{"id":27578,"date":"2021-05-04T05:18:18","date_gmt":"2021-05-04T03:18:18","guid":{"rendered":"https:\/\/info.openlane.eu\/company-information\/blog\/company-news\/mercedes-versus-bmw-a-competition-of-over-100-years\/"},"modified":"2024-12-18T18:24:27","modified_gmt":"2024-12-18T17:24:27","slug":"mercedes-versus-bmw-a-competition-of-over-100-years","status":"publish","type":"post","link":"https:\/\/info.openlane.eu\/pt-pt\/company-information\/blog\/company-news\/mercedes-versus-bmw-a-competition-of-over-100-years\/","title":{"rendered":"Mercedes versus BMW: uma competi\u00e7\u00e3o de mais de 100 anos"},"content":{"rendered":"<section class=\"l-section wpb_row height_medium\"><div class=\"l-section-h i-cf\"><div class=\"g-cols vc_row via_grid cols_1 laptops-cols_inherit tablets-cols_inherit mobiles-cols_1 valign_top type_default stacking_default\"><div class=\"wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"g-cols wpb_row via_grid cols_1 laptops-cols_inherit tablets-cols_inherit mobiles-cols_1 valign_top type_default stacking_default\" style=\"--columns-gap:3rem;\"><div class=\"wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"wpb_text_column\"><div class=\"wpb_wrapper\"><h1>Mercedes versus BMW uma competi\u00e7\u00e3o de mais de 100 anos<\/h1>\n<\/div><\/div><div class=\"w-separator size_custom\" style=\"height:1rem\"><\/div><time class=\"w-post-elm post_date us_custom_d8432ea1 has_text_color entry-date published\" datetime=\"2021-05-04T05:18:18+02:00\" itemprop=\"datePublished\"><i class=\"far fa-clock\"><\/i>04 Mai 2021<\/time><\/div><\/div><\/div><div class=\"w-separator size_medium\"><\/div><div class=\"g-cols wpb_row via_grid cols_1 laptops-cols_inherit tablets-cols_inherit mobiles-cols_1 valign_top type_default stacking_default\" style=\"--columns-gap:3rem;\"><div class=\"wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"wpb_text_column\"><div class=\"wpb_wrapper\"><p> <strong>As marcas de autom\u00f3veis Alem\u00e3o&#x00a0;<a href=\"https:\/\/www.adesa.eu\/tr\/cms\/car-makes\/mercedes\">Mercedes<\/a> e&#x00a0;<a href=\"https:\/\/www.adesa.eu\/tr\/cms\/car-makes\/bmw\">BMW<\/a> s\u00e3o provavelmente uma das maiores rivais no mercado automotivo internacional. Em 2016 a BMW comemorou seu centen\u00e1rio \u2013 e um s\u00e9culo de rivalidade tecnol\u00f3gica com a Mercedes-Benz da Daimler. Nos jornais, Benz, que pode reivindicar a inven\u00e7\u00e3o do carro em 1886 parabenizou o inimigo b\u00e1varo de forma ir\u00f4nica: \u201cObrigado por 100 anos de competi\u00e7\u00e3o. Os anos 30 anteriores foram bem chatos.&#8221; Ambas as principais montadoras t\u00eam competido em aspectos t\u00e9cnicos, Motor e design, bem como em n\u00fameros de vendas nos \u00faltimos anos. Mas vamos dar uma olhada mais de perto em cada um deles.<\/strong><\/p>\n<\/div><\/div><\/div><\/div><\/div><div class=\"w-separator size_medium\"><\/div><div class=\"g-cols wpb_row via_grid cols_1 laptops-cols_inherit tablets-cols_inherit mobiles-cols_1 valign_top type_default stacking_default\" style=\"--columns-gap:3rem;\"><div class=\"wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"wpb_text_column\"><div class=\"wpb_wrapper\"><\/p>\n<h2>Inova\u00e7\u00f5es de ambas as gigantes<\/h2>\n<p> Desde a funda\u00e7\u00e3o da BMW as duas gigantes Alem\u00e3o reivindicaram o t\u00edtulo de \u201cempresa mais inovadora\u201d e alguns carros e tecnologias incr\u00edveis foram criados ao longo dos anos devido \u00e0 rivalidade das duas grandes marcas de autom\u00f3veis.<\/p>\n<\/div><\/div><\/div><\/div><\/div><div class=\"w-separator size_small\"><\/div><div class=\"g-cols wpb_row via_grid cols_2-1 laptops-cols_inherit tablets-cols_inherit mobiles-cols_1 valign_middle type_default stacking_default\" style=\"--columns-gap:3rem;\"><div class=\"wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"wpb_text_column\"><div class=\"wpb_wrapper\"><p>As coisas come\u00e7aram a \u201cesquentar\u201d no 1 950 s quando a Mercedes-Benz desenvolveu seu 300SL Gullwing, o primeiro Motor em linha com inje\u00e7\u00e3o. A BMW criou o 507 Roadster, um dos carros mais bonitos j\u00e1 feitos. Infelizmente, os custos de produ\u00e7\u00e3o do BMW 507 eram muito altos, ent\u00e3o o carro ficou caro demais para ser vendido. Isso levou a BMW at\u00e9 perto da fal\u00eancia. O Modelo n\u00e3o vendeu muito bem, apenas um punhado de pessoas muito ricas tinha condi\u00e7\u00f5es de compr\u00e1-lo. Elvis Presley foi um dos donos de um BMW 507. Mas em 1960 a BMW inventou com o Modelo 2002 um pequeno sed\u00e3 esportivo, que \u00e9 a base para a produ\u00e7\u00e3o do primeiro Motor turboalimentado de fabrica\u00e7\u00e3o europeia: o 2002 Turbo.<\/p>\n<\/div><\/div><\/div><\/div><div class=\"wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"w-image align_none\"><div class=\"w-image-h\"><img decoding=\"async\" width=\"532\" height=\"257\" data-src=\"https:\/\/info.openlane.eu\/wp-content\/uploads\/2021\/05\/bmw2.png\" class=\"attachment-large size-large lazyload\" alt=\"BMW\" data-srcset=\"https:\/\/info.openlane.eu\/wp-content\/uploads\/2021\/05\/bmw2.png 532w, https:\/\/info.openlane.eu\/wp-content\/uploads\/2021\/05\/bmw2-300x145.png 300w\" data-sizes=\"auto, (max-width: 532px) 100vw, 532px\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 532px; --smush-placeholder-aspect-ratio: 532\/257;\" \/><\/div><\/div><\/div><\/div><\/div><div class=\"w-separator size_small\"><\/div><div class=\"g-cols wpb_row via_grid cols_1 laptops-cols_inherit tablets-cols_inherit mobiles-cols_1 valign_top type_default stacking_default\" style=\"--columns-gap:3rem;\"><div class=\"wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"wpb_text_column\"><div class=\"wpb_wrapper\"><p><span>Em 1972 a BMW chocou o mundo com o 1602 totalmente El\u00e9trico, um dos primeiros carros el\u00e9tricos do mundo, apresentado nas Olimp\u00edadas de Munique. Isso prova que a BMW est\u00e1 no setor de carros El\u00e9tricos h\u00e1 muito mais tempo que a Tesla.<\/span> <span>Depois de 1602e, as duas companhias travaram uma batalha feroz por d\u00e9cadas.<\/span><\/p>\n<\/div><\/div><\/div><\/div><\/div><div class=\"w-separator size_small\"><\/div><div class=\"g-cols wpb_row via_grid cols_1-2 laptops-cols_inherit tablets-cols_inherit mobiles-cols_1 valign_middle type_default reversed stacking_default\" style=\"--columns-gap:3rem;\"><div class=\"wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"w-image align_none\"><div class=\"w-image-h\"><img decoding=\"async\" width=\"532\" height=\"257\" data-src=\"https:\/\/info.openlane.eu\/wp-content\/uploads\/2021\/05\/mercedes-2.png\" class=\"attachment-large size-large lazyload\" alt=\"Mercedes\" data-srcset=\"https:\/\/info.openlane.eu\/wp-content\/uploads\/2021\/05\/mercedes-2.png 532w, https:\/\/info.openlane.eu\/wp-content\/uploads\/2021\/05\/mercedes-2-300x145.png 300w\" data-sizes=\"auto, (max-width: 532px) 100vw, 532px\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 532px; --smush-placeholder-aspect-ratio: 532\/257;\" \/><\/div><\/div><\/div><\/div><div class=\"wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"wpb_text_column\"><div class=\"wpb_wrapper\"><p><span>Depois que Mercedes-Benz inventou o sistema ABS Anti-Lock Trav\u00e3o ambas as marcas tentaram provar seu dom\u00ednio com o BMW E30 e M3 e o Mercedes-Benz 190e e desenvolveram um sistema de tra\u00e7\u00e3o integral para seus sed\u00e3s esportivos (para competir com Audi). A Mercedes-Benz lan\u00e7ou o primeiro SUV de luxo no mercado, e a BMW o seguiu alguns anos depois. Mas a BMW inventou o primeiro sistema de infoentretenimento com o iDrive, que, apesar de ter sido desafiado no in\u00edcio, se tornou o padr\u00e3o ouro em sistemas de infoentretenimento.<\/span> <span>Agora, as duas empresas est\u00e3o competindo no campo de ve\u00edculos El\u00e9tricos e em termos de dire\u00e7\u00e3o aut\u00f4noma. As duas gigantes Alem\u00e3o est\u00e3o em rivalidade cont\u00ednua h\u00e1 mais de uma d\u00e9cada, e essa competi\u00e7\u00e3o moldou a ind\u00fastria automotiva e contribuiu para a cria\u00e7\u00e3o de novas inven\u00e7\u00f5es, tecnologias e conceitos para o futuro.<\/span><\/p>\n<\/div><\/div><\/div><\/div><\/div><div class=\"w-separator size_medium\"><\/div><div class=\"g-cols wpb_row via_grid cols_1 laptops-cols_inherit tablets-cols_inherit mobiles-cols_1 valign_top type_default stacking_default\" style=\"--columns-gap:3rem;\"><div class=\"wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"wpb_text_column\"><div class=\"wpb_wrapper\"><\/p>\n<h2>Guerra de vendas<\/h2>\n<p> Em 2003 a Mercedes-Benz teve o maior n\u00famero de vendas, superando o BMW Group (incluindo a marca Mini). A diferen\u00e7a entre a Mercedes-Benz e a BMW n\u00e3o era t\u00e3o grande, ent\u00e3o os b\u00e1varos decidiram que poderiam e deveriam buscar a lideran\u00e7a do mercado. O grupo BMW aproveitou o fato de que a Mercedes-Benz parecia ter rido da vit\u00f3ria e conseguiu em 2008 vender mais carros que a Mercedes-Benz. Ambas as partes foram duramente afetadas pela crise, mas desde 2010 a concorr\u00eancia ficou ainda mais acirrada, com a Mercedes-Benz fazendo menos vendas &#8211; em grande parte devido \u00e0 lenta mudan\u00e7a de imagem, resultante do lan\u00e7amento de novos modelos. No 2013 o BMW Group era mundialmente conhecido, com quase o dobro de n\u00fameros de vendas em compara\u00e7\u00e3o ao 2004 e a Mercedes-Benz &#8220;conseguiu&#8221; chegar ao top tr\u00eas. Na verdade, as diferen\u00e7as entre as duas marcas n\u00e3o eram t\u00e3o grandes, com a BMW superando a Mercedes-Benz com apenas 100 000 unidades, incluindo a marca Mini. A situa\u00e7\u00e3o de vendas em janeiro-abril 2014 foi a seguinte: BMW: 569 100 unidades vendidas (+ 11%) e Mercedes-Benz: 507,353 unidades vendidas (+ 15%). <\/p>\n<h2>Melhor Janeiro da hist\u00f3ria da Mercedes<\/h2>\n<p> O ranking mudou em 2016. A Mercedes se tornou a maior Fabricante de carros premium do mundo. Al\u00e9m disso, a Mercedes e a BMW come\u00e7aram 2017 com um recorde de vendas em Janeiro, enquanto sua rival Audi relatou uma queda acentuada de 13% para apenas 124 000 unidades. A Mercedes relatou vendas de mais de 178 000 unidades em Janeiro de 2017, o que \u00e9 18,3% a mais que no mesmo per\u00edodo em 2016. Foi o melhor Janeiro de toda a hist\u00f3ria da Mercedes, e os resultados se devem ao crescimento consistente da China: 59 000 unidades (+39%). Por outro lado, as vendas europeias aumentaram em 12% e o menor crescimento foi registrado nos EUA, onde o crescimento foi de apenas 3,5%. A rival BMW tamb\u00e9m obteve seu melhor Janeiro da hist\u00f3ria, mas ficou satisfeita com um aumento de &#8220;7,2%&#8221; para quase 144 000 unidades, ent\u00e3o a diferen\u00e7a entre Mercedes e BMW foi de 34 000 unidades em um \u00fanico M\u00eas. O Fabricante Alem\u00e3o registou um forte crescimento nas vendas dos modelos X1 (+40%), S\u00e9rie 7 (+29%) e S\u00e9rie 3 (+6%), enquanto as vendas dos modelos de grupo eletrificados ou \u201cPlug ins\u201d aumentaram 115%. A situa\u00e7\u00e3o de vendas em Janeiro de 2017 foi a seguinte: Mercedes &#8211; 178,467 unidades (aumento de18,3% ) e BMW 143,553 unidades (aumento de7,2% ).<\/p>\n<\/div><\/div><\/div><\/div><\/div><div class=\"w-separator size_large\"><\/div><div class=\"g-cols wpb_row via_grid cols_1 laptops-cols_inherit tablets-cols_inherit mobiles-cols_1 valign_top type_default stacking_default\" style=\"--columns-gap:3rem;\" id=\"timeline--container\"><div class=\"wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"wpb_text_column\"><div class=\"wpb_wrapper\"><\/p>\n<h2>Evolu\u00e7\u00e3o cronol\u00f3gica da Mercedes-Benz versus BMW<\/h2>\n<\/div><\/div><div class=\"w-separator size_small\"><\/div><div class=\"w-vwrapper align_none valign_top\" style=\"--vwrapper-gap:0.7rem\"><div class=\"wpb_text_column timeline--year\"><div class=\"wpb_wrapper\"><p> <span>1886<\/span><\/p>\n<\/div><\/div><div class=\"w-hwrapper valign_top stack_on_mobiles timeline--content align_none\" style=\"--hwrapper-gap:1.2rem\"><div class=\"wpb_text_column\"><div class=\"wpb_wrapper\"><p><span>Karl Benz cria o Patent-Motorwagen, comumente aceito como o primeiro carro.<\/span><\/p>\n<\/div><\/div><\/div><\/div><div class=\"w-vwrapper align_none valign_top\" style=\"--vwrapper-gap:0.7rem\"><div class=\"wpb_text_column timeline--year\"><div class=\"wpb_wrapper\"><p><span>1886<\/span><\/p>\n<\/div><\/div><div class=\"w-hwrapper valign_top stack_on_mobiles timeline--content align_none\" style=\"--hwrapper-gap:1.2rem\"><div class=\"wpb_text_column\"><div class=\"wpb_wrapper\"><p><span>Gottlieb Daimler e Wilhelm Maybach fizeram o primeiro carro de quatro rodas com Motor a gasolina.<\/span><\/p>\n<\/div><\/div><\/div><\/div><div class=\"w-vwrapper align_none valign_top\" style=\"--vwrapper-gap:0.7rem\"><div class=\"wpb_text_column timeline--year\"><div class=\"wpb_wrapper\"><p><span>1995<\/span><\/p>\n<\/div><\/div><div class=\"w-hwrapper valign_top stack_on_mobiles timeline--content align_none\" style=\"--hwrapper-gap:1.2rem\"><div class=\"wpb_text_column\"><div class=\"wpb_wrapper\"><p><span>O Programa Eletr\u00f4nico de Estabilidade \u2013 uma tecnologia antiderrapante que agora \u00e9 obrigat\u00f3ria em todos os ve\u00edculos com leis dos EUA \u2013 aparece pela primeira vez em um Mercedes-Benz Classe S.<\/span><\/p>\n<\/div><\/div><\/div><\/div><div class=\"w-vwrapper align_none valign_top\" style=\"--vwrapper-gap:0.7rem\"><div class=\"wpb_text_column timeline--year\"><div class=\"wpb_wrapper\"><p><span>1988<\/span><\/p>\n<\/div><\/div><div class=\"w-hwrapper valign_top stack_on_mobiles timeline--content align_none\" style=\"--hwrapper-gap:1.2rem\"><div class=\"wpb_text_column\"><div class=\"wpb_wrapper\"><p><span>S\u00f3 para ver se \u00e9 poss\u00edvel, a BMW est\u00e1 testando um Motor 16-cylinder no 767 Goldfish. O carro nunca \u00e9 aprovado para produ\u00e7\u00e3o.<\/span><\/p>\n<\/div><\/div><\/div><\/div><div class=\"w-vwrapper align_none valign_top\" style=\"--vwrapper-gap:0.7rem\"><div class=\"wpb_text_column timeline--year\"><div class=\"wpb_wrapper\"><p><span>1988 A<\/span><\/p>\n<\/div><\/div><div class=\"w-hwrapper valign_top stack_on_mobiles timeline--content align_none\" style=\"--hwrapper-gap:1.2rem\"><div class=\"wpb_text_column\"><div class=\"wpb_wrapper\"><p><span>BMW produz um Motor 12-cylinder para o sed\u00e3 da s\u00e9rie 7. Tr\u00eas anos depois, a Mercedes faz a mesma coisa.<\/span><\/p>\n<\/div><\/div><\/div><\/div><div class=\"w-vwrapper align_none valign_top\" style=\"--vwrapper-gap:0.7rem\"><div class=\"wpb_text_column timeline--year\"><div class=\"wpb_wrapper\"><p><span>1985<\/span><\/p>\n<\/div><\/div><div class=\"w-hwrapper valign_top stack_on_mobiles timeline--content align_none\" style=\"--hwrapper-gap:1.2rem\"><div class=\"wpb_text_column\"><div class=\"wpb_wrapper\"><p><span>No Sal\u00e3o do Autom\u00f3vel de Frankfurt, a Mercedes revela seu sistema de intertra\u00e7\u00e3o 4Matic. BMW est\u00e1 se saindo melhor, vendendo uma vers\u00e3o com tra\u00e7\u00e3o nas quatro rodas do seu sed\u00e3 325iX.<\/span><\/p>\n<\/div><\/div><\/div><\/div><div class=\"w-vwrapper align_none valign_top\" style=\"--vwrapper-gap:0.7rem\"><div class=\"wpb_text_column timeline--year\"><div class=\"wpb_wrapper\"><p><span>1982<\/span><\/p>\n<\/div><\/div><div class=\"w-hwrapper valign_top stack_on_mobiles timeline--content align_none\" style=\"--hwrapper-gap:1.2rem\"><div class=\"wpb_text_column\"><div class=\"wpb_wrapper\"><p><span>Mercedes-Benz 190E \u00e9 o primeiro carro de produ\u00e7\u00e3o que tem uma suspens\u00e3o multilink Parte traseira <\/span><\/p>\n<\/div><\/div><\/div><\/div><div class=\"w-vwrapper align_none valign_top\" style=\"--vwrapper-gap:0.7rem\"><div class=\"wpb_text_column timeline--year\"><div class=\"wpb_wrapper\"><p><span>1978<\/span><\/p>\n<\/div><\/div><div class=\"w-hwrapper valign_top stack_on_mobiles timeline--content align_none\" style=\"--hwrapper-gap:1.2rem\"><div class=\"wpb_text_column\"><div class=\"wpb_wrapper\"><p><span>Mercedes-Benz oferece um sistema eletr\u00f4nico antibloqueio Trav\u00e3o (ABS) no sed\u00e3 Classe S, ultrapassando o primeiro lugar do BMWno mercado.<\/span><\/p>\n<\/div><\/div><\/div><\/div><div class=\"w-vwrapper align_none valign_top\" style=\"--vwrapper-gap:0.7rem\"><div class=\"wpb_text_column timeline--year\"><div class=\"wpb_wrapper\"><p><span>1973<\/span><\/p>\n<\/div><\/div><div class=\"w-hwrapper valign_top stack_on_mobiles timeline--content align_none\" style=\"--hwrapper-gap:1.2rem\"><div class=\"wpb_text_column\"><div class=\"wpb_wrapper\"><p><span>BMW lan\u00e7a 2002Turbo um dos primeiros carros a ter um Turbo Motor <\/span><\/p>\n<\/div><\/div><\/div><\/div><div class=\"w-vwrapper align_none valign_top\" style=\"--vwrapper-gap:0.7rem\"><div class=\"wpb_text_column timeline--year\"><div class=\"wpb_wrapper\"><p><span>1972<\/span><\/p>\n<\/div><\/div><div class=\"w-hwrapper valign_top stack_on_mobiles timeline--content align_none\" style=\"--hwrapper-gap:1.2rem\"><div class=\"wpb_text_column\"><div class=\"wpb_wrapper\"><p><span>BMW traz o conceito de carro totalmente el\u00e9trico, 1602e, para as Olimp\u00edadas de Munique.<\/span><\/p>\n<\/div><\/div><\/div><\/div><div class=\"w-vwrapper align_none valign_top\" style=\"--vwrapper-gap:0.7rem\"><div class=\"wpb_text_column timeline--year\"><div class=\"wpb_wrapper\"><p><span>1956<\/span><\/p>\n<\/div><\/div><div class=\"w-hwrapper valign_top stack_on_mobiles timeline--content align_none\" style=\"--hwrapper-gap:1.2rem\"><div class=\"wpb_text_column\"><div class=\"wpb_wrapper\"><p><span>Para competir com o 300SL, BMW lan\u00e7a 507. Embora o carro premiado seja um fracasso no mercado e leve a BMW \u00e0 fal\u00eancia. Tr\u00eas anos depois, a empresa quase vende para a Mercedes-Benz <\/span><\/p>\n<\/div><\/div><\/div><\/div><div class=\"w-vwrapper align_none valign_top\" style=\"--vwrapper-gap:0.7rem\"><div class=\"wpb_text_column timeline--year\"><div class=\"wpb_wrapper\"><p><span>1954<\/span><\/p>\n<\/div><\/div><div class=\"w-hwrapper valign_top stack_on_mobiles timeline--content align_none\" style=\"--hwrapper-gap:1.2rem\"><div class=\"wpb_text_column\"><div class=\"wpb_wrapper\"><p><span>As Portas do cap\u00f4 aparecem, e o 300SL da Mercedes-Benz\u00e9 o primeiro carro com inje\u00e7\u00e3o de combust\u00edvel.<\/span><\/p>\n<\/div><\/div><\/div><\/div><div class=\"w-vwrapper align_none valign_top\" style=\"--vwrapper-gap:0.7rem\"><div class=\"wpb_text_column timeline--year\"><div class=\"wpb_wrapper\"><p><span>1936<\/span><\/p>\n<\/div><\/div><div class=\"w-hwrapper valign_top stack_on_mobiles timeline--content align_none\" style=\"--hwrapper-gap:1.2rem\"><div class=\"wpb_text_column\"><div class=\"wpb_wrapper\"><p><span>O primeiro carro a Diesel do mundo, o Mercedes-Benz 260D, entra em circula\u00e7\u00e3o.<\/span><\/p>\n<\/div><\/div><\/div><\/div><div class=\"w-vwrapper align_none valign_top\" style=\"--vwrapper-gap:0.7rem\"><div class=\"wpb_text_column timeline--year\"><div class=\"wpb_wrapper\"><p><span>1932 A<\/span><\/p>\n<\/div><\/div><div class=\"w-hwrapper valign_top stack_on_mobiles timeline--content align_none\" style=\"--hwrapper-gap:1.2rem\"><div class=\"wpb_text_column\"><div class=\"wpb_wrapper\"><p><span>BMW lan\u00e7a seu primeiro carro de design BMW AM1 totalmente original.<\/span><\/p>\n<\/div><\/div><\/div><\/div><div class=\"w-vwrapper align_none valign_top\" style=\"--vwrapper-gap:0.7rem\"><div class=\"wpb_text_column timeline--year\"><div class=\"wpb_wrapper\"><p><span>1931<\/span><\/p>\n<\/div><\/div><div class=\"w-hwrapper valign_top stack_on_mobiles timeline--content align_none\" style=\"--hwrapper-gap:1.2rem\"><div class=\"wpb_text_column\"><div class=\"wpb_wrapper\"><p><span>O Mercedes-Benz 170 tem a primeira suspens\u00e3o independente nas quatro rodas.<\/span><\/p>\n<\/div><\/div><\/div><\/div><div class=\"w-vwrapper align_none valign_top\" style=\"--vwrapper-gap:0.7rem\"><div class=\"wpb_text_column timeline--year\"><div class=\"wpb_wrapper\"><p><span>1929<\/span><\/p>\n<\/div><\/div><div class=\"w-hwrapper valign_top stack_on_mobiles timeline--content align_none\" style=\"--hwrapper-gap:1.2rem\"><div class=\"wpb_text_column\"><div class=\"wpb_wrapper\"><p><span>Ap\u00f3s 6 anos de produ\u00e7\u00e3o de motocicletas, a BMW come\u00e7ou a produzir seu primeiro carro de produ\u00e7\u00e3o.<\/span><\/p>\n<\/div><\/div><\/div><\/div><div class=\"w-vwrapper align_none valign_top\" style=\"--vwrapper-gap:0.7rem\"><div class=\"wpb_text_column timeline--year\"><div class=\"wpb_wrapper\"><p><span>1926<\/span><\/p>\n<\/div><\/div><div class=\"w-hwrapper valign_top stack_on_mobiles timeline--content align_none\" style=\"--hwrapper-gap:1.2rem\"><div class=\"wpb_text_column\"><div class=\"wpb_wrapper\"><p><span>A<\/span><\/p>\n<\/div><\/div><div class=\"w-hwrapper valign_top stack_on_mobiles timeline--content align_none\" style=\"--hwrapper-gap:1.2rem\"><\/div><div class=\"wpb_text_column\"><div class=\"wpb_wrapper\"><p><span>Daimler e a Benz unem suas empresas: nasce a Mercedes-Benz <\/span><\/p>\n<\/div><\/div><\/div><\/div><div class=\"w-vwrapper align_none valign_top\" style=\"--vwrapper-gap:0.7rem\"><div class=\"wpb_text_column timeline--year\"><div class=\"wpb_wrapper\"><p><span>1925<\/span><\/p>\n<\/div><\/div><div class=\"w-hwrapper valign_top stack_on_mobiles timeline--content align_none\" style=\"--hwrapper-gap:1.2rem\"><div class=\"wpb_text_column\"><div class=\"wpb_wrapper\"><p><span>As motocicletas BMW 37 R e 39 R t\u00eam cilindros de produ\u00e7\u00e3o de Motor de alum\u00ednio.<\/span><\/p>\n<\/div><\/div><\/div><\/div><div class=\"w-vwrapper align_none valign_top\" style=\"--vwrapper-gap:0.7rem\"><div class=\"wpb_text_column timeline--year\"><div class=\"wpb_wrapper\"><p><span>1923<\/span><\/p>\n<\/div><\/div><div class=\"w-hwrapper valign_top stack_on_mobiles timeline--content align_none\" style=\"--hwrapper-gap:1.2rem\"><div class=\"wpb_text_column\"><div class=\"wpb_wrapper\"><p><span>Por serem proibidos de construir aeronaves ou motores pelo Tratado de Versalhes, os BMWs Marca a 32 R sua primeira motocicleta. 1 <\/span><\/p>\n<\/div><\/div><\/div><\/div><div class=\"w-vwrapper align_none valign_top\" style=\"--vwrapper-gap:0.7rem\"><div class=\"wpb_text_column timeline--year\"><div class=\"wpb_wrapper\"><p><span>921 A O jovem funcion\u00e1rio da DMG, Ferdinand Porsche ajudou a construir o primeiro supercharger.<\/span><\/p>\n<\/div><\/div>[\/us_hwrapper]<\/div><div class=\"w-vwrapper align_none valign_top\" style=\"--vwrapper-gap:0.7rem\"><div class=\"wpb_text_column timeline--year\"><div class=\"wpb_wrapper\"><p><span>1916 A<\/span><\/p>\n<\/div><\/div><div class=\"w-hwrapper valign_top stack_on_mobiles timeline--content align_none\" style=\"--hwrapper-gap:1.2rem\"><div class=\"wpb_text_column\"><div class=\"wpb_wrapper\"><p><span>Bayerische Flugzeugwerke AG \u00e9 estabelecida como sucessora da empresa do Fabricante de avi\u00f5es Gustav-Otto-Flugmaschinenfabrik. Desde 1922 a constru\u00e7\u00e3o do Motor, o Nome e o logotipo da Bayerische Motoren Werke AG foram transferidos para esta empresa. 7 de Mar\u00e7o, 1916 \u00e9 considerado a data da nova BMW AG.<\/span><\/p>\n<\/div><\/div><\/div><\/div><div class=\"w-vwrapper align_none valign_top\" style=\"--vwrapper-gap:0.7rem\"><div class=\"wpb_text_column timeline--year\"><div class=\"wpb_wrapper\"><p><span>1901 A<\/span><\/p>\n<\/div><\/div><div class=\"w-hwrapper valign_top stack_on_mobiles timeline--content align_none\" style=\"--hwrapper-gap:1.2rem\"><div class=\"wpb_text_column\"><div class=\"wpb_wrapper\"><p><span>Daimler recebe uma patente para um radiador de favo de mel, que \u00e9 baseado em motores refrigerados a \u00e1gua.<\/span><\/p>\n<\/div><\/div><\/div><\/div><div class=\"w-vwrapper align_none valign_top\" style=\"--vwrapper-gap:0.7rem\"><div class=\"wpb_text_column timeline--year\"><div class=\"wpb_wrapper\"><p><span>1900 A<\/span><\/p>\n<\/div><\/div><div class=\"w-hwrapper valign_top stack_on_mobiles timeline--content align_none\" style=\"--hwrapper-gap:1.2rem\"><div class=\"wpb_text_column\"><div class=\"wpb_wrapper\"><p><span>Daimler-Motoren-Gesellschaft (DMG) constr\u00f3i um Mercedes 35 PS, um carro que leva o nome da filha de um cliente (Mercedes)<\/span><\/p>\n<\/div><\/div><\/div><\/div><div class=\"w-vwrapper align_none valign_top\" style=\"--vwrapper-gap:0.7rem\"><div class=\"wpb_text_column timeline--year\"><div class=\"wpb_wrapper\"><p><span>1996<\/span><\/p>\n<\/div><\/div><div class=\"w-hwrapper valign_top stack_on_mobiles timeline--content align_none\" style=\"--hwrapper-gap:1.2rem\"><div class=\"wpb_text_column\"><div class=\"wpb_wrapper\"><p><span>O primeiro sistema de reconhecimento de voz do mundo aparece no Mercedes-Benz Classe S.<\/span><\/p>\n<\/div><\/div><\/div><\/div><div class=\"w-vwrapper align_none valign_top\" style=\"--vwrapper-gap:0.7rem\"><div class=\"wpb_text_column timeline--year\"><div class=\"wpb_wrapper\"><p><span>1997<\/span><\/p>\n<\/div><\/div><div class=\"w-hwrapper valign_top stack_on_mobiles timeline--content align_none\" style=\"--hwrapper-gap:1.2rem\"><div class=\"wpb_text_column\"><div class=\"wpb_wrapper\"><p><span>Sentindo uma mudan\u00e7a de mercado em dire\u00e7\u00e3o aos SUVs, a Mercedes come\u00e7a a vender o Classe M. A BMW traz um ao mercado dois anos depois.<\/span><\/p>\n<\/div><\/div><\/div><\/div><div class=\"w-vwrapper align_none valign_top\" style=\"--vwrapper-gap:0.7rem\"><div class=\"wpb_text_column timeline--year\"><div class=\"wpb_wrapper\"><p><span>1997<\/span><\/p>\n<\/div><\/div><div class=\"w-hwrapper valign_top stack_on_mobiles timeline--content align_none\" style=\"--hwrapper-gap:1.2rem\"><div class=\"wpb_text_column\"><div class=\"wpb_wrapper\"><p><span>No Sal\u00e3o do Autom\u00f3vel de T\u00f3quio, a Mercedes revela um conceito de limusine chamado Maybach projetado para competir com a Rolls-Royce <\/span><\/p>\n<\/div><\/div><\/div><\/div><div class=\"w-vwrapper align_none valign_top\" style=\"--vwrapper-gap:0.7rem\"><div class=\"wpb_text_column timeline--year\"><div class=\"wpb_wrapper\"><p><span>1998 A<\/span><\/p>\n<\/div><\/div><div class=\"w-hwrapper valign_top stack_on_mobiles timeline--content align_none\" style=\"--hwrapper-gap:1.2rem\"><div class=\"wpb_text_column\"><div class=\"wpb_wrapper\"><p><span>BMW compra a Rolls-Royce <\/span><\/p>\n<\/div><\/div><\/div><\/div><div class=\"w-vwrapper align_none valign_top\" style=\"--vwrapper-gap:0.7rem\"><div class=\"wpb_text_column timeline--year\"><div class=\"wpb_wrapper\"><p><span>1998 A<\/span><\/p>\n<\/div><\/div><div class=\"w-hwrapper valign_top stack_on_mobiles timeline--content align_none\" style=\"--hwrapper-gap:1.2rem\"><div class=\"wpb_text_column\"><div class=\"wpb_wrapper\"><p><span>Daimler come\u00e7a a vender o Smart Fortwo, um carro Cidade de dois lugares.<\/span><\/p>\n<\/div><\/div><\/div><\/div><div class=\"w-vwrapper align_none valign_top\" style=\"--vwrapper-gap:0.7rem\"><div class=\"wpb_text_column timeline--year\"><div class=\"wpb_wrapper\"><p><span>1999<\/span><\/p>\n<\/div><\/div><div class=\"w-hwrapper valign_top stack_on_mobiles timeline--content align_none\" style=\"--hwrapper-gap:1.2rem\"><div class=\"wpb_text_column\"><div class=\"wpb_wrapper\"><p><span>Se 12 cilindros forem fortes, a Mercedes coloca 24 cilindros em sua limusine Maybach mas eventualmente retorna a um Modelo 12-cylinder <\/span><\/p>\n<\/div><\/div><\/div><\/div><div class=\"w-vwrapper align_none valign_top\" style=\"--vwrapper-gap:0.7rem\"><div class=\"wpb_text_column timeline--year\"><div class=\"wpb_wrapper\"><p><span>2000 A<\/span><\/p>\n<\/div><\/div><div class=\"w-hwrapper valign_top stack_on_mobiles timeline--content align_none\" style=\"--hwrapper-gap:1.2rem\"><div class=\"wpb_text_column\"><div class=\"wpb_wrapper\"><p><span>BMW AG vende o Rover Group sem as marcas Mini e Land Rover para o Phoenix Venture Group e a Ford Motor Corporation assume a Land Rover duas semanas depois. Apenas a Mini permanece no BMW Group. A BMW come\u00e7a a vender C1 uma scooter parcialmente fechada para o tr\u00e1fego urbano.<\/span><\/p>\n<\/div><\/div><\/div><\/div><div class=\"w-vwrapper align_none valign_top\" style=\"--vwrapper-gap:0.7rem\"><div class=\"wpb_text_column timeline--year\"><div class=\"wpb_wrapper\"><p><span>2001 A<\/span><\/p>\n<\/div><\/div><div class=\"w-hwrapper valign_top stack_on_mobiles timeline--content align_none\" style=\"--hwrapper-gap:1.2rem\"><div class=\"wpb_text_column\"><div class=\"wpb_wrapper\"><p><span>BMW revela o iDrive, um sistema de computador de bordo que usa um controlador rotativo na s\u00e9rie 7 <\/span><\/p>\n<\/div><\/div><\/div><\/div><div class=\"w-vwrapper align_none valign_top\" style=\"--vwrapper-gap:0.7rem\"><div class=\"wpb_text_column timeline--year\"><div class=\"wpb_wrapper\"><p><span>2001 A marca<\/span><\/p>\n<\/div><\/div><div class=\"w-hwrapper valign_top stack_on_mobiles timeline--content align_none\" style=\"--hwrapper-gap:1.2rem\"><div class=\"wpb_text_column\"><div class=\"wpb_wrapper\"><p><span>Mini BMW apresenta seu novo carro Mini Hatch \/ Hardtop no Sal\u00e3o do Autom\u00f3vel de Detroit. O carro \u00e9 um sucesso de vendas.<\/span><\/p>\n<\/div><\/div><\/div><\/div><div class=\"w-vwrapper align_none valign_top\" style=\"--vwrapper-gap:0.7rem\"><div class=\"wpb_text_column timeline--year\"><div class=\"wpb_wrapper\"><p><span>2003<\/span><\/p>\n<\/div><\/div><div class=\"w-hwrapper valign_top stack_on_mobiles timeline--content align_none\" style=\"--hwrapper-gap:1.2rem\"><div class=\"wpb_text_column\"><div class=\"wpb_wrapper\"><p><span>Mercedes-Benz produz o primeiro Caixa autom\u00e1tica de sete marchas do mundo Grupo propulsor <\/span><\/p>\n<\/div><\/div><\/div><\/div><div class=\"w-vwrapper align_none valign_top\" style=\"--vwrapper-gap:0.7rem\"><div class=\"wpb_text_column timeline--year\"><div class=\"wpb_wrapper\"><p><span>2005<\/span><\/p>\n<\/div><\/div><div class=\"w-hwrapper valign_top stack_on_mobiles timeline--content align_none\" style=\"--hwrapper-gap:1.2rem\"><div class=\"wpb_text_column\"><div class=\"wpb_wrapper\"><p><span>BMW revela Hidrog\u00eanio 7 um 7-Series Sedan, com motor a gasolina ou Hidrog\u00eanio Motor <\/span><\/p>\n<\/div><\/div><\/div><\/div><div class=\"w-vwrapper align_none valign_top\" style=\"--vwrapper-gap:0.7rem\"><div class=\"wpb_text_column timeline--year\"><div class=\"wpb_wrapper\"><p><span>2011<\/span><\/p>\n<\/div><\/div><div class=\"w-hwrapper valign_top stack_on_mobiles timeline--content align_none\" style=\"--hwrapper-gap:1.2rem\"><div class=\"wpb_text_column\"><div class=\"wpb_wrapper\"><p><span>BMW exp\u00f5e um conceito de um El\u00e9trico carro, o i3, no Sal\u00e3o do Autom\u00f3vel de Frankfurt.<\/span><\/p>\n<\/div><\/div><\/div><\/div><div class=\"w-vwrapper align_none valign_top\" style=\"--vwrapper-gap:0.7rem\"><div class=\"wpb_text_column timeline--year\"><div class=\"wpb_wrapper\"><p><span>2015<\/span><\/p>\n<\/div><\/div><div class=\"w-hwrapper valign_top stack_on_mobiles timeline--content align_none\" style=\"--hwrapper-gap:1.2rem\"><div class=\"wpb_text_column\"><div class=\"wpb_wrapper\"><p><span>O ve\u00edculo de pesquisa avan\u00e7ada Mercedes-Benz F 015 apresenta uma vis\u00e3o para futuros carros aut\u00f4nomos com assentos dobr\u00e1veis para confer\u00eancia.<\/span><\/p>\n<\/div><\/div><\/div><\/div><div class=\"w-vwrapper align_none valign_top\" style=\"--vwrapper-gap:0.7rem\"><div class=\"wpb_text_column timeline--year\"><div class=\"wpb_wrapper\"><p><span>2016<\/span><\/p>\n<\/div><\/div><div class=\"w-hwrapper valign_top stack_on_mobiles timeline--content align_none\" style=\"--hwrapper-gap:1.2rem\"><div class=\"wpb_text_column\"><div class=\"wpb_wrapper\"><p><span>BMW apresenta seu conceito Vision Next 100 oferecendo controles baseados em sensores de movimento e displays no estilo do Homem de Ferro.<\/span><\/p>\n<\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/section>\n","protected":false},"excerpt":{"rendered":"<p>As marcas de autom\u00f3veis Alem\u00e3o Mercedes e BMW s\u00e3o provavelmente uma das maiores rivais no mercado automotivo internacional. Em 2016 a BMW comemorou seu centen\u00e1rio \u2013 e um s\u00e9culo de rivalidade tecnol\u00f3gica com a Mercedes-Benz da Daimler.<\/p>\n","protected":false},"author":3,"featured_media":19033,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[12],"tags":[],"class_list":["post-27578","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-company-news"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v26.9 (Yoast SEO v28.3) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Mercedes versus BMW: uma competi\u00e7\u00e3o de mais de 100 anos \u2013 OPENLANE<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/info.openlane.eu\/pt-pt\/company-information\/blog\/company-news\/mercedes-versus-bmw-a-competition-of-over-100-years\/\" \/>\n<meta property=\"og:locale\" content=\"pt_PT\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Mercedes versus BMW: uma competi\u00e7\u00e3o de mais de 100 anos\" \/>\n<meta property=\"og:description\" content=\"As marcas de autom\u00f3veis Alem\u00e3o Mercedes e BMW s\u00e3o provavelmente uma das maiores rivais no mercado automotivo internacional. 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