{"id":27577,"date":"2022-09-19T21:00:00","date_gmt":"2022-09-19T19:00:00","guid":{"rendered":"https:\/\/info.openlane.eu\/company-information\/blog\/company-news\/what-future-is-there-for-car-options\/"},"modified":"2024-11-25T18:03:12","modified_gmt":"2024-11-25T17:03:12","slug":"what-future-is-there-for-car-options","status":"publish","type":"post","link":"https:\/\/info.openlane.eu\/pt-pt\/company-information\/blog\/market-trends\/what-future-is-there-for-car-options\/","title":{"rendered":"Qual \u00e9 o futuro das op\u00e7\u00f5es de carros?"},"content":{"rendered":"<section class=\"l-section wpb_row height_medium\"><div class=\"l-section-h i-cf\"><div class=\"g-cols vc_row via_grid cols_1 laptops-cols_inherit tablets-cols_inherit mobiles-cols_1 valign_top type_default stacking_default\"><div class=\"wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"g-cols wpb_row via_grid cols_1 laptops-cols_inherit tablets-cols_inherit mobiles-cols_1 valign_top type_default stacking_default\" style=\"--columns-gap:3rem;\"><div class=\"wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"wpb_text_column\"><div class=\"wpb_wrapper\"><h1>Qual \u00e9 o futuro das op\u00e7\u00f5es de carros?<\/h1>\n<\/div><\/div><div class=\"w-separator size_custom\" style=\"height:1rem\"><\/div><div class=\"wpb_text_column\"><div class=\"wpb_wrapper\"><p>Artigo escrito pela Effective Media. As an\u00e1lises e opini\u00f5es expressas neste artigo s\u00e3o exclusivamente do autor e n\u00e3o da OPENLANE Europa. <\/p>\n<\/div><\/div><div class=\"w-separator size_custom\" style=\"height:1rem\"><\/div><time class=\"w-post-elm post_date us_custom_d8432ea1 has_text_color entry-date published\" datetime=\"2022-09-19T21:00:00+02:00\" itemprop=\"datePublished\"><i class=\"far fa-clock\"><\/i>19 Set 2022<\/time><\/div><\/div><\/div><div class=\"w-separator size_medium\"><\/div><div class=\"g-cols wpb_row via_grid cols_1 laptops-cols_inherit tablets-cols_inherit mobiles-cols_1 valign_top type_default stacking_default\" style=\"--columns-gap:3rem;\"><div class=\"wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"wpb_text_column\"><div class=\"wpb_wrapper\"><p><strong>Bancos de Couro Ar condicionado vidros El\u00e9tricos GPS, \u2026 As op\u00e7\u00f5es de carros sempre ajudaram a melhorar o Conforto dos motoristas e seus passageiros. Eles tamb\u00e9m tendem a Marca o ve\u00edculo mais atraente no mercado de usados. Se voc\u00ea, como revendedor, est\u00e1 se perguntando se isso ainda ser\u00e1 o caso no futuro, este \u00e9 um artigo de leitura obrigat\u00f3ria.<\/strong><\/p>\n<\/div><\/div><\/div><\/div><\/div><div class=\"w-separator size_medium\"><\/div><div class=\"g-cols wpb_row via_grid cols_1 laptops-cols_inherit tablets-cols_inherit mobiles-cols_1 valign_top type_default stacking_default\" style=\"--columns-gap:3rem;\"><div class=\"wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"w-image align_none\"><div class=\"w-image-h\"><img decoding=\"async\" width=\"778\" height=\"248\" data-src=\"https:\/\/info.openlane.eu\/wp-content\/uploads\/2022\/09\/blog-what-future-is-there-for-car-options.png\" class=\"attachment-large size-large lazyload\" alt=\"Blog: What future is there for car options?\" data-srcset=\"https:\/\/info.openlane.eu\/wp-content\/uploads\/2022\/09\/blog-what-future-is-there-for-car-options.png 778w, https:\/\/info.openlane.eu\/wp-content\/uploads\/2022\/09\/blog-what-future-is-there-for-car-options-300x96.png 300w\" data-sizes=\"auto, (max-width: 778px) 100vw, 778px\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 778px; --smush-placeholder-aspect-ratio: 778\/248;\" \/><\/div><\/div><\/div><\/div><\/div><div class=\"w-separator size_medium\"><\/div><div class=\"g-cols wpb_row via_grid cols_1 laptops-cols_inherit tablets-cols_inherit mobiles-cols_1 valign_top type_default stacking_default\" style=\"--columns-gap:3rem;\"><div class=\"wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"wpb_text_column\"><div class=\"wpb_wrapper\"><p>Ao comprar um carro, as op\u00e7\u00f5es dependem do or\u00e7amento e das necessidades dos compradores subsequentes, mas tamb\u00e9m do Modelo. Um carro de marca premium sem bancos de Couro, por exemplo, \u00e9 menos f\u00e1cil de imaginar do que um carro de baixo or\u00e7amento. De qualquer forma, basta navegar pela m\u00eddia automotiva online para ver um grande n\u00famero de artigos que listam &#8211; em termos gerais &#8211; as op\u00e7\u00f5es essenciais para aumentar o valor residual de um carro. Ar condicionado janelas El\u00e9trico ESP (e pacotes de seguran\u00e7a em geral), GPS (cada vez mais substitu\u00eddo pela conectividade Bluetooth), bancos Couro bancos Parte traseira dobr\u00e1veis \u2014 todos esses s\u00e3o elementos que Marca tornam um carro confort\u00e1vel, pr\u00e1tico e\/ou seguro de usar, mas tamb\u00e9m Marca atraente no mercado de segunda m\u00e3o. Embora nem todas as op\u00e7\u00f5es aumentem necessariamente o valor de troca de um carro em uma segunda vida, elas geralmente podem acelerar a venda. Por exemplo, a Car and Driver calculou que um carro com um Caixa manual de velocidades Caixa de velocidades perde em m\u00e9dia 800 $ em valor de revenda em compara\u00e7\u00e3o com um Caixa autom\u00e1tica. Um estudo maior da AIC Analysis indica uma diferen\u00e7a de 3% no valor de revenda para marcas premium e 4% para marcas de volume entre o menor e o mais abrangente sistema de infoentretenimento dispon\u00edvel. Em outras palavras, os clientes est\u00e3o buscando conectividade. Esse sistema de infoentretenimento tamb\u00e9m \u00e9 a chave para uma venda r\u00e1pida, j\u00e1 que o mesmo estudo descobriu que carros com o sistema mais abrangente foram vendidos quatro dias mais r\u00e1pido, em m\u00e9dia.<\/p>\n<h2>Assinaturas<\/h2>\n<p>Mas essas op\u00e7\u00f5es continuar\u00e3o a ter mais ou menos impacto no valor dos carros usados? Nada \u00e9 certo. V\u00e1rios fabricantes lan\u00e7aram recentemente \u2013 em certos mercados \u2013 f\u00f3rmulas de assinatura (mensal ou anual) para certas op\u00e7\u00f5es de seus modelos. Se essa tend\u00eancia se generalizasse, \u00e9 assim que o mercado funcionaria amanh\u00e3: os carros sairiam de f\u00e1brica equipados com todos os opcionais imagin\u00e1veis. Essas op\u00e7\u00f5es podem ser desbloqueadas por software, mediante assinatura. Por exemplo, no inverno, o usu\u00e1rio pagaria uma assinatura de um ou dois M\u00eas para se beneficiar de assentos aquecidos, que normalmente n\u00e3o s\u00e3o necess\u00e1rios no ver\u00e3o. Hoje tamb\u00e9m \u00e9 poss\u00edvel fazer uma assinatura para ter acesso \u00e0 c\u00e2mera de bordo ou \u00e0s luzes Smart. Essa tend\u00eancia n\u00e3o deve nos Marca perder de vista o efeito dos &#8220;videogames gratuitos&#8221;. Voc\u00ea sabe, aqueles jogos m\u00f3veis gratuitos pelos quais voc\u00ea tem que pagar 1 euro para se beneficiar de uma ferramenta extra ou 2,5 euros para desbloquear um n\u00edvel. Isso aumenta as margens dos fabricantes com Compras recorrentes (pequenas) ao longo da vida \u00fatil do carro. Essa f\u00f3rmula rendeu \u00e0 General Motors cerca de 2 bilh\u00f5es de euros em 2021. O Fabricante americano prev\u00ea que esse n\u00famero poder\u00e1 ser multiplicado por pelo menos 12 por 2030. Al\u00e9m dessas margens, essas assinaturas permitiriam que os fabricantes obtivessem economias de escala, j\u00e1 que, eventualmente, teriam que produzir apenas uma variante de cada Modelo. Sem contar que quando o ve\u00edculo for revendido, por exemplo <a href=\"https:\/\/www.adesa.eu\/en\/home\"><span style=\"text-decoration: underline; color: #0061ff;\">na plataforma de leil\u00f5es online OPENLANE Europa todas as op\u00e7\u00f5es disponibilizadas pelo usu\u00e1rio anterior ser\u00e3o novamente bloqueadas<\/span><\/a>, pois as assinaturas est\u00e3o vinculadas a uma conta nominativa. Nesta fase, ainda restam algumas quest\u00f5es. Ser\u00e1 que os consumidores realmente aceitar\u00e3o essa l\u00f3gica? E o Pre\u00e7o dos carros? Porque se podemos assumir que certos Equipamentos tecnol\u00f3gicos Custo menos gra\u00e7as aos volumes gerados pela pr\u00e1tica de assinatura, ainda podemos dizer que o Pre\u00e7o dos ve\u00edculos ter\u00e1 que subir sem assinatura&#8230; Um assunto a ser seguido de perto, sem nenhuma d\u00favida!<\/p>\n<\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/section><section class=\"l-section wpb_row height_medium\"><div class=\"l-section-h i-cf\"><div class=\"g-cols vc_row via_grid cols_1 laptops-cols_inherit tablets-cols_inherit mobiles-cols_1 valign_top type_default stacking_default\"><div class=\"wpb_column vc_column_container\"><div class=\"vc_column-inner\"><\/div><\/div><\/div><\/div><\/section>\n","protected":false},"excerpt":{"rendered":"<p>Artigo escrito pela Effective Media. As an\u00e1lises e opini\u00f5es expressas neste artigo s\u00e3o exclusivamente do autor e n\u00e3o da OPENLANE Europa.<\/p>\n","protected":false},"author":3,"featured_media":19010,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[722],"tags":[],"class_list":["post-27577","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-market-trends"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v26.9 (Yoast SEO v28.7) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Qual \u00e9 o futuro das op\u00e7\u00f5es de carros? \u2013 OPENLANE<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/info.openlane.eu\/pt-pt\/company-information\/blog\/market-trends\/what-future-is-there-for-car-options\/\" \/>\n<meta property=\"og:locale\" content=\"pt_PT\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Qual \u00e9 o futuro das op\u00e7\u00f5es de carros?\" \/>\n<meta property=\"og:description\" content=\"Artigo escrito pela Effective Media. 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