{"id":27620,"date":"2021-05-04T05:18:18","date_gmt":"2021-05-04T03:18:18","guid":{"rendered":"https:\/\/info.openlane.eu\/company-information\/blog\/company-news\/offline-remarketing-with-or-without-future\/"},"modified":"2024-12-03T14:26:18","modified_gmt":"2024-12-03T13:26:18","slug":"offline-remarketing-with-or-without-future","status":"publish","type":"post","link":"https:\/\/info.openlane.eu\/pt-pt\/company-information\/blog\/company-news\/offline-remarketing-with-or-without-future\/","title":{"rendered":"Remarketing &#8216;offline&#8217; com ou sem futuro"},"content":{"rendered":"<section class=\"l-section wpb_row height_medium\"><div class=\"l-section-h i-cf\"><div class=\"g-cols vc_row via_grid cols_1 laptops-cols_inherit tablets-cols_inherit mobiles-cols_1 valign_top type_default stacking_default\"><div class=\"wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"g-cols wpb_row via_grid cols_1 laptops-cols_inherit tablets-cols_inherit mobiles-cols_1 valign_top type_default stacking_default\" style=\"--columns-gap:3rem;\"><div class=\"wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"wpb_text_column\"><div class=\"wpb_wrapper\"><h1>Remarketing &#8216;offline&#8217; com ou sem futuro Texto<\/h1>\n<\/div><\/div><div class=\"w-separator size_custom\" style=\"height:1rem\"><\/div> <div class=\"wpb_text_column\"><div class=\"wpb_wrapper\"><p>original: Frank jacobs \u2013 Fleet Europa<\/p>\n<\/div><\/div><div class=\"w-separator size_custom\" style=\"height:1rem\"><\/div><time class=\"w-post-elm post_date us_custom_d8432ea1 has_text_color entry-date published\" datetime=\"2021-05-04T05:18:18+02:00\" itemprop=\"datePublished\"><i class=\"far fa-clock\"><\/i>04 Mai 2021<\/time><\/div><\/div><\/div><div class=\"w-separator size_medium\"><\/div><div class=\"g-cols wpb_row via_grid cols_1 laptops-cols_inherit tablets-cols_inherit mobiles-cols_1 valign_top type_default stacking_default\" style=\"--columns-gap:3rem;\"><div class=\"wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"wpb_text_column\"><div class=\"wpb_wrapper\"><p style=\"text-align: justify;\"> <strong style=\"text-align: justify;\">Em Fevereiro a OPENLANE, sediada na B\u00e9lgica, adquiriu a GWListe uma rede Alem\u00e3o de com\u00e9rcio de carros online. Por que? <\/strong><span style=\"text-align: left;\">\u201cA GWListe tem uma presen\u00e7a muito boa no mercado Alem\u00e3o. A combina\u00e7\u00e3o de nossos volumes nos Marca o terceiro maior leiloeiro da Alemanha aumentando nossa relev\u00e2ncia no maior mercado automotivo da Europa\u201d.<\/span><\/p>\n<p style=\"text-align: justify;\"><strong>Como o GWListe se encaixa na estrat\u00e9gia geral da OPENLANE? <\/strong>\u201cAmbas as empresas s\u00e3o altamente complementares. Em termos de produto, CarsOn-TheWeb tem um fornecimento constante de carros em fim de loca\u00e7\u00e3o, que s\u00e3o bem documentados e de alta qualidade. O GWListe tem um mix de carros diferente a partir de um banco de dados de Vendedores constante e fiel na comunidade de concession\u00e1rias. Quanto aos modelos de neg\u00f3cios: a CarsOn-TheWeb tem um Modelo de servi\u00e7o completo, transacional, sem cura, sem pagamento. A GWListe aplica um Modelo n\u00e3o transacional: eles s\u00e3o essencialmente um intermedi\u00e1rio entre vendedores e compradores\u201d.<\/p>\n<p> <strong>Como a aquisi\u00e7\u00e3o impactar\u00e1 seu neg\u00f3cio? <\/strong>\u201cOfereceremos gradualmente os Servi\u00e7os OPENLANE aos vendedores e compradores do GWListe e vice-versa. E lan\u00e7aremos o Modelo de neg\u00f3cios GWListe em toda a Alemanha e, eventualmente, em outros lugares da Europa. Ambas as marcas continuar\u00e3o a oferecer Servi\u00e7os claramente distintos. Mas enquanto desenvolvemos as melhores qualidades de cada marca, integraremos TIC, RH e outros Servi\u00e7os de back-office\u201d. <strong>Os Leil\u00f5es online est\u00e3o transformando a maneira como os ve\u00edculos usados s\u00e3o negociados. At\u00e9 que ponto o remarketing avan\u00e7ou em, digamos, 10 anos? <\/strong>\u201cResumindo, eu diria que, \u00e0 medida que adotamos e implementamos aspectos cada vez mais complexos de novas tecnologias, nossa empresa est\u00e1 se tornando cada vez mais uma empresa de tecnologia\u201d. <strong>Para o seu neg\u00f3cio, qual a import\u00e2ncia dos Leil\u00f5es online em compara\u00e7\u00e3o aos f\u00edsicos? <\/strong>\u201cEstou convencido de que a abordagem online \u00e9 a certa para o nosso setor na Europa continental e tenho certeza de que os leiloeiros online liderar\u00e3o o grupo, especialmente no com\u00e9rcio internacional\u201d. <strong>Quais s\u00e3o os \u00faltimos desenvolvimentos neste campo? <\/strong>\u201cH\u00e1 dois desenvolvimentos importantes e fortemente interligados, ambos ocorrendo no campo de r\u00e1pida evolu\u00e7\u00e3o da tecnologia da informa\u00e7\u00e3o. Assim como outros setores, o setor de leil\u00f5es de ve\u00edculos, e a OPENLANE em particular, est\u00e1 usando cada vez mais Big Data e Business Intelligence para promover o objetivo principal do remarketing de ve\u00edculos: fornecer uma correspond\u00eancia ainda melhor entre os carros em oferta e a demanda dos compradores\u201d. \u201cE ligado a isso, estamos estudando e adotando as t\u00e9cnicas t\u00edpicas de e-marketing que s\u00e3o atuais nos e-businesses de consumo. Tudo isso est\u00e1 alinhado com nossas escolhas estrat\u00e9gicas OPENLANE, para as quais pretendemos melhorar drasticamente a acessibilidade \u00e0 nossa empresa, nosso site, nossos carros e nossos Servi\u00e7os para nossos clientes\u201d. <strong>Os Leil\u00f5es online dominar\u00e3o completamente? <\/strong>\u201cSim, o Modelo online \u00e9 de longe o mais econ\u00f4mico e tem um desempenho superior ao Modelo de leil\u00e3o f\u00edsico. Isso ser\u00e1 feito cada vez mais por meio da melhoria da liquidez crescente dos Leil\u00f5es, o que est\u00e1 resultando em lances mais altos para os parceiros de fornecimento\u201d.<\/p>\n<\/div><\/div><\/div><\/div><\/div><div class=\"w-separator size_medium\"><\/div><div class=\"g-cols wpb_row via_grid cols_1 laptops-cols_inherit tablets-cols_inherit mobiles-cols_1 valign_top type_default stacking_default\" style=\"--columns-gap:3rem;\"><div class=\"wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"w-image align_none\"><div class=\"w-image-h\"><img decoding=\"async\" width=\"680\" height=\"763\" data-src=\"https:\/\/info.openlane.eu\/wp-content\/uploads\/2021\/05\/remarketing2.png\" class=\"attachment-large size-large lazyload\" alt=\"Blog: \u2018Offline\u2019 remarketing with or without future\" data-srcset=\"https:\/\/info.openlane.eu\/wp-content\/uploads\/2021\/05\/remarketing2.png 680w, https:\/\/info.openlane.eu\/wp-content\/uploads\/2021\/05\/remarketing2-267x300.png 267w\" data-sizes=\"auto, (max-width: 680px) 100vw, 680px\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 680px; --smush-placeholder-aspect-ratio: 680\/763;\" \/><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/section>\n","protected":false},"excerpt":{"rendered":"<p>\u201cA GWListe tem uma presen\u00e7a muito boa no mercado Alem\u00e3o. A combina\u00e7\u00e3o de nossos volumes nos Marca o terceiro maior leiloeiro da Alemanha aumentando nossa relev\u00e2ncia no maior mercado automotivo da Europa\u201d.<\/p>\n","protected":false},"author":3,"featured_media":19286,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[12],"tags":[],"class_list":["post-27620","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-company-news"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v26.9 (Yoast SEO v28.3) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Remarketing &#039;offline&#039; com ou sem futuro \u2013 OPENLANE<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/info.openlane.eu\/pt-pt\/company-information\/blog\/company-news\/offline-remarketing-with-or-without-future\/\" \/>\n<meta property=\"og:locale\" content=\"pt_PT\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Remarketing &#039;offline&#039; com ou sem futuro\" \/>\n<meta property=\"og:description\" content=\"\u201cA GWListe tem uma presen\u00e7a muito boa no mercado Alem\u00e3o. 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