\"https:\/\/www.openlane.eu\/en\/findcar\" target=\"_blank\" rel=\"noopener\"><span style=\"text-decoration: underline; color: #0061ff;\">Descubra-os aqui<\/span><\/a>!<\/p>\n<\/div><\/div><div class=\"w-separator size_medium\"><\/div><div class=\"wpb_text_column\"><div class=\"wpb_wrapper\"><p>* As opini\u00f5es expressas neste artigo s\u00e3o apenas as do autor e n\u00e3o as da OPENLANE Europa.<\/p>\n<\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/section>\n","protected":false},"excerpt":{"rendered":"<p>O inverno est\u00e1 chegando\u2026 Marca -se de que voc\u00ea, como vendedor, n\u00e3o fique de fora no frio! Como revendedor de autom\u00f3veis, voc\u00ea pode surfar melhor as ondas das esta\u00e7\u00f5es para manter as vendas durante os meses sombrios do inverno. Essas dicas simples 5 provavelmente far\u00e3o um grande favor aos n\u00fameros do seu neg\u00f3cio nos pr\u00f3ximos meses.<\/p>\n","protected":false},"author":3,"featured_media":18987,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[12],"tags":[],"class_list":["post-27576","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-company-news"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v26.9 (Yoast SEO v27.9) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>5 dicas simples para manter seu neg\u00f3cio funcionando a todo vapor mesmo durante o inverno. \u2013 OPENLANE<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/info.openlane.eu\/pt-pt\/company-information\/blog\/company-news\/5-simple-tips-to-keep-your-business-running-at-full-steam-even-during-the-winter\/\" \/>\n<meta property=\"og:locale\" content=\"pt_PT\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"5 dicas simples para manter seu neg\u00f3cio funcionando a todo vapor mesmo durante o inverno.\" \/>\n<meta property=\"og:description\" content=\"O inverno est\u00e1 chegando\u2026 Marca -se de que voc\u00ea, como vendedor, n\u00e3o fique de fora no frio! Como revendedor de autom\u00f3veis, voc\u00ea pode surfar melhor as ondas das esta\u00e7\u00f5es para manter as vendas durante os meses sombrios do inverno. 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