{"id":27653,"date":"2021-05-04T05:18:18","date_gmt":"2021-05-04T03:18:18","guid":{"rendered":"https:\/\/info.openlane.eu\/company-information\/blog\/company-news\/new-innovations-to-make-bidding-even-more-exciting\/"},"modified":"2024-12-03T14:29:07","modified_gmt":"2024-12-03T13:29:07","slug":"new-innovations-to-make-bidding-even-more-exciting","status":"publish","type":"post","link":"https:\/\/info.openlane.eu\/pt-pt\/company-information\/blog\/company-news\/new-innovations-to-make-bidding-even-more-exciting\/","title":{"rendered":"Novas inova\u00e7\u00f5es para Marca a licita\u00e7\u00e3o ainda mais emocionante"},"content":{"rendered":"<section class=\"l-section wpb_row height_medium\"><div class=\"l-section-h i-cf\"><div class=\"g-cols vc_row via_grid cols_1 laptops-cols_inherit tablets-cols_inherit mobiles-cols_1 valign_top type_default stacking_default\"><div class=\"wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"g-cols wpb_row via_grid cols_1 laptops-cols_inherit tablets-cols_inherit mobiles-cols_1 valign_top type_default stacking_default\" style=\"--columns-gap:3rem;\"><div class=\"wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"wpb_text_column\"><div class=\"wpb_wrapper\"><h1>Novas inova\u00e7\u00f5es para Marca os lances ainda mais emocionantes<\/h1>\n<\/div><\/div><div class=\"w-separator size_custom\" style=\"height:1rem\"><\/div><time class=\"w-post-elm post_date us_custom_d8432ea1 has_text_color entry-date published\" datetime=\"2021-05-04T05:18:18+02:00\" itemprop=\"datePublished\"><i class=\"far fa-clock\"><\/i>04 Mai 2021<\/time><\/div><\/div><\/div><div class=\"w-separator size_medium\"><\/div><div class=\"g-cols wpb_row via_grid cols_1 laptops-cols_inherit tablets-cols_inherit mobiles-cols_1 valign_top type_default stacking_default\" style=\"--columns-gap:3rem;\"><div class=\"wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"wpb_text_column\"><div class=\"wpb_wrapper\"><p> <strong>O OPENLANE, o site de leil\u00f5es de ve\u00edculos on-line, lan\u00e7ou recursos revolucion\u00e1rios para orientar os clientes em dire\u00e7\u00e3o ao sucesso imediato do leil\u00e3o, tornando os Leil\u00f5es de ve\u00edculos mais emocionantes do que nunca.<\/strong><\/p>\n<\/div><\/div><\/div><\/div><\/div><div class=\"w-separator size_medium\"><\/div><div class=\"g-cols wpb_row via_grid cols_1 laptops-cols_inherit tablets-cols_inherit mobiles-cols_1 valign_top type_default stacking_default\" style=\"--columns-gap:3rem;\"><div class=\"wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"wpb_text_column\"><div class=\"wpb_wrapper\"><p>A OPENLANE n\u00e3o \u00e9 pioneira apenas no setor de leil\u00f5es de ve\u00edculos on-line. Eles s\u00e3o inovadores. Reconhecida por suas abordagens inovadoras e excelente Assist\u00eancia ao Cliente a empresa com sede na B\u00e9lgica vem atualizando sua plataforma para garantir que ela ofere\u00e7a aos seus clientes &#8211; revendedores de autom\u00f3veis registrados em toda a Europa e al\u00e9m &#8211; a melhor experi\u00eancia de leil\u00e3o. Assim, a OPENLANE lan\u00e7ou novos recursos:<strong> uma Pontua\u00e7\u00e3o do vendedor<\/strong> que oferece aos compradores o m\u00e1ximo de transpar\u00eancia e um bar\u00f4metro de <strong>Pre\u00e7os<\/strong> que elimina parte da incerteza dos Leil\u00f5es ao mesmo tempo em que orienta os compradores em dire\u00e7\u00e3o ao sucesso do leil\u00e3o. &#8220;Vimos a oportunidade de incorporar novos elementos e simplificar a apresenta\u00e7\u00e3o&#8221;, explica o CCO Gino Vleminckx. &#8216;Ao mesmo tempo, vimos como algumas inova\u00e7\u00f5es Marca a licita\u00e7\u00e3o uma experi\u00eancia mais interessante e emocionante para nossos clientes. E \u00e9 exatamente isso que queremos entregar.&#8221; <\/p>\n<h2>Todos se beneficiam com as pontua\u00e7\u00f5es do <strong>Vendedor<\/h2>\n<p>. O recurso mais importante \u00e9 a Pontua\u00e7\u00e3o do vendedor<\/strong>. De acordo com Vleminckx, a OPENLANE adotou uma abordagem original. &#8216;Em vez de permitir que os compradores avaliem os vendedores, usamos crit\u00e9rios justos e neutros, ajustados \u00e0s necessidades dos nossos usu\u00e1rios. Ao oferecer essa transpar\u00eancia, os compradores naturalmente buscar\u00e3o vendedores de alto desempenho. Se um Vendedor quiser aumentar sua pontua\u00e7\u00e3o, ele precisa fornecer descri\u00e7\u00f5es mais precisas do ve\u00edculo, aceitar o Licita\u00e7\u00e3o mais alta de um leil\u00e3o mais rapidamente ou liberar o ve\u00edculo mais cedo ap\u00f3s o recebimento do pagamento. Ao fazer isso, eles atendem melhor nossos compradores. E compradores satisfeitos s\u00e3o mais propensos a Licita\u00e7\u00e3o e comprar de vendedores amig\u00e1veis ao cliente. Todos se beneficiam.&#8221; <\/p>\n<h2>Medindo pre\u00e7os com um bar\u00f4metro de Pre\u00e7os A<\/h2>\n<p> OPENLANE tamb\u00e9m quer oferecer aos compradores mais informa\u00e7\u00f5es sobre a qualidade dos lances que est\u00e3o fazendo. Como nem Todos os carros no site de leil\u00f5es t\u00eam pre\u00e7os fixos, os compradores geralmente n\u00e3o t\u00eam certeza se um Licita\u00e7\u00e3o feito tem uma chance razo\u00e1vel de sucesso. A OPENLANE respondeu a isso com o novo<\/strong> recurso de bar\u00f4metro de <strong>Pre\u00e7os cuidadosamente projetado para auxiliar os compradores sem violar a natureza confidencial do processo de leil\u00e3o. &#8216;Com o bar\u00f4metro<\/strong> de <strong>Pre\u00e7os um Licita\u00e7\u00e3o considerado baixo ficar\u00e1 Vermelho movendo-se para uma zona Amarelo em torno do Pre\u00e7o de venda estimado e ent\u00e3o ficando Verde pois se torna cada vez mais prov\u00e1vel que ven\u00e7a o leil\u00e3o e seja aceito por um Vendedor. Os compradores que est\u00e3o nas zonas Vermelho ou Amarelo agora sabem que precisam aumentar seus lances para vencer; \u00e0 medida que veem os lances aumentando, os vendedores se sentir\u00e3o mais felizes e mais propensos a aceitar o Licita\u00e7\u00e3o final. Isso ajuda a remover uma das maiores d\u00favidas que os compradores enfrentam, ao mesmo tempo em que os incentiva silenciosamente a atender \u00e0s expectativas do Vendedor e se tornarem mais competitivos.&#8221; <\/p>\n<h2>Pre\u00e7o de mercado de consumo<\/h2>\n<p> A introdu\u00e7\u00e3o de um Pre\u00e7o de mercado de <strong>consumo<\/strong> foi quase uma necessidade para a OPENLANE. A plataforma vende exclusivamente para concession\u00e1rias de ve\u00edculos, que depois vendem os ve\u00edculos. Mas como essas concession\u00e1rias de autom\u00f3veis est\u00e3o espalhadas por toda a Europa e al\u00e9m, elas precisam saber pre\u00e7os razo\u00e1veis para os ve\u00edculos em seus mercados locais: o Pre\u00e7o de mercado de consumo. Vleminckx acredita que esse recurso complementa perfeitamente o bar\u00f4metro de <strong>Pre\u00e7os<\/strong>. &#8216;Com o<\/strong> Pre\u00e7o de mercado de <strong>consumo os compradores sabem quanto vale um ve\u00edculo. O bar\u00f4metro de<strong> Pre\u00e7os<\/strong> mostra, nos termos mais simples poss\u00edveis, onde est\u00e3o seus lances. Os compradores sabem imediatamente se vale a pena dar um Licita\u00e7\u00e3o mais alto em um ve\u00edculo ou se isso vai consumir seus lucros. Quanto mais informa\u00e7\u00f5es nossos compradores tiverem, mais sucesso eles ter\u00e3o em Licita\u00e7\u00e3o adquirir ve\u00edculos que lhes dar\u00e3o retornos ideais.&#8221; <\/p>\n<h2>O cliente \u00e9 rei<\/h2>\n<p> Essas novas mudan\u00e7as demonstram o comprometimento que a OPENLANE demonstra com seus clientes. O site e as linhas diretas Assist\u00eancia ao Cliente est\u00e3o dispon\u00edveis em uma incr\u00edvel variedade de idiomas. Vleminckx considera isso uma parte necess\u00e1ria do neg\u00f3cio. &#8216;Leil\u00f5es, especialmente Leil\u00f5es online, s\u00e3o um neg\u00f3cio emocionante e estimulante. Queremos que nossos clientes experimentem essa sensa\u00e7\u00e3o sem ter que se preocupar em traduzir o que veem. N\u00e3o queremos que eles tenham que passar por nenhum aborrecimento. Se eles tiverem d\u00favidas, queremos que tenham respostas que realmente ajudem. Tudo o que fazemos \u00e9 projetado para Marca a experi\u00eancia do leil\u00e3o de carros mais emocionante, mais agrad\u00e1vel e, acima de tudo, mais lucrativa para nossos compradores.&#8221; <strong>Sobre a OPENLANE A<\/strong> OPENLANE come\u00e7ou a ser negociada em 2004 e se tornou uma das maiores plataformas Leil\u00e3o de autom\u00f3veis online para o com\u00e9rcio de carros em B\u00e9lgica. A OPENLANE tem 6 filiais e mais de 170 funcion\u00e1rios. A empresa conta com uma sele\u00e7\u00e3o atualizada de ve\u00edculos usados dispon\u00edveis pelos melhores pre\u00e7os do mercado. Em 2018 a empresa vender\u00e1 mais de 68 000 ve\u00edculos em fim de loca\u00e7\u00e3o de frotistas e concession\u00e1rias de ve\u00edculos na B\u00e9lgica, Holanda, Alemanha, It\u00e1lia, Fran\u00e7a e Espanha. Eles foram comprados por revendedores de autom\u00f3veis em toda a Europa, especialmente na Europa Central. A OPENLANE se destaca pelo seu alto n\u00edvel de expertise na venda internacional de ve\u00edculos e pelo seu Modelo de neg\u00f3cios \u00fanico. A empresa atua como intermedi\u00e1ria entre compradores e vendedores de maneira uniforme e garante pagamento, entrega e servi\u00e7o tranquilos para compradores e vendedores.<\/p>\n<\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/section>\n","protected":false},"excerpt":{"rendered":"<p>O OPENLANE, site de Leil\u00f5es de ve\u00edculos on-line, lan\u00e7ou recursos inovadores para orientar os clientes em dire\u00e7\u00e3o ao sucesso imediato dos leil\u00f5es, tornando os leil\u00f5es de ve\u00edculos mais emocionantes do que nunca.<\/p>\n","protected":false},"author":3,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[12],"tags":[],"class_list":["post-27653","post","type-post","status-publish","format-standard","hentry","category-company-news"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v26.9 (Yoast SEO 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